• 지식경영연구
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• 제10권4호
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• pp.115-131
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• 2009

This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

• 복식문화연구
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• 제31권5호
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• pp.586-606
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• 2023

This study initiated research aligned with the body positivity movement, aiming to explore size diversity for groups facing relative size discrimination due to their deviation from average body types. Using KS adult women's apparel dimensions as a reference, jackets were developed for women in their 20s to 30s who belong to the small petite-size (S[P]) category, which is characterized by a height under 155cm (petite) and a bust-circumference from 72cm to less than 82cm (small). Using 3D virtual-fitting, we conducted experiment-pattern production and refinement and subsequent real-fitting evaluations by participants to objectively validate aesthetics and comfort. The study's findings are as follows: First, utilizing a 3D virtual-fitting program by identifying 'creases' and 'garment pressure points' in the jacket appearance, experiment patterns were refined and real jackets were produced. This approach addressed challenges in recruiting participants with specific body types and allowed for efficient research in terms of cost and time. Second, through real-fitting evaluations, basic-fit and slim-fit jackets labeled as <79-88-150> were developed for the S(P) size. we presented 'size spec' and 'ease allowance' for jackets by waist fit. Both fits received positive evaluations with approximately 53.5cm sleeve length, and 11.7cm shoulder length. The ease allowances for the basic-fit jacket were approximately 9.2cm at the bust circumference, 12.8cm at the waist circumference, and 6cm at the hip circumference. Similarly, the slim-fit jacket exhibited ease allowances of about 4.8cm at the bust circumference, 4cm at the waist circumference, and 4cm at the hip circumference, receiving positive evaluations for aesthetics and comfort.

• Asia Marketing Journal
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• 제15권3호
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• pp.97-115
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• 2013

This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations. However, this result was obtained by comparing two brands with different number of products while controlling the brands' breadths. Hence one may question if the above result would hold when the brand is narrow as well as broad. Second, the literature has investigated the effect of brand breadth on the perceived fit and evaluations of an extended product within a relatively limited range ("narrow vs. broad") and not considered the case of a "very broad" brand. To address these gaps, we propose two hypotheses: 1) the effects of the number of products associated with a brand on the perceived fit and evaluations of a moderately far brand extension are moderated by the brand's breadth (H1); and 2) the relationship between a brand's breadth and a moderately far extension's perceived fit and evaluations looks like an inverse-U shape (H2). Study 1 was conducted to test H1. Study 1 employed a 2 × 2 within-subjects design in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow or broad). We measured brand breadth as the perceived similarity among products associated with a brand. Participants provided the perceived fit and evaluations of an extended product. Study 2 was conducted to test H2 as well as to replicate Study 1 in a more general setting and with different products. It employed a 2 × 3 within-subjects design, in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow, broad, or very broad). The results from two experiments support both hypotheses. This paper contributes to the literature on brand extensions in two ways. First, it broadens our understanding of the effects of product number and brand breadth on extended product evaluations by considering the two factors jointly. Second, we believe this study to be the first to present evidence that brand breadth can exert an inverted U-shape effect on the perceived fit and evaluations of an extended product. The results also offer implications for marketers. First, marketers should heed the finding that adding similar products to a narrow brand does not help the brand's extension launch. Second, the finding that the relationship between brand breadth and extended product evaluations might not be linear provides practical implications. While a narrow brand should not keep launching close extensions, nor should a broad brand continue producing far extensions to broaden its breadth. A firm with a broad corporate or family brand might want to consider introducing a new brand instead of adding dissimilar products under the brand umbrella.

• 대한인간공학회지
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• 제32권1호
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• pp.69-75
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• 2013

Objective: This study proposes an alarm display and compares it with the one(alarm tile display) widely used in main control rooms(MCRs) of nuclear power plants. Background: Catching up with the rapid development of computer technologies, advanced MCRs has been required. Using modern technologies of computers and visual displays, we have a lot of potential to improve user performance and satisfaction as well as safety in MCRs. Method: The alarm bar display has been proposed to reduce some potential problems of the alarm tile display in this study. Human factors evaluations were conducted to compare both types of displays. Two interfaces of bar alarm and tile alarm were simulated on the desktop computer for the user-involved experiment. Eight students participated in the experiment with the within-subject design. Results: The alarm bar was slightly better in terms of situation awareness, and preferred to understand alarm dynamics. The alarm tile was slightly or significantly better in other measures. Conclusion: Both alarm displays have their own advantages and disadvantages. Therefore, combining benefits of both displays can be used to optimize the design of alarm displays. Application: The proposed display is expected to compensate the existing displays for certain purposes.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2008년도 추계학술대회
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• pp.157-160
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• 2008

The recent successes of systems like Google, Wikipedia and InnoCentive suggest that the time is now ripe for more such systems. Thus, we want to explore these systems and exploit them from a viewpoint of social psychology prior to technological progress. First of all, we examine the difference between 'wisdom of crowds' and 'crowd psychology'. There are two classes, which are for senior management major students. Conditions of two are same, except a class time. Forty five students in one class are tested for this experiment. They form a group with five people and are divided into 9 groups. In a case of a morning class, peer-to-peer evaluations are given to individuals in a class when a group presentation for a final project is given. On the other hand, in a case of afternoon class, peer-to-peer evaluations are given to each group in a class. The result is quite fruitful. The first is that an expert's evaluation for a project agrees with students, who are beginners in this field in the degree of more than 95%. However, in the case of afternoon class, students' group evaluation turns out to agree with an expert's one less than 53%. Morning class experiment result proves the truth of collective intelligence again. It tunrs out independent and confidential opinions are more cost effective and give right answers to questions than group opinions.

• Nuclear Engineering and Technology
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• 제52권12호
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• pp.2717-2724
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• 2020

Silicon, especially silicon in the form of SiO₂, is a major component of rocks. Final spent fuel storages, which are being designed, are located in suitable rock formations in the Earth's crust. Reduction of the uncertainty of silicon neutron scattering and capture is needed; improved silicon evaluations have been recently produced by the ORNL/IAEA collaboration within the INDEN project. This paper deals with the nuclear data validation of that evaluation performed at the LR-0 reactor by means of critical experiments and measurement of reaction rates. Large amounts of silicon were used both as pure crystalline silicon and SiO₂ sand. The critical moderator level was measured for various core configurations. Reaction rates were determined in the largest core configuration. Simulations of the experimental setup were performed using the MCNP6.2 code. The obtained results show the improvement in silicon cross-sections in the INDEN evaluations compared to existing evaluations in major libraries. The new Thermal Scattering Law for SiO₂ published in ENDF/B-VIII.0 additionally reduces the discrepancy between calculation and experiments. However, an unphysical peak is visible in the neutron spectrum in SiO₂ obtained by calculation with the new Thermal Scattering Law.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2003년도 정기총회 및 추계학술대회
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• pp.53-58
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• 2003

Now days, as the consideration of sound environment is getting important, method of physical measurement such as reverberation time and sound pressure level becomes common. However, such method cant include subjective sensation such as personal emotion and feeling, evaluation. So there is a limitation to make the most optimized sound environment. Therefore, in the present experiment, I improve big indoor gymnasium that has sound defect because of too long reverberation time. After that, I conduct the auditory sense evaluation of human psychological response. From the experiment, I will make research into sound satisfaction rate about the subject space and response of each item. As well as, I will present the result as basic database of sound environment improvement experiment of indoor gymnasium.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2002년도 추계학술대회논문초록집
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• pp.357.1-357
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• 2002

The purpose of this study is to propose indoor noise level in residential buildings affected by transportation noise (road traffic, railway and air-craft noise) based on subjective evaluations. 30 subjects participated in the experiment to evaluate the noise. Experimental environment reproduced real living and office environment, and in asking subjects' annoyance to the noise. (omitted)

• 한국국방경영분석학회지
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• 제13권1호
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• pp.45-64
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• 1987

Power algorithms for analysis of variance tests are presented. In experimental design of operational tests and evaluations the selection of design parameters so as to attain an experiment with desired power is a difficult and important problem. An interactive computer program is presented which uses the power algorithms for ANOVA tests and creates graphical presentations which can be used to assist decision makers in statistical design. ANOVA tests and associated parameters (such as sample size, types and levels of treatments, and alpha-level)are examined.

• Asian-Australasian Journal of Animal Sciences
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• 제27권2호
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• pp.284-289
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• 2014

The experiment was conducted to evaluate the ingestive behavior of lambs confined in individual and group stalls. We used thirty-four lambs in their growing phase, aged an average of three months, with mean initial live weight of $17.8{\pm}5.2$ kg. They were allotted in a completely randomized design with 24 animals kept in individual stalls and 10 animals confined as a group. The experiment lasted for a total of 74 days, and the first 14 days were dedicated to the animals' adaption to the management, facilities and diets. The data collection period lasted 60 days, divided into three 20-d periods for the behavior evaluation. The animals were subjected to five days of visual observation during the experiment period, by the quantification of 24 h a day, with evaluations on the 15th day of each period and an interim evaluation consisting of two consecutive days on the 30th and 31st day of the experiment. The animals confined as a group consumed less (p<0.05) fiber. However, the animals confined individually spent less (p<0.05) time on feeding, rumination and chewing activities and longer in idleness. Therefore, the lower capacity of lambs confined in groups to select their food negatively affects their feeding behavior.