• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.67-92
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• 2005

This study investigates the influence of the mother brand's product types on the consumers' brand evaluations on consistent and inconsistent brand extensions. The study shows that brand extensions consistent with the mother brand's product type have better brand evaluations than inconsistent brand extensions. The study also shows that brand extensions consistent with utilitarian mother products are much more important than consistent brand extensions with hedonic mother brands. Furthermore, results show that the types of consumer involvement influence the consumers' brand evaluations by interacting with types of mother brands and consistency of brand extensions.

• Human Ecology Research
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• v.52 no.2
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• pp.175-188
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• 2014

This study examined the effects of demographic variables and psychological mechanisms (self-efficacy, need for closure, and fashion innovativeness) on each of the four types of impulsive buying, including suggestion impulsive buying, stimulus impulsive buying, pure impulsive buying, and reminder impulsive buying. In addition, the study analyzed the impact these four types had on evaluations after impulsive buying (i.e., diversion in mood, regret for buying decision and a sense of financial loss, and dissatisfaction of products). Data was collected by a marketing research company from five hundreds consumers in seven different cities of South Korea who experienced impulsive buying in the off-line apparel stores within the past three months. The results of regression analyses indicated that self-efficacy and gender significantly affected suggestion impulsive buying. That is, the higher consumers' self-efficacy, the greater their suggestion impulsive buying was. In addition, women had higher Suggestion Impulsive Buying than men did. However, in case of Stimulus Impulsive Buying, gender was the only significant antecedent. That is, women had higher stimulus impulsive buying than men did. In terms of pure impulsive buying, fashion innovativeness was a significant predictor, and for the reminder impulsive buying level, fashion innovativeness and need for closure were significant predictors. Finally, pure and suggestion impulsive buying were correlated with positive consumer evaluations, while both stimulus and reminder impulsive buyings were correlated with negative consumer evaluations. Implications and future studies were discussed.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.275-284
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• 2014

This study aims to suggest the patternmaking method of men's slim-fit four-panel jacket sloper in their 30's. The researcher collected four kinds of existing slopers and carried out appearance and movement evaluations twice. Then the researcher's sloper was developed by modifying and supplementing the existing sloper with high scores in the evaluations. The results are as follows: First, when comparing the existing slopers, ease on the chest varied from 13 cm to 17.8 cm. Actual measurements or formula method were used for the armhole depth, waist line, and hip line. It was one-third of armhole length for the sleeve cap height in most existing slopers. Second, the researcher's sloper had excellent scores in the appearance and movement evaluations (front neck depth, ease on the chest, front dropped length, ease on the sleeve cap, and the position that separate the two piece sleeves on the back). Third, the suggested sloper, has 13~14 cm for ease in the chest circumference and 2.5 cm for front dropped length. It sets to chest/4+2 cm for armhole depth, height/4+1 cm for waist line placement, and height/8 for hip length. The sleeve cap height is one-third of armhole length. These results will be useful when the industrial technical designers develop various jacket patterns.

• Journal of Drive and Control
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• v.14 no.2
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• pp.30-36
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• 2017

This paper presents a sliding mode observer-based fault detection algorithm for steering inputs of an all-terrain crane. All-terrain cranes with multi-axles have several steering modes for various working purposes. Since steering angles at the other axles except the first wheel are controlled by using the information of steering angle at the first wheel, a reliable signal of the first axle's steering angle should be secured for the driving safety of cranes. For the fault detection of steering input signal, a simplified crane model-based sliding mode observer has been used. Using a sliding mode observer with an equivalent output injection signal that represents an actual fault signal, a fault signal in steering input was reconstructed. The road steering mode of the crane's steering system was used to conduct performance evaluations of a proposed algorithm, and an arbitrary fault signal was applied to the steering angle at the first wheel. Since the road steering mode has different steering strategies according to different speed intervals, performance evaluations were conducted based on the curved path scenario with various speed conditions. The design of algorithms and performance evaluations were conducted on Matlab/Simulink environment, and evaluation results reveal that the proposed algorithm is capable of detecting and reconstructing a fault signal reasonably well.

• Asian-Australasian Journal of Animal Sciences
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• v.31 no.1
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• pp.19-25
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• 2018

Objective: In practical breeding, selection is often performed by ignoring the accuracy of evaluations and applying economic weights directly to the selection index coefficients of genetically standardized traits. The denominator of the standardized component trait of estimated genetic evaluations in practical selection varies with its reliability. Whereas theoretical methods for calculating the selection index coefficients of genetically standardized traits account for this variation, practical selection ignores reliability and assumes that it is equal to unity for each trait. The purpose of this study was to clarify the effects of ignoring the accuracy of the standardized component trait in selection criteria on selection responses and economic weights in retrospect. Methods: Theoretical methods were presented accounting for reliability of estimated genetic evaluations for the selection index composed of genetically standardized traits. Results: Selection responses and economic weights in retrospect resulting from practical selection were greater than those resulting from theoretical selection accounting for reliability when the accuracy of the estimated breeding value (EBV) or genomically enhanced breeding value (GEBV) was lower than those of the other traits in the index, but the opposite occurred when the accuracy of the EBV or GEBV was greater than those of the other traits. This trend was more conspicuous for traits with low economic weights than for those with high weights. Conclusion: Failure of the practical index to account for reliability yielded economic weights in retrospect that differed from those obtained with the theoretical index. Our results indicated that practical indices that ignore reliability delay genetic improvement. Therefore, selection practices need to account for reliability, especially when the reliabilities of the traits included in the index vary widely.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.380-386
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• 2020

The ESS load test device (ELTD) can store and exchange electrical energy during the load test of an emergency generator. On the other hand, it is difficult to commercialize ELTDs based on Li-ion batteries because of the high initial cost, which is higher than a load bank test. If the trade of electrical energy stored in ELTD during the test of an emergency generator is considered, it may be possible to commercialize the ELTD. Therefore, this paper proposes an economic model of ELTD composed of the costs and benefits by considering electrical energy trade to perform accurately economic evaluations of an ELTD. From the simulation results of the economic evaluations of an ELTD and the load bank method, it was found that the commercialization of ELTD is possible when the trade in electrical energy in ELTDs is considered.

• Journal of the Korean Home Economics Association
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• v.30 no.3
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• pp.33-43
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• 1992

The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

• Progress in Medical Physics
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• v.23 no.4
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• pp.292-302
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• 2012

The patient dose in advanced radiotherapy techniques is an important issue. These methods should be evaluated to reduce the dose in diagnostic imaging for radiotherapy. Especially, the Computed Tomography in radiotherapy has been used widely; hence the CT was evaluated for dose and image in this study. The evaluations for dose and image were done in equal condition due to compare the dose and image simultaneously. Furthermore, the possibility of dose and image evaluations by using the Monte Carlo simulation MCNPX was confirmed. We made the iterative reconstruction for low dose CT image to elevate image quality with Maximum Likelihood Expectation Maximization; MLEM. The system we developed is expected to be used not only to reduce the patient dose in radiotherapy, also to evaluate the overall factors of image modalities in industrial research.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.23 no.8
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• pp.909-922
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• 2012

To fully utilize scarce spectrum resource, it's necessary to develop and evaluate promising business models prior to making technology R&D plan and industrial promotion policy. The purpose of this paper is to design potential business models, evaluate the propriety of commercializing the models, and discuss promotion policies after exploring promising sectors consuming spectrum resources. The research is based on TV white space, which is vacant TV channels in region or time domain and considered as core spectrum resource along with digital terrestrial television switchover. As the result, four kinds of business models were derived, including broadcasting and telecommunication types. Each model was discussed from four standpoints: customer value proposition, profit formula, key resources, and key processes, and the propriety for commercialization was evaluated by three dimensions: technological evaluations, business-oriented evaluations, and user-oriented evaluations. The promotion policies of government and market participants for the activation of TV White space-based business models were discussed as well.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.1
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• pp.12-20
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• 2006

Recently, new dispersed sources (DSG) such as Photovoltaic, Wind Power, fuel cell etc. are interconnected with distribution systems as national projects for alternative energy preparing for oil crisis. This paper deals with the optimal evaluation algorithms in the case where new dispersed sources are operated in distribution systems. It is very difficult and complicated to handle the interconnection issues for proper voltage managements, because professional skills and enormous amounts of data for the evaluations are required. The typical evaluation algorithms mainly depending on individual ability and quality of data acquired, inevitably cause the different results f3r the same issue, so unfair and subjective evaluations are unavoidable. In order to overcome these problems, this paper proposes reasonable and general algorithms based on the standard model system and proper criterion, which offers the fair and objective evaluations in any case.