• 한국콘텐츠학회논문지
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• 제18권8호
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• pp.544-560
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• 2018

공익연계마케팅은 소비자들이 조직이나 개인의 목적을 만족시키려는 기업과의 이윤 창출적인 교환행위에 참여함에 있어, 기업이 지정된 사회적 명분을 대상으로 일정금액을 기부하는 것을 특징으로 하는 마케팅 활동이다. 본 연구는 공익연계 마케팅 메시지 제시여부가 소비자 제품태도에 미치는 영향력을 확인하고, 더불어 소비자의 윤리적 소비성향 및 사회신뢰성향 그리고 제품유형(실용재 vs. 쾌락재)의 조절적 역할을 규명함으로써 실무적인 시사점을 제시하고자 하였다. 연구결과, 소비자들은 공익연계 마케팅 메시지가 제시되지 않은 제품보다 공익연계 마케팅 메시지가 제시된 제품에 대하여 더 호의적인 태도를 보이는 것으로 나타났다. 또한 소비자의 윤리적 소비성향과 사회적 신뢰성향이 높을 경우 공익연계 마케팅 메시지가 더 강한 영향을 미치는 것으로 나타났다. 하지만 제품유형에 대한 조절효과는 유의하지 않은 것으로 나타났다. 이들 결과는 기업이 공익연계 마케팅 활동을 전개하는 것도 중요하지만, 그에 앞서 소비자들의 윤리적 소비성향과 사회적 신뢰성향을 높여줄 수 있는 다양한 캠페인 등을 전개할 때, 이러한 마케팅 활동이 보다 큰 성과를 낼 수 있음을 시사하고 있다.

• 자연과학논문집
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• 제14권2호
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• pp.115-131
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• 2004

The purpose of this study was to investigate the differences of sports involvement and consumer attitude on fashion advertisement using sports star models(CAATTM) according to demographics and to investigate the effect of sports involvement to CAATTM. The subjects selected for final analysis were 398 adults living in Daejeon. The statistics used for analysis included factor analysis, ANOVA, multiple range test, regression, $Cronbach'\alpha$, and frequency. The results were as follow: 1. Sports Involvement was divided Cognitive Sports Involvement(CSI) and Emotional Sports Involvement(ESI). The CSI and ESI were different according to sex. And CSI was different according to age, education level and marriage status. 2. CATTM was divided into three factors: Emotional Attitude(EA), Cogitive Attitude(CA), and Ethical Attitude(ETA). CA was different according to sex, age, income, and marriage status. 3. The sports involvement affected CAATTM. People who were high in CSI and ESI showed high attitude in EA and CA.

• 한국보건간호학회지
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• 제3권1호
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• pp.74-100
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• 1989

Inspite of the lots of studies on the harmfulness of cigarette smoking to the body published by many researchers since 1950, cigarette smoking people are increasing in number especially, cigarette smoking by young and women causes a serious problem. Examining the physiological motives of youth shows that, impulse which the youth want to immitate the adults, alluring curiousity, and defiant physiology of escaping from the norm of traditional groups which has been banned are cooperated well compoundly. As the period of the youth is the one which they accumulate knowledge and charactor by learning as well as the period of growth mentally, and physically they should be rightly educated about smoking before they addicted to smoking and it is desirable for us to make the youth to understand how harmfully the smoking is to effect to their growth and mental soundness simply not as a social norm which they should not smoke. The main motive of this study on the attitude of smoking by the youth is to give basic materials related on this field. For this study, 647 questionnaires were used as studying material which were able to analyze among 720 questionnaires of 2 classes of each grade of 3 high schools among the high schools of boys, girls and co-educated in Seoul from Oct. 21, 1988 through Oct. 26, 1988. Study Instrument are graded in Likert's 5 point from 40 questions which are 20 questions m affirmations and 20 questions in negations after analyzing the factors on 60 simple sentence questions which the students showed in preliminary studies. And these are systemized to be measured from 1 point which means they think smoking IS very bad to 5points which means they think smoking is really good. In these collected materials, technical statistics of frequency. percentage, average, standard deviation are used for general character and smoking attitude, $X^2-test$ for examinning Independant variables of physical. emotional, ethical and other areas pearson's coefficient of correlation for related direction and degree" and step­regression analysis for the degree of relative contribution of all variables which effect smoking attitude. The results of this study are as follows; 1. The smoking attitude of high school boys and girls showed average of 1.78 in physical area, 2.63 in emotional area, 2.61 in ethical area, 2.29 in other area respectively in a negative attitude generally also the negative attitude are expressed most strongly in physical area. I've can also say by this results that smoking is harmful to their health and further more it can be judged that this proves the youth in the period of preparation be adults have a strong curiousity in the emotional, ethical and other areas. 2. The most influential variables in each field as related factors effecting smoking attitude of the student can be explained from 13.2 in physical area the lowest experienced variables to 25.2 in emotional area the highest of degree of smoking experience. The fact that the more the smoking experienced students are increasing in number the higher tendency which accept the' smoking tells as the importance of health education about the population of latest student's smoking as important variables shown equally in each area. Those of grade, age, numbers of smoking people in house are showed meaningful in pure interrelation. Those related to the acceptance of teacher's smoking, sex, mothors education are shown meaningful in opposite interrelations. This means that the' increasing number' of smoking people in grade age, the number of smoker in family have a affirmative attitude. And people who are not interested in teacher's smoking wants to quit it, and whose mother's education is higher have a negative attitude. 3. The most negatively answered questions of the smoking attitude In physical, emotional, ethical and other areas are as belows; Firstly too much smoking is harmful to our health is 1.12 point. Secondly smoking have a ill-effect on pregnancy and embryo is 1.13 point. Thirdly smoking is harmful· to our health is 1.27 point. Fourthly smoking in crowed area with the people such as In a bus or subway should be prohibited is 1.27point. Fifthly smoking can ruin lungs is 1.31 point. And the most affirmatively answered questions are also as below; Firstly we showed smoke depending on time and place is 3.96 points. Secondly smoking is just habit is 3.83 points. Thirdly smoking people seem to be unable and deplorable is 3.69 point. Fourthly smoking should be prohibited by law is 3.56 points. Fifthly high school student's smoking is immitation of adults is 3.52 points.

• 한국의상디자인학회지
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• 제21권3호
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• pp.25-35
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• 2019

The purpose of this study was to identify the relationships among credibility toward publicity (CP), the attitude toward publicity (AP), enterprise images, ethical obligations, and purchase intention, and then to demonstrate the differences in the relationships according to the three socially valuable creations: job creation, environmental protection, and fair trade. The hypotheses of this study were empirically tested with data collected via an online survey. The results of path analysis indicated that CP and AP positively affected enterprise images and ethical obligations respectively. Purchase intention was influenced by AP, enterprise images, and ethical obligations, but not by CP. In addition, this study highlighted the lack of a difference in consumer responses to publicity according to the three types of socially valuable creations. These findings provide guidelines for publicity strategies to induce consumers to purchase social enterprise products for marketing managers and entrepreneurs operating social enterprises.

• 한국치위생학회지
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• 제10권1호
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• pp.1-18
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• 2010

Objectives : The purpose of this study was to examine the ethical values of dental hygiene students and set up the way of ethic educationin educational course. Methods: The subjects in this study were 948 students in four colleges located in the metropolitan area, on whom a survey was conducted. Results : 1. Regarding values of human life, they got a mean of 3.01, which showed that they sort of took a deontological view. 2. As to values of dental hygiene duties, they got a mean of 3.62, which indicated that they took a deontological view. 3. Concerning values of clients, they got a mean of 3.22, which implied that they took a deontological view. 4. As for values of collaborators, they got a mean of 3.90, which denoted that they took a very deontological view. 5. In regard to correlation among each part of their ethical values, there was a very significant correlation between their views of dental hygiene duties and human life, and between their views of clients and collaborators(p<.001). 6. As to the relationship of general characteristics to ethical values, they took a significantly different view of human life according to academic year(p<.05), religion(p<.001), religious enthusiasm(p<.0010) and attitude to the occupation of dental hygienist(p<.001). Academic year Conclusions : Regardings ethical values of dental hygiene students which showed that they took a deontological view than autilitarianism view in all parts. Accordingly, In order to establish desirable ethical values, it was scrutinized that reinforcement of education on biomedical ethics and professional ethics in curriculum was needed.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.236-257
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• 2015

본 연구는 윤리적 조직풍토, 윤리적 민감성 그리고 도덕적 고충이 사회복지사의 직무만족, 소진 그리고 이직의도에 어떠한 영향을 미치는지 규명하고자 시도되었다. 충남지역의 사회복지사 253명을 대상으로 실증 분석을 수행결과는 다음과 같다. 첫째, 사회복지사 소속기관의 윤리적 조직 풍토 인식이 직무만족도를 높이고 이직의도를 낮추지만, 소진과는 통계적으로 무의미했다. 둘째, 윤리적 민감성은 직무만족도에 긍정적 영향을 미치고 있으나 소진과 이직의도를 높이는 것으로 분석되었다. 셋째, 사회복지사가 직접적인 경험으로 유발되는 도덕적 고충이 직무만족도를 저하시키고, 소진이나 이직의도를 높이는 것으로 분석되었다. 이와 같은 결과로 사회복지조직의 윤리적 조직풍토 조성을 위해서는 청렴교육과 운영자의 윤리경영의식을 높여야 한다. 또한 사회복지사의 윤리적 민감성 제고를 위한 청렴교육 및 감수성 훈련이 필요하다는 시사점을 얻었다.

• 경영과정보연구
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• 제34권3호
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• pp.1-16
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• 2015

본 연구는 병원의 윤리풍토와 간호사의 인게이지먼트(직무몰입과 조직몰입), 그리고 이직의도 사이의 관계를 실증적으로 밝혔다는 점에서 간호사뿐만 아니라 병원측면에 여러 가지 유용성과 시사점을 갖는다. 연구결과, 책임주의와 자선주의형 윤리풍토에 대한 간호사들의 지각이 직무몰입과 조직몰입을 높이고 이직의도를 낮추는데 영향을 미치고 있다. 내부적으로는 공평성과 책임이 따르는 의사결정을 할 수 있도록 유도함으로써 병원과 간호사간의 공유된 가치를 형성하게 될 것이고 대외적으로는 좋은 병원의 이미지를 형성하는 요인이 될 것이다. 반면, 이기주의와 같은 윤리성이 결여된 풍토는 간호사들의 직무태도에 매우 부정적인 영향을 미치고 있다는 점을 알 수 있었다. 따라서 병원은 윤리풍토의 중요성과 효과성을 인식하고 경영자를 포함한 간호사 개인차원에서의 윤리의식을 강조할 뿐만 아니라 조직 차원에서도 간호사들이 자연스럽게 윤리적인 행동을 취할 수 있도록 윤리적인 병원풍토를 조성하는데 전략적인 노력을 기울여야 할 것이다.

• 한국식품조리과학회지
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• 제24권1호
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• pp.1-10
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• 2008

The purpose of this study was to examine the ethical attitudes of consumers in consumption situations by using the consumer ethics scale(CES). Self-administrated questionnaires were completed by 492 consumers, and the resulting data were analysed by frequency, chi-square, one-way ANOVA, factor analysis, reliability analysis, and cluster analysis. We found four different groups of consumers were identified according to their ethical attitudes in consumption situations: 1) the unethical onlooker consumer group, 2) the socialized unethical consumer group, 3) the ethical consumer group, and 4) the severely unethical consumer group. The unethical onlooker consumer group was most widespread prevalent among university students who were in their 20s and down or under, and who received spending money from their parents, and the socialized unethical consumer group was most prevailing prevalent among the higher educated consumers. The women who consumers slightly outnumbered men in an the ethical consumer group, slightly outnumbered the men who did, and many of the university-educated large income earners fell into this group consumed in that way as well. The severely unethical consumer group was quite uncommon among those who were at the age of 41 and up over, and not many of the higher educated people and larger income earners consumed in an the severely unethical consumer group, either. Thus, it's proven this study proves that in terms of the propensity to consume, the consumers' were different from one another in ethical attitudes and behaviors differ according to their demographic characteristics.

• 과학기술학연구
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• 제5권2호
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• pp.23-47
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• 2005

이 논문은 2004년에 있었던 황우석 박사의 배아줄기 세포 연구를 둘러싼 윤리 논쟁을 통해 우리 사회가 윤리를 처방하는 방식, 즉 윤리 커뮤니케이션 과정을 분석한다. 배아줄기세포 논쟁은 난자나 배아와 같은 생명과 직결된 민감한 주제를 포함하고 있으며, 특히 황우석의 연구가 <사이언스>에 발표된 직후 우리 사회가 일종의 집단 흥분사태에 빠져들면서 논쟁이 진행되었다는 점에서 많은 것을 시사해준다. 이 사건은 과학윤리가 우리 사회에서 다루어지는 방식을 매우 역동적으로 보여준다. 여기에는 숱한 집단들의 갈망, 이해관계, 갈등 등이 포함되며 배제와 포섭의 복합적인 역관계가 개입한다. 이 논문은 배아복제를 둘러싼 논쟁을 윤리의 정의의 주도권을 둘러싼 경합 과정으로 분석한다, 이 분석에는 애국주의적 담론과 수사(修辭)의 생산, 그리고 수사들 사이에서 벌어지는 기입의 경쟁 등이 포함된다. 그리고 황우석이라는 스타 과학자 만들기는 이러한 윤리 커뮤니케이션에서 중요한 역할을 했다. 결국 배아줄기세포 연구를 통해 이루어진 윤리 커뮤니케이션은 애국주의와 결합된 스타 과학자 만들기의 무대에서 주변화되었고 반과학이라는 낙인이 찍혔다. 그리고 과학윤리의 주도권은 시민사회가 아닌 연구자와 국가가 장악했다. 이 연구의 주된 주장은 윤리가 고정된 것이 아니며 그 처방 방식을 둘러싼 경합을 통해 구성되며, 그를 위해 다양한 수사가 동원된다는 것이다.

• 대한간호학회지
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• 제22권3호
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• pp.389-406
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• 1992

This study was designed to identify nursing students' attitudes toward life through a Q-methodology. A Q-sample was formed through a review of the literature and interviews(n＝160)l The final Q-sample consisted of 37 statements out of an initial 100 statements after consultation with an expert panel and pilot testing. The P-sample consisted of 14 university nursing students and 27 junior college nursing students, which was selected by convenience sampling method. Data were analyzed by the Q-analysis method. The correlation between type 2 and type 3 was relatively high (r＝0.539) ; that between type 1 and type 3 was lowest (r＝0.014). The first type of attitude was the “rational utilitarian” type. Students in this type valued life relative to the quality of life. They agreed with euthanasia and artificial abortion if the quality of life was threatened. The criteria for their judgement were scientific knowledge and rationality. The second type of attitude was the “Christian deontologic” type. These students appreciated the sanctity of life according to Christian dogma. They disagreed with euthanasia and artficial abortion. And they disagreed strongly that life should be created by scientific development, because only God creates life. The third type of attitude was the “unconditional deontologic” type. These students agreed with the sanctity of life, not from Christian belief but from belief in the sanctity of life. The final type of attitude was the “prima facie(conditional) deonologic” type. These students appreciated the value of life and humanity. They expressed concern for others' life and suffering. They do not want to afflict others with their own miseries. This group showed a dual value system toward themselves and others. So they experience conflict between their concern for their on and others' conditions. These nursing students' values may have been influenced by their clinical experience in hospitals and other nursing fields. Through this study, we may realize the importance of education in nursing ethics for discussion of ethical conflicts and to support ethical nursing practice.