• Title/Summary/Keyword: Empirical orientation study

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An Empirical Study on the Relationship of Market Orientation, Mediators and Business Performance in the International Logistics Service Industry (국제물류서비스산업의 시장지향성, 매개변수, 경영성과 간의 관련성에 관한 실증연구)

  • 신한원;이재율;최영로
    • Journal of the Korean Institute of Navigation
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    • v.24 no.4
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    • pp.285-298
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    • 2000
  • The purpose of this study is to shed some light on how market orientation, mediators such as employee satisfaction, service quality and commitment, and business performance are related and to offer important managerial implication for managements or marketing practioners in the International logistics service industry.

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Empirical Analysis Research on Waterdrop's Deformation by Shock Wave (충격파에 의한 물방울의 변형에 관한 경험적 해석 연구)

  • Hong, Yun Ky;Yeom, Geum Su;Moon, Kwan Ho
    • Journal of the Korea Institute of Military Science and Technology
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    • v.19 no.5
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    • pp.638-644
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    • 2016
  • In this research, theoretical study on empirical analysis method to estimate waterdrop's deformation by shock wave is presented. Flow field is calculated using theoretical and empirical relations. Waterdrop's deformation including movement, size, mass, and orientation is modeled using empirical relations derived from existing experimental data. Developed method is applied to specific flight examples with arbitrary flight speed and vehicle's configuration. The flight speed is assumed to Mach number of 2 and 4. The diameter of waterdrop is varied from 1 to 5 mm. Waterdrops along the stagnation line in front of hemispherical nose with the radius of 50 mm and around a cone-shaped side wall with the half angle of 20 degree are considered. It is found that the maximum diameter of the waterdrop is increased up to 2.77 times the initial diameter. The mass is conserved more than 66.7 %. In the case of a cone-shaped side wall, waterdrop's orientation angles defined from the flight direction when the Mach number is 2 and 4 are calculated as 33.0 and 25.6 degree, respectively.

The Effect of Creation of Shared Value Activities of Professional Volleyball Team on the Team Trust and the Community Identification

  • Son, WonHo
    • International journal of advanced smart convergence
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    • v.9 no.3
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    • pp.153-160
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    • 2020
  • This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

A Study on the Effects of Internal Marketing on the Employee's Job Attitude and Customer Orientation in Container Terminal Operators (컨테이너터미널 운영사의 내부마케팅이 조직구성원의 태도와 고객지향성에 미치는 영향에 관한 연구)

  • Hwang, Seok-Jun;Shin, Han-Won
    • Journal of Fisheries and Marine Sciences Education
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    • v.23 no.2
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    • pp.319-332
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    • 2011
  • This study concerns the importance of internal marketing, employee's attitude, and customer orientation through the change of port industry and the operational condition of domestic container terminals. In accordance with this, the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals need to be acknowledged to secure competitive advantage and to maintain continuous transaction relationship with customer through the empirical research. The purpose of this study is to firstly, understand the current facilities and situation of container terminals in Busan port, and its changing environment of port industry. Secondly, provide basic information through the seeking whether the concept of internal marketing is able to apply into port industry. Thirdly, establish the theoretical system through the literature consideration on internal marketing, employee's attitude and customer orientation in container terminals. Finally, draw useful suggestions for managing container terminals through the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals.

A Study on the Relationship of the Major Career Orientation of Korean MIS Personnel, Job Satisfaction and Organizational Commitment (MIS 요인의 경력지향 유형과 직무만족 및 조직몰입간의 관계에 관한 연구)

  • Kim, Ik-Kun;Chang, Yun-Hi;Lee, Jae-Beom
    • Asia pacific journal of information systems
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    • v.9 no.4
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    • pp.163-179
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    • 1999
  • MIS personnel should not only be capable of developing technically sounded systems, but also act as the companion role of strategic management. For this reason, it is important to direct efficient human resource management for MIS personnel. For directing efficient MIS human resource management, this paper studies the relationship of major types of MIS career orientation, job satisfaction and organizational commitment based on the work area of MIS personnel, Based on the empirical analysis using questionnaires answered from MIS personnel of Korean public and private enterprises, the hypotheses of this study were proved. The result of this research shows most of the domestic MIS personnel tends to line up with technology and management favoritism for their career orientation. If an individual career orientation and his or her work area are matched, it presents higher job satisfaction. Furthermore, a group of management orientation shows higher organizational commitment than a group of technology arientation among MIS personnel with identical job satisfaction. Therefore, this study suggests that career orientation of MIS personnel affect the job satisfaction and organizational commitment. In the future, a career management system suitable to the MIS personnel should be developed to improve the effectiveness of MIS organization.

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Orientation of Youth towards Social Entrepreneurship: An Empirical Study from Pakistan

  • ZUBAIR, Syed Sohaib;AYOOB, Ifrah;ALI, Kashif;KHAN, Mukaram Ali;AZAD, Muhammad;ZEESHAN, Muhammad
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.67-77
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    • 2021
  • The importance of Entrepreneurship has been widely acknowledged by researchers and practitioners worldwide, however, the idea of Social Entrepreneurship is still considered to be an emerging area. Entrepreneurship is vital not only because of its economic impacts but also because it helps to address issues of poverty and welfare, where it can act as a catalyst for change. The importance of social entrepreneurship is that it serves to turn a profit and find success while helping others throughout the world. They know the power of social enterprise and are eager to serve the societal and economic benefits. This study aims to identify the level of orientation of youth towards social entrepreneurship in Pakistan. The study identifies the role of various factors that affect Social Entrepreneurial Orientation and is conducted following a quantitative research strategy and survey research design where data is collected from 302 individuals. Structural Equation Modelling was used to analyze the data and to test the hypotheses. The main finding of this research is that there is an increasing trend in the orientation towards social entrepreneurship. The exogenous variables namely Perceived Educational Support, Perceived Structural Support, and Perceived Relational Support were found to have positive and significant effects on the endogenous construct of Social Entrepreneurial Orientation.

Role of Entrepreneurial Marketing Orientation on New Product Development Performance of Food Retailers: Michelin Guide Restaurants in Thailand

  • PITJATTURAT, Pongnarin;RUANGUTTAMANUN, Chutima;WONGKHAE, Komkrit
    • Journal of Distribution Science
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    • v.19 no.8
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    • pp.69-80
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    • 2021
  • Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

A Nexus among Strategy Type, Market Orientation, Strategic Costing and Financial Sector Performance of Private Universities in Indonesia

  • SRIYONO, Sriyono
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.1035-1046
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    • 2020
  • This study aims to find empirical evidence of causal relationship between strategy type, market orientation, strategic management accounting (SMA) strategic costing technique, and financial sector performance of private universities in Indonesia. The research object in this study are private universities in Yogyakarta, Indonesia. Yogyakarta is chosen because universities there are one of the barometers of higher education in Indonesia, and the city has quite a number of universities. The respondents in this study are the leader (manager) of private universities in Yogyakarta, Indonesia. The data analysis is done using SEM-PLS with WarpPLS 3.0 software. The results of this study show that market orientation has significant influence on the development and implementation of SMA strategic costing technique, while strategy type does not have significant influence on the development and implementation of SMA strategic costing technique. This study also finds that the implementation of SMA strategic costing technique significantly influences the financial sector performance of private universities in Yogyakarta, Indonesia. This study provides theoretical implication regarding SMA development in universities that consider that contingency factors (market orientation) can encourage increased organizational performance. It indicates support for contingency theory that states there are no general principles that apply to all situations.

The Effects of Entrepreneurship Orientation and Absorptive Capacity on Corporate Performance : Focusing on Mediating Effects of Product Innovation Performance (기업가지향성 및 흡수역량이 기업성과에 미치는 영향 : 제품혁신성과의 매개효과 중심으로)

  • Lim, Jonghwa;Kim, Byung-Keun
    • Journal of Korea Technology Innovation Society
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    • v.21 no.4
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    • pp.1536-1576
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    • 2018
  • This study aims at investigating the path in which entrepreneurial orientation and absorptive capacity, which have a significant influence on the corporate performance of SMEs, are mediated through product innovation performance (product speed, product quality). For the empirical study, 233 questionnaires collected from 1775 SMEs including in Daejeon Techno Park start-ups were analyzed by using structural equation model. The empirical analysis shows that absorptive capacity and entrepreneurial orientation have a positive effect on performance through product innovation performance. Therefore, it is suggested that entrepreneurial orientation and absorptive capacity increase product innovation performance in terms of corporate strategy and external information utilization capability, and product innovation performance leads to performance. This paper suggests that entrepreneurial strategy and capacity to utilize external information are important for introducing high quality products faster than others in response to the external environment.

The Relationships among Entrepreneurial Orientation, Absorptive Capacity, Strategic Capabilities and Performance of Korean Export Venture Firms (수출벤처기업의 기업가적 지향성, 흡수능력, 전략적 능력 및 기업성과간의 관계)

  • Hwang, Kyung-Yun;Sung, Eul-Hyun;Moon, Hee-Cheol
    • Korea Trade Review
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    • v.42 no.2
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    • pp.117-143
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    • 2017
  • This study investigates how entrepreneurial orientation and absorptive capacity influence strategic capabilities (technology, marketing, and market-linking capabilities), as well as how strategic capabilities affect performance in Korean export venture firms. To analyze this empirically, we hypothesized the relationship between entrepreneurial orientation, absorptive capacity, strategic capabilities, and firm performance based on an existing resource-based review and empirical literatures. We collected data using questionnaires and used a partial least squares (PLS) structural equation model for hypothesis testing. The following results were obtained from the empirical analysis. First, entrepreneurial orientation has a significant positive impact on absorptive capacity. Second, entrepreneurial orientation has a significant positive effect on technology, marketing, and market-linking capabilities. Third, absorptive capacity has a significant positive influence on technology, marketing, and market-linking capabilities. Fourth, technology and marketing capabilities have a significant positive effect on firm performance. However, market-linking capabilities have no significant influence on firm performance.

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