• Title/Summary/Keyword: Environmental-friendly design

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LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis- (패션업체의 지속가능한 기업이미지 포지셔닝을 위한 로하스 마케팅 전략 -국내·외 사례분석을 중심으로-)

  • Hong, In-Sook;Kim, You-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1069-1084
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    • 2011
  • This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

"G" Oriental Clinic in Gumho-dong (금호동 "G" 한의원)

  • Lee, Jong-Sook;Park, Hyun-Ok
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.78-81
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    • 2008
  • The number of clinics for Oriental Clinic is increasing sharply in Korea after the inception of National Health Insurance System in 1987. However there have been many troubles in making efficient plans for oriental clinic facilities because of the lack of proper guidelines related to the design of them. This research was conducted as part of the planning project for the "G" Oriental Clinic. The purpose of this project Is to place a optimal number of beds in a small oriental clinic and medical-environmental friendly design After arranging necessary spaces, such as the Director's Office, Herbal Medicine Preparation Room, Multipurpose Room, Medicine Cabinet, and Waiting Room in the clinic, partitions are used to differentiate the spaces and the storage area.

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Study of Pro-environmental Development for Golf Course in Korea (한국 골프장의 친환경적 개발에 관한 연구)

  • 김광두
    • Asian Journal of Turfgrass Science
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    • v.12 no.1
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    • pp.49-78
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    • 1998
  • Nowadays, there are increasing demands of golf courses and it is necessary to make more golf courses than the present. To do this, we need to improve the environmental problems with the regional inhabitants, and it is said that the first thing to be considered in developing any golf course in Korea is to preserve the environment. In this context, the purpose of this study is to set forth several design factors to lessen the negative impacts which are accompanied with the development of golf courses. 1. The present conditions of golf courses in Korea Many new golf courses have come into being, particularly since the late 1980s, and now, in the year of 1997, over one hundred of golf courses are doing their business, yet the number of golf course is still less than required. So far, over a half of them have been made in the vicinity of Seoul on account of various reasons, and this has adversely affected on our natural environment. This unreasonable development of golf courses has caused serious water pollution, landslides and the other problems. Also, the topography of Korea is not good for golf courses. Although the demands of golf courses are increasing, the suitable sites for them are very limited, and therefore it is sometimes unavoidable to make golf courses on steep hills. Consequently, in designing golf courses in Korea, the most important thing is the balance between natural environment and artificial environment. 2.Eco-friendly golf course design factors 1) The concept of eco-friendly golf courses Ecologically sustainable and sound golf courses which are made by eco-friendly approaches 2)Basic conditions of eco-friendly golf courses (1)The most suitable sites (2) Conservation of existing ground as much as possible (3)Proper use of agricultural chemicals which have great impacts on the environment (4) Reasonable use of fertilizers (5) Developing a specialized fertilizer only for grass (6) Adaptation of organic agriculture (7) Improvement of grass sorts (8) Establishing reservoirs for purifying the water from golf courses 3) Eco-friendly golf courses (1) Location-Enough area /Gentle slope/Winding ground/Including lakes or streams /Not crossing wind's main direction Facing south or southeast /Suitable soIl for grass /Good drainage /Low level of underground water (2)Course layout and design -Consideration about existing contours as much as possible -Adaptation of Scotish design trend -Various holes' configuration -Consideration toward surrounding landscapes -Reducing grass areas -Giving buffer zones -Adapting computer methods in the process of site analysis and design (3) Eco-friendly considerations in constructing and managing golf courses -Protection of wildlife -Reuse of existing forests and preservation of topsoil -Renovation of old-fashioned courses -Reducing grass areas -Purification of water -Standization of management -Strict regulations against chemicals -Recycling organic materials -Through separation of the water inside golf courses and out of bounds -Getting proper construction works done in a due time 4.Eco-friendly considerations from a viewpoint of cultural environment 1) Well-matched landscape design and events planning 2) Implement of identifications and awarding systerns 3)Acknowledgement of superintendents' qualitications in the maintenance of golf courses 4)Increasing public golf courses and keeping good relationships with the neighbors near golf courses Key words: Pro-environmental development, Golf course.

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Effects of Consumer Innovativeness on Environment-friendly Product Satisfaction (소비자 혁신성향이 친환경제품 만족도에 미치는 영향 : 혁신성향, 친환경성향 및 친환경 제품 혁신성의 상호작용효과)

  • IM, Meeja;SONG, Mee Ryoung;CHU, Wujin
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.125-134
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    • 2019
  • Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of consumers who have purchased environmentally-friendly products. Research design, data, and methodology - For this purpose, data were collected from a total of 345 users of environmentally-friendly products, consisting of 177 users of electric vehicles and 168 users of environmentally-friendly detergents. The study analyzed the relationships among consumer's innovation propensity, consumer's environmental concern, and usage satisfaction. In addition, the moderating effect of the product's innovativeness was examined. Results - The result shows that there is a relationship between consumer's innovation propensity and consumer's environmental concern. In particular, it is shown that both consumer's innovation propensity and consumer's environmental concern have positive effects on usage satisfaction. Further, there was a moderating effect of the product's innovativeness. Namely, products rated higher in innovativeness showed a greater effect of consumer's innovation propensity on usage satisfaction. The degree of the product's innovativeness also affected the directional paths of the relationships. In the electric vehicle (i.e., high product innovativeness) case, consumer's innovation propensity had a direct effect on usage satisfaction, as well as an indirect effect through consumer's environmental concern. In the environmentally-friendly detergent (i.e., low product innovativeness) case, consumer's innovation propensity only had an indirect effect on usage satisfaction, through consumer's environmental concern. Conclusions - Theoretical contributions of this study are as follows. Foremost, this is the first study that suggests an existence of a relationship between consumer's innovation propensity and consumer's environmental concern. Second, this study showed the positive effect of consumer's innovation propensity on usage satisfaction of environmentally-friendly products. Third, this study expanded the scope of previous studies by showing the interaction between consumer's innovation propensity and consumer's environmental concern. Lastly, this study showed that the effect of these variables on usage satisfaction can differ by the degree of innovativeness of the environmentally-friendly product. The results of the study will have implications for marketers and policy makers in formulating marketing activities and policies.

Effect of Eco-Friendly Retail Visual Congruence on Trust

  • Eun-Jung Lee
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.366-374
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    • 2023
  • Growing environmental awareness around the world has made environmental issues increasingly important in business. While most past research has focused on consumers' sustainable morals and lifestyles as the main motivations for eco-friendly consumption, few studies have examined the effect of traditional marketing programs on sustainable consumption. In this study, the author posited that delicate visual cues in store retail environments, particularly visual cues of the store interiors, affect the ways consumers evaluate the brand. The author specifically tested the effect of visual congruence, or the perceived fit between brands and visual cues in retail atmospheres, on perceived brand image and trust. The results of the online survey of 622 U.S. consumers indicated that visual congruence has a significant positive effect on consumer trust in the brand. The author also hypothesized that environmental concerns would moderate the relationships. consumers' subjective environmental concerns do not moderate the positive effect of visual congruence on trust in the brand.

A Study on Environment Friendly Building Materials from Ecological Perspectives (생태학적 관점에 의한 환경친화적 건축 재료에 관한 연구)

  • 한경희;김자경
    • Korean Institute of Interior Design Journal
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    • no.41
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    • pp.236-245
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    • 2003
  • Environment friendly architecture, which will reduce shortcomings of current architectural culture, can be achieved by using natural energy and environment friendly building materials together with their environmental architecture techniques. Particularly, even though the overall building system is perfect, it cannot be considered as comfortable architectural space if the materials are polluted, harmful to human bodies and producing wastes. Therefore, in order to build environment friendly architecture, the selection of the materials is very important and necessary from the planning stage with careful reviews and concern. This study tries to define what the environment friendly materials we, to investigate and to classify them, in order to provide some guidelines for selecting them at plans to build. For examples, the materials can be classified into natural materials, continuously usable materials, recycled materials from wastes, and less polluting materials mixed with natural materials. Finally, this study reviews the existing products in the market and proposes to develop new ones in the future. It will present the circulation of resources in the 21century through recycled and reused materials.

The Effect of the Clothing Benefits Sought on the Enviromental Awareness and Environment-Friendly Consuming Behavior (의복추구혜택이 환경의식과 환경친화적 소비행동에 미치는 영향)

  • Jung, Yu-Jung;Park, Ok-Lyun;Ha, Jong-Kyung
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.639-646
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    • 2006
  • The purpose of this study is to examine clothing benefits seeking and buying behavior depending on the level of environmental awareness. The results showed a significant relationship between the level of environmental awareness and the factors of demographic characteristics, such as age, marital status, educational status, and type of housing, occupation, and average household income. However, there was no significant difference between those by gender. In relationship between the level of environmental awareness and clothing benefits seeking behavior, there were significant differences between the following groups. such as social stability-oriented, brand-oriented, individuality-oriented, and comfort-oriented group. With regard to the relationship between environment-friendly consuming behavior and demographic characteristics, there were significant differences in all factors of the demographic characteristics. Buying behavior showed a significant relationship with all factors of demographic characteristics except type of housing. Using behavior matched a significant relationship with all factors of demographic characteristics. Disposition behavior demonstrated a significant relationship with all factors except marital status. In terms of the effect of clothing benefits sought on the environment-friendly consuming behavior, the results suggested a significant relationship of brand-oriented, individuality-oriented, comfort-oriented, and price-oriented factors. Buying behavior showed a significant relationship with brand-oriented, comfort-oriented, and price-oriented factors. Using behavior demonstrated a strongly significant relationship with comfort-oriented factor while disposition behavior suggested a strong relationship with price-oriented factor.

A Study on the Development of Eco-friendly Environmental Indicators for Saemangeum Project (새만금사업의 친환경개발지표 설정 연구)

  • Ryu, Jae-Hong;Lee, Sang-Hoon;Koo, Ja-Kon
    • Journal of Environmental Impact Assessment
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    • v.15 no.4
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    • pp.279-288
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    • 2006
  • Saemangeum reclamation project was started in 1991 with the purpose of eco-friendly reclamation, but without clear definition of eco-friendliness. This study was carried out to find out the environmental indicators to define and evaluate the eco-friendliness of Saemangeum project. The methodology to identify the indicators included the analysis of similar reclamation projects, professional discussions, and Delphi survey. The eco-friendly indicators are theoretically based on the five elements of eco-friendliness; 1) resource consumption, 2) energy consumption, 3) pollution emission, 4) bio-diversity, 5) social amenity. The 69 indicators were explained in detail for the convenient use of the indicators by the potential users. The 69 indicators were classified into three categories such as pre-evaluation, process evaluation, and post-evaluation. In terms of spatial consideration, the 69 indicators were classified into two categories such as direct influence area and indirect influence area. Also the 69 indicators were classified into 7 categories: 1) sea, 2) lake, 3) agricultural land use, 4) industrial land use, 5) residential land use, 6) tourism land use, and 7) environmental land use. Twenty core indicators were selected from the 69 indicators by surveying the importance of each indicator. The core indicators are recommended in case of time and budget strain. When there are few quantitative data accumulated for the reclamation project, 5 macro indicators are recommended to be used. Macro indicators are qualitative in nature, and may be used in order to evaluate the overall eco-friendliness of a reclamation project.

The Extraction for each Design phase using Environment-Friendly Design Factors by In-depth Evaluation of Experts in social housing (전문가집단 심층평가를 통한 사회주택 건축단계별 친환경적 계획요소 추출에 관한 연구)

  • Choi, Young-Oh;Choi, Moo-Hyuck
    • Journal of the Korean housing association
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    • v.21 no.1
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    • pp.1-9
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    • 2010
  • Housing problems in city have being caused social contradiction that contains social discord and conflict between poor and rich. And they have raised one of social problems including a disequilibrium of demand and supply, a housing trouble, and a poor residential environment. Therefore, the purpose of this study is to suggest to the improvement of social housing that exposes to a poor environment for social integration. For this, this study is to extract environmental-friendly design factors for each building phase by in-depth evaluation of experts, and to analyze the problems of domestic social housing and environment-friendly design factors considered prior literature. The results as follow. It might be considered highly phase of schematic design, The building construction, and performance management having factors. Specially, it analyzed to 'Living Environment', 'Economic Efficiency', and 'renewable Energy Systems' should be considered highly. Ultimately, this study would be reconsidered the improvement of social housing proposed by the Government for the social outcast.