• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.3
• /
• pp.173-185
• /
• 2013

In this study, the relationships of factors influencing the ways alternative types of new digital products are accepted into the market will be structuralized. On the basis of previous research, it is assumed that customers intend to use alternative types of new digital products when they have a higher value than existing products. The consumer's feeling of attraction toward the product is another factor included in the evaluation of its quality. And the attraction of the products that the consumers feel is also included in the evaluation of the qualities of the product. The results of the study indicate first that a product's value affects its attraction, but not the usage intention of the customer. Second, the benefits of the product affect the customer's recognition of its value, while cost does not. Third, environment affects recognition by the customer of the product's attraction, while knowledge of the product does not. By structuralizing the factors that influence the customer's usage intention about alternative types of new digital devices, the causal relationships of the factors involved in the acceptance of new products into the market and their success can be comprehended.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.1
• /
• pp.143-160
• /
• 2006

The objective of this paper is to examine the country of origin effect of products made in the Republic of Korea. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories. It reports on the findings of a survey conducted in which 244 responses were obtained. The most common product information source was found to be through advertisements in television and radio.. Products made in Korea had been rated highly for its product style. Consumer electronics were generally found to be the popular preference of product category by Malaysian consumers. The managerial implications of our study are discussed and the limitations of the study are also examined.

• Proceedings of the ESK Conference
• /
• 1997.10a
• /
• pp.249-259
• /
• 1997

As the gap between competing products narrows in terms of performance and quality, the product usability is rapidly becoming a new dimension of product design as the key to offering distinctive value to the customer. Because the user interface is important, not only for the user but also for the efficiency of te whole organiation, system designers require increasingly precise evaluation methods to determine how effective and usable human-product interface is. In this study a new methodology named usability analysis diagram(UAD), for evaluating usability of human-product interface systematically, was developed. UAD is a top-down flow diaagram of a human-product interaction, in ehichfour basic elements - perception, understanding, intellectual decision and action - were classified and then represented by a particular symbol for each. The usability of the product is assessed by the frequency of each symbol in a diagram which represents a sequence of cognitive and physical activities of users during the use of the product, and by the level of difficulty that is classif- ied in three levels in terms of easiness of perception, understanding and action. In order to test validity of the proposed UAD in a real situation, a case study was performed on two different cameras, automatic and manual, and their usability was successfully evaluated and compared.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.7
• /
• pp.1086-1097
• /
• 2009

Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.

• Journal of the Korean Home Economics Association
• /
• v.35 no.5
• /
• pp.177-194
• /
• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• Fashion & Textile Research Journal
• /
• v.22 no.5
• /
• pp.628-638
• /
• 2020

This study develops a cool-touch functional Dancesport top for middle-aged women by using cool-touch materials in areas where surface temperature becomes high after exercise. The post-exercise surface temperature of the developed research product was compared and analyzed. In addition, subjective evaluation of cool-touch as well as appearance and movement evaluations were performed. The results are as follows. In designing the research product, a detachable neckband was made using highly-preferred hydrated polymer crystals. A material with high moisture absorption speed was also used in F1, S1, under arm and B5, while a material with good thermal conductivity was used in other parts of the bodice. Deodorant tape with antibacterial and deodorant effects was incorporated in the armpit for additional comfort. As for wear evaluation of the research product, significant differences were found in 10 areas using a material with high moisture absorption speed to compare and analyze the post-exercise surface temperatures of the clothing. The temperature difference between the compared top and the research product in the neckband area was 9.16℃, demonstrating clear cool-touch function in using cool-touch material. In the subjective evaluation of cool-touch function, the results showed high scores when asked about the efficiency of the detachable neckband and the ease of movement when wearing the product. In the appearance evaluation, significant differences were found in 11 items, including redundant folds, tightfit, fit, and design line. The overall mean score of the movement evaluation was 4.6, indicating excellent function for movement.

• Industrial Engineering and Management Systems
• /
• v.9 no.3
• /
• pp.215-226
• /
• 2010

Since product design strongly depends on the experience and ability of the designers, and a long lead time is required for the product design stage, introducing a support system related to this experience and ability is an effective technique to reduce the lead time. In this paper, an information system is developed to support the development of engineering mechanisms with the evaluation of the assembly process on the basis of the abstract functions required for new products. The developed system is based on a database system involving the following data structure: (1) a hierarchical structure related to information about the product functions, (2) the relationship between the parts and engineering functions and/or mechanisms of products, and (3) the relationship between the parts and manufacturing characteristics. The system stores the relationships between the product functions, structure of parts, and assembly characteristics. This information can then be interactively retrieved using the data structure described in (1), (2), and (3). A procedure for designing new products is proposed that involves using the information about existing products. This paper presents the characteristics of the proposed procedure and the developed information system. In addition, a case study of the redesign of a simple structured robot by using the proposed procedure is discussed.

• Proceedings of the ESK Conference
• /
• 1997.10a
• /
• pp.376-380
• /
• 1997

This paper describes usability evaluation techniques for the human interface of consumer electronic products. The techniques include measures for evaluating the user performance and emotion/impression on the product. Evaluation method for collecting the measures were also surveyed and summarized. Finally, this paper describes a systematic way of finding appropriate methods for collecting a specific measures.

• Journal of the Korean Society for Precision Engineering
• /
• v.11 no.1
• /
• pp.184-191
• /
• 1994

In this study, the product design technology to facilitate the assembly automation is developed. First, checkistis are developed to analyse weakpoints which make assembly automation difficult. The weakpoints of assembly automation can be redesigned by using design rules for assemblability which are systematized in this research. In addition, the assemblability of product can be evaluated qualitatively with the new developed assembly evaluation method. This evaluation method is performed in the respect of the component parts, the assembly method and the assembly motion.

• Archives of design research
• /
• v.16 no.3
• /
• pp.59-70
• /
• 2003

The consumer's feelings toward products is each evaluated and appears in different way that is to say there are various types of motives for deciding a purchase for example, there might be an interesting function and emotional reaction. How is the product image that induces motives like this metaphorized and evaluated to be existing in the mental image. This study inquired into, it by presenting problems conscious of both sides indicated above, the major points associated with image of the product, characteristic positions of product elements and evaluation of the product. To draw out a clear conclusion, first three hypotheses were established and case a study was performed as part of conclusive research for verification of this. The collected data was made, by simple tabulation to represent the overall flow, and based on this, concrete analysis was conducted on the three reserch items. The analysis method weighted on quantitative analysis with consideration to consumer's psychological aspect. As the result, three important conclusions could be drawn out or ratiocination for evaluation of mental image formation.