• 사물인터넷융복합논문지
• /
• 제8권2호
• /
• pp.25-33
• /
• 2022

본 연구의 목적은 빅데이터 분석에 기반한 대학입시 홍보 실천 사례를 통해 각 대학에 특화된 고유의 입시홍보 전략 마련은 물론 대학 입시홍보의 페러다임 혁신을 위한 기초자료를 제공하기 위함이다. 이를 위해 대학 홍보 또는 마케팅 관련 선행문헌과 중부권 사례대학을 방문한 예비대학생의 인식, 그리고 검색엔진 데이터베이스의 자료를 빅데이터로 정의하고 분석하였다. 그 결과 대학 '입시홍보' 및 '마케팅' 관련 선행연구들은 학령기 인구감소에 대한 대응방안 마련의 일환으로 2000년대와 2010년대에 비약적으로 늘어났고, 예비대학생들은 방문 경험이 있는 사례대학에 대해 긍정적 인식전환이 있었다. 이에 본 연구는 예비대학생 방문을 촉진하는 입시홍보 전략의 필요성과 사례대학의 지역 및 학과특성에 기반한 입시홍보 전략의 선택과 집중, 우선순위를 제안하고자 한다.

• 한국과학교육학회지
• /
• 제36권4호
• /
• pp.693-704
• /
• 2016

본 연구는 과학영재학교 조기입학 학생들이 어떤 조건과 상호작용전략을 사용하여 학교적응을 하는지 알아보았다. 이를 위하여 조기입학생 6명과 조기입학 준비학생 2명을 대상으로 심층면담을 하였다. 반구조화 질문을 이용하여 개별심층면담을 실시하여, 과학영재학교에 진학하였을 때 어떠한 걱정과 우려를 가지고 진학하였는지 그리고 학교생활을 하면서 어떻게 적응해 가는지 그 과정을 분석하였다. 본 연구에서는 근거이론 방법을 이용하여, 개방 코딩, 축 코딩, 선택 코딩 과정을 통해 패러다임 모형을 구성하고 핵심범주를 추출하였다. 개방 코딩을 통해 75개의 개념과 21개의 하위범주, 10개의 범주를 추출하였고, 축 코딩 과정에서는 개방 코딩을 통해 추출한 10개의 범주간의 관계를 규명하여 패러다임 모형을 구성하였으며, 선택 코딩과정에서는 '학업적 사회적 정서적 적응 전략을 이용한 학교적응'이라는 핵심범주를 찾아냈다. 이를 통해 과학영재학교에 조기입학하는 학생들의 적응과정에 대해 보다 심층적으로 이해하였다.

• Asia pacific journal of information systems
• /
• 제10권1호
• /
• pp.141-164
• /
• 2000

Nowadays, domestic hospital business is under the great threat from the environmental changes caused by the entrance of foreign hospitals and the technical changes related to information systems. In such a situation, to enhance the competitive edge of a hospital, it is needed to set up a competitive strategy and to construct an efficient information systems to back up the competitive strategy. If the hospital information systems(HIS) is consistent with a competitive strategy backing up, the competitive force of a hospital will be enhanced. For this respect, the influence of the competitive strategy and HIS construction environments on the performance of HIS was examined. The results suggested that if a HIS should be newly constructed or should be restructured, it is necessary to select construction environments of HIS such as physical environments, development methods and development tools to support functional strategy effectively based on the competitive strategy adopted by a hospital.

• 한국치위생학회지
• /
• 제14권1호
• /
• pp.9-15
• /
• 2014

Objectives : The purpose of the study was to investigate the influencing factors of major and university choice in the changing environments that kick out the insincere universities keeping pace with the national policy. Methods : A self-reported questionnaire was completed by 177 subjects after receiving informed consents. The questionnaire consisted of general characteristics, influencing factors on university and department choice including multiple application. Chi-square test was used for analysis of the difference between early and regular admission. Results : Employment was the most important reason for choice of dental hygiene department that accounted for 96%. The access route for university information was college homepage for entrance information that accounted for 72.3% and 76.3% of applicants were advised by their parents for their choice for university. The information was mainly composed of school life(92.1%) and employment (81.9%). The applicants wanted to meet the students(58.8%) and to come in contact with the university homepage(57.1%). Early and regular applicants differed in reasons for college entrance(p=0.032), information delivery for major(p=0.013) and multiple application for entrance(p<0.01). Conclusions : University homepage and communication with the students will give much information to the applicants. So the university had better choose the homepage and communication for marketing strategy.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2007년도 춘계학술대회
• /
• pp.191-204
• /
• 2007

This research investigates the present situation of petroleum market and the potential strategy which help gas stat ion obtain compel it ive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intent ion. The findings are as follows ; First, four factors associated wi th gas stat ion choice (product quality, service, price, multi-function) are related to repurchase intent ion except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

• 디지털융복합연구
• /
• 제7권3호
• /
• pp.83-92
• /
• 2009

This research investigates the present situation of petroleum market and the potential strategy which help gas station obtain competitive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intention. The findings are as follows; First, four factors associated with gas station choice (product quality, service, price, multi-function) are related to repurchase intention except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

• 대한교통학회지
• /
• 제8권1호
• /
• pp.5-15
• /
• 1990

As a result of the lack of methodology for the determination of navigational channel capacity and the consequence lack of effective management of traffic, navigational channels are often grossly underutilized or highly congested. The traditional rule of first-come-first-served admission of vessels to channels is not efficient as it assumes equal time intervals between entrance of consecutive vessels. A new vessel traffic management system is developed in this research and methodologies to measure the improvement in the channel capacity are developed. Methodology to measure the channel performances for three queue disciplines are developed. The effects of changes in major factors on the channel capacity model such as channel length, fleet mix and arrival rate, as well as changes in strategy are analyzed. Under given channel conditions, best strategy are recommended. Also, a method for effective stochastic channel capacity simulation was developed. The results of analysis and as ertions are compared with the results of simulation runs to prove their applicability.

• Journal of the Korean Data and Information Science Society
• /
• 제17권3호
• /
• pp.677-685
• /
• 2006

During the previous few years, local universities have experienced a rapid decrease in registration of new student for admission because of the problem of excessive concentration to Seoul metropolitan area and decrease in the number of population under school ages. Even though they are tring to survive from the difficulties by developing new strategies to increase the number of new students, it has no meaning if there is no standpoint of marketing. So, this study suggests that introduction of demander focused marketing concept actively is needed breaking the general and conservative method when the university devise entrance examination strategy. Also, using of positioning map is suggested and the examples are showed as finding differentiation factors with competitive university.

• Journal of Information Technology Applications and Management
• /
• 제29권1호
• /
• pp.1-28
• /
• 2022

To realize the vision of internet of things (IoT), where it is expected to bring significant impact to the global economy in the future, consideration of business models in the IoT context is necessary. This research attempts to build an enhanced artifact business model framework based on the definitions of IoT and literature on business models for analysis of IoT businesses. The framework is used to analyze four different types of players: the owner of things, vendors of devices, providers of connectivity and providers of IoT application services. The findings suggest that the owners of things tend to partner with ICT players to complement their weakness, and it tends to be connectivity providers. The device vendors leverage their strength of devices and device platforms to attract and enable 3rd party sensor/devices to interconnect, while the service providers are aiming to penetrate into customer premise. These lead to the following recommendations for non-IT players to consider in expanding into IoT business: 1) take into account differences in product development process between IT and non-IT businesses in expanding into IoT market; 2) collaborate with ICT players that acknowledge and understand the differences.

• 한국전통조경학회지
• /
• 제41권3호
• /
• pp.47-58
• /
• 2023

본 연구는 방문자 편의를 위한 주차장, 매·수표소, 화장실, 전시관, 안내판, 휴게시설 등이 배치된 조선왕릉 입구공간의 조성 양상을 고찰하여 개선 방향을 제안하려는 목적으로 진행하였다. 연구의 결과는 다음과 같다. 첫째, 조선시대의 능역(陵域)이 좁아져 기존 제례동선을 온전하게 수용하지 못하는 현재의 왕릉에서 입구공간의 입지는 당시 여건에서 최소한의 편의 기능을 수용하도록 결정되었다. 다수의 왕릉 입구공간은 그동안 세계유산으로서 완전성을 갖추고, 동선의 합리적 배치와 공간적 효용을 도모하며 위치가 이동되거나 정비되었다. 둘째, 입구공간의 규모는 서울 정릉 1,000 m²부터 남양주 홍릉과 유릉 16,000 m²에 이르며, 연간이용자수는 양주 온릉 1.2만명부터 서울 선릉과 정릉 41만명까지 크게 차이가 난다. 왕릉 16개소의 여건을 고찰하여 입구공간은 이용자 유입에 영향을 미치는 주변 토지이용과 접근성, 능역의 규모, 피장자(被葬者)의 인지도와 선호도 등을 반영하여 적절한 규모로 제공되어야 함을 제안한다. 셋째, 조선왕릉 입구공간에서 주차장의 위치, 매·수표소를 경계로 하는 외부 마당과 내부 마당의 유무와 역사문화관의 위치로 결정되는 공간구성 양상을 고찰하였다. 넷째, 왕릉마다 입구공간에 필수적인 주차, 통제, 안내, 편의 기능과 지원, 전시, 통로, 휴게 기능을 선택적으로 수용하였다. 이때 관리사무소는 지원 기능, 역사문화관은 전시 기능을 담당한다. 통로는 진입감을 제공하는 전략이 될 수 있으며, 현재 왕릉 4개소에만 도입된 휴게공간은 적절한 위치 선정과 경관적 접근이 필요함을 제안하였다. 다섯째, 입구공간의 경관 이미지를 만드는 방식으로 주차장의 이격 배치와 친화적 포장디자인, 전이공간의 식생경관, 매·수표소 내부 역사문화관 주변 오픈스페이스, 이질적 안내판들의 영역화 전략을 도출하였다.