• 제목/요약/키워드: Emotional values

검색결과 449건 처리시간 0.033초

미국 소비자의 건강관심도에 따른 패스트푸드 소비가치 차이에 관한 연구 (Consumption Values of Fast Food according to Health Consciousness in American Consumers)

  • 이기원;이영미
    • 대한지역사회영양학회지
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    • 제27권4호
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    • pp.309-320
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    • 2022
  • Objectives: This study aimed to analyze the consumption values of fast foods among American consumers and compare the consumption values according to the levels of health consciousness. Methods: An online survey using a self-administered questionnaire was conducted on 351 American consumers. Based on the median health consciousness score (3.83 out of 5 points), the subjects were classified into the low health-conscious group (Low group) and the high health-conscious group (High group). Factor analysis was used to extract factors for the five consumption values (functional, social, emotional, conditional, and epistemic values). The differences in the consumption values between the two groups were analyzed. Results: A total of 14 factors were extracted for the five consumption values and 9 factors among them (convenience, healthiness, and taste in functional values; health-conscious people, young, busy, obese people, low class, and budget restricted people in social values; guilt in emotional values; accidental situations in conditional values) showed significant differences between the two groups. The Low group had a higher perception of the factor of healthiness (P < 0.001) than the High group. The High group had a relatively higher perception of the factors of convenience (P < 0.001), taste (P < 0.001), and guilt (P < 0.001). In addition, the High group perceived the social values of fast foods more negatively. The High group consumed fast foods less frequently than the Low group and perceived their health status and healthiness of eating habits more positively. Conclusions: The results reveal that the health consciousness level significantly influences consumption value perceptions about fast foods in American consumers. Policymakers and marketers can develop effective strategies based on the results of this study.

컨버전스 제품의 소비가치 도출을 위한 탐색적 연구 - 로봇제품의 소비가치분석을 중심으로- (A Study on the Impact of Consumption Value on Buying Behavior of Digital Convergence Product)

  • 허원무;김재영;박경도
    • 기술혁신학회지
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    • 제10권3호
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    • pp.458-485
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    • 2007
  • 이 연구는 디지털 컨버전스 제품 구매에 영향을 미치는 소비가치가 무엇인지를 파악하는데 그 목적이 있다. 본 연구에서는 컨버전스 제품을 혁신 정도에 따라 연속적 혁신과 단절적 혁신 컨버전스 제품으로 구분한 후, 제품별로 구매 의도와의 관계를 분석하였다. 분석결과, 디지털 컨버전스 제품의 소비가치는 정서적 가치, 진귀적 가치, 사회적 가치, 기능적 가치의 네 가지 소비가치로 구성되는 것을 알 수 있었다. 네 가지 소비가치와 컨버전스 제품의 구매의도간 인과관계를 분석한 결과, 단절 혁신 컨버전스 제품에는 정서적 가치, 진귀적 가치, 기능적 가치가 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 연속적 혁신 컨버전스 제품에는 기능적 가치만 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 반면, 성별, 소득, 학력등의 주요한 인구통계학적 변수는 구매 의도에 영향을 미치지 않은 것으로 나타났다. 이러한 연구 결과는 디지털 컨버전스의 선택행동은 여러 유형의 소비가치의 함수이고, 여러 유형의 소비가치가 구매의도에 영향을 준다는 것을 시사해 주고 있다. 또한 소비자들에게 익숙하지 않은 혁신적인 컨버전스 제품을 출시할 때는 명확한 가치 중심으로 소구해야 시장에서 성공할 수 있다는 점을 시사해 주고 있다.

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여성패션 체험마케팅이 장기적 관계지향성에 미치는 효과 연구 -중.노년층 여성을 중심으로- (A Study of Effects on Long-Term Relationship Orientation of Women's Experiential Fashion Marketing -Focused on Middle.Old Aged Women-)

  • 서은경;이선재
    • 복식
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    • 제58권3호
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    • pp.34-48
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    • 2008
  • Modern fashion market is being developed by emotional values rather than rational idea of customers. Experiential marketing is an effective marketing strategy for fashion marketplace because customers tend to consider fashion shopping as an enjoyable experience. Among the fashion markets, the fashion stores for middle.old aged women that have various points of contacts could be appropriate place where emotional and relational marketing strategies would be applied to. The effects of the procedure "emotional and relational experience$\rightarrow$commitments$\rightarrow$long-term relationship orientation" that fashion customers are experiencing, by forming a path model, two types of experiential effects from emotion and relation were examined. It was found that fashion emotional and relational experiences were important factors because these factors affected a long-term relationship orientation. The findings of the study provide marketing strategy that enables to promote a consistent relationship between fashion stores and customers. Furthermore, this study will contribute to the criteria for segmentation of middle and old aged women's fashion market who have own desire for fashion emotional and relational experience.

의료 종사자의 감정노동이 직무스트레스에 미치는 영향: 설립형태와 직종의 조절효과 (Influence of Emotional Labor on the Job Stress of the Contact Department in a General Hospital Moderation Analysis of Foundation and Occupation)

  • 황경일;심현진;이현실
    • 보건의료산업학회지
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    • 제11권2호
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    • pp.17-27
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    • 2017
  • Objectives : The rapidly changing consumer-centric and customer-oriented nature of the medical environment results in significant cognitive load. We aimed to clarify the situation of emotional labor and job stress among hospital employees and seek policies and hospital management for employees' emotions. Methods : The study was conducted through a questionnaire about emotional labor and job stress among 554 individuals working in Seoul, in 9 national, public, and private hospitals. Results : The results of the emotional labor and job stress questionnaire showed statistically significant differences in surface behavior and job stress; both had higher values in employees from the private hospitals than employees from public hospitals. Conclusions : This study found that the stress of emotional labor is a serious problem in government medical institutions. In addition, these institutions need to provide internal customer satisfaction through the hospital ombudsman and harmonize work and healing programs by including plans for improvement.

Does Differentiation of Self Matter in University Students' Career Exploration?: Focused on Hospitality Majored Student

  • Kim, Jieun;Kwon, Youngju
    • 한국조리학회지
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    • 제20권5호
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    • pp.1-10
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    • 2014
  • The employment rate has become the standard for university values. This raises the need to investigate the antecedents of university students' career exploration. Focused on the hospitality majored students, this study aims to investigate both individual and relational factors that influence their career exploration behaviors. Differentiation of self has been chosen as the individual and the relational antecedents based on Bowen's theory. It was investigated whether each dimension(I-position, emotional reactivity, fusion with others, and emotional cutoff) explains the amount of self-exploration and the amount of environmental exploration. The university students majoring in hospitality were surveyed and a total of 269 cases out of 300 cases were analyzed employing descriptive statistics and multi-variate analysis of variance, and structural equation modeling(SEM). The study found that I-position positively influenced self-exploration and environmental exploration. Emotional reactivity made an influence on environmental exploration, while it failed to explain self-exploration. Fusion with others and emotional cutoff also significantly influenced environmental exploration, however, it didn't make any significant influence on self-exploration. This study implies that the college of hospitality majors needs to understand that differentiation of self forms through family relationship and needs to provide the students the programs of how to understand themselves and what to do for their career exploration.

Classification of Emotional States of Interest and Neutral Using Features from Pulse Wave Signal

  • Phongsuphap, Sukanya;Sopharak, Akara
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2004년도 ICCAS
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    • pp.682-685
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    • 2004
  • This paper investigated a method for classifying emotional states by using pulse wave signal. It focused on finding effective features for emotional state classification. The emptional states considered here consisted of interest and neutral. Classification experiments utilized 65 and 60 samples of interest and neutral states respectively. We have investigated 19 features derived from pulse wave signals by using both time domain and frequency domain analysis methods with 2 classifiers of minimum distance (normalized Euclidean distanece) and ${\kappa}$-Nearest Neighbour. The Leave-one-out cross validation was used as an evaluation mehtod. Based on experimental results, the most efficient features were a combination of 4 features consisting of (i) the mean of the first differences of the smoothed pulse rate time series signal, (ii) the mean of absolute values of the second differences of thel normalized interbeat intervals, (iii) the root mean square successive difference, and (iv) the power in high frequency range in normalized unit, which provided 80.8% average accuracy with ${\kappa}$-Nearest Neighbour classifier.

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감정 경계를 이용한 로봇의 생동감 있는 얼굴 표정 구현 (Life-like Facial Expression of Mascot-Type Robot Based on Emotional Boundaries)

  • 박정우;김우현;이원형;정명진
    • 로봇학회논문지
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    • 제4권4호
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    • pp.281-288
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    • 2009
  • Nowadays, many robots have evolved to imitate human social skills such that sociable interaction with humans is possible. Socially interactive robots require abilities different from that of conventional robots. For instance, human-robot interactions are accompanied by emotion similar to human-human interactions. Robot emotional expression is thus very important for humans. This is particularly true for facial expressions, which play an important role in communication amongst other non-verbal forms. In this paper, we introduce a method of creating lifelike facial expressions in robots using variation of affect values which consist of the robot's emotions based on emotional boundaries. The proposed method was examined by experiments of two facial robot simulators.

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감성체험을 위한 공간의 어포던스 특성 분석 - 박물관 사례를 중심으로 - (A Analysis of Affordance Character in Space for Sensibility Experience - Focus on the Museum cases -)

  • 김미영;문정민
    • 한국실내디자인학회논문집
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    • 제20권4호
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    • pp.92-100
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    • 2011
  • Under social changes focusing diversification, human-oriented ecological values and emotional and pscyhological satisfaction have been considered more important in space. Such trend has developed into interest in the effect of architectural space and shape on human perception and consciousness, and space has been considered as interactive in ecological, psychological and behavioral, and aesthetic terms rather than physical environment. In particular, exhibition space where interactive sympathy between environment and users through emotional experiences is more important, can have appropriate interaction through intended relationships between environment and humans in space. Therefore, this study aims to understand affordance, an internal mechanism of space recognition and human behaviors. Then it analysed representative types of exhibition space for emotional experiences as a characteristic of affordance Based on the results analysed, it is expected that introduction of affordance as real information in space will be helpful for effective connection of space with human emotional experiences.

브랜드 충성도에 영향을 미치는 항공사 굿즈 마케팅 영향요인 연구 (A Study on Airline Goods Marketing Factors Affecting Brand Loyalty)

  • 양창섭;이상학
    • 한국항공운항학회지
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    • 제31권4호
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    • pp.56-71
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    • 2023
  • This paper describes the significant effects of customer's PAD emotional response according to consumption value of airline goods on brand charisma, brand attitude, and brand loyalty. The result shows that among the consumption values, epistemic value, emotional value, and self-expressive value have a positive effect on PAD emotional response. In addition it was found that the PAD emotional response had positive influence on brand charisma but had no effect on brand attitude. Brand charisma was found to have significant positive influence on brand attitude and both brand charisma and brand attitude had positive effect on brand loyalty. Through the results of this study, airline goods products are an effective means to increase brand loyalty. Further more, this study provides academic and business implications for effective airline goods marketing.

Mediating effect of negative perceived stress on the relationship between premenstrual syndrome and emotional eating

  • Yesol Um;Jisun Lee
    • Nutrition Research and Practice
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    • 제17권2호
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    • pp.330-340
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    • 2023
  • BACKGROUND/OBJECTIVES: Emotional eating is one of the eating behaviors in which negative emotions affect eating. During the luteal phase, premenstrual syndrome (PMS) and its associated psychological and physical symptoms can appear in some women, and a few of them suffer from premenstrual dysphoric disorder (PMDD), a severe form of PMS. Some women diagnosed with PMS/PMDD experience emotional eating during the luteal phase, which may be a coping mechanism for psychological stress. This study aimed to investigate how PMS/PMDD and negatively perceived stress are related to emotional eating. SUBJECTS/METHODS: A total of 409 women aged 20 to 39 yrs with a body mass index (BMI) ranging from 18.5 to 29.9 kg/m2 participated in this study. Participants who responded to all the questions of the Shortened Premenstrual Assessment Form, Negative Perceived Stress Scale, and Emotional Eater Questionnaire were divided into a PMDD and a non-PMDD group according to the cut-off value for PMDD diagnosis. Independent t-tests and mediation analyses were performed to compare the 2 groups. RESULTS: No significant differences between the 2 groups were found in terms of BMI; however, the average values for emotional eating, PMS, and negative perceived stress of the PMDD group were significantly higher than those of the non-PMDD group. Only negative perceived stress had a significant effect on emotional eating in the non-PMDD group. In the PMDD group, PMS was statistically significant for both negative perceived stress and emotional eating mediated by negative perceived stress. Consequently, it appeared to have a partial or complete mediation depending on the independent variable for the PMDD group. CONCLUSIONS: This study highlights the importance of managing negative perceived stress to control emotional eating in PMS/PMDD for improved women's health.