• 제목/요약/키워드: Entry strategy

검색결과 289건 처리시간 0.025초

A Study on Establishing a Market Entry Strategy for the Satellite Industry Using Future Signal Detection Techniques (미래신호 탐지 기법을 활용한 위성산업 시장의 진입 전략 수립 연구)

  • Sehyoung Kim;Jaehyeong Park;Hansol Lee;Juyoung Kang
    • Journal of Intelligence and Information Systems
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    • 제29권3호
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    • pp.249-265
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    • 2023
  • Recently, the satellite industry has been paying attention to the private-led 'New Space' paradigm, which is a departure from the traditional government-led industry. The space industry, which is considered to be the next food industry, is still receiving relatively little attention in Korea compared to the global market. Therefore, the purpose of this study is to explore future signals that can help determine the market entry strategies of private companies in the domestic satellite industry. To this end, this study utilizes the theoretical background of future signal theory and the Keyword Portfolio Map method to analyze keyword potential in patent document data based on keyword growth rate and keyword occurrence frequency. In addition, news data was collected to categorize future signals into first symptom and early information, respectively. This is utilized as an interpretive indicator of how the keywords reveal their actual potential outside of patent documents. This study describes the process of data collection and analysis to explore future signals and traces the evolution of each keyword in the collected documents from a weak signal to a strong signal by specifically visualizing how it can be used through the visualization of keyword maps. The process of this research can contribute to the methodological contribution and expansion of the scope of existing research on future signals, and the results can contribute to the establishment of new industry planning and research directions in the satellite industry.

Status and Development Strategy of the Seed Industry in China (최근 중국 종자산업의 현황 및 발전 전망)

  • Lee, Jung-Ro;Baek, Hyung-Jin;Choi, Yu-Mi;Lee, Sok-Young;Lee, Gi-An;Jung, Yeon-Ju;Kim, Chung-Kon;Lee, Myung-Chul
    • Journal of the Korean Society of International Agriculture
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    • 제23권5호
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    • pp.552-559
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    • 2011
  • China is a one of the largest agricultural countries in the world. China consumes around 12.5 billion kilograms of seeds each year. Suchhuge demand for seeds has made the Chinese seed market more and more attractive for investment. Through analysis on the present situation and existing problems of the seed industry in China and based on the current Chinese seed industry development, some future prospects for investments are indicated. This investigation was carried out to propose the appropriate strategies on the development of the Korea seed industry as it considers its entry into the China seed market as a new growth engine in the agricultural sector. The basic law regulating the Chinese seed industry is the PRC Seed Law that generally refers to the protection of germplasm resources, verification of varieties, seed quality issues, the import and export of seeds, seed administrative management, and various rights and obligations. The regulations were aimed at the protection of the rights concerning new varieties of plants. China has two main industry associations, the National Seed Association and the China Seed Industry IP Union, that are non-profit associations consisting of entities and people engaging in the seed scientific research, production, operation and management. The China National Seed Group Co., Ltd. ("Sino Seeds") is the market leader in China regarding the seed industry. The chinese government, however, encourages investment from multinational companies as well as importation of modern crop planting management technologies and equipment. It supports the entry of investors with proven experiences in breeding and germplasm resources expansion and R&D. There has never been a better time for multinational companies with proven seed industry experience to look at building relationships with the Chinese government and enterprises.

Enhanced Induction of T Cell Immunity Using Dendritic Cells Pulsed with HIV Tat and HCMV-pp65 Fusion Protein In Vitro

  • Park, Jung-Sun;Park, Soo-Young;Cho, Hyun-Il;Sohn, Hyun-Jung;Kim, Tai-Gyu
    • IMMUNE NETWORK
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    • 제11권3호
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    • pp.182-189
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    • 2011
  • Background: Cytotoxic T lymphocytes (CTLs) appear to play an important role in the control and prevention of human cytomegalovirus (HCMV) infection. The pp65 antigen is a structural protein, which has been defined as a potential target for effective immunity against HCMV infection. Incorporation of an 11 amino acid region of the HIV TAT protein transduction domain (Tat) into protein facilitates rapid, efficient entry into cells. Methods: To establish a strategy for the generation of HCMV-specific CTLs in vitro, recombinant truncated N- and C-terminal pp65 protein (pp65 N&C) and N- and C-terminal pp65 protein fused with Tat (Tat/pp65 N&C) was produced in E.coli system. Peripheral blood mononuclear cells were stimulated with dendritic cells (DCs) pulsed with pp65 N&C or Tat/pp65 N&C protein and immune responses induced was examined using IFN-${\gamma}$ ELISPOT assay, cytotoxicity assay and tetramer staining. Results: DCs pulsed with Tat/pp65N&C protein could induce higher T-cell responses in vitro compared with pp65N&C. Moreover, the DCs pulsed with Tat/pp65 N&C could stimulate both of $CD8^+$ and $CD4^+$ T-cell responses. The T cells induced by DCs pulsed with Tat/pp65 N&C showed higher cytotoxicity than that of pp65-pulsed DCs against autologous lymphoblastoid B-cell line (LCL) expressing the HCMV-pp65 antigen. Conclusion: Our results suggest that DCs pulsed with Tat/pp65 N&C protein effectively induced pp65-specific CTL in vitro. Tat fusion recombinant protein may be useful for the development of adoptive T-cell immunotherapy and DC-based vaccines.

Activating Strategy of Free Trade Zone in Pyeongtaek Port (평택항 자유무역지역의 활성화 방안 연구)

  • Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Digital Convergence
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    • 제16권9호
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    • pp.115-123
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    • 2018
  • This study aims to analyze the importance of activating factors in the companies operating in the free trade zone of Pyeongtaek Port by using hierarchical analytical decision making method and suggest implications according to the analysis results. As a result of analyzing the importance of the five factors, it was found that most of the companies in the free trade zone of Pyeongtaek Port were aware of the infrastructure factor (0.330), finance and budget (0.223), organization and operation (0.188), manpower (0.119) in order of importance. In detail, the expansion of the route was recognized as the most important improvement. and Manufacturing companies were judged to be a more important factor in improving the entry conditions of manufacturers and strengthening the distribution of value added. In logistics companies, the importance of manpower is higher than manufacturing companies. The implications for the results of the analysis are diversification of route in Pyeongtaek Port, improvement of the infrastructure near the free trade zone, and The need for institutional improvements. Also, in the future, we suggest the necessity of activation research for non - residents.

The fashion brand logo development and design application - Focused on L fashion - (패션브랜드 로고 개발과 디자인 적용 - L패션을 중심으로 -)

  • Shin, Nam-Jin;Lee, Keum-Hee
    • The Research Journal of the Costume Culture
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    • 제20권5호
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    • pp.679-694
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    • 2012
  • The purpose of this study was to develop a logo type for a new fashion brand and to present design cases that apply the relevant logo type to suggest an advisable direction for logo design. This study analyzed the logo designs of domestic and foreign fashion brands and used the data to develop a logo type for a brand name that reflects the concept of the newly launched brand, in addition to presenting the relevant design process and method. Besides a literature review, this study conducted case analyses of domestic and foreign fashion brand logos. This is an empirical study in which researchers developed a logo type and presented designs that applied it. The research results are as follows. The brand name of the new L Fashion brand in Korea is 'LEAY'. This study developed a logo using the initials L, E, A, and Y, each standing for life, love, and liberty; esteem, eternity; act, art; and youth. The Caslon type font, which evokes a casual yet modern sentiment, was used for the design. Cleats and zippers, which are decorative subsidiary materials used in labels, tags, shopping bags, clothing, and props, were applied in the design of the developed logo type. All design cases was produced into articles. The case of fashion brand logo design and development presented in this study implies that the development of fashion brand logos and the logo-applied product design must be tied to the launching and planning process; thus, logo development must be based on the brand concept in relation to the market entry strategy that satisfies both producers and customers.

The Internalization Strategies for Venture Business (벤처기업의 국제화 전략)

  • Kim, Sung-Ho;Kim, Pan-Jin;Na, Seung-Hwa
    • Journal of Distribution Science
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    • 제7권3호
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    • pp.101-122
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    • 2009
  • This study examines internationalization determinant factors, motivation and goal of internalization, market entry methods, timing, region, internalization strategy and access method, internationalization performance and success factors, problems and troubles of internalization, and ultimately suggests internalization strategies for domestic venture companies. The study found that interior factors of internationalization determinant factors are characteristics of new firm and technological capabilities while exterior factors include narrow domestic market, industrialization level, competition level, product life cycle, economy of scale, and global network. Motivation was found to include securing and preoccupying market, cost reduction and efficient production through moving of production base, and the necessity of network formation.

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An Analysis of Core Competence of Pre-construction Service of the Making Inroads into Oversea Construction Market (*for the Entry in the International Construction Business) (해외건설시장 진출을 위한 건설사의 Pre-construction Service 핵심역량 분석)

  • Byun, Il-Woo;Kim, Ye-Sang
    • Korean Journal of Construction Engineering and Management
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    • 제13권2호
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    • pp.80-90
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    • 2012
  • In 2011, the overall construction markets in KOREA are highly depressed due to decreases in orders of domestic construction markets in both private and public field. Also, we are losing competitive advantages over Chinese and Indian companies owing to the market shares on plant construction projects excessively. It is recognizable, under the circumstances that we are in interior position on high value technique to other advanced countries, that the orders of mega building and plant construction projects tend to be placed through the" Pre-construction Service", the importance of which has been emphasized domestically and internationally in recent time. However, current domestic construction companies show scarcity in understanding the general idea of the Pre-construction Service and fail in building proper structure of it. It is obvious that they cannot have any competent strategy to deal with Pre-construction Service. The Purpose of this paper is to analyze the core competence throughout preconstruction phase and, and make up for the weakness in the current pre-construction service process.

A study for Menu Life Cycle of Hotel Restaurants (호텔레스토랑의 메뉴수명주기 (Menu Life Cycle)에 관한 연구)

  • 송청락
    • Culinary science and hospitality research
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    • 제2권
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    • pp.59-87
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    • 1996
  • This study has been done by giving the guide when development of menu or doing marketing strategy in Hotel Restaurant. All products and service has a regular course from induction in market to disappear, so it shall be come out Products Life Cycle theory. In eating business, under the tendency and existing cycle to change menu by taste of customers, liking variation, change of periodic status (environment), MLC(Menu Life Cycle) shall be advised by application PLC(Products Life Cycle) in the process of induction of some menu first and spreading the same business field and then deletion (disappearance) from menu because of no popular. In Emergence Stage, it shall be tried to inform new menu through Cooking Contest, presentation of new menu, free sampling party and others. In Growth Stage, it shall be changed package menu or set menu. In Maturity Stage, it shall be provided complimentary ticket, gift coupon or discount for the customers with some degree of selling record in order to increase using frequency and selling amount after insure new customers. In Decline Stage, it shall be groped for entry underdeveloped country or less advance nation, but there is no possibility to devote in enterprise, it shall be planned substitute menu development in order to withdraw. By inducting MLC concept, it shall be provided the available informations such as“how could some menu be circulate in some restaurant”“Accordingly do strengthen promotion activities or go to low developed area or overseas, or delete it from menuitems and so on”. In the time of decline some menu, it is judged to the time of plan(preparation) of new menu development. In the broad view, when consideration of the concept of menu life cycle, it shall be possible to know which menu is decayed and which menu is developed newly or grown-up, so it shall be provided the important information to estimate the tendency of changing menu and set-up a menu development plan.

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Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • 제18권1호
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

Countermeasure against Social Technologic Attack using Privacy Input-Detection (개인정보 입력 감지를 이용한 사회공학적 공격 대응방안)

  • Park, Ki-Hong;Lee, Jun-Hwan;Cho, Han-Jin
    • The Journal of the Korea Contents Association
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    • 제12권5호
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    • pp.32-39
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    • 2012
  • When you want to be given the on-line service, their homepage requires sign-up with detail personal information. This collected private information lead to mass data spill by hacking. Especially, this makes terrible social problems that the users who sign up their site are persistingly attacked and damaged by hackers using this information. As methods of the social technologic attacks are simple but based upon human psychology, it is easy that people become a victim in the majority of cases. There is a strategy blocking fishing sites by using the black list for defending these attacks. This tactic, however, has some problems that it isn't possible to handle new fishing sites having a short life-cycle. In this paper, we suggest two solutions to minimize data spill. One marks existing sites with the sign of a reliability measured by a comparison between black list and the white list; therefore, the user check the authenticity about the homepage. The other shut off previously the leaking of private information by sensing a entry of personal information into new sites.