• Knowledge Management Research
• /
• v.24 no.2
• /
• pp.185-209
• /
• 2023

The air travel industry, which had shrunk with COVID-19, is gaining wings again. Accordingly, this study investigated whether non-verbal communication factors experienced through interaction with airline flight attendants for passengers who have traveled abroad within the past year through domestic airlines affect customer engagement and brand intimacy. A total of 285 samples were collected, and SPSS 28 and AMOS 26 programs were used to verify the reliability and validity of the research tool, the suitability of the model, and hypotheses. As a result of the empirical study analysis, it was confirmed that Paralanguage and Proxemics in non-verbal communication of flight attendants had a significant effect on customer engagement. Although it is different from the results of previous studies following changes in perspective after COVID-19, it once again confirmed the importance of airline crew communication in providing face-to-face services at the interface with passengers. In order to induce customer engagement, which is a new customer satisfaction management index. In addition, it was confirmed that customer engagement has a significant effect on brand intimacy. These results support the view that it is necessary to establish new customer management indicators of emotion and relationship marketing in the existing marketing centered on price reduction or securing loyalty. It was confirmed that interactions with flight attendants can contribute to customer engagement, and these results have important implications for those working in the air transportation industry.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.28 no.4A
• /
• pp.507-515
• /
• 2008

In this study, a method predicting the displacement response of structures from the measured dynamic strain signal is proposed by using mode decomposition technique. Evaluation of bridge stability is normally focused on the bridge completed. However, dynamic loadings including wind and seismic loadings could be exerted to the bridge under construction. In order to examine the bridge stability against these dynamic loadings, the prediction of displacement response is very important to evaluate bridge stability. Because it may be not easy for the displacement response to be acquired directly on site, an indirect method to predict the displacement response is needed. Thus, as an alternative for predicting the displacement response indirectly, the conversion of the measured strain signal into the displacement response is suggested, while the measured strain signal can be obtained using fiber optic Bragg-grating (FBG) sensors. As previous studies on the prediction of displacement response by using the FBG sensors, the static displacement has been mainly predicted. For predicting the dynamic displacement, it has been known that the measured strain signal includes higher modes and then the predicted dynamic displacement can be inherently contaminated by broad-band noises. To overcome such problem, a mode decomposition technique was used. Mode decomposition technique estimates the displacement response of each mode with mode shape estimated to use POD from strain signal and with the measured strain signal decomposed into mode by EMD. This is a method estimating the total displacement response combined with the each displacement response about the major mode of the structure. In order to examine the mode decomposition technique suggested in this study model experiment was performed.

• 한국노년학
• /
• v.25 no.2
• /
• pp.109-126
• /
• 2005

Recently it has been encouraged in developed countries that labor force participation of the elderly is one of the means to cut down the cost of social welfare for them. However, empirical studies have rarely explored how work in later life contributes to national economy. Especially, even though 56.6 percent of elderly workers aged 65 and older engaged in agriculture and forestry in Korea, their contribution has been socio-economically overlooked. This study aims at examining the effect of farming labor in later life on social welfare expenditure. For this purpose, social welfare expenditure was defined as social benefits provided for the elderly by the social security in public sector and measured as transportation allowance, pension, livelihood aid, medical aid, and health insurance in 2003. Data were obtained from National Health Insurance Cooperation and 37 town/village offices and analyzed by 3 age groups; 65~74, 75~84, and 85 and over using SPSS/PC windows program. Results showed that both livelihood and medical support in all age groups were expended more to non-farm than to farm workers. The amount differences per person between them were 113,959~361,132 won in livelihood support and 15,644~51,418 won in medical support. Also, participation in farming influence reduction of livelihood expenditure for the group 65~74 and 75~84 and that of medical expenditure only for the group 65~74. Based on these results, it was estimated the amount of social welfare expenditure reduced by farming labor in later life. The limit of this study and the policy implications of the results are discussed.

• 한국노년학
• /
• v.39 no.2
• /
• pp.261-284
• /
• 2019

This study examines the vocational adjustment experiences of elderly men who chose a creative occupation after retirement. The aims are to understand the related meanings and to provide specific empirical data on the elderly who hope to start a creative occupation. Five men aged 65 years or older who chose a creative occupation after retirement were enrolled in the study. Data were collected through in-depth interviews with the participants. The collected data were qualitatively analyzed, and a total of 7 categories, 25 subcategories, and 132 concepts were identified. The seven categories were "challenge led by a sense of freedom," "reflection of the need for 'fun,'" "difficulties and limitations felt by a non-expert," "concerns and effort to afford the increasing expenses," "joy for accomplishment," "ways to utilize my creativity," and "reward from increased social participation." The participants felt that adjusting to a creative occupation was a process by which their potential creativity was expressed. They felt the joy of working that they had not felt before, and the series of processes by which they overcame difficulties during work and increased their social participation were in line with the goals of creative aging. In order to help older adults in Korea to choose and adjust to creative occupations in their older adulthood, there is a need for creative-occupation-related education prior to retirement and for various policies and practical efforts that consider the change of social environment. Furthermore, our findings suggest that choosing a creative occupation after retirement is an effective measure for promoting successful aging among the elderly in Korea.

• International Area Studies Review
• /
• v.15 no.1
• /
• pp.447-466
• /
• 2011

This paper examined the supply chain management Integration factors and environmental performance in Korean industry. Focusing on SCM Integration, GreenSCM practice, and environmental performance factors, purpose of this study is finding linkage between SCM Integration factors with new environmental practice factors and environmental performance. Based on the analysis of eighty-eight cases, the following results were found. First, We found External environmental collaboration factors and Internal environmental monitoring factors within Green Supply Chain Practices. Second, SCM Integration have a positively significant influence on environmental performance. Third, Internal environmental monitoring factors have a positively significant influence on Environmental performance but External environmental collaboration factors doesn't. This study suggests that only with high level of Integration firms may have good result on entire supply chain environmental performance. Finally, our empirical evidence shows that company should be prepared for new environmental trade regulation with Green Supply chain management integration.

• International Area Studies Review
• /
• v.15 no.1
• /
• pp.495-522
• /
• 2011

In this study, a vector error correction model is considered to analyze the correlations among carbon emission, energy use and economic growth using countries adopted carbon tax such as Finland, Netherland, Newzealand, Sweden, and United Kingdom in the short-run dynamics. In order to examine the effect of a carbon tax on the carbon emission specifically for Finland, New zealand and Sweden in the cointegration coefficients among variables, the economic growth equation has the statistically significant negative value(positive values for Netherland and UK). This implies that in the case of the deviation from a long-run equilibrium all variables except carbon emission and energy use are adjusted toward decreasing. After introducing a carbon tax, all variables for Finland, New zealand and Sweden appear to be negative and positive values for the other countries. The evidence that the carbon emission and energy use have been decreased is very weak in the short-run for Finland, New zealand and Sweden but the economic growth is on the decrease after a carbon tax. However, the empirical results show that the increase in carbon emission leads to the decrease in production for Netherland and UK. This implies that for reducing the carbon emission, these countries need to provide more aggressive policies.

• Asia Marketing Journal
• /
• v.14 no.4
• /
• pp.143-165
• /
• 2013

Sales force automation (SFA) technologies are increasingly used to support customer relationship management (CRM) strategies. However, the popular press reports mixed results among companies incorporating SFA technologies and the previous studies have less interested in relationship quality between sales person and customer as an outcome of SFA. Actually the improved quality of the salesperson-customer relationship may be the most important outcome of SFA usage. This outcome is especially meaningful in today's marketplace given the increasing focus placed on customer retention and other customer related performance such as customer lifetime value. Therefore, this study seeks to further examine the impact of SFA usage within two different firms using SFA technologies to examine the impact of SFA usage on both customer relationship quality and sales performance. Additionally, the moderating roles of perceived managerial support and salesperson experience on the outcomes of SFA usage are examined. The results shows that direct effect of SFA usage on performance was not significant but highlight the mediating role of customer relationship quality in the SFA usage - sales performance relationship. Also, this research examines a number of moderating effects of both management supports for SFA and salesperson's sales work experience. The results indicate that management support has a significant direct influence on relationship quality and salesperson performance, but not a significant moderating effect on the relationship between SFA usage and the outcomes (relationship quality and performance). Thus moderating effects were not supported but find significant main effects. First of all, finding of this study suggest that a formula for successful SFA implementation must be one that highlights a SFA usage → relationship quality → sales performance sequence. This means when sales person use SFA they must build relationship with customer first then will return some long term performance. Second, the implications of not considering the introduction of big technology initiatives in terms of fit within the company's culture, strategy, structure, and environment may in many cases be quite noteworthy. Therefore, the launching of a new technology in the firm, such as SFA, may have a nonlinear impact upon overall firm performance, depending on the presence of other complimentary resources and capabilities. Finally the authors offer a number of implications for research and practice, and suggest directions for future SFA research that may further improve our understanding of this increasingly relevant topic.

• Asia Marketing Journal
• /
• v.10 no.2
• /
• pp.99-123
• /
• 2008

Consumer satisfaction/dissatisfaction is key determinant of brand loyalty and store patronage behavior. But the results of many customer satisfaction surveys implemented by department stores show that consumer satisfactions do not predict the actual patronage behaviors well. The main reason of these surprising results would be that the consumer satisfaction indexes do not include some important determinants of consumer satisfaction. Many customer satisfaction surveys mainly focus on the evaluation of functional benefits including product assortments, merchandise prices and locational convenience. Recent studies indicate that emotional/hedonic benefits strongly influence the consumer satisfaction, intention to repurchase and intention to revisit. Our study suggests that both functional values and hedonic values should be included in developing the index of consumer satisfactions. The purpose of our study is to investigate the relationship between shopping value and consumer satisfaction, and actual patronage behavior. Shopping values is defined as the difference between total benefits and total shopping costs. Total benefits include the dimensions of product quality, service quality, and hedonic benefits. Total costs are classified as the monetary costs and non-monetary cost. The conceptual framework developed for this empirical study is as follows.

• Asia Marketing Journal
• /
• v.8 no.1
• /
• pp.105-132
• /
• 2006

The major purpose of this study is to investigate the impact of environmental uncertainties and logistics resources capabilities mediated by relational norms and logistics services on logistics performance in the industrial products. The 272 data were collected from the key informants who were working at the logistics-related departments in the H Heavy Industries & Construction and HSD Engine. The following results were verified using structural equation modeling. First, environmental uncertainties such as dynamism and heterogeneity unexpectedly had insignificant effects on relational norms such as information exchange and flexibility and logistics services such as product availability and on-time delivery. Second, logistics resource capabilities showed unique effects based upon its component's characteristics. For example, Logistics Information Systems did not have direct impact on logistics services but had indirect effect on logistics services via relational norms. On the other hand, logistics resources such as logistics specific assets and transportation service competencies had direct impact on logistics services but not on relational norms. Third, relational norms between transaction partners significantly affected logistics services but had insignificant effects on logistics performance such as logistics costs reduction and delivery qualities. Fourth, consistent with several studies, excellent logistics services between industrial purchaser and suppliers based upon relational norms did have significant effect on logistics performance such as delivery consistency and delivery qualities. Finally, the empirical results in this study could be strategic logistics management guidelines based upon the theoretical relationships among the environmental uncertainties, logistics information systems, logistics resources, relational norms, logistics services, and logistics performance.

• Journal of Service Research and Studies
• /
• v.13 no.4
• /
• pp.1-23
• /
• 2023

Tablet PCs are gaining increasing popularity in today's context, offering convenience in store operations. However, some customers may have complaints. From the perspective of shadow labor, customers may perceive using tablet PCs as additional tasks, implying that tasks have been transferred from service staff to customers themselves. Therefore, this study aims to investigate the causes of customers' perception of shadow labor when using tablet PCs (perceived difficulty of use and perceived compulsion to use) and how these perceptions can influence their intention to reuse tablet PC ordering services. Additionally, the study examines whether customers' perception of shadow labor is influenced by digital literacy and information overload and investigates the positive impact of benefits arising from using tablet PCs on their perception of shadow labor. This research conducted an online survey through the Chinese survey specialist website "Wenjuanxing," targeting customers who use tablet PCs to place orders in restaurants. After collecting a total of 376 valid data points, demographic characteristics, frequency analysis, reliability analysis, validity analysis, correlation analysis, and regression analysis were conducted using SPSS 24.0. The empirical results from the 376 respondents reveal that digital literacy and information overload affect the perception of shadow labor and also influence the intention to reuse tablet PC ordering services. Furthermore, benefits showed significant moderating effects on these relationships.