• Journal of Digital Convergence
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• 제16권4호
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• pp.299-306
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• 2018

This study is to measure traveling experience of bike riders whom going long distance trip. Bike paths and bike riding are crucial element for modern people's life style. At the same time, a bicycle trail is being developed by the National Bicycled-Oriented Chair Plan, which was established in 2009 by the National Bike Policy Master Plan. 13 million bike riders in Korea is keep on trying the long distance bike trip and its number is increasing every year. Accordingly, the Ministry of Public Administration and Security decides to promote the convenience of riders by developing bicycle app for long distance rider. The study attempted to assess usability of this app with 39 bike applications whom currently using the bike application. Afterwards, the researchers tests 11 hypotheses through in-depth interviews of six activated members. In sum, Bicycle travelers should be provided with bike trail guidance based on theme section skill, provided in-time speed distance related information, communicated with other bike riders, given tips for bike supplies and maintenance, and provided English language service. The study hopes to help find a customized service for bike travelers.

• The Journal of the Korea Contents Association
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• 제21권9호
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• pp.284-298
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• 2021

In addition to awareness building, TV media creates search behavior for the brand and the search result may link to a brand homepage and/or an e-commerce site. This study analyzed the impact of TV advertisements on a search volume at NAVER, a leading Korean search platform, in order to verify the impact of TV advertisements on brand-related search behavior. Results are as follows. TV advertisement exposure was significantly related to the amount of Korean search, English search, and total search. In addition, changes in TV advertising exposure also had a significant static influence on changes in search volume. The increase in the number of brand search was different by industries that carried out TV advertisements, and it was verified that the frequency of English searches increased faster than the frequency of Korean search as the exposure of TV advertisements increased. Therefore, domestic TV advertising volume has been verified to affect NAVER search volume, and the advertising industry and brand search language that conducted TV advertisements have been verified to be moderating variables. TV advertisements can be interpreted to cause brand search behavior in English even though it is not a native language for Koreans.

• Journal of Digital Convergence
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• 제15권4호
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• pp.65-71
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• 2017

With advances in technology, many researchers have made an effort to find out educational methods with customized instruction. The purpose of the research is to investigate i) if flipped learning is beneficial for the students taking intermediate-level English grammar and writing class compared with the traditional class, ii) if the flipped learning class is advantageous for all the score level students in terms of student achievement and iii) if the students feel motivated with the flipped learning class. T-test was utilized to determine any differences between pretest and posttest in student achievement. The result in terms of the academic achievement revealed that the flipped classroom approach for the low score group was found to be the least effective among others. In the case of flipped learning teaching method, the instructor should develop contents according to the level of learners. The development of customized contents tailored to the level of learners will enhance learners' learning achievement.

• Journal of Information Science Theory and Practice
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• 제10권1호
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• pp.30-44
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• 2022

This research aims to identify and reveal the meaning of memes about COVID-19, and explain changes in meme content in regard to the information development of COVID-19 in Indonesia published by the mass media and online media. The data is sourced from memes that are shared on social media, especially WhatsApp groups in the period of January to June 2020. To reveal the meaning of memes, a semiotic analysis of Roland Barthes' model is used. Qualitative analysis is used to reveal the relationship between memes and the information development of COVID-19 in Indonesia. The results of the study show that meme content has shifted according to three stages of information development of COVID-19 in Indonesia published by the mass media and online media. When COVID-19 was not yet confirmed in Indonesia, meme content contained mostly humor that was not educative, moreover it seemed to underestimate the coronavirus. Meme content which is mostly humorous and pornographic occurred when COVID-19 was confirmed in Indonesia and during the lockdown policy. At last, as the government has begun to distribute social assistance, the meme content looks more critical. The results of this research emphasize the urgency of the mass media as a source of public information during the COVID-19 pandemic, become a reference for the community in making memes as a forum for expressing feelings and social criticism, and serve as a reference for the government to act and make the right decisions related to the pandemic that is endemic in their country.

• Journal of People, Plants, and Environment
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• 제22권1호
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• pp.75-89
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• 2019

This study aimed to examine the current status of mobile applications for garden design and extract valuable contents for the development of garden design programs for future reference. Mobile applications released in Korean or English on Google Play App Market as of July, 2018 were analyzed in this study (1 application in Korea and 14 applications overseas). The purposes of this study are to analyze the components of the programs for those who actually intend to create a garden and to use it as a resource for developing mobile applications for garden design. Thus, program components and contents were analyzed for garden design applications based on real space (1 application in Korea and 3 applications overseas) that could actually help users. The analysis of mobile applications for garden design shows that while overseas garden programs are rapidly developing in various fields, the number of garden design mobile applications developed in Korea and the amount of information platforms are significantly insufficient. This study suggested flowchart for garden design mobile applications based on the analysis results of existing garden design application. This flowchart includes a series of processes from planning/designing gardens to purchasing plants and facilities to constructing/maintaining gardens for users who intend to design and create a real garden. Furthermore, this study proposed a freemium business model based on 4R(Reflex, Reality, Real place, Real communication) marketing strategies for mobile applications. Realistic experiences can be increased through graphics and information about gardens and plants provided in this study, and location-based information services as well as the creation of systems connected with vendors and suppliers of products related to gardens can induce consumers' purchasing behaviors. Additionally PR activities through various garden-related cultural events are expected to attract more users.

• Journal of Society of Preventive Korean Medicine
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• 제19권2호
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• pp.103-112
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• 2015

Objective : To evaluate the status of mobile personal health records (mPHR) applications of Atopic Dermatitis, assessing general characteristics, information content, features of PHR content and functions. Method : Searches were conducted from Android's Google Play and iOS's App Store. Main criteria used to include mPHRs were: providing health information of PHR function of Atopic Dermatitis; operating in Korean or English; for human. Selected mPHRs were analyzed considering general characteristics, information contents, data elements, and application features. Results : 19 applications were included in this study. 15 were providing health information. Data elements of information included general information, symptom, diagnosis, treatment, prevention, management and FAQ. No single application contained all seven data elements. Only Eight applications had PHR function. In the features analysis, one PHR applications contained all eight PHR functional features; saving profile function, profiles supported, password, import data, export data, information provided, progress chart and push-up alarm. Conclusion : mPHR is an emerging health care technology. The majority of existing mPHR applications only provide one-way information. Application designed to help users and doctors to exchange mutual information was the only one. Also, there was no application that can record the Traditional Korean Medicinal treatment information. However, as the mobile market continues to expand it is likely that more comprehensive mPHRs will be developed in the near future. New advancements in mobile technology can be utilized to enhance Tranditional Korean Medical health care.

• Knowledge Management Research
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• 제25권1호
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• pp.43-66
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• 2024

In an era where digital technology reshapes brand-consumer interactions, this study examines the influence of Nike's Run Club and Adidas' Runtastic apps on loyalty and advocacy. Analyzing 3,715 English reviews from January 2020 to October 2023 through text mining, and conducting a focused sentiment analysis on 155 'recommend' mentions, we explore the nuances of 'hot loyalty'. The findings reveal Nike as a 'companion' with an emphasis on emotional engagement, versus Runtastic's 'tool' focus on reliability. This underscores the varied consumer perceptions across similar platforms, highlighting the necessity for brands to integrate user preferences and address technical flaws to foster loyalty. Demonstrating how customized technology adaptations impact loyalty, this research offers crucial insights for digital brand strategy, suggesting a proactive approach in app development and management for brand loyalty enhancement