• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.135-146
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• 2002

The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.1
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• pp.47-56
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• 2004

Rapid economic development in Korea caused functions of city functions such as concentration of population, deterioration of the quality of living environment and traffic congestion. Korean cities have lost their identity becausr they are merged functionally and physically with neighboring cities, forming one mesa-city. Unified shape and disorganized streets of cities often cause confusion among foreigners and visitors. It is very difficult for them to find their image in strange cities. It is, however, important to correctly analyze the image and meaning of cities for understanding its identity. The purpose of this study is to develop a method to analyze the city image by focusing on some of the main cities in Korea. For this purpose, the adjective questionnaire and multi-dimension scaling (MDS) are applied to the analysis of city image. Image analysis graph by MDS can visually present the general and integrate images. The results of this study are summarized as follows: The important factors for interpretation of city image are historical and industrial character. Seoul, Taegu and Pusan have industrial and complex city images. Kongju has historical city image, while Changwon has a modern image. Chuncheon belongs to a soft and small image. Each city has an alternative solution against a negative image, according to the image analysis graph.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.594-605
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• 2002

The purpose of this study is to investigate the visual sensibility of wedding dress. There are 28 kinds of costume samples from photographs in wedding dress magazines. They were divided into simple, accent and decorative design. The Semantic Differential method was used in this study to measure them. The semantic scale was composed of 20 pairs of adjective words. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follow; 1. Factor analysis has extracted five factors which consist of the visual sensibility of wedding dress. The factors are High quality, Cuteness, Femininity, Decoration and Modernness. 2. There were significant differences in the visual sensibility of wedding dress and demographics.3. The evaluative dimensions of the visual sensibility of wedding dress were identified by Cute-Adult and Simple-Decorative. 4. Preference was related to what are wearing-desirable, chic, cute, natural and beautiful, etc., and the wearing desire was related to what are favorite, lively, chic, special and gracious, etc. The noble sensibility was related to what are elegant, cute, feminine and chic, etc.