• Title/Summary/Keyword: Entrance Strategy

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Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region- (빅데이터 분석에 기반한 대학 입시홍보 -중부권 전문대학교 사례-)

  • Bae, Jungho;Burm, Eunae
    • Journal of Internet of Things and Convergence
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    • v.8 no.2
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    • pp.25-33
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    • 2022
  • The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis. To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data. As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.

A Study on School Adjustment for Early Entrance Students of Science Academy for the Gifted (과학영재학교 조기입학 학생들의 학교적응에 관한 연구)

  • Noh, Hyeonah;Choi, Jaehyeok
    • Journal of The Korean Association For Science Education
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    • v.36 no.4
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    • pp.693-704
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    • 2016
  • The aim of this study was to investigate the conditions and strategies of interaction for the school adjustment for the early entrance students of science academy for the gifted. To know their concerns and process of school adjustment, we interviewed six early entrance gifted students of the science academy and two gifted students preparing for their early entrance with a semi-structured questions. Using the grounded theory, a paradigm model was organized and a core category was abstracted through the open, axial, and selective coding. Based on the open coding analysis, 75 concepts, 21 sub-categories, and 10 categories were derived. In the axial coding, the paradigm model was organized by the link between 10 categories derived from open coding. Through the selective coding, this study discovered the core category about early entrance student's school adjustment was overcoming difficulties by using academic, social, and emotional strategy for school adjustment. Through this, we understand the school adjustment process of the students of early entrance to science academy for the gifted.

A Study on the Competitive Strategies and Construction Environments of Information Systems to Enhance the Performance of Hospital Information Systems (병원정보시스템 성능 개선에 영향을 미치는 경쟁전략과 정보시스템 구축환경에 관한 연구)

  • Kim, Sung-Eon;Kang, Dong-Jin
    • Asia pacific journal of information systems
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    • v.10 no.1
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    • pp.141-164
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    • 2000
  • Nowadays, domestic hospital business is under the great threat from the environmental changes caused by the entrance of foreign hospitals and the technical changes related to information systems. In such a situation, to enhance the competitive edge of a hospital, it is needed to set up a competitive strategy and to construct an efficient information systems to back up the competitive strategy. If the hospital information systems(HIS) is consistent with a competitive strategy backing up, the competitive force of a hospital will be enhanced. For this respect, the influence of the competitive strategy and HIS construction environments on the performance of HIS was examined. The results suggested that if a HIS should be newly constructed or should be restructured, it is necessary to select construction environments of HIS such as physical environments, development methods and development tools to support functional strategy effectively based on the competitive strategy adopted by a hospital.

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The analysis of college entrance tendency in applicants to dental hygiene department (일개 대학 치위생학과 지원자의 입시지원 경향분석)

  • Hwang, Soo-Jeong;Koong, Hwa-Soo;Kang, Kyung-Hee;Oh, Sang-Hwan
    • Journal of Korean society of Dental Hygiene
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    • v.14 no.1
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    • pp.9-15
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    • 2014
  • Objectives : The purpose of the study was to investigate the influencing factors of major and university choice in the changing environments that kick out the insincere universities keeping pace with the national policy. Methods : A self-reported questionnaire was completed by 177 subjects after receiving informed consents. The questionnaire consisted of general characteristics, influencing factors on university and department choice including multiple application. Chi-square test was used for analysis of the difference between early and regular admission. Results : Employment was the most important reason for choice of dental hygiene department that accounted for 96%. The access route for university information was college homepage for entrance information that accounted for 72.3% and 76.3% of applicants were advised by their parents for their choice for university. The information was mainly composed of school life(92.1%) and employment (81.9%). The applicants wanted to meet the students(58.8%) and to come in contact with the university homepage(57.1%). Early and regular applicants differed in reasons for college entrance(p=0.032), information delivery for major(p=0.013) and multiple application for entrance(p<0.01). Conclusions : University homepage and communication with the students will give much information to the applicants. So the university had better choose the homepage and communication for marketing strategy.

An empirical study on the effect of choice factors of gas station on repurchase intention (소비자의 주유소 선택요인이 재구매의도에 미치는 영향에 관한 실증적 연구)

  • Lee, Seon-Gyu;Lee, Ung-Hui
    • 한국디지털정책학회:학술대회논문집
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    • 2007.06a
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    • pp.191-204
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    • 2007
  • This research investigates the present situation of petroleum market and the potential strategy which help gas stat ion obtain compel it ive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intent ion. The findings are as follows ; First, four factors associated wi th gas stat ion choice (product quality, service, price, multi-function) are related to repurchase intent ion except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

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An Empirical Study on the Effect of Choice Factors of Gas Station on Repurchase Intention (소비자의 주유소 재방문의도에 영향을 미치는 요인에 관한 실증적 연구)

  • Lee, Sun-Kyu;Lee, Ung-Hee;Kim, Young-Hyung
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.83-92
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    • 2009
  • This research investigates the present situation of petroleum market and the potential strategy which help gas station obtain competitive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intention. The findings are as follows; First, four factors associated with gas station choice (product quality, service, price, multi-function) are related to repurchase intention except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

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Navigational Channel Capacity Models (항해수로 능력산정 모형 검토)

  • 임진수
    • Journal of Korean Society of Transportation
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    • v.8 no.1
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    • pp.5-15
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    • 1990
  • As a result of the lack of methodology for the determination of navigational channel capacity and the consequence lack of effective management of traffic, navigational channels are often grossly underutilized or highly congested. The traditional rule of first-come-first-served admission of vessels to channels is not efficient as it assumes equal time intervals between entrance of consecutive vessels. A new vessel traffic management system is developed in this research and methodologies to measure the improvement in the channel capacity are developed. Methodology to measure the channel performances for three queue disciplines are developed. The effects of changes in major factors on the channel capacity model such as channel length, fleet mix and arrival rate, as well as changes in strategy are analyzed. Under given channel conditions, best strategy are recommended. Also, a method for effective stochastic channel capacity simulation was developed. The results of analysis and as ertions are compared with the results of simulation runs to prove their applicability.

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Practical Usage of Positioning Map in University Public Information Strategy

  • Choi, Kyung-Ho;Jeon, Ki-Heung;Hwang, In-Soo
    • Journal of the Korean Data and Information Science Society
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    • v.17 no.3
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    • pp.677-685
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    • 2006
  • During the previous few years, local universities have experienced a rapid decrease in registration of new student for admission because of the problem of excessive concentration to Seoul metropolitan area and decrease in the number of population under school ages. Even though they are tring to survive from the difficulties by developing new strategies to increase the number of new students, it has no meaning if there is no standpoint of marketing. So, this study suggests that introduction of demander focused marketing concept actively is needed breaking the general and conservative method when the university devise entrance examination strategy. Also, using of positioning map is suggested and the examples are showed as finding differentiation factors with competitive university.

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Business Model Framework for IoT: Case Studies and Strategic Implications for IoT Businesses

  • Kim, Dongwook;Kim, Sungbum;Lee, Junghwan
    • Journal of Information Technology Applications and Management
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    • v.29 no.1
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    • pp.1-28
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    • 2022
  • To realize the vision of internet of things (IoT), where it is expected to bring significant impact to the global economy in the future, consideration of business models in the IoT context is necessary. This research attempts to build an enhanced artifact business model framework based on the definitions of IoT and literature on business models for analysis of IoT businesses. The framework is used to analyze four different types of players: the owner of things, vendors of devices, providers of connectivity and providers of IoT application services. The findings suggest that the owners of things tend to partner with ICT players to complement their weakness, and it tends to be connectivity providers. The device vendors leverage their strength of devices and device platforms to attract and enable 3rd party sensor/devices to interconnect, while the service providers are aiming to penetrate into customer premise. These lead to the following recommendations for non-IT players to consider in expanding into IoT business: 1) take into account differences in product development process between IT and non-IT businesses in expanding into IoT market; 2) collaborate with ICT players that acknowledge and understand the differences.

Aspects of Design and Construction in Entrance Space of the World Heritage Royal Tombs of the Joseon Dynasty (세계유산 조선왕릉 입구공간의 조성 양상)

  • So, Hyun-Su;Park, Hyun-Sook
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.41 no.3
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    • pp.47-58
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    • 2023
  • This study was conducted through reviewing Aspects of Design and Construction in Entrance Space of the World Heritage Royal Tombs of the Joseon Dynasty, which is equipped with parking lots, ticket offices, toilets, exhibition halls, information boards, and rest facilities for the convenience of visitors and the purpose of this study was to propose a direction for improvement. The results of the study are as follows: First, the reduced area of Royal Tombs of the Joseon Dynasty was unable to fully accommodate the ritual movement line, and as a result, the location of the entrance space in the current royal tomb was decided to accommodate minimal convenience functions. In the meantime, the entrance space of the royal tombs has been relocated or renovated in order to achieve its integrity as a World Heritage Site, rational arrangement of movement lines and spatial utility. Second, the size of the entrance space ranges from 1,000 square meters in Jeongneung in Seoul to 16,000 square meters in Hongyuneung in Namyangju, and the number of annual users varies greatly from 12,000 in Onneung in Yangju to 410,000 in Seonjeongneung in Seoul. Considering the conditions of the 16 royal tombs, the entrance space should be provided at an appropriate scale, reflecting the surrounding land use and accessibility that affect the influx of users, the size of the site, and the king's awareness and preferences. Third, the location of the parking lot, the presence or absence of an outer courtyard and an internal courtyard bordering the ticket and check offices, and the location of the Historical and Cultural Museum made it possible to know the aspects of entrance space of the Joseon Royal Tombs, where the spatial configuration is determined Fourth, according to the royal tombs, it was found that the entrance space should have essential parking, access control, information, and convenience functions, and that support, exhibition, passage, and recess functions should be optional. At this time, the management office and the Historical and Cultural Center are in charge of support and exhibition functions. The function of passage can be a strategy that provides a sense of entry and the function of recess which has been introduced in only four royal tombs requires an appropriate location and landscape access.