• Title/Summary/Keyword: Entry strategy

Search Result 289, Processing Time 0.248 seconds

China Film Market Entry Strategy for Success of Movies: A-Hong Kong Co-production, Focusing on the Experiences and Lessons Learned(1956-1982) (중국 영화시장 진출 성공을 위한 연구: 한-홍 공동제작의 경험과 교훈을 중심으로(1956~1982))

  • Kim, Jin-Young;Kim, Jae-Woong
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.11
    • /
    • pp.136-145
    • /
    • 2010
  • China shows an evident growth in its visual culture in recent years, fueled by its accumulated wealth and the influx of relatively advanced visual culture from Hong Kong. There have been recent attempts to further the economic ties with Taiwan to form a pan-Chinese film market. Considering most Chinese blockbusters are produced by film makers in Hong Kong, it is safe to claim that Chinese films are the extension of Cantonese films. This text examines the past makings of Korean-Cantonese films and their influence. Based on the findings, it explores the necessary efforts on a civil level and the governmental support, required for Korea to make its way into the pan-Chinese film market as an equal participant. Such foundation would protect Korean film market in the midst of fast-changing media scape and serve as a stepping stone for Korea's advance into the pan-Chinese visual market.

A Study on the Characteristics and Fashion Images of Female Political Leaders (여성 정치 리더의 특성과 패션 이미지 연구)

  • Han, Jee Eun;Jung, Sung Hye
    • Fashion & Textile Research Journal
    • /
    • v.17 no.3
    • /
    • pp.315-326
    • /
    • 2015
  • Woman leadership has been remarkably highlighted with women's accelerating entry into society. Domestic and overseas interests about political leaders began with the age of media and they are rapidly spreading worldwide with the development of internet, SNS and blog. Along with this phenomenon, exposure of images has been remarkably increasing and fashion has been also used as a political strategy. However, the research on woman political leaders has been insufficient so this study selected Geunhye Park, Michelle Obama and Hillary Clinton as representative woman leaders for the research. 149 pictures of Geunhye Park, 171 pictures of Michelle Obama and 124 pictures of Hillary Clinton from the articles containing their pictures from Jan. 2002 to Dec. 2013 were analyzed, focusing on their gender. The three woman political leaders' typical images of femininity, masculinity and androgyny were categorized respectively and the period and works in which those images had been expressed were reviewed. Also, fashion styles of the images pursued by each gender were analyzed through their color, material, silhouette, design point, items and accessories. As a result, Geunhye Park had femininity image at the beginning and had masculinity image when she did election campaigns, which led to her current image of androgyny. Michelle Obama uses the image of femininity, masculinity and androgyny simultaneously. It was found that Hillary Clinton emphasized the image of masculinity and androgyny but she emphasizes femininity image these days.

Positioning Analysis of Busan port in Inter-Port competition of Northeast Asia Region (동북아지역 항만간 경쟁에서 부산항의 포지셔닝 분석)

  • Kim, Geun-Sub;Kwak, Kyu-Seok
    • Journal of Navigation and Port Research
    • /
    • v.32 no.3
    • /
    • pp.173-178
    • /
    • 2008
  • Asian container market, expecially in the NEA(Northeast Asia) region, has been growing continuously according to international specialization of manufacturers. The circumstances surrounding port industry has also been changing rapidly. Global liner and GTO( Global Terminal Operators} have strengthen there market share with M&A and increased entry to Asia market. The competition in NEA have deepen with change of circumstance and the growth of Chinese ports while Busan port decreasing its growth rate and market share. Therefore, this study analysed the change of the port concentration in NEA and the positioning of Busan port by year. In the result, the competitive position of Busan port weakening continuously and loss much volume to competition port, and it suggests that a globalization strategy is essential for making sure of competitiveness based on the result of this paper.

Evaluation of Sample Testing Scheme for Designated Aquatic Animals (수산동물 지정검역물에 대한 표본검사 계획 검토)

  • Pak, Son-Il
    • Journal of Veterinary Clinics
    • /
    • v.29 no.1
    • /
    • pp.58-62
    • /
    • 2012
  • To protect aquatic animal health of importing countries from the potential risks associated with exotic diseases introduced through international trade of live aquatic animals, inspection of designated commodities at ports of entry is a critical component of the safeguarding system. The only way to be 100% confident that no fishes in a shipment are infected with a specific agent is to test every fish in the commodity imported with a perfect diagnostic test. For the majority of cases, this is unrealistic since the group of interest may very large particularly for aquatic animals, or imperfect tests are often available. It is, therefore, more common to test a fixed proportion of a group by preplanned sampling schemes. However, decision making based on results of testing the sample can provide quite a chance that infected groups may be misclassified as uninfected, depending on sampling strategy employed. The objective of this study was to determine the possibility that one or more fishes in the group imported being infected but tests negative after inspecting samples. This question is critical to government authorities to examine whether sampling plan is sufficient to achieve the purpose intended for. At fixed population size, the maximum number of infected fishes when all tests negative was decreased as the sampling fraction increased. The probability of including at least one undetected but infected fish in a group for negative tests increased with the number of fish tested or true prevalence. The risk was much lesser where high sensitivity test was assumed; when increasing test sensitivity from 0.9 to 0.99, this risk was dramatically reduced to about a tenth or a fourth for prevalence ranges from 2 to 10%, given sample size ranges from 10 to 200. Based on the preliminary analysis, the author concluded that current sampling plan testing 4-8% of the import proposal for human consumption still can yield high false negative results. Therefore, from the quarantine inspection point of view, an enforced commodity-specific sampling design that accounts for the cost of testing with an imperfect test at the specified design prevalence is urgent.

A theory and study on the LCM(Life cycle management) and evergreening according to the cases of patent litigation in the Korean pharmaceutical industry (제약분야의 특허분쟁사례를 통한 LCM과 에버그리닝의 이론과 논고)

  • Jung, Yun-Taek
    • Journal of Technology Innovation
    • /
    • v.20 no.2
    • /
    • pp.135-159
    • /
    • 2012
  • To the analysis and discussion whether to conceptualization between the basis and LCM(Life cycle management) of patentability decisions and evergreening through research on patent application strategies and litigation cases. The Stakeholders have said that the LCM and evergreening strategies are an innovative effort to develop new pharmaceuticals, while others say that it is an effort to block generic pharmaceuticals from entering the market and permanently dominate the market by generic pharmaceuticals manufacturers or health economic perspectives. To achieve the goal of research, to discuss for conceptualization LCM and Evergreening strategies through patent application strategies for 14 pharmaceuticals for APIs and case studies for litigations. As a results, the LCM is getting patent rights for the results of research at the initial R&D stage and as such this shall be regarded as part of an effort for technology innovation. However, Evergreening is granting patent rights for the results by making high permission barrier to prevent the market entry of generic pharmaceuticals in the late development period during the pharmaceuticals development process or after their launch. This may lead to the problem of getting weak in health economic aspects and consumer welfare aspects by lowering the market accessibility of cheap generic pharmaceuticals.

  • PDF

Strategy for Strengthening Late Mover's Competitiveness in the IT Equipment Market (정보기술기기 후발사업자의 경쟁력 강화전략;기술제휴 사례를 중심으로)

  • Yang, Je-Min;Kim, Jung-Eun;Lee, Seok-Joong;Park, Jae-Chon
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.8
    • /
    • pp.19-27
    • /
    • 2008
  • The advance of IT brings various IT equipment which functions as creation, application, and distribution of digital contents, and its demand is increased in the market. As the world IT equipment market has grew steadily, some companies think of it as a good opportunity. But there is a entry barrier like IT Capabilities to the late movers. So some participate in the market, forming the technology alliance with a advanced company. Ironically, the market system set companies' partnership into rivalry. In this context, our study focused on strengthening late mover's competitiveness under the technology alliance. And we conducted the case study concerning the technology alliance, and showed a strategical implications. As a result, we found some challenges for late mover; price policy making by scientific demanding forecasting, preparatory research and management for brand identity and efficient contact points for customer management. We hope that results of the study will influence the development of digital contents industry.

A Study on the Industrial Organization Policy for the Market-oriented Fisheries Management (시장유인적 어업관리를 위한 산업조직정책에 관한 연구)

  • 신용민
    • The Journal of Fisheries Business Administration
    • /
    • v.34 no.2
    • /
    • pp.1-25
    • /
    • 2003
  • During the past 100 years, Korean fisheries management policies have enforced the license system, it is the most typical regulation system in Korean fisheries. Even now, it has caused resource management failure, it has also invited economic inefficiency and inequity. Accordingly, the Korean government has recently introduced the self-regulatory management system for fishermen with the TAC system. These systems are one of the most market-oriented regulation systems in fisheries management systems. It is defined as regulatory policy tools other than regulations with command and control approach. It is also called “alternatives” which is composed of regulatory alternatives and non-regulatory alternatives. The self-regulatory management system and the ITQ system are cooperative-based co-management between government and fishermen as an alternative management strategy ; it is gaining the increasing attention to improve the effectiveness of fisheries management in Korea. It is expected not only to positively improve function in fisheries regulation, but also to decrease inefficiency in fisheries policies. However, these systems have many problems. The monopolization of rent is one of the typical examples. As solutions for the problem in the aspect of fishery management, fisheries policy is need of approach to industrial organization. For instance, Contestable market theory is one of the good theoretical background, it mean that market is able to free entry and free exit. Thus, fisheries management carry out policies such as revitalization of the used market of capital goods in fisheries, organize of the self-regulatory management group. Conclusively, as the exploiters and managers, fishers and the government should put emphasis on improving economic efficiency so that fishery would grow as an industry that contributes to the increase of social welfare, and the change to that direction will be the only way for our fisheries to preserve its importance.

  • PDF

A Study on the Microcomputer Aided port Design Simulation and its Application to the Third Stage Busan Port Development Project. (컴퓨터 시뮬레이션을 이용한 항만설계 및 부산항 3단계 개발 계획에 대한 응용에 관한 연구)

  • 김환수
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 1991.06a
    • /
    • pp.45-48
    • /
    • 1991
  • This work aims to introduce the concept of microcomputer aided port design simulation methodology including the analysis of the mathematical models to be implemented and apply it to the Third Stage Busan Part Development Project. In the Busan case study the size of the proposed turning basin of the new terminal together with the operational stra-tegies of berthing and unberthing was examined In addition the safety of ships' entry and exit through the projection new breakwaters was as-certained. From the application of simulation to the Busan project it was found that the proposed dredging area was not sufficiently wide enough for a modelled container ship to perform A type unberthing (in which the ship turns to port as she monoeuvres away from No.1 berth with the ass-istance of tuges) especially in a strong easterly wind., It is therefore recommended that Busan pilots should be advised to use B type unberthing strategy in which the ship goes astern from No.1 berth to the turning area in front of No.2 berth(where the ship turns 180 degrees clockwise) especially when the wind is very strong. It is also recommended that a sea buoy be placed outside the new breakwaters as this was found to im-prove the safety of ship manoeuvres through the breakwaters significant-ly. Another recommendation is that the Korean Hydrodynamic Office carry out a detailed survey of the currents in the water area near the new breakwaters. once they have been constructed. In addition it is to be recommended that a current meter be placed at the recommended sea buoy pardised by erroneous current information

  • PDF

Analyzing the Market Structure of Asian Construction Contracts : A Perspective on Korean Construction Firms (국내 건설기업의 아시아 계약실적 구조 분석)

  • Lee, Kang-Wook
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.39 no.5
    • /
    • pp.623-630
    • /
    • 2019
  • As the Asian region becomes strategically important in the international construction market, competition among construction firms has been more intense. While existing literature on the Asian construction market have mainly focused on qualitative approaches to market entry strategies and risk assessment, quantitative research to explain the dynamic competitive structure of the market has been rarely conducted. To address this issue, this study analyzes the structure of contract performance in the Asian region based on the data from 3,996 projects awarded to Korean construction firms from 2009 to 2017. In addition, this study applies a mathematical model using both static (market concentration) and dynamic (market mobility and instability) analyses. Consequently, the static analysis indicates that market concentration led by top-four firms tends to be increased, and on the dynamic aspect, the market position of Korean construction firms is recently weakened and fluctuated in most of the Asian regions and the construction sectors. The methodology and result of this paper would be meaningful not only to understand the underlying structure of industry-level performance but also to provide a useful reference for establishing competitive strategies towards the Asian market.

Marketing service activation strategies for the floral market products in the cyber shopping mall environment (사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략)

  • Shin, Seong-Yoon;Lee, Hyun-Chang
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.8
    • /
    • pp.149-156
    • /
    • 2013
  • TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.