• 한국유통학회지:유통연구
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• 제4권3호
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• pp.47-64
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• 2000

본 연구는 점포간의 유사성이 존재하는 경우 소비자의 점포 선택문제를 다루었다. 기존 IIA모형은 점포간 유사성을 고려하지 않기 때문에 유사한 서비스를 제공하는 점포간의 경쟁관계를 정확히 파악할 수가 없었다. 본 연구에서는 기존의 로짓모형에 대안간의 교차효과(cross-effect)를 포함함으로써 경쟁관계를 파악할 수 있는 mother 로짓모형을 활용하였다. 모형의 입력자료는 컨조인트와 같은 실험설계를 사용하여 구성된 선택세트중 선호하는 점포를 선택하게 하여 수집하였다. 적용 사례로 서울의 한 지역에 신규점포가 진입하는 가상적 상황을 설정하고 mother 로짓모형을 이용하여 소비자의 패스트푸드점 선택행위을 분석하였다. 분석결과 점포간 교차효과가 유의한 것으로 나타나 IIA가정은 기각되었고 mother 로짓모형의 예측력이 IIA모형보다 높은 것으로 나타났다. 본 연구에서 제안한 mother 로짓모형은 IIA의 한계점을 극복할 수 있다는 장점과 더불어 대안간의 cannibalization상황을 파악할 수 있기 때문에 점포 선택문제 뿐 아니라 상표선택의 시장구조분석에서도 유용하게 이용될 수 있을 것이다.

• Archives of Pharmacal Research
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• 제22권3호
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• pp.279-287
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• 1999

Therapeutic use of anti-inflammatory steroids is limited due primarily to their systemic suppressive effects on pituitary function and the immune system.. To overcome the clinical limitation, a new approach toward the discovery of non-systemic anti-inflammatory steroids is based upon the antedrug concept introduced by this laboratory. The new concept describes locally active agents which are designed to undergo a predictable biotransformation to inactive metabolites upon entry into systemic circulation from the applied site. Thus, true antedrugs are devoid of systemic adverse effects. In a continuing effort, 16$\alpha$-carboxylate and isoxazoline derivatives of prednisolone have been synthesized and screened. In the croton oil-induced ear edema bioassay, the following relative potencies were obtained setting hydrocortisone=1.0; 3a, 1.5; 3b, 3.1; 4a, 4.0; 4b, 12.2; 5b, 8.2; 6b, 11.2; 7a, 1.9; 7b, 4.1; 8a, 3.3; 8b 6.8; 9a, 0.7; 9b 8.6; 10a 2.6; 10b, 7.4. Results of the five-day bioassay indicated that, in contrast to the parent compound, the novel steroidal antedrugs did not significantly alter body weight gain, thymus weights, adrenal weights or plasma corticosterone levels. Taken together, the antedrug concept appears to be a fundamentally sound strategy for the separation of local anti-inflammatory activity form systemic adverse effects.

• Journal of Korea Trade
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• 제23권6호
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• pp.52-65
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• 2019

Purpose - This paper aims to study what is impacting the development of e-Government Procurement in China, the current strategies of developing Chinese Governmental e-Procurement, and to present some measures by which Korea's exporting industry could enter the Chinese procurement market. Design/methodology - This study is to provide a systematic literatures review on what is impacting the development of e-Government Procurement in China. Hence, based on western research, Chinese literiatures are used for this study. Findings - To penetrate the e-procurement of the Chinese government, the acquisition of government procurement certification is necessary. Secondly, the qualification of "Made in China" is one way to join the market. And finally for Korean companies to enter the procurement, it is necessary to provide products to the public institutions such as universities, hospitals and social organizations and to the state-owned enterprises. Originality/value - This paper aims to study what is impacting the development of the e-Government Procurement in China, the current strategies of developing Chinese Governmental e-Procurements, and to present some measures by which Korea's exporting industry could enter the Chinese procurement market. These originalities can be expected to give understanding of Chinese e-govenment procurement and insight for strategy for both Korean enterprise and relavant academic circles.

• Journal of Preventive Medicine and Public Health
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• 제54권1호
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• pp.1-7
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• 2021

The Korean government's strategy to combat coronavirus disease 2019 (COVID-19) has focused on non-pharmaceutical interventions, such as social distancing and wearing masks, along with testing, tracing, and treatment; overall, its performance has been relatively good compared to that of many other countries heavily affected by COVID-19. However, little attention has been paid to health equity in measures to control the COVID-19 pandemic. The study aimed to examine the unequal impacts of COVID-19 across socioeconomic groups and to suggest potential solutions to tackle these inequalities. The pathways linking social determinants and health could be entry points to tackle the unequal consequences of this public health emergency. It is crucial for infectious disease policy to consider social determinants of health including poor housing, precarious working conditions, disrupted healthcare services, and suspension of social services. Moreover, the high levels of uncertainty and complexity inherent in this public health emergency, as well as the health and socioeconomic inequalities caused by the pandemic, underscore the need for good governance other than top-down measures by the government. We emphasize that a people-centered perspective is a key approach during the pandemic era. Mutual trust between the state and civil society, strong accountability of the government, and civic participation are essential components of cooperative disaster governance.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.207-217
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• 2022

In recent years, the Iraqi market witnessed a large opening that resulted from the entry of many different products with an absence of government regulations. As a result, marketing deception practices have emerged as a new phenomenon. This study examines the effect of deceptive brand image on consumer purchase intention, with consumer attitude as a mediator. A quantitative method was applied in the form of a questionnaire distributed to shoppers at Carrefour Supermarket in Erbil, Kurdistan Region of Iraq. A random sampling technique was conducted. Subsequently, 200 questionnaires were distributed, and 175 valid questionnaires were analyzed, indicating an 87% response rate. Partial least squares structural equation modelling (PLS-SEM) has been utilized to test the hypothesis. The result showed that brand image deception has a negative impact on consumer purchasing intention. Also, attitude mediates the relationship between deceptive brand image and consumer purchase intention. The empirical finding confirms that deceptive marketing practices such as brand deception can change the attitude of consumers negatively toward brands and, therefore, affect the consumer purchase intentions. The findings suggest that honest brand marketing is beneficial in increasing the attitude toward the brand. This strategy will increase consumer purchase intentions.

• 한국표면공학회지
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• 제56권1호
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• pp.12-39
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• 2023

Diseases caused by air pollution and abnormal climate are occurring worldwide due to global warming. Accordingly, the international community has established a strategy to respond to climate change, and major countries have shifted their economic policies to eco-friendly industries. In this study, we investigate the current status of the renewable energy industry and that of responses to carbon neutrality and PM2.5 (air pollution) in the three major Northeast Asian countries of Japan, Korea, and China, covering changes in the corporate perceptions of Environment, Social, Governance and RE100. In more detail, the three major Northeast Asian countries, referred to as the climate villains in the international community, explain the importance of successful entry into the electric vehicles (EV) industry for a rapid transition to an eco-friendly industry. Moreover, we study the application of lightweight materials for vehicles to improve mileage in the EV industry and technical problems to be solved in the future.

• 한국프랜차이즈경영연구
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• 제14권3호
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• pp.17-35
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• 2023

Purpose: As more and more food franchise companies want to expand overseas, related research is becoming more and more necessary. This study aims to examine the critical factors for successful overseas expansion according to the stages of overseas expansion, derive vital associations, and examine the success factors of overseas expansion through semantic network analysis. Research Design, Data, and Methodology: This study conducted in-depth interviews with three food franchise companies that have experienced overseas expansion and conducted semantic network analysis among crucial associations. The semantic network analysis was conducted using the Textom program. Results: Based on the results of the in-depth interview analysis, the factors considered when expanding overseas were categorized as 1) standardization and localization strategies of overseas franchisees, 2) physical environment of overseas franchisees, 3) entry types of overseas franchisees, 4) constraints of overseas franchisees, and 5) success criteria of overseas franchisees. The semantic network analysis based on the corresponding keywords showed that the importance of local partners is very high in common. Conclusion: This study examined and re-categorized the important factors to consider when a restaurant franchise company expands overseas in a step-by-step manner. In addition, an attempt was made to examine the keywords derived from the semantic network analysis objectively. The results provided theoretical and practical implications for the successful overseas expansion of franchise companies.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2023년도 학술발표회
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• pp.75-75
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• 2023

글로벌 물시장 동향을 살펴보면 ① 첨단 기술기반의 글로벌, ② 운영관리 시장의 확대, ③ 물기업의 토털 솔류션화(제조+건설+엔지니어링+운영관리), ④ 기후변화 대비 신규시장 형성 등 글로벌 물산업의 트렌드가 전환되고 있다. 특히 4차산업 혁명 기술과 코비드19의 영향으로 이러한 변화는 물산업 선도국가 및 선도기업의 정책·전략에 있어 지역별 특성과 분야별 물시장의 특성을 반영한 전략목표 재설정 및 재수립이 요구되고 있다. 한편 국내 물시장은 2020년 기준 상·하수도 보급률, 각각 98.7%, 94.5% 수준을 달성했음에도 불구하고. 해외시장 진출에 있어서는 미미한 수준에 머물고 있다. 따라서 국내 물산업의 지속적 발전을 위해서는 포화된 국내 시장을 벗어난 신시장 발굴이 필요한 상황이며, 국가별 상황에 대한 실태조사와 목표 시장별 분석을 통해 국가별, 분야별 맞춤 진출전략을 수립해야 한다. 본 연구에서는 국내 물기업의 유럽지역(프랑스/스페인) 진출 활성화를 위해 각 국가별 상황에 부합하는 목표 시장별 차별적 전략 도출을 위해 국가별 물시장 동향 및 전망, 진출목표 분야를 분석함으로써 국내 물기업의 프랑스/스페인 물시장 진입전략 방안을 제시하고자 한다.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2020년도 추계학술발표대회
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• pp.128-130
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• 2020

소프트웨어 정의 네트워킹(SDN)은 기존 네트워크의 컨트롤 기능을 컨트롤러에 중앙 집중화하여 프로그램 가능하며 유연한 네트워크 관리 방식을 제공한다. 컨트롤러-스위치 간 인터페이스 표준 기술인 OpenFlow에서는 스위치 내부의 플로우 테이블을 이용하여 네트워크에 접근하는 패킷을 처리한다. 하지만 OpenFlow 스위치에 주로 사용되는 TCAM의 부족한 용량으로 인해, 많은 트래픽이 발생하는 환경에서 플로우 테이블에 충분한 양의 플로우 엔트리를 설치하지 못하는 문제가 발생한다. 이 경우 플로우 테이블 오버플로우가 발생하는데, 네트워크에 새로이 진입하는 플로우를 위하여 기존의 플로우 엔트리를 방출시킬 필요가 있다. 이때, 활성화된 플로우 엔트리를 방출하게 되면 네트워크 컨트롤 오버헤드가 크게 증가할 위험이 있다. 따라서 오버플로우가 발생했을 때 어떤 플로우 엔트리를 방출시킬지 정하는 것이 중요하다. 이에 본 논문은 플로우 프로토콜 타입에 기반한 플로우 엔트리 방출 정책을 제안하여 효율적인 플로우 테이블 사용을 목표로 한다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 추계학술대회
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• pp.673-675
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• 2021

생체인식 기술은 신뢰성과 편의성을 제공하는 차세대 정보보안기술이며, 글로벌 시장 규모의 상승추세와 비접촉 방식의 수요도 증대되고 있다. 포스트 코로나 시대 핵심기술로 비접촉방식의 생체인식 출입통제 시스템이 비대면과 자동화 기술까지 가능하여, 국내 뿐만 아니라 미국, 유럽, 중동 등 해외시장에서 크레 활약하고 있다. IoT 기반 스마트 디바이스 맞춤형 센서 개발과 H/W 시스템 확보에 기업간 협조와 미국 식약청의 허가 등 요구사항을 반영하여야 하는 주의사항이 있다.