• 제목/요약/키워드: Evaluative Criteria Model

검색결과 10건 처리시간 0.026초

의류상품 유형별 평가기준에 관한 연구(I) ('A Study on Clothing Evaluative Criteria of Various Clothing items(I)')

  • 김미영;이은영
    • 한국의류학회지
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    • 제12권2호
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    • pp.249-257
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    • 1988
  • The purposes of the study were to define the clothing evaluative criteria concept as an internal evaluative criteria and buying evaluative criteria based on the Engel-Kollot-Blackwell's consumer behavior model, and to explore the differences between internal evaluative criteria and buying evaluative criteria imprically. The study also aimed to find out the differences between internal evaluative criteria and buying evaluative criteria according to clothing items(underwears, pajama, jeans, blouse, two-pieces, coat) The questionnaires were administered to college female students living in Seoul. Means and Standard Deviations were calculated, and Discriminant Analysis were used for statistical inferences. The results were as follows: In underwears, internal evaluative criteria were comfort and fiber, while toying evaluative criteria was color. In pajama, internal evaluative criteria was comfort and fiber, while buying evaluative criteria was good buy. In jean, internal evaluative criteria was fit and suitability to individual, while buying evaluative criteria was suitability to individual and price. In blouse, internal evaluative criteria was beauty and harmony with other clothing. In two-pieces, internal evaluative criteria was color and beauty, while buying evaluative criteria was suitability to individual. In coat, internal evaluative criteria was textile and color. In conclusion, as shown in the results above, the evident differences between internal evaluative criteria and buying evaluative criteria and buying evaluative criteria were testified, therefore evaluative criteria should he defined as internal evaluative criteria and buying evaluative criteria, and study of evaluative criteria should be explored according to clothing items.

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Applying Innovative Model and Optimize Business Management for Product Market

  • liao, Shih-chung
    • 유통과학연구
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    • 제11권3호
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    • pp.13-22
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    • 2013
  • Purpose - Product purpose for optimal values solution for synthesize evaluative criteria and optimize product design values. In addition, product designer has to consider the product design to conform to project, laws and regulations, authentication, from the product design stage. Research design, data, methodology - How to use an evaluative criteria model's imprecise market data by evaluative criteria research design; product mapping relationships between design parameters and customer requirements using product predicted value method. An evaluative criteria model and their associated criteria status, product evaluative criteria model of results. Results - Therefore, after the enterprise product design project analysis, effectiveness and the customer degree of satisfaction must be appraised to obtain the maximum value for the benefit on behalf of the implementation goals, the promotion product level and market competition strength. Conclusions - In multi criterion decision making (MCDM), using its searching software capacity to obtain the optimal solution.

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구매후 의복평가기준에 관한 연구-만족도, 상포태도, 재구매의도와의 관계를 중심으로- (A study of Post-purchase Clothing Evaluative Criteria: The Relationships Among Clothing Satisfaction, Brand Attitudes Repurchase Intention)

  • 여의재;이영선
    • 한국의류학회지
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    • 제20권6호
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    • pp.1027-1038
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    • 1996
  • The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

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An Extended Model Evaluation Method under Uncertainty in Hydrologic Modeling

  • Lee, Giha;Youn, Sangkuk;Kim, Yeonsu
    • 한국지반환경공학회 논문집
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    • 제16권5호
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    • pp.13-25
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    • 2015
  • This paper proposes an extended model evaluation method that considers not only the model performance but also the model structure and parameter uncertainties in hydrologic modeling. A simple reservoir model (SFM) and distributed kinematic wave models (KWMSS1 and KWMSS2 using topography from 250-m, 500-m, and 1-km digital elevation models) were developed and assessed by three evaluative criteria for model performance, model structural stability, and parameter identifiability. All the models provided acceptable performance in terms of a global response, but the simpler SFM and KWMSS1 could not accurately represent the local behaviors of hydrographs. Moreover, SFM and KWMSS1 were structurally unstable; their performance was sensitive to the applied objective functions. On the other hand, the most sophisticated model, KWMSS2, performed well, satisfying both global and local behaviors. KMSS2 also showed good structural stability, reproducing hydrographs regardless of the applied objective functions; however, superior parameter identifiability was not guaranteed. A number of parameter sets could result in indistinguishable hydrographs. This result indicates that while making hydrologic models complex increases its performance accuracy and reduces its structural uncertainty, the model is likely to suffer from parameter uncertainty.

예비 초등 교사들의 과학 모델 평가 기준 (Criteria for Evaluating Scientific Models Used by Pre-service Elementary Teachers)

  • 오필석;이정숙
    • 한국과학교육학회지
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    • 제34권2호
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    • pp.135-146
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    • 2014
  • 연구의 목적은 예비 초등 교사들이 여러 가지 전기회로를 설명하기 위한 모델을 개발하고 선택하는 과정에서 동원하는 모델 평가 기준들을 탐색하는 것이었다. 한 교육대학교에서 과학교육 강좌를 수강하는 30명의 3학년 학생들이 연구에 참여하였다. 이들을 위한 수업은 표현적, 실험적, 평가적 모델링을 포함하는 순환적 계열에 따라 조직되었다. 예비 교사들에게 다섯 개의 전기회로를 차례로 제공하고, 그것을 설명할 수 있는 모델을 개발하고 동료들 간의 토론을 통해 점차 모델을 개선해 가도록 하였다. 예비 교사들의 모델링 활동을 모두 녹음 또는 녹화하였고, 모델 평가 기준의 분석틀을 이용하여 녹음 또는 녹화된 것과 전사본을 분석하였다. 그 결과 모델을 개발 개선하는 상황과 모델을 선택하는 상황에 동원되는 모델 평가 기준의 유형과 빈도에 차이가 있음을 알 수 있었다. 즉, 경험적 기준과 이론적 기준이 두 상황에서 모두 주된 평가 준거의 역할을 하였지만, 예비 교사들이 여러 가지 대안적인 모델들 중 하나를 선택하는 상황에서 좀 더 다양한 평가 기준들이 사용되었다. 본 연구가 과학 교육과 과학 교육 연구에 시사하는 점들을 제안하였다.

주부가 선호하는 아동복 브랜드의 이미지에 따른 구매의도 -자기일치성과 행동의도모델을 중심으로- (Brand Images of Children's Wear and Mother's Purchase Intention -Focus on Self-Image Congruence and Behavioral Intention Model-)

  • 김지연;이규혜
    • 복식문화연구
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    • 제19권3호
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    • pp.622-636
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    • 2011
  • The purpose of this study was to assess the effects of self-image congruence on attitudes toward purchase intentions of children's clothing via the Behavioral Intention Model. The empirical study was conducted via on-line survey and data were collected from mothers with children aged 6 to 10 years. A total of 593 respondents answered the questionnaire and 574 usable data were statistically analyzed. SPSS 18.0 was used to conduct descriptive statistical analysis, factor analysis, reliability analysis, cluster analysis, Chi-square test, ANOVA, and multiple regressions. A K-means cluster analysis was conducted based on three dimensions brand images of children's wear. Respondents were divided into four groups: elegant image group, multiple image group, ordinary image group, and childlike image group. Characteristics of consumers and clothing evaluative criteria that mothers considered important differed significantly across groups. Moreover, based on these groups, each dimension of self-congruence had different effects on brand attitude. Brand attitude and subjective norms had different effects on purchase intentions. In conclusion, levels of self-congruence and factors influencing purchase intention varied according to brand images of children's wear.

자연휴양림 유형별 적정입지선정 평가모형 개발 및 적용 (Evaluation Model Building and Application for Suitable Locations Reflecting Recreation Forest Types)

  • 김현식;황희연;반영운
    • 한국산림과학회지
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    • 제99권1호
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    • pp.111-124
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    • 2010
  • 본 연구는 자연휴양림 유형별 적정입지선정 평가모형을 개발하고, 그 모형을 자연휴양림 예정지에 적용하여 활용 가능성을 모색하고자 하였다. 이를 위해 델파이 전문가 설문조사와 계층화분석법(AHP)을 이용한 평가준거의 선정, 자연휴양림 유형화 및 유형별 적정입지선정 평가모형 개발, 모형적용 단계의 순으로 연구를 수행하였다. 먼저, 자연휴양림 유형화 및 적정입지선정을 위한 평가준거(Criteria)를 구안하고, 2차에 걸친 델파이조사에 의한 타당화 과정을 거쳐 2개 평가영역(Categories) - 6개 평가항목(Items) - 12개 평가지표(Indicators)의 위계를 가진 평가준거를 선정하였다. 제3차 델파이조사에서는 계층화분석과정(AHP)을 통하여 자연휴양림 유형화를 위한 평가준거의 가중치를 산정하고, 2개의 평가영역(자원성과 이용성)을 중첩하여 자연휴양림을 4개의 유형으로 구분할 것을 제안하였다. 이어 제4차 델파이조사의 계층화분석과정(AHP)을 거쳐 산정한 유형별 평가준거의 가중치를 활용하여 자연휴양림 유형별 적정입지선정 평가모형을 개발하고 자연휴양림 입지예정지에 적용하였다. 적용 결과 휴양림 이용성은 수도권과의 거리에 의해 가장 크게 영향을 받으며, 휴양림의 입지가 수도권에서 가까울수록 유리하다는 것을 확인하였다. 본 연구는 유형별로 자연휴양림을 지정할 때 활용될 수 있을 것이다.

소비자의 의류제품별 점포혼합애고행동에 관한 연구 (Consumers' Store Patronage Mix Behavior by Fashion Product type)

  • 정현숙;이은영
    • 한국의류학회지
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    • 제26권8호
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    • pp.1128-1140
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    • 2002
  • As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

회색관계분석 및 엔트로피법을 이용한 항만하역근로자의 재해위험성 평가 (An Evaluation of Accidents Risk for Cargo Handling Workers in Korean Ports Using the Grey Relational Analysis & Entropy Method)

  • 장운재
    • 한국항해항만학회지
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    • 제44권4호
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    • pp.291-297
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    • 2020
  • 최근 항만하역근로자의 인명사고가 지속적으로 발생함에 따라 사고관리에 대한 필요성이 증대되고 있다. 이 연구는 GRA법과 Entropy법을 이용하여 우리나라 항만에 대해 하역근로자의 재해 위험성을 평가하고 위험성이 높은 항만을 결정하기 위한 것이다. 이러한 목적을 달성하기 위해 먼저 우리나라 항만을 11개의 대상항만으로 구분하고, 브레인스토밍법으로 항만하역근로자 재해 위험성 평가를 위한 평가항목을 추출한다. 두번째는 GRA법을 이용하여 대상항만의 회색관계계수를 산정한다. 마지막으로 엔트로피법을 이용하여 산출한 평가항목의 중요도와 GRA법의 회색관계계수를 결합하여 회색관계등급을 산정하여 재해 위험성의 우선순위를 결정한다. 따라서 제안된 모델에서는 항만하역근로자수, 50세 이상 항운노조원수, 총근로시간, 하역장비수, 철재화물량, 총화물량, 사상자수, 사망자수 등 8개의 평가 항목을 추출되었다. 그 결과 부산항의 재해 위험성이 가장 높게 나타났으며 이에 따라 우선적으로 재해위험성을 경감하는 방안이 검토되어야 할 것이다.

고속도로 선형조건과 GIS 기반 교통사고 위험도지수 분석 (호남.영동.중부고속도로를 중심으로) (A GIS-based Traffic Accident Analysis on Highways using Alignment Related Risk Indices)

  • 강승림;박창호
    • 대한교통학회지
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    • 제21권1호
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    • pp.21-40
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    • 2003
  • 본 논문에서는 GIS(Geographic Information System:지리정보체계)를 기반으로 도로의 선형조건을 이용하여 고속도로의 사고위험도를 파악하고 평가할 수 있는 방법을 개발하였다. 고속도로 평면곡선부에 대한 다양한 사고분석을 통해 도로의 선형조건이 교통사고에 미치는 영향을 규명하였으며. 이 결과를 토대로 사고예측모형을 구축하였다. 특히 사고영향인자를 규명하는 데에 있어서는 도로선형요소의 상호작용과 선형의 연속성을 반영함으로써 보다 현실적이고 객관적인 예측모형을 구축할 수 있도록 하였다. 아울러 사고예측모형의 추정결과와 사고자료를 토대로 고속도로의 선형조건에 따른 종합적인 사고위험도지수를 설정하고 이에 대한 평가기준을 마련하였다. 한편 주어진 도로선형조건에 따라 사고발생가능성을 예측하고 사고위험도를 평가하는 일련의 과정을 GIS와 결합하여 프로그래밍 함으로써 해당구간의 사고율 사고위험도지수, 위험도평가등급이 자동적으로 결정될 수 있게 하였을 뿐만 아니라 관련정보 및 평가결과를 시각적으로 제공하여 이용자가 보다 쉽게 이해하고 편리하게 사용할 수 있는 사고위험도 평가 프로그램을 개발하였다. 개발된 사고예측모형과 이를 토대로 설정한 사고위험도지수 및 위험도평가등급은 안전하고 비용-효율적인 도로설계에 도움을 줄 수 있을 뿐 만 아니라, 사고취약구간에 대한 대책 마련에도 이바지 할 것으로 기대된다.