• 제목/요약/키워드: Environmental Stimulus

검색결과 70건 처리시간 0.026초

How Companies Persuade Active Participation of Consumers on Live Streaming Commerce? S-O-R Perspective

  • 장수평;최재원
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권3호
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    • pp.1-20
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    • 2021
  • Purpose Live streaming commerce refers to the fact that people receive live audio and live video directly over the net. While some e-retailers use Live Streaming as a marketing strategy, the impact of live streaming commerce on customers' reuse intentions is unknown. The purpose of this study is to discuss the impact of live streaming commerce by external environmental factors based on S-O-R theory. Design/methodology/approach In this study, we developed a research model based on the S-O-R theory. Using the questionnaire survey method, consumers who used live streaming commerce on Taobao.com were taken as research subjects. Our research model aims to find out how content attributes, real-time interactions, media characteristics, and situational characteristics as stimulus factors influence consumers' perceptions and thus reuse intentions. Findings The results of the analysis show that external environmental factors have a significant impact on consumer perceptions and that perceived risks and flows can influence consumers' reuse intentions. In addition, we also examined the impact of reuse intentions on consumers' active participation. These results show that live streaming commerce can influence consumer perceptions and behavior in several ways.

음원 센서네트워크를 이용한 지능형 로봇의 목표물 추적 알고리즘 (Object Tracking Algorithm for Intelligent Robot using Sound Source Tracking Sensor Network)

  • 장인훈;박경진;양현창;이종창;심귀보
    • 제어로봇시스템학회논문지
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    • 제13권10호
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    • pp.983-989
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    • 2007
  • Most of life thing including human being have tendency of reaction with inherently their own pattern against environmental change caused by such as light, sound, smell etc. Especially, a sense of direction often works as a very important factor in such reaction. Actually, human or animal lift that can react instantly to a stimulus determine their action with a sense of direction to a stimulant. In this paper, we try to propose how to give a sense of direction to a robot using sound being representative stimulant, and tracking sensors being able to detect the direction of such sound source. We also try to propose how to determine the relative directions among devices or robots using the digital compass and the RSSI on wireless network.

전시공간의 구성축과 관람순로에 관한 기초적 연구 (Study on the Movement and Structural Axis in Exhibition Space)

  • 정수영;차소란;임채진
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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    • pp.44-49
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    • 2003
  • Exhibition can be a type of mass-communication since it should contains some 'meaning' or 'message' that is to be delivered. The purpose of visiting museum is to view exhibits. Thus, factors, such as exhibits, exhibition media, show-case, direction signs, and gates, form visual perception, which means there exists homogeneity between visual perception and action. Visitors acquire knowledge by the space interaction when one can acknowledge the consecutive time flow while moving along the exhibition space. Visitors' movements can be formed by visual and perceptive experience that follows environmental stimulus and individual desire. Therefore, museum visitors experience certain shift flow with visual perception caused by the continuity of space. Thus, the research on development of focus in continuity is required. In addition, if the quality of exhibition space and organized continuity with visual diversity can be improved in exhibition design, it would expand the function of communication in exhibitions.

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Structure and function of chemotactic transducer proteins

  • Park, Chankyu;Ha, L.zelbaure
    • 미생물과산업
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    • 제12권2호
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    • pp.14-18
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    • 1986
  • Barcterial chemotaxis is a transient response of an organism in a situation where environmental homogeneity has been disturbed by certain chemical compounds. The phenomenon has been described in motile bacterial species including enteric bacteria, Gram-positives(14), Spirochaetes (6) and even Archaebacteria (8). However, most comprehensive studies have been done with Escherichia coli and Salmonella typhimurium. Two analogies to higher eucaryotic sensory phenomena are provided by the study of bacterial chemotaxis. First, bacterial chemotaxis is similar to the stimulus-response of neuronal, immune and sperm cells. Second, studies of individual components involved in the bacterial sensory pathway can contribute to the understanding of the function of receptors, controling signals and molecular comparators in transmembrane signalling system. The bacterial sensory transducer, a chemoreceptor in a broad sense, is a unique entity for studying sensory function in which sensory reception, signalling and adaptation are integrated (7,18).

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언어적 표현을 통해 본 주거의 개념에 대한 탐구적 연구 - 중산층 아파트 거주주부를 대상으로 - (An Exploratory Study on Home Concept through Verbal Expression of Middleclass Apartment Residents)

  • 이연숙
    • 한국주거학회논문집
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    • 제1권1호
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    • pp.49-64
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    • 1990
  • Studies on housing concept currently activated by environmental psychology are in its early stage of developement. The trends can be characterized as case oriented, phenomenological, and exploratory. The purpose of this research was to explore empirically the housing concept from residents living in multi family housing complex through their verbal expressions. Subjects were 63 housewives of middle class households in Junggae area. Interview technique with open questions about housing concept and images was used. The responses were analyzed using content analysis in which episode was the analysis unit. Relaxation appeared the most important aspect of housing concept This seemed to imply the need for escaping from the modern city life with too much stimulus or stress. Answers on specific images considered desirable to keep and continue from past traditional housing to future housing showed their strong need for natural green environment such as garden and park. This supported the concept of relaxation as a major function of modern housing and showed a specific alternative mean to satisfy the relaxation concept.

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자격속도에 따른 Arachidic acid의 물성특성에 관한 연구 (A Study on the Physical Characteristic of Arachidic acid by Stimulus Velocity)

  • 전동규;조수영;강용철;김해진;이경섭
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1997년도 추계학술대회 논문집 학회본부
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    • pp.327-329
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    • 1997
  • Current was generated from monolayers on a air/water surface by monolayer compression, and the measuring technique has been applied to the study on monolayers of Arachidic acid and the range of gas state, gas/fuid state and fluid state in the course of monolayer compression. Also, we measured that compression veloecity(30, 40, 50mm/min) when the sample's spread volume was about $500{\mu}{\ell}$ of sample. From the result, it is known that current is generated in the range of high surface pressures as compression velocity become faster.

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The Effect of Personalization on Cross-Buying and Shopping Cart Abandonment Based on the S-O-R Framework

  • Kon Woo Kwon;Gee-Woo Bock;Kyu Min Hwang
    • Asia pacific journal of information systems
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    • 제30권2호
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    • pp.252-283
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    • 2020
  • Online retail is a growing opportunity for retailers and consumers. Cross-buying provides companies with an opportunity to increase their revenue contributions from existing consumers. In many fields, especially in the service sector, cross-selling is an easier strategy to use relative to increasing revenue rather than acquiring new consumers. Website personalization has been a powerful indispensable tool for web-based companies and end users. Using the Mehrabian and Russell's Stimulus-Organism-Response framework, we experimentally examined how an online retailing merchant's environmental stimuli (S) arouses internal affective and cognitive states (O), that affect consumers' approach-avoidance behavior (R) in cross-buying and shopping cart abandonment in online transactions.

모듈형 베이지안 네트워크 기반 대중 감성 예측 시스템 (Group Emotion Prediction System based on Modular Bayesian Networks)

  • 최슬기;조성배
    • 정보과학회 논문지
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    • 제44권11호
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    • pp.1149-1155
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    • 2017
  • 최근 통신 기술의 발달로 공간 내 환경 자극을 나타내는 다양한 센서 데이터 수집이 가능해졌다. 베이지안 네트워크는 추론 근거를 확률적으로 고려함으로써 센서 데이터의 불확실하고 불완전한 특성을 보완할 수 있다. 본 논문은 환경 자극의 심리적 영향력을 고려하여 설계된 모듈형 베이지안 네트워크 기반 대중 감성 예측 시스템을 제안한다. 또한 단일 베이지안 네트워크를 모듈화하여 공간 내 환경 자극 변동의 유연한 대응 및 효율적 추론을 수행하였다. 시스템의 성능 검증을 위해 유치원 공간에서 수집된 조도, 음량, 온도, 습도, 색 온도, 음향, 향기, 대중 감성 데이터를 기반으로 대중 감성을 예측하였다. 실험 결과, 제안하는 방법의 예측 정확도는 85%로 여타 분류 기법보다 높은 성능을 나타내었다. 정량적, 정성적 분석을 통해 대중 감성 예측을 위한 확률 기반 방법론의 가능성 및 한계를 분석하였다.

Occurrence of Unfertilized Eggs in the Mulberry Silkworm, Bombyx mori (L.) (Lepidoptera: Bombycidae)

  • Saheb, N.M. Biram;Singh, Tribhuwan;Saratchandra, Beera
    • International Journal of Industrial Entomology and Biomaterials
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    • 제18권1호
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    • pp.1-7
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    • 2009
  • Quality of seed in the mulberry silkworm, Bombyx mori (L.) is determined by many important factors, wherein unfertilized eggs play an important role. Unfertilization of eggs are caused by several reasons such as, abnormality in the sexual organs of the male and female, abnormal development of the micropylar end of the egg, unfavorable environmental conditions during spinning, cocoon preservation, imperfect handling of moths, mating, ovipostion, cold storing of pupae / moths and indiscriminate use of male moths etc. Though the presence of unfertilized eggs would in no way affect the fertilized ones and their quality directly, the frequency of their occurrence underrates the quality and brings down the hatching percentage. Lower the occurrence of unfertilized eggs, higher is the rating of seed quality. Of the various intrinsic and extrinsic factors and events involved in egg deposition of an adult silk moth, mating is an instinct and a biological obligation for the ultimate perpetuation of the species and a must to provide stimulus for oogenesis and bring about biochemical changes in the spermatophore of the silkworm in order to ensure the presence of sufficient number of normal sperms and testicular fluid in the female reproductive organ, activating ovulation and accelerating oviposition behavior and egg deposition. An attempt has been made in this article to briefly elucidate the characteristics of unfertilized eggs, causes of their occurrence and its impact as well as the significance in silkworm seed production.

운동이 면역력에 미치는 효과분석 (The Analysis of Exercise on the Immune Responses)

  • 곽이섭;진영완;백일영;엄상용
    • IMMUNE NETWORK
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    • 제5권2호
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    • pp.117-123
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    • 2005
  • The immune response to any stimulus is complex, requiring coordinated action by several types of cells in a tightly regulated sequence. Thus, a physical stress such as exercise may act at any number of points in the complex sequence of events collectively termed the immune response. Although exercise causes many propound changes in parameters of immune function, the nature and magnitude of such changes rely on several factors including the immune parameters of interest; type, intensity, and duration of exercise; fitness level or exercise history of the subject; environmental factors such as ambient temperature and humidity. Although regular moderate exercise appears to be important factor for increasing immunity, Athletes are susceptible to illness, in particular upper respiratory track infection, during periods of intense training and after competition. In addition, in elite athletes, frequent illness is associated with overtraining syndrome, a neuroendocrine disorder resulting from excessive training. Through this paper, we want to investigate the effects of exercise on the immunosuppression such as exercise induced lymphopenia, asthma, anaphylaxis, URT (upper respiratory track), and TB (tuberculosis) infection. and also, we want to suggest a direct mechanism, protection and therapy of exercise induced immunosuppression.