• 융합경영연구
• /
• 제9권4호
• /
• pp.31-43
• /
• 2021

Purpose: This study investigated how consumption values influence consumers' purchasing decisions regarding environmentally friendly products. Based on the Consumption Values Theory, six dimensions of consumption values were defined: functional value-quality, functional value-price, emotional value, social value, conditional value, and epistemic value. In particular, the current study analyzed the differential impact of the environmentally friendly consumption values between two consumer groups - users and nonusers. By doing so, more effective marketing strategies can be applied to the target groups. Research design, data, and methodology: The online survey was conducted through Macromill Embrain in Korea to collect data from users vs. nonusers of environmentally friendly products. There were 215 usable responses in the users sample and 225 responses in the nonusers sample. Structural equation modeling (SEM) was performed by using AMOS 18.0. Results: The results revealed that four dimensions of consumption values, i.e., functional value-price, emotional value, conditional value, and epistemic value, positively influenced the users, while functional value-price and epistemic value positively influenced purchase intention toward environmentally friendly products among the nonusers. Conclusions: These results have important implications for applying effective marketing strategies for target consumers. Theoretical and practical implications are also discussed.

• 한국환경농학회지
• /
• 제36권1호
• /
• pp.36-42
• /
• 2017

BACKGROUND: Yuza seed by-product has been produced in a large amount from the agricultural farms in the southern area of Korea. It has been mostly abandoned after commercial process for the production of juice, jam and tea. The study on the reuse of the yuza seed by-product has received much attention as a bio-resource material for the production of active compound in agriculture. METHODS AND RESULTS: Insecticidal rhamnolipid-producing Pseudomonas sp. EP-3 was grown in mineral salt media with the yuza seed by-product at 2, 20, 50 and 100 g/L. The growth of EP-3 was accompanied by a increase in insecticidal activity against green peach aphid. The highest insecticidal activity was observed when EP-3 was grown in the medium containing 50 g/L of the seed sample, producing approximately 996 mg/L of rhamnolipid at 96 h. Palmitic acid, stearic acid, oleic acid and linoleic acid were determined as the major fatty acids of the seed sample. The EP-3 cultures grown on the fatty acid mixture extracted from the seed sample showed a aphid mortality similar to that of cultures grown on the seed sample. The EP-3 cultures grown on 50 g/L of the seed sample showed aphid mortality more than 90% under greenhouse conditions. CONCLUSION: This study suggested that the yuza seed by-product may be used as a renewable material for microbial production of rhamnolipid against green peach aphid.

• 한국시스템다이내믹스연구
• /
• 제16권4호
• /
• pp.103-128
• /
• 2015

This study investigated dynamic causal relationship between CSR implementation and consumption of environmentally friendly fashion products through systems thinking. Based on literature review and empirical research, we drew causal loop diagram for CSR implementation in environmentally friendly fashion product industry. By analyzing feedback loops, we found that companies and consumers interact in the process of CSR activities. In the process of CSR implementation, companies and consumers are closely related and affect each other as stimuli and prior condition. This study suggests that companies adopt push strategy to actively create demand by developing and promoting environmentally friendly fashion products and that companies communicate with consumers in order to be recognized and rewarded by consumers for their CSR activities. In addition, this study suggests that consumers not only support companies of CSR activities but also actively boycott anti-environmental companies by collective action.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권4호
• /
• pp.491-499
• /
• 2021

The purpose of this study was to examine the moderating effect of attitude toward green brand on green brand positioning and repurchase intention of environmentally friendly products, product knowledge on attitude toward green brand and the effect of green product knowledge on green repurchase intention. This study uses a structural equation approach with a sample size of 175 and uses an eight-point Likert scale. The data collection technique used purposive sampling. The criteria for respondents are to use environmentally friendly cosmetic products and the respondents live in Central Java and have consumed more than two times. Online sampling using google form. Data were analyzed using statistical software AMOS 22. The results showed that green brand positioning has a significant effect on repurchase intention. Attitude toward green brand has a positive effect in mediating the relationship between green brand positioning and repurchase intention. Similarly, green brand knowledge has a positive effect on attitudes, although green knowledge has no positive effect on repurchase intention. Product positioning in the minds of consumers is important in shaping attitudes. It is important for companies to continue to develop environmentally friendly products so that product positioning can be distinguished from competitors' products.

• 한국유기농업학회지
• /
• 제23권2호
• /
• pp.159-183
• /
• 2015

This study examines the management performance of Oilseed crops (Sesame and Perilla). For this purpose, In the first stage, This study analyzes the current status of sesame and perilla industry. In the second stage, This study examines the management performance of environmental friendly agricultural products (Sesame and perilla). The result of this study show that : (1) Changes in annual wholesale price of Sesame and Perilla ; (2) Management performance of environmental friendly products (Sesame and perilla) ; (3) Feature comparison of productivity of oilseed crops.

• 한국산림과학회지
• /
• 제95권1호
• /
• pp.73-81
• /
• 2006

본 연구는 임산물 가운데 생산과 수출 양면에서 가장 중요한 밤을 대상으로 환경과의 조화로 지속가능한 밤 생산을 실시하면서 소비자에 대한 밤의 안전성 확보는 물론 일반관행재배 밤과의 가격차별화를 통해 농가소득 증대에 기여할 수 있는 친환경 밤 생산 확대방안을 도출하는데 목적이 있다. 이를 위해 친환경 밤 생산농가의 실태 및 경영성과 분석을 실시하였다. 그 결과, 친환경 밤 생산은 아직 초기단계로서 생산기술의 미정립, 제초작업 및 병충해방제 등 관리적인 문제, 안정적인 판로의 미확보, 높은 생산비 등이 문제점으로 지적되었다. 따라서 이러한 문제들을 해결하여 친환경 밤 생산 확대를 유도하기 위해서는 민관(民官)협력 하에서 친환경 밤 생산기술 체계의 확립 및 보급, 친환경적인 토양관리(INM) 및 병충해종합관리시스템(IPM) 구축, 생산효율성을 향상 시킬 수 있는 친환경 밤 생산단지 조성, 일반관행 밤 생산에서 친환경 밤 생산으로 전환 할 경우 이로 인한 소득감소분을 보전할 수 있는 친환경직불제도입, 일반관행재배 생산농가 및 소비자에 대한 지속적인 친환경 밤의 홍보강화 등이 필요하다.

• 한국식생활문화학회지
• /
• 제29권2호
• /
• pp.151-162
• /
• 2014

This study conducted a survey to analyze awareness, preferences, and the current state of consuming environmentally friendly organic food while eating-out in 435 adults aged 20 and above in Daegu, Korea. Most subjects (95%) showed awareness of environmentally friendly organic food, and 88.5% of subjects answered environmentally friendly organic food is 'needed'. The percentage of eating out for families was 58.9%, and 49.0% of subjects said they eat out one to three times per month on average. In addition, subjects preferred a price range between 10,000 and 20,000 won per person when eating out, and they mostly favored Korean restaurants when ordering environmentally friendly organic food. Analysis of awareness of environmentally friendly organic food showed that among 'health' factors, 'environmental' factors, 'social' factors, and 'dietary essential' factors, 'health' factors showed the highest percentage for awareness. A survey on preferred foods by gender showed that both genders preferred vegetables the most. The results show that subjects in their 20s and 30s favored vegetables and fruits while subjects in their 40s preferred vegetables and grain animal products. Analysis of preferred types of environmentally friendly organic foods showed that men preferred polished rice while women preferred brown rice. Subjects in their 20s and 30s preferred strawberries, whereas those in their 40s preferred cherry tomatoes and those in their 50s and above favored tomatoes (p<0.001). Among root and tuber crops (63.4%), sweet potato was the most preferred. Among fruits, subjects preferred apples while among special crops, they most preferred oyster mushrooms; both genders preferred Korean beef. The most preferred livestock product of subjects in their 20s was pork, whereas subjects in their 30s preferred Korean beef. Subjects in their 40s preferred Korean beef and pork in the same proportions, whereas subjects in their 50s and above favored eggs the most.

• 대한기계학회논문집A
• /
• 제35권5호
• /
• pp.469-477
• /
• 2011

최근 원자재 국제가격 상승과 환경오염에 대한 대응이 강조되며 세계적으로 친환경 기술이 각광을 받고 있다. 산업 구조상 수출 의존도가 높은 대한민국의 경우 역시, 기존 주력 산업의 친환경 기술뿐 아니라 새로운 먹거리로써 친환경 기술 개발이 강조되고 있는 실정이다. 그 중 자전거 산업은 화석 연료를 사용하지 않는 운송장비를 제조하며, 사회 전체에 유행하는 웰빙 트렌드와 맞물려 중요도는 지속적으로 높아질 전망이다. 본 연구에서는 중저가 제품 양산에 머물고 있는 한국 자전거 산업의 경쟁력 향상을 유도하고 차세대 친환경 기술을 개발 및 접목하기 위해 제품모델을 표준화하고 이를 효과적으로 관리할 수 있는 시스템을 개발하였다.

• KIEAE Journal
• /
• 제13권4호
• /
• pp.87-94
• /
• 2013

This Study, as a Eco-Friendly Design Process of Office for sustainable design, aims to develop a sustainable design process by letting the designers easily approach the concept of Eco-Friendly Design Process and applying this to Eco-Friendly Design Process when the designers perform design. Through a review on simulation, a research was made on the seriousness of environmental problems and control that was caused by design, Environmentally friendly design, sustainability, and sustainable design's background and definition were studied. In order to develop a Eco-Friendly Design Process, an existing review from Building Energy Simulation that proposed about energy environmentally friendly design element and sustainable design element's semantic similarities were restructured as sustainable design element comparative analysis. Restructured sustainable design elements and the relationship between sustainable design elements and the relationship of each product developmental process levels were analyzed. Finally, through clustering, sustainable design guideline were developed. This Eco-Friendly Design Process is expected to be applied to as one of the methods in solving the global environmental issues in design practice.

• 식물병연구
• /
• 제23권1호
• /
• pp.19-34
• /
• 2017

유기농 및 지속 가능한 농산물에 대한 최근의 전 세계적인 수요는 농가 현장에서 사용 가능한 생물 농약의 개발 및 활용에 대한 요구가 증대되고 있다. 그러나 대부분의 생물학적 방제 방법은 실제 현장 조건에서 식물병 방제 스펙트럼이 제한적이고 효능이 높지 않다. 본 연구팀은 키틴분해 미생물과 키틴을 활용하여 적은 비용으로 방제효과가 우수한 키틴 기반 제형을 개발했다. 이 제형은 포장 조건에서 다양한 식물병을 성공적으로 방제하였다. 본 리뷰에서는 성공적인 포장 연구와 관련하여 이 제형에 함유되어 있는 키틴분해미생물들의 생태학적 측면과 생물적 방제 기작에 대해 기술하였다. 또한 현장에서 키틴분해미생물의 현장 대량 배양과 효과적인 생물학적 방제 방법을 사용하여 농민 친화적인 수단으로 확대 할 수 있는 생물적 방제 방법과 전략의 가능성에 대해 논의했다.