• Title/Summary/Keyword: Emotional design

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The Influence of Emotional Engineering Factors in Product Design on Brand Preference and Loyalty -Focusing on Smartphones- (제품디자인의 감성공학 요소가 브랜드 선호도와 충성도에 미치는 영향 -스마트폰을 중심으로-)

  • Lee, Junsang;Park, Junhong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.3
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    • pp.412-418
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    • 2021
  • This study aims to investigate the influence of emotional engineering factors on brand preference and loyalty in smartphone product design. The emotional engineering factor was divided into color, performance, usability, value, and reliability, and the relationship between brand preference and loyalty was empirically analyzed. As a result of the analysis, the emotional engineering factor in the smartphone product design has a positive effect on the brand preference, and the factors having the greatest influence are the performance and color factors. In smartphone product design, the emotional engineering factor has a static effect on loyalty, and the factors that have the greatest influence are reliability and performance factors. The higher the brand preference in product design, the greater the affect on loyalty. It is necessary to approach product design that fits the characteristics of consumers by identifying the influential factors among the product design emotional engineering factors.

An Analysis on the Needs of Small Houses According to the Preferred Type of Emotional Design (감성디자인 선호 유형에 따른 소형주택 계획의 요구도 분석)

  • Kwon, Yoon-Ji;Kang, Soon-Joo
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.19-26
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    • 2011
  • The purpose of this study was to small house plans according to the preferred type of emotional design. The human emotions was a major factor for small houses plan's needs. In this study is direction of the basic plan for the small houses of the spatial planning and services and the needs of community facilities. Preferred types of emotional design was identify the propensity of consume, adjectives, colors and forms. For this study, survey methods were used for data collection. The effective numbers of survey questionnaire was 183, and the survey analysis has been made by using of SPSS win 18.0. The major findings were as followings: 1) Preferred types of emotional design were "Eco-Classic oriented group", "Unspecified commonness group", "Creative design oriented group" classified. 2) "Eco-Classic oriented group" wanted Eco-system and the community space. "Unspecified commonness group" wanted Simple and universal style. "Creative design oriented group" wanted flexible styles and various items. Therefore, depending on need group is the main target-specific as well as flat planning and interior style facilities and the provision of services to be competitive in the small house could indicate. These results can provide improvement guidelines for the small house plans.

Evaluation Method for the Creativity Elements and Emotional design (창의성요소와 감성디자인의 평가방법 관계에 대한 연구)

  • Lee, Sung-Pil;Hong, Jung-Pyo
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.259-268
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    • 2010
  • This modern society is said to be more typical of an emotional society. In such a society, emotional design adds value to products, hence bringing about value-enhanced products. Despite many claims of little substance about emotional design, there have been only a few researches that have identified what criteria to be applied to distinguish between emotional products and generic products or even have clearly defined what emotional products are. This leads to a clear need for providing more definite criteria for defining and classifying design elements useful and available for users. To fill the gap, the purpose of this study is, first, to explore the relationship between evaluation elements for creative design and emotional design, and, based on that, identify some of the most importantly valued elements, and secondly, to examine how the images importantly used for expression relate to creativity evaluation elements according to classified types of design. In this study, chosen products were presented to selected users so that they can choose what they think possesses emotional design elements. Then the products so chosen were classified according to design type for examination of their respective relationship with creativity evaluation elements. In addition, the identification was performed of perceived design images about the selected products and the relationship between those images and creativity evaluation elements. This study is expected to provide a chance to be aware of the fact that essential creativity evaluation elements can vary depending on changing times, environments, and users, and as well, to offer an insight into what images design should be possessive of for it to be preferred by consumers.

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A Study on Design and Implementation of a Programming Teaching Model Using Emotional Intelligence

  • Bae, Yesun;Jun, Woochun
    • Journal of Internet Computing and Services
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    • v.19 no.6
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    • pp.125-132
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    • 2018
  • In this paper, we design a programming education model that uses emotional intelligence and apply the model to programming education in elementary school. In our previous work, we found that there is a meaningful correlation between emotional intelligence and programming ability. In this paper, as a follow-up study, we design a programming education model based on a storytelling model and emotional intelligence. In order to test the performance of the proposed model, we applied our proposed model to the 5th grade elementary school students who have no programming experience. Based on extensive survey work and statistical analysis, we found that the experimental group by the programming education using the emotional intelligence got a statistically significant higher achievement than the comparative group by the traditional programming education. We hope that our model will be helpful in programming education in schools.

Research on the Analog Emotional Communication Appeared in Digital Media Design (디지털미디어를 기반으로 하는 디자인에서의 아날로그감성 커뮤니케이션)

  • Son, Hyun-Ji
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.146-153
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    • 2010
  • With the advent of new media richness of technology in the digital age has transformed our lives. The development of technology, the more our lives more convenient, new, future-oriented, while expectations for the digital age, people are longing for warm, human sensibility became. Of modernism and post-modernism appeared to reflect the proliferation of digital media in culture, wandering through the complex has been diversifying. In the digital age stabilizing psychological or mental needs of people who want to begin to emerge as the disfunctional aspects of the digital age has been suggested for the problem. To respond to human emotion on the emotional reaction of users to consider the analog emotional design began to emerge. The analog to digital media to express emotions practical approach to the problem should be attempted. Analog in a digital environment, emotional nature of the digital technology and communication, and symbolic and emotional aspects of people as announced to blend the new extension, change, and an analog emotional design for the evolution and development of new possibilities to investigate the castle.

The effects of the usability of products on user's emotions - with emphasis on suggestion of methods for measuring user's emotions expressed while using a product -

  • Jeong, Sang-Hoon
    • Archives of design research
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    • v.20 no.2 s.70
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    • pp.5-16
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    • 2007
  • The main objective of our research is analyzing user's emotional changes while using a product, to reveal the influence of usability on human emotions. In this study we have extracted some emotional words that can come up during user interaction with a product and reveal emotional changes through three methods. Finally, we extracted 88 emotional words for measuring user's emotions expressed while using products. And we categorized the 88 words to form 6 groups by using factor analysis. The 6 categories that were extracted as a result of this study were found to be user's representative emotions expressed while using products. It is expected that emotional words and user's representative emotions extracted in this study will be used as subjective evaluation data that is required to measure user's emotional changes while using a product. Also, we proposed the effective methods for measuring user's emotion expressed while using a product in the environment which is natural and accessible for the field of design, by using the emotion mouse and the Eyegaze. An examinee performs several tasks with the emotion mouse through the mobile phone simulator on the computer monitor connected to the Eyegaze. While testing, the emotion mouse senses user's EDA and PPG and transmits the data to the computer. In addition, the Eyegaze can observe the change of pupil size. And a video camera records user's facial expression while testing. After each testing, a subjective evaluation on the emotional changes expressed by the user is performed by the user him/herself using the emotional words extracted from the above study. We aim to evaluate the satisfaction level of usability of the product and compare it with the actual experiment results. Through continuous studies based on these researches, we hope to supply a basic framework for the development of interface with consideration to the user's emotions.

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A Study on the Type of Playable Furniture for Emotional Development of Preschool Children (미취학 아동의 감성 발달을 위한 연령별 놀이가구 유형에 관한 연구)

  • Kim, Ja Kyung
    • Korean Institute of Interior Design Journal
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    • v.25 no.3
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    • pp.70-81
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    • 2016
  • Nowadays the preschool children spend much of the day playing indoors. Therefore, it needs the indoor environment that helps a variety of fun activities and physical development, and it requires the space configuration and playable furniture considering the emotional development for mental health. However, the furniture for fast growing preschoolers has not various types because the domestic furniture market for children is mostly baby beds and the furniture for the education of children. Therefore, this study presents the concepts and types of the playable furniture reflecting emotional design for preschool children's healthy emotion and suggests the most appropriate type of playable furniture considering play behavior by age. In this study, we investigated the physical, cognitive, social, emotional and linguistic development characteristics and play behavior of preschoolers, and derived the right type of playground equipment and furniture, and examined the types of playable furniture to help the emotional development. We derived the items to be checked for developing the playable furniture by age for emotional development, and classified preschoolers' playable furniture into the use of learning, relaxation and storage, and suggested its basic type focusing on the cases of various playable furniture developed at home and abroad. As a result, the playable furniture was divided into three types. The first is the self-play type making possible self amusement, the second is module built-up-type that consists of furniture and modules or units and creates various patterns and can be modified through the self-assembly and disassembly, and the third is IT game type grafting IT skills and a variety of electronic games to furniture. We sorted these types into three classes (1-3 years old, 4-5, 6-7) according to age and presented the type of play for each age, the play element and representative image that can be introduced to this furniture. In this study, we provided the basic design types of age-specific emotional playable furniture by analyzing these results.

A Study on the Emotional Space Design Study According to Ceiling Height - Focusing on the Body Movement - (천장높이에 따른 감성공간디자인 연구 - 몸의 움직임을 중심으로 -)

  • Lee, Jeong-Hwan;Oh, Young-Keun
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.173-182
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    • 2011
  • These days, Emotional Design is on the sustainable development through activity study thogh, until now, the study proceed too far with Sensibility Ergonomics applied to SD. However, on this paper, the study would be make progress through GSD that it applied to Verb. For this reason, applied to Emotional Design consideration of theory through JOAN MEYERS-LEVY's papaer titled "The Influence of Ceiling Height", Laban Movement Analysis and Aspect of Semiotics and then judgement of GSD would be make progress through experiment to collection of Emotional Vocabularies and evaluation of body movement. There is a method of analysis by using statistical program such as SPSS 18.0 and it would have validity of analysis. Here is a result of this study. According to heights of ceiling types(2.4M, 3.0M) there are differences between behavior of Figure Attachment, Emotional Vocabularies of the event and Body Movement. While the Figure Attachment has a tendency to restricted scope, CH has a tendency to make attachment within the scope. You could see the Negative Adjective for Emotional Vocabularies at CL and the Positive Adjective ranges at the CH. Basic body movement for passive, 'moving' and 'stretching' as shown at CL more than the CH. For active movement which has purpose, 'moving the weight' and 'stretching' as shown at CH more than at CL.

A Study on Furniture Patterns Appealing to Emotions (감성에 소구(訴求)하는 가구조형의 패턴 연구)

  • Kim, Doo-Young;Kim, Myeong-Tae
    • Journal of the Korea Furniture Society
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    • v.25 no.4
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    • pp.338-344
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    • 2014
  • Modern furniture design is advancing by putting value on individual sensitivity. Accordingly, this study will focus on optical art, which can give various changes in people's sensitivity. Optical art was actively applied in various fields of image, photograph, fashion, textile, accessory and interior from the 1950s till the 1960s. Optical art realized by Victor Vasarely (1908~) opened a new trend in art by accurately realizing concise and precise expressions. This study analyzed the impact of pattern expression on sensitivity in optical art and suggested a method, which can spatiotemporally maximize the emotional change by combining optical art with the form of furniture. Modern furniture design is changing toward the direction of fitting to the propensity and emotional taste of an individual. Accordingly, this study analyzed the emotional expression felt in the furniture modeling works featured by concise, straight and standardized rectangular shape. Based on the result of analysis, this study would like to suggest a method to utilize optical pattern as a means for emotional design, with which people are able to perform various emotional expressions while keeping the function and form of furniture.

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