• 한국유기농업학회지
• /
• 제21권2호
• /
• pp.171-187
• /
• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• 한국유기농업학회지
• /
• 제19권spc호
• /
• pp.279-282
• /
• 2011

This study was carried out to development the environment-friendly control method of Myzus persicae using Beauveria bassiana and Environment-friendly agricultural materials (EFAM). Germination rate the dried conidia of B. bassiana was 90 percent at $24{\sim}27^{\circ}C$ temperature condition. Mortality of M. persicae was 56.7% at $1{\times}10^7$ cfu/ml conidia concentration. Four EFAM such as Pachungtan, Wangjungwang, Newbiodakill, Muginchon were low toxicity to B. bassiana growth. Among them, Muginchon (derris extract) and Wangjungwang (neem extract) could have synergistic effect to aphid mortality when mixing treat with B. bassiana, which protection value was 99% in 3 days after treat.

• 대한지역사회영양학회지
• /
• 제12권6호
• /
• pp.742-751
• /
• 2007

The purpose of study was to investigate the utilization of environment-friendly agricultural products of the college students attending nutrition education. The subjects were 387 college students (male 53.2%, female 46.8%) at universities in the Seoul and Incheon areas. A cross-sectional study was conducted by a self-administered questionnaire. The percentage of subjects who purchased environment-friendly agricultural products was 37.2%. The most purchased environment-friendly agricultural products were vegetables. The main reason for preferring the environment-friendly agricultural products was good for health (53.7%). Also, the main motive of purchasing the environment-friendly agricultural products was for health (87.5%). For the quality of the environment-friendly agricultural products, they answered 'safety' (4.19), 'freshness' (4.03) and 'nutrition' (3.90), respectively. For college students' right choices of environment-friendly agricultural products, information and consumer education on these products are necessary.

• 농업과학연구
• /
• 제43권3호
• /
• pp.459-467
• /
• 2016

In Korea, the market size for environment-friendly agricultural products has reached a plateau, even though many Korean consumers still show a high level of preference for environment-friendly agricultural products. In order to solve this problem, some Korean farmers and marketers are starting to try to export their products to many countries, including China. China, in particular, is becoming one of the fastest rising market for Korean environment-friendly agricultural products, after the signing of the Free Trade Agreement with China. However, little research has been done or reported about the purchase behaviors of Chinese consumers. The purpose of this paper is to analyze the environment-friendly agricultural product purchase behavior (especially, mandarin orange and muskmelon) of consumers in the Chinese market and to present some useful implications for Korean farmers and marketers. Through survey in China (especially, Beijing and Shanghai) and frequency analysis, this study made the following findings: first, Chinese consumers show a very strong concern for environment-friendly agricultural products. Second, many Chinese consumers usually buy environment-friendly agricultural products more than two times per month. Third, Chinese consumers give more value to freshness and food-safety than taste when they make decisions on buying environment-friendly mandarin orange and muskmelon. These can have some implications for the exportation of environment-friendly agricultural products.

• 한국유기농업학회지
• /
• 제28권4호
• /
• pp.477-490
• /
• 2020

In this paper, the factors influencing the differentiation of environment-friendly agricultural products from the intention of environment-friendly farming experience were analyzed through logit analysis. The main analysis results are summarized as follows. First, the contents to experience in environment-friendly agricultural innovation in Jeonnam province are environment-friendly agricultural product harvesting (33.8%), making food using environment-friendly agricultural products (24.1%) and environment-friendly ecological experience (20.1%). Second, significant variables affecting the intention to experience environment-friendly agriculture were analyzed as whether they were members of the consumer cooperative, whether they were children under the age of two, and whether they were children under the age of high school. In other words, it was analyzed that the more members of the consumer cooperative, the more families with children under the age of two, and the more families with student children, the more likely they are to participate in environment-friendly farming experiences. Third, significant variables that affect the recognition of the differentiation of environment-friendly agricultural products in Jeonnam province were found to be environment education and dual income. In other words, it is analyzed that consumers who receive environment education and dual-income families are more likely to recognize environment-friendly agricultural products in Jeonnam province differently than in other regions.

• 대한지역사회영양학회지
• /
• 제23권3호
• /
• pp.234-242
• /
• 2018

Objectives: This study was to investigate the perception of mothers of elementary school students regarding environment-friendly agricultural products in school foodservice. Methods: A total of 282 mothers whose children were receiving environment-friendly agricultural products during elementary school foodservice in Gyeonggi participated in this questionnaire survey. The survey was conducted to investigate respondents perception and satisfaction with environment-friendly agricultural products in their children's school meals from May 29 to June 9, 2017. Results: About 79% of the subjects were satisfied with school foodservice. The most important aspects of school foodservice were nutrition (35.8%) and sanitation (34.8%). Over 80% of the subjects were aware of environment-friendly agricultural products and about 54% of the subjects checked for a certification mark when purchasing environment-friendly agricultural products. Additionally, 72.3% of the subjects knew that environment-friendly agricultural products were used at school. The advantages of using environment-friendly agricultural products in school foodservice were safety (75.5%) and high food quality (16.3%). About 66% of the mothers knew the school was receiving support from the city or education office for using environment-friendly agricultural products. Additionally, 74.5% of the mothers responded that they are willing to pay for use of environment-friendly agricultural products when subsidies were not supported. Conclusions: The positive perception and high support for use of environment-friendly agricultural products in school foodservice among elementary students' mothers can be used as basic data for expansion of the use of environment-friendly agricultural products in school foodservice.

• 한국생활과학회지
• /
• 제19권5호
• /
• pp.883-896
• /
• 2010

This study analyzed the effects of consumer knowledge and attitudes toward spending on environment-friendly agricultural products. Using data collected from 486 Ulsan housewives, results showed each score of consumer knowledge on and attitude to environment-friendly agricultural products was the middle level, and that mean monthly expenditure on environment-friendly agricultural products was 91,193 won. A multiple regression analysis was computed and indicated that higher spending on environmentally friendly agricultural products was related to high levels of consumer knowledge, positive attitudes to environment-friendly agricultural products, higher levels of household income, being a housewife in terms of occupation position, and post-graduate education levels. Furthermore, results also implied that consumer knowledge and attitudes to environment-friendly agricultural products were of greater influences than the demographic variables in their influence over spending on environment-friendly agricultural products.

• 한국유기농업학회지
• /
• 제19권spc호
• /
• pp.291-294
• /
• 2011

We studies a model for management of pepper anthracnose based covering method and spraying system in field. 1. Among 82 organic fungicides, 42 materials showed most effective inhibition against mycelia growth of the Colletotrichum acutatum in vitro. 23 formulated biocontrol agents were chosen to control the disease from 42 biocontrol agents in greenhouse. In the end, five kinds (2 plant extracts, 2 biopesiticides, 1 Bordeaux mixture) were selected from 23 materials in the field. 2. The mulching materials of bed covering in fruit season were thin non-woven fabric sheet and black plastic. The use of a fabric sheet was reduced the spread of anthracnose as compared to the plastic covering. 3. The application with the chosen materials was reduced 34% of anthracnose for 7 times sprays to planting 70 days as compared to the untreated control. In yield, nonwoven fabric sheet with formulated biopesticides was increased 17% than black plastic. 4. This result indicated that the developed biocontrol strategy could be an effective and economic crop protection system in organic pepper cultivation field.

• 한국유기농업학회지
• /
• 제19권spc호
• /
• pp.123-126
• /
• 2011

To investigate the forecasting of plant disease and insect for an agricultural complex and farm in environment-friendly cultivation of Rice, environment-friendly agricultural five complexs and five farms were selected in Youngam and Naju area, Jonnam, Korea. Preventation objects of plant disease and insect were leaf blast, neck blast, sheath blight, bacterial leaf blight, and hopper. Factors of sheath blight occurrence in environment-friendly agricultural complex were a fast transplanting time and a narrow planting density. Bacterial leaf blight in rice occurred severely in the area under water. Rice growth in environment-friendly agricultural complex was decreased heavy drying by hopper appearance.

• 한국생활과학회지
• /
• 제19권6호
• /
• pp.1103-1113
• /
• 2010

The purpose of this study was to examine the consumption behaviors regarding environment-friendly agricultural products by food-related lifestyles of housewives. The data were collected from 298 housewives living in Yeungnam region through a self-administered questionnaire during April, 2010. Frequencies, Cronbach's $\alpha$, factor analysis, cluster analysis, one-way analysis of variance, Duncan's multiple range test and chi-square test were conducted by SPSS Windows. The results obtained from this study were as follows. Lifestyles were categorized into five factors by factor analysis: healthy-seeking type, popularity-seeking type, convenience-seeking type, safety-seeking type and taste-seeking type. The respondents belonged to one of three groups by cluster analysis: popularity-seeking group, convenience-seeking group, and wellbeing-seeking group. The main reason given for purchasing environment-friendly agricultural products was safety. The respondents were satisfied with the safety of environment-friendly agricultural products the most. Many respondents purchased environment-friendly agricultural products at large discount markets, and received information about them from mass media. There were significant differences among three groups in the place of purchase environment-friendly agricultural products, information source for environment-friendly agricultural products, most important factor when purchasing environment-friendly agricultural products, the level of satisfaction with environment-friendly agricultural products and the purchase rate of environment-friendly agricultural products among the monthly food expenses.