• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.12
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• pp.2039-2050
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• 2010

This study examines Queen Marie Antoinette's costumes in her portraits according to symbolic meanings and analyzes the expressive effects of Queen Marie Antoinette's costumes in the movies. The symbolic meanings through the costumes of Marie Antoinette expressed in the portraits shows the strong historical power of France in Europe along with the majestic appearance of the queen. A new perception of Marie Antoinette's taste can be found as she wore simple robe $\`{a}$ la l$\'{e}$vite in addition to extravagant costumes that demonstrated convention and position. The benevolent, extravagant, and splendid side of Marie Antoinette in history was emphasized; however, it also emphasized that she was a fashion leader with adventurous thinking and a liberal mind who accepted new things that transcend the era through this costume. The results of studying the expressive effects of Marie Antoinette's costumes as presented in the movies through the formative analysis of DeLong are as follows. The costumes expressed like this were observed through definer and the priority of observation, and it could be classified and analyzed in 4 expressive effects of excitement, calmness, strength, and delicacy; in addition, it induced the visual maximization according to the flow of the movie. After the study analyzed movies about the queen through four expressive effects, the costumes were shown as excitement, calmness, strength, and delicacy according to the flow of play.

• Journal of Distribution Science
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• v.21 no.4
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• pp.35-45
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• 2023

Purpose: The study's objective was to examine the impact of brand personality dimensions on consumer behavior for laptop purchases in Nepal. Research Materials and Methods: The study included descriptive and explanatory research designs. A structured questionnaire with a purposive sampling method was employed to gather the necessary information for the study. The survey data were analyzed using a quantitative approach. The study used descriptive statistics to characterize the response conditions. Correlation analysis was used to investigate the relationship between brand personality dimensions and consumer behavior. Regression path analysis was employed to identify the effect of brand personality dimensions and consumer behavior. Results: The result of regression path analysis showed that the three dimensions - competency, ruggedness, and sophistication, have a significant effect on consumer behavior, and the two dimensions- sincerity and excitement do not have a substantial impact on consumer behavior in laptop buying in Nepal. Conclusions and Implications: Such findings can serve as pioneering empirical evidence and provide a framework for marketers and future studies in various scenarios. The study's findings can help marketing managers in handling information management. Manufacturers, wholesalers, and retailers can also use the results in formulating marketing strategies, and marketers need to be aware of such considerations for influencing consumer behavior.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.293-303
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• 2018

This paper aimed to research the brand personality, brand equity, and brand value of Taobao and Jindong (JD) as well as the difference between the two brands. Chinese consumers receive the questionnaire survey in groups. A total of 321 questionnaires were distributed, of which, 162 for Taobao and 159 for JD. The findings, first, determine the brand personalities of Taobao(sincerity, sophistication, competence and excitement) and JD(competence, sophistication, and excitement). Second, find the influential relationship between brand personality and brand equity. For Taobao, the sincerity of personality has a positive impact on brand loyalty, image and perceived quality. The competence impact on brand loyalty, awareness, and image. The sophistication impact on brand image and perceived quality. Competence and sophistication of the JD personality impact on the brand equity. Excitement of JD impact on the perceived quality. Third, the brand loyalty and perceived quality of Taobao have a positive influence on the brand value; and brand loyalty, image, and perceived quality of JD have a positive influence on the brand value. In the future research, the findings of the research provide a theory basis for the brand management, and can take more consideration into the relations among other variables in the context of online shopping environment.

• Journal of Distribution Science
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• v.16 no.9
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• pp.65-77
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• 2018

Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

• Proceedings of the SAREK Conference
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• 2004.11a
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• pp.47-47
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• 2004

• The Research Journal of the Costume Culture
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• v.2 no.1
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• pp.39-53
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• 1994

This paper analyzes clothing symbolism of mood and emotion described in master pieces of Charles dickens(2812∼1870), who is a well-known writer of England, and thus tries to clarify symbolic characteristics of clothing woven into all human lives.. The result show that clothing symbolizes in various ways such mood and emotion as bless, wrath, friendliness, respect, surprise, excitement, embarrassment, uneasiness, sadness, melancholy, anxiety, hostility, unpleasantness, deliveration, shyness, blessing, gratitude, despair, shame, sympathy, boasting, etc.

• Journal of the Korean Professional Engineers Association
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• v.34 no.5
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• pp.10-17
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• 2001

The 17th World Cup Event that raises a storm of excitement ever held in the New Millenium will be started with the opening game In Seoul, Korea, on 31st May,'02 and closed with the final match in Yokohama, Japan on 30th June'02 The 2002, FIFA World Cup held In Asian region for the first time in FIFA history is jointly-organized by Korea and Japan. Both Korea and Japan will host each 32 games at the chosen ten local venues in each countries Partierpants from 32 regional countries included host countries Korea and Japan as well as the previous Champion France are scheduled to match one another by tournament method

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.3
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• pp.83-94
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• 2012

This study was designed to identify and develop the measurement items of symbolic image (personality) of most preferred Korean companies in adaptation of prior research of brand personality. From the common factor analysis, factors were extracted to five dimensions: Sincerity, Competence, Affection, Excitement, and Sophistication. In this survey, we collected data from the 558 respondents and performed a structural equation model using AMOS 16.0. The result of the confirmatory factor analysis indicated that the measurement model of Korean corporate symbolic image could be effectively used to envision the personality of Korean companies with similar context of brand personality research. Furthermore, this empirical study showed interesting results. One of unique Korean emotions, affection factor, was derived from this research as well and it is also proven that the Korean-corporate symbolic image could be used to measure the corporate personality and it should be continuously reinterpreted with deviation of socio-cultural changes rather than adhering to standardized paradigm.

• STI Policy Review
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• v.1 no.3
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• pp.25-37
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• 2010

Advances in Information Communication Technologies (ICT) have demonstrated tremendous potential for solving development challenges and improving development processes, culminating in the new Development 2.0. Many development practitioners have embraced ICT (particularly on Web 2.0 and mobile phone technologies and applications), which have become hot topics in both the development community and the policy community as they engage in development practice and dialogue. Despite this excitement, there lacks among the policy community a robust understanding of the powers and pitfalls of ICT in development, executed actions to back the excited chatter, and dissemination of this understanding to practitioners and policymakers alike. We conducted a literature review, interviewed experts, and engaged in discussion with leaders in international development and science and technology policy to provide an operational framework base in which to view ICT in development. This framework regards ICT as tools that support more effective and efficient community development actions and appropriate consideration of general guidelines, which enable better engagement across and within sectors and individuals. Flexibility and accountability are critical requirements pervading throughout the various actions and guidelines, which promote transparent, partnership-based, and sustainable development. We highlight the strengths and weaknesses of ICT to focus on the cautions to keep ICT access and distribution in context, understand the various levels of technologies and services, and dig below the surface as excitement about ICT increases and threatens to become a short-term solution. We offer ideas for specific programs that policymakers can implement to contribute to a more efficient and effective development process to ultimately support global human development, but stress the endless possibilities that can be explored with creativity and flexibility beyond what is proposed here.

• Architectural research
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• v.4 no.1
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• pp.7-16
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• 2002

In order to examine theoretical underpinnings of preference for built forms, 129 subjects are asked to rate a series of 9 slides of residential houses depicting a wide range of architectural styles on a 5 point scale, for coherence, complexity, excitement, familiarity, and natural harmony, respectively. Based on Lee's (2002a, 2002b) two previous studies addressing the issue of aesthetic beauty evaluation for man-made creatures (e.g., residential housing scenes), this study summarizes several meaningful findings. As reported by all the subjects, first, both "desire to visit" and "desire to live in" turned out to be a good predictor of preference as the two measures are highly correlated in statistically significant levels (99.9%). People who desire to visit a spot are more likely to desire to live in it. Second, Pearson's correlations showed that coherence is the opposite end of complexity. The more likely a housing setting is hanging together, the less likely it looks to be complex. Overall, though, it is not clear that the two variables work directly in that way, as weighted on preference ratings. That is, coherence and complexity are likely to be totally two independent systems that affect the ratings of preference. Third, both excitement and environmental sensitivity (e.g., harmony of a house with its surrounding nature) most highly account for the preference for various housing scenes, while familiarity has only a little effect on preference ratings. Possibly, people like or dislike a visual thing, no matter how much they are familiar with it. Finally, this study suggested that design professionals could communicate effectively with their clients if sets of visual standards as an appropriate communication tool for better design are properly established.