• 한국정보시스템학회지:정보시스템연구
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• 제22권4호
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• pp.85-115
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• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

• KDI Journal of Economic Policy
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• 제38권1호
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• pp.23-52
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• 2016

This paper examines the impact of introducing high-speed trains on consumer welfare, taking the ensuing changes in train schedules into account. Based on the estimated demand model for travel which incorporates consumer's heterogeneous preferences for travel schedules into the standard discrete-choice model, I separately evaluate the impact from adding high-speed trains and that from changes in train schedules. The results indicate that consumers who travel between two cities connected by high-speed trains benefit from the introduction of high-speed trains, while some travelers whose choice set does not include high-speed trains face a reduced frequency of non-high-speed trains, resulting in significant losses.

• 디지털융복합연구
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• 제13권4호
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• pp.89-100
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• 2015

본 연구는 우리나라 CCTV융합채널 업계에서 마케팅믹스의 특성이 브랜드 이미지, 대리점 지각, 전환장벽과 대리점의 충성도에 미치는 영향을 분석하는데 초점을 두고 있다. 본 연구는 마케팅 믹스요인을 외생요인으로 하고 브랜드 이미지, 대리점 지각, 전환장벽을 매개변인으로 하고, 대리점 충성도를 결과변인으로 하는 구조방정식모형으로 구축하였다. 본 연구에서는 8개의 가설을 설정하고, 전국의 191개 업체를 대상으로 설문조사하여 얻은 자료를 AMOS20과 SPSS20을 이용하여 분석하였다. 그 결과, 마케팅 믹스 중 제품공급과 가격이 브랜드 이미지에 유의한 영향을 미쳤으며, 광고만이 대리점 지각에 영향을 미치고 있음이 나타났다.

• 대한환경공학회지
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• 제28권9호
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• pp.926-934
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• 2006

본 연구에서는 TPA 생산부산물의 대체 탄소원으로의 적용가능성을 검토하기 위해 호흡률 실험과 탈질 실험을 수행하고 기질 분해 특성을 평가하기 위해 수행된 실험결과를 활성슬러지 모델(ASM1)이 포함된 GPS-X로 전산모사 하였다. 호흡률 측정 결과 TPA 생산 부산물의 RBDCOD(readily biodegradable COD) 분율이 90% 이상으로 높았다. 탈질실험 결과 비탈질률이 약 8.00 mg ${NO_3^-$-N/g VSS/hr로 상용 외부탄소원과 유사한 높은 탈질능을 나타내었다. ASM1 모델의 heterotrophs 미생물에 관련된 매개변수들의 민감도 분석을 수행하였다. RUN1의 호흡률 실험과 탈질 실험결과를 통해 추정된 ${\mu}_{max,H}$, $K_s$, ${\eta}_g$, $b_H$의 값은 각각 6.60/day, 23.3 mg/L, 0.88, 0.54/day였고 default 값을 사용하였을 때와 비교하여 매개변수 추정을 통해 RMSE(Relative Mean Squared Error)가 40% 감소하였다. 추정된 매개 변수 해들은 호흡률 실험의 높은 최대 비호흡률과 최종 내생비호흡률, 무산소 조건에서의 높은 비탈질률로 나타난 TPA 부산물의 기질 제거 특성을 잘 반영하였다.

• Animal Bioscience
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• 제34권9호
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• pp.1514-1524
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• 2021

Objective: This study investigated the meat quality characteristics, endogenous proteolytic enzymes, collagen content, and myosin heavy chain (MyHC) isoforms of different muscles of Thai native cattle (TNC). Methods: Infraspinatus (IF), Longissimus thoracis (LT), and Supraspinatus (SS) muscles were obtained from two TNC breeds, Kho-Lan (KL, n = 7) and Kho-Isaan (KI, n = 7). The muscle and meat characteristics of TNC breeds and their relationship with MyHC expression were examined. Results: Three MyHC isoforms namely MyHC I, MyHC IIa, and MyHC IIx were detected in the muscles. The KL had higher (p<0.05) MyHC IIx than the KI. The IF muscle had higher (p<0.05) MyHC I compared to other muscles. The LT muscle had the least MyHC I. The LT had higher (p<0.05) MyHC IIx than the IF and SS muscles. The IF presented the least MyHC IIx. The KL had higher (p<0.05) lightness and moisture content and lower crude protein, redness, cooking loss, shear force, and calpastatin than the KI. The glycogen, total collagen, soluble collagen, crude protein, ash contents, and troponin T degradation product of IF and SS were lower (p<0.05) than that of LT. Ether extract in LT was lower (p<0.05) than that of IF and SS. The percentage of MyHC I, MyHC IIa, and MyHC IIx were significantly correlated with muscle and meat characteristics of TNC. Conclusion: These results suggest that the differences in the MyHC isoforms may partly account for the variation in meat quality between breeds and among muscles of TNC.

• Journal of Ginseng Research
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• 제35권4호
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• pp.471-478
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• 2011

Ginseng, the root of Panax ginseng, is one of the oldest herbal medicines. It has a variety of physiological and pharmacological effects. Recently, we isolated a subset of glycolipoproteins that we designated gintonin, and demonstrated that it induced transient change in intracellular calcium concentration $([Ca^{2+}]_i)$ in cells via G-protein-coupled receptor signaling pathway(s). The previous method for gintonin isolation included multiple steps using methanol, butanol, and other organic solvents. In the present study, we developed a much simple method for the preparation of gintonin from ginseng root using 80% ethanol extraction. The extracted fraction was designated edible gintonin. This method produced a high yield of gintonin (0.20%). The chemical characteristics of gintonin such as molecular weight and the composition of the extract product were almost identical as the gintonin prepared using the previous extraction regimen involving various organic solvents. We also examined the physiological effects of edible gintonin on endogenous $Ca^{2+}$-activated $Cl^-$ channel activity of Xenopus oocytes. The 50% effective dose was $1.03{\pm}0.3\;{\mu}g$/mL. Finally, since gintonin preparation through ethanol extraction is easily reproducible, gintonin could be commercially applied for ginseng-derived functional health food and/or drug following the confirmations of in vitro and in vivo physiological and pharmacological effects of gintonin.