• 제목/요약/키워드: Ethical Factor

검색결과 170건 처리시간 0.024초

30~40대 여성 소비자의 환경의식에 따른 RUR 니트 패션 제품에 대한 소비자 태도, 윤리적 구매 행동 비교 분석 (Comparative Analysis of Consumer Attitudes and Ethical Purchasing Behavior on RUR Knitted Fashion Products According to Environmental Consciousnessof Female Consumers in Their 30s and 40s)

  • 양선정;김칠순
    • 한국의류산업학회지
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    • 제25권5호
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    • pp.568-577
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    • 2023
  • This study examined how middle-aged female consumers' environmental consciousness influences their attitudes and ethical purchasing behavior toward RUR (recycling, upcycling, and reuse) knit products. The research employs a survey method, targeting 30-40 year old women residing in Seoul and Gyeonggi-do Province. On-line and off-line data collection were conducted. The following conclusions emerged through statistical analyses, including factor analysis, cluster analysis, t-test, and regression analysis. Firstly, respondents' environmental consciousness variables were classified into two factors, delineating high and low environmental consciousness clusters, demonstrating significant differences between them. Secondly, the high environmental consciousness cluster exhibited more positive consumer attitudes and ethical purchasing behavior towards RUR knit products. Moreover, it was established that environmental pollution consciousness and eco-friendly product purchase consciousness influenced environmental consciousness on consumer attitudes and ethical purchasing behavior. Lastly, the study confirmed that consumer attitudes mediated environmental consciousness and ethical purchasing behavior. In conclusion, this research establishes a meaningful link between environmental consciousness, consumer attitudes, and ethical purchasing behavior in 30-40 year old women. Environmentally conscious groups positively influence attitudes toward RUR knitted fashion and promote ethical purchasing behavior. Consequently, it is recommended that knit fashion companies prioritize environmental consciousness and eco-friendly products in their marketing strategies. Furthermore, diversifying the application of RUR knit products, coupled with eco-friendly production techniques, can amplify their appeal and utility, ensuring a positive impact on consumer behavior.

기업의 소셜네트워크를 통한 비윤리적 바이럴 마케팅에 대한 청소년의 윤리적 판단 연구 (The Research on Adolescents' Ethical Decision on Unethical Viral Marketing through Social Network Service)

  • 조승호
    • 한국콘텐츠학회논문지
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    • 제17권3호
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    • pp.189-198
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    • 2017
  • 본 연구는 기업의 비윤리적 바이럴 마케팅에 대해서 청소년들의 윤리적 판단과 그러한 판단에 어떠한 변인들이 영향을 주는 지 살펴보았다. 본 연구에서 청소년의 윤리적 판단에 영향을 주는 변인으로 경쟁심, 돈에 대한 태도, 개인주의를 고려하였다. 종속변인인 윤리적 판단은 두 가지 관점에서 접근하였다. 하나는 보편주의의 입장인 의무론적 관점과 다른 하나는 상대주의적 관점에서 접근하였다. 연구결과 경쟁심은 의무론과 상대주의적 윤리적 판단에 유의한 영향을 주는 것으로 나타났다. 반면 개인주의, 돈에 대한 태도는 유의하지는 않았으나 상관관계를 고려해 살펴본 결과 돈의 대한 태도도 청소년의 윤리적 판단에 영향을 주는 것으로 판명되었다.

간호사가 인식하는 병원윤리풍토가 상사신뢰와 조직유효성에 미치는 영향에 대한 경로분석 (Path analysis of the Influence of Hospital Ethical Climate Perceived by Nurses on Supervisor Trust and Organizational Effectiveness)

  • 노윤구;정면숙
    • 대한간호학회지
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    • 제46권6호
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    • pp.824-835
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    • 2016
  • Purpose: The purpose of this study was to analyze the paths of influence that a hospital's ethical climate exerts on nurses' organizational commitment and organizational citizenship behavior, with supervisor trust as the mediating factor, and verify compatibility of the models in hospital nurses. Methods: The sample consisted of 374 nurses recruited from four hospitals in 3 cities in Korea. The measurements included the Ethical Climate Questionnaire, Supervisor Trust Questionnaire, Organizational Commitment Questionnaire and Organizational Citizenship Behavior Questionnaire. Ethical Climate Questionnaire consisted of 6 factors; benevolence, personal morality, company rules and procedures, laws and professional codes, self-interest and efficiency. Data were analysed using SPSS version 18.0 and AMOS version 18.0. Results: Supervisor trust was explained by benevolence and self-interest (29.8%). Organizational commitment was explained by benevolence, supervisor trust, personal morality, and rules and procedures (40.4%). Organizational citizenship behavior was explained by supervisor trust, laws and codes, and benevolence (21.8%). Conclusion: Findings indicate that managers need to develop a positive hospital ethical climate in order to improve nurses' trust in supervisors, organizational commitment and organizational citizenship behavior.

SPA 브랜드의 지속가능 활동이 윤리의식과 브랜드 충성도 및 구매의도에 미치는 영향 - 한국과 러시아의 H&M 비교 중심으로 - (Influence of SPA Brands' Sustainable Activities on the Consumer's Ethical Consciousness, Brand Loyalty and Purchase Intention: Focused on H&M Brand (Korea vs. Russia))

  • 채희주;김신아;테오나 거기차이쉴리;고은주
    • 한국의류산업학회지
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    • 제19권2호
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    • pp.207-220
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    • 2017
  • Today, the fashion industries, which are appearing in the world, can satisfy their economic needs, as well as provide and distribute their products in order to introduce sustainable methods and avoid becoming a bad influence on future generations. Recently, SPA brands have contributed to the sustainable development of society with different kinds of products, such as organic, recycled and environmental products. For this research, among different SPA brands, we chose H&M as the most representative one. Using Russian and Korean consumers as examples, we analyzed how sustainable activities affect a consumer's ethical consciousness, brand loyalty and purchase intention. The results of this study show that firstly, all sustainable activities have positive effects on the ethical consciousness of Russian and, in particular, Korean consumers. Secondly, ethical consciousness has a positive effect on brand loyalty, which, in turn, has a positive effect on purchase intention. Consequently, by adding to the existing sustainable and cultural activities, we can propose new perspectives for future research on sustainability. Due to the effect on a consumer's ethical consciousness, future research might consider ethical consciousness as the main factor. By focusing on H&M as a representative of SPA brands with Russian and Korean consumers as target audiences, we can advise global SPA brands on the direction of their sustainable activities and exporting of their products to foreign markets.

소비 상황에서 소비자의 윤리적인 태도에 관한 탐색적 연구 (An Exploratory Study on the Ethical Attitudes of Consumers in Consumption Situations;based on the Consumer Ethics Scale)

  • 정효선;윤혜현
    • 한국식품조리과학회지
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    • 제24권1호
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    • pp.1-10
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    • 2008
  • The purpose of this study was to examine the ethical attitudes of consumers in consumption situations by using the consumer ethics scale(CES). Self-administrated questionnaires were completed by 492 consumers, and the resulting data were analysed by frequency, chi-square, one-way ANOVA, factor analysis, reliability analysis, and cluster analysis. We found four different groups of consumers were identified according to their ethical attitudes in consumption situations: 1) the unethical onlooker consumer group, 2) the socialized unethical consumer group, 3) the ethical consumer group, and 4) the severely unethical consumer group. The unethical onlooker consumer group was most widespread prevalent among university students who were in their 20s and down or under, and who received spending money from their parents, and the socialized unethical consumer group was most prevailing prevalent among the higher educated consumers. The women who consumers slightly outnumbered men in an the ethical consumer group, slightly outnumbered the men who did, and many of the university-educated large income earners fell into this group consumed in that way as well. The severely unethical consumer group was quite uncommon among those who were at the age of 41 and up over, and not many of the higher educated people and larger income earners consumed in an the severely unethical consumer group, either. Thus, it's proven this study proves that in terms of the propensity to consume, the consumers' were different from one another in ethical attitudes and behaviors differ according to their demographic characteristics.

정보비대칭 수준에 따른 정보공유의 윤리적 딜레마와 비윤리적 행동에 관한 연구 (An Ethical Dilemma and Unethical Behavior of Information Sharing by Information Asymmetry Level)

  • 정병호
    • 디지털융복합연구
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    • 제16권7호
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    • pp.131-144
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    • 2018
  • 본 연구의 목적은 조직 구성원들의 정보비대칭 수준에 따른 비윤리 정보공유를 실증적으로 검정하는 것이다. 정보비대칭 상황에 따라 조직 구성원들의 정보공유 딜레마, 비윤리적 공유의도와 행동의 차이가 있는지를 확인하고자 한다. 연구방법은 구조방정식을 사용하였다. 분석결과, 정보공유의 윤리적 딜레마, 비윤리적 의도, 비윤리적 행동은 서로 인과적 영향력이 있다고 나타났다. 특히, 직급별로는 윤리적 딜레마와 비윤리적 의도 간에 윤리적 딜레마의 세부 요인들이 다르다고 나타났다. 이에 연구 결과로서, 조직은 직급 수준에 따라서 윤리적 이슈를 다르게 관리해야 한다. 본 연구의 기여도는 사회과학 관점에서 깨진 유리창 이론의 해석 범위를 넓혔으며, 실무적 관점에서 직급별로 윤리적 딜레마 관리가 다르게 요구된다고 설명하였다. 향후 연구는 정보보안 시스템에 의해서 비윤리적 행동이 감소하는지 조사할 필요가 있다.

감정평가법인 윤리풍토의 영향요인에 관한 연구 (A Study on the Factors Influencing the Ethical Climate of Appraisal Firms)

  • 신은정;유선종
    • 부동산연구
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    • 제27권3호
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    • pp.7-22
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    • 2017
  • 감정평가는 공익적 성격으로 인해 신뢰성의 확보가 중요하다. 신뢰성이란 역량적 측면과 윤리적 측면으로 나누어 볼 수 있으며, 감정평가업자의 윤리적 측면은 구성원 개인의 윤리적 측면과 감정평가법인의 윤리적 측면으로 나누어 볼 수 있다. 본 연구에서는 감정평가업자의 신뢰성을 구성하는 요인 중 감정평가법인의 윤리적 풍토를 그 분석의 대상으로 하였으며, 감정평가법인의 윤리풍토가 법인의 규모에 따라 차이가 있는가를 고찰하여 '대형감정평가법인제도'의 효과를 검증하였다. 감정평가법인의 윤리적 특성을 살펴보기 위하여 기업에 윤리적 가치인식이 내재되어 있는 정도를 나타내는 윤리풍토에 대하여 조사하였으며, 윤리풍토를 사회적 책임에 대한 인식과 자기이익의 배제에 관한 부분으로 나누어 분석하였다. 분석결과 감정평가사가 사회적 책임을 의식하고 자기이익을 배제하는 데에 감정평가법인의 윤리경영시스템이 유효한 것으로 확인되었으며, 대형감정평가법인과 중소형감정평가법인 간에 차이가 있는 것으로 나타났다. 이러한 연구결과를 토대로 판단하였을 때 감정평가의 신뢰성을 향상시킬 수 있도록 제도의 정비와 운영에 대한 연구가 필요할 것으로 판단된다.

기업의 사회적 책임이 신뢰와 기업-소비자 동일시를 통해 고객충성도에 미치는 영향 (The Impact of Corporate Social Responsibility on Customer Loyalty through Trust and Company-Consumer Identification)

  • 김보경;엄기용
    • 경영과학
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    • 제31권4호
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    • pp.117-134
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    • 2014
  • Today the concept of corporate social responsibility has become an essential element for coexistence of corporations and the society. In this study the impact of four responsibilities of business organizations proposed by Archie Carroll (economic, legal, ethical, and discretionary) on customer loyalty through the mediating effect of trust and company-consumer identification is analyzed. A questionnaire survey was conducted for four well-known Korean companies (Dong Suh Food, LG Household and Health Care, Samsung Electronics, and Hyundai Motor). After factor analysis, legal and ethical responsibilities were grouped as the same factor, thus three social responsibilities were finally used for hypotheses testing. Major findings were as follows: First, economic responsibilities had positive impact on honesty trust, professionalism trust, favorableness trust, and company-consumer identification, Second, legal/ethical responsibilities were found to have significant effects on honesty trust, favorableness trust, and company-consumer identification. Third, in the case of discretionary responsibilities, professionalism trust, favorableness trust, and company-consumer identification were revealed to have a significant positive relationship. Fourth, only two trust variables (honesty and professionalism) and company-consumer identification had positive influence on the loyalty of customers. These findings are expected to help decision makers to set up corporate objectives and choose action items for corporate social responsibility. At the last part, implications of the study and future research directions were discussed.

고단백 스낵과 비건 스낵에 대한 선택속성과 구매 행동 연구 (A study on the Selection Attributes and Purchasing Behavior of Protein Fortified Snack and Vegan Snack)

  • 박희란;조미숙
    • 한국식생활문화학회지
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    • 제36권4호
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    • pp.373-381
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    • 2021
  • The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.

Determinants for the Social Acceptance of New Emerging Science and Technology: The Case of Genetically Modified Foods

  • Kim, Seoyong
    • STI Policy Review
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    • 제4권2호
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    • pp.136-158
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    • 2013
  • This study identifies the structural determinants of the social acceptance of genetically modified (GM) foods across European countries. Toward this end, we suggest an integrated theoretical model to explain the social acceptance of GM foods by including both perception factors (perceived benefit, perceived risk, feelings, trust, and knowledge) and value factors (ethical concerns, science optimism, religiosity, and ideology). This model is then tested by analyzing survey data collected from 18,634 Europeans in 32 countries. The results indicate that first, not only perception factors but also value factors significantly contribute to explaining the acceptance of GM foods. Second, perceived benefits, perceived risk, feelings, and ethical concerns tend to be the four biggest determinants for acceptance. Third, this two-factor model could be generalized even with variation across countries. Finally, ethical concerns and scientific optimism play a moderating role between predictors and outcomes in the acceptance of GM foods.