• 제목/요약/키워드: Emotional Response Theory

검색결과 68건 처리시간 0.023초

패션매장에서 판매원의 특성에 대한 소비자 반응 연구 (A Study of Consumers' Responses to the Attributes of Salespeople in Fashion Retail Stores)

  • 서민정;전대근
    • 한국의류산업학회지
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    • 제20권5호
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    • pp.509-519
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    • 2018
  • This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

예기치 않게 직위해임을 당한 간호부서장의 대처경험 (The Coping Process of Chief Executive Nurses(CENs) Who Had Experienced Unexpected Dismissal)

  • 윤순녕;서은영;김춘미
    • 한국직업건강간호학회지
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    • 제19권2호
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    • pp.140-149
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    • 2010
  • Purpose: The purpose of this study was to explore the coping process of chief Executive Nurses(CENs) Who Had Experienced Unexpected Dismissal.The research question was "would you tell me about your experience of sudden dismissal?" Method: The methodology of collecting and analyzing data used in this study followed the ground theory of Strauss and Corbin (1998). Data were collected through in-depth interviews with open-ended questions about the subjects' coping experiences, which were audio-taped and transcribed. The survey was conducted between April and May, 2007. The subjects of this study were 5 CENs. Result: The results of the study are as follows. Core category of This Study was "Battling unsupported against the overwhelming reality." The participants had to face the most unexpected reality of being laid off. Their emotional/psychological response were betrayal, powerlessness, lonesomeness, sorrow, and hopelessness. They felt like a general who is facing overwhelming enemy in a war. The coping process was found to have four stages: shocked stage, resisting stage, negotiating stage and reflecting and transcending stage. Conclusion: The result of this study suggested that ceaseless exertion and cooperation at organizational and individual levels are needed to establish stable status and power of nursing departments and CENs in hospitals.

심폐소생술 금지(Do-Not-Resuscitate) 주 결정 가족원의 사별 후경험 (Experience after bereavement in main family members making DNR decisions)

  • 김명희;강은희
    • 재활간호학회지
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    • 제14권2호
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    • pp.118-128
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    • 2011
  • Purpose: The purpose of this study was to explore the experiences of bereavement for main family members who had made and followed DNR decision for their family members. Method: This qualitative study was based on a grounded theory, and used in-depth interview techniques with the bereaved 10 main family members who had been treated and died under DNR order. Results: The causal condition of the family member was 'Releasing', and the main consequent phenomenon were 'Blaming self and ruminating'. The contextual condition was 'The memory of the deceased'. The action/reaction strategy was 'Purifying'. The intervening condition was 'Supporting system', and the consequence was 'Acceptance'. The experience after bereavement of the family member on DNR decision were rational processes that purified themselves and healed the guilt feeling about the decision from reflective assessment and response about DNR decision. Based on this results, the substantive theory 'Reflective self healing' was derived. Conclusion: The main family members in following DNR decision are more likely to have unhealthy emotional condition than others in normal bereavement process. But they overcame the grief of bereavement through reflective self healing process.

계성의『원치』에 관한 기초적 연구 (A Basic Study on the Yuarye of Ji Cheng)

  • 이유직;황기원
    • 한국조경학회지
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    • 제23권2호
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    • pp.223-241
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    • 1995
  • Ji Cheng's great work on garden design, the 'Yuanye'(Craft of garden), written in 1631 and originally published in 1634 is the first surviving manual on landscape gardening in the Chinese tradition. This study aims at investigating not only Ji Cheng's life, achievements companionship and design activities, but also the xylographic copies, literary style, and framework of Yuanye in their historical context in order to provide the bases for further study, Ji Cheng was exellent in poetry and painting. And he constructed Dongdiyuan in Changzhou around 1623, Wuyuan in Yiaheng in 1631, and Yingyuan in Yangzhou around 1634 But no poems, paintings, and gardens designed by hi shill exist Therefore his design phi philosophy is able to be interpreted only by his work, Yuanye. After publishing, Yuanye fell into obscurity for several centuries in Chlna. It was redescovered and reprinted for the first time in 1931. Yuanye is composed of prefaces and main text The main text is divided into 'the Theory of Construction' and 'on Gardens', and the latter also into 10 sections. In this text Ji Cheng explains the aesthetic principles underlying garden design and the appropriate emotional response to various efftcts Especially, he emphasizes the importance of basin the garden design on the taxi ting nature and features of landscape and making use of natural scenery. The literary style of the book is highly mannered, and there are so many poetic descriptions and Ji Cheng's native Jiangsu dialects. So the translation of the original text is very difficult After this, the major design concepts of Ji Cheng's landscape gardening theory and whole network of these concepts have to be studied.

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Study of User Reuse Intention for Gamified Interactive Movies upon Flow Experience

  • Han, Zhe;Lee, Hyun-Seok
    • Journal of Multimedia Information System
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    • 제7권4호
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    • pp.281-293
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    • 2020
  • As Christine Daley suggested, "interaction-image" is considered to be typical in the age of "Cinema 3.0", which integrates the interactivity of game art and obscures the boundary between producers and customers. In this case, users are allowed to involve actively in the scene as "players" to manage the tempo of the story to some extent, it, thus, makes users pleased to watch interactive movies repeatedly for trying a diverse option to unlock more branch lines. Accordingly, this paper aims to analyze the contributory factors and effect mechanism of users' reuse intention for gamified interactive movies and offer specific concepts to improve the reuse intention from the interactive film production and operation perspectives. Upon integrating the Flow theory and Technology Acceptance Model (TAM) and separating the intrinsic and extrinsic motivations of key factors based on Stimulus-Organism-Response (S-O-R), the research builds an empirical analysis model for users' reuse intention with cognition, design, attitude emotional experience and conducts an empirical analysis on 425 pieces of valid sample data applying SPSS22 and Amos23. The results show that user satisfaction and flow experience impact users' reuse intention highly and perceived usefulness, perceived ease of use, perceived enjoyment, remote perception, interactivity, and flow experience have significant positive influence on user satisfaction experience.

온라인 게임 부정사용 억제가 감정과 재사용의도에 미치는 영향에 관한 연구 (The Influence of Restrictions toward Online Game Misbehavior on Users' Emotional States and Intention to Reuse)

  • 양창규;황운초;황유섭
    • 벤처창업연구
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    • 제10권3호
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    • pp.111-121
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    • 2015
  • 휴대용 스마트기기의 확산과 함께 더욱 많은 사람들이 온라인 게임을 즐기고 있다. 그간 온라인 게임에 관한 연구는 이용자의 재사용의도를 증대시키는 요인에 주된 관심을 가졌고 부정적인 측면과 관련된 억제효과 등에 대한 연구는 미비하였다. 본 연구는 온라인 게임의 이용을 증대시키는 요인과 억제시키는 요인을 함께 고려한 연구모형을 제시하고 결과를 도출해냈다. 연구결과에 따르면 온라인 게임 부정사용 억제를 위한 (1) 억제정책은 온라인 게임 이용자의 즐거움과 환기에 미치는 영향력이 없지만, (2) 억제시스템은 즐거움과 환기에 부정적인 영향을 미치고 있으며 (3) 온라인 게임 부정사용을 억제하는 환경에서도 이용자의 감정은 여전히 온라인 게임 재사용의도에 영향을 미친다. 이 연구결과는 온라인 게임의 건전한 이용을 유도하기 위해서는 강제적인 시스템적 억제보다는 이용자의 감정에 부정적인 영향을 주지 않는 억제정책수립, 교육을 통한 이용자의 인식변화 유도가 온라인 게임 활성화를 저해시키지 않으면서도 부정사용 억제가 가능한 전략임을 시사한다.

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-재난대응공무원의 스트레스 및 PTSD 완화 교육프로그램 재설계 및 교육효과 실증분석- (Redesigning education programs for alleviating disaster response officials' stress·PTSD and it's empirical analysis for effectiveness)

  • 박찬석
    • 대한안전경영과학회지
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    • 제16권4호
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    • pp.147-157
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    • 2014
  • Firefighters receive extreme stress and suffer from PTSD in disaster. But we have not been paid attention to them. The purpose of this study is to analyze the problems of previous PTSD education programs in fire academy and to present the practical educational programs for firefighters to use in the disaster field. In the empirical analysis of this practical educational programs(EFT program), this program is more effective than existing theory-focused education training program.

양로시설 환경적 요소로서의 색채계획에 관한 연구 (A Study on the Color Planning of Facilities for the Elderly as an Environmental Element)

  • 이병욱;박재승
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제3권5호
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    • pp.53-66
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    • 1997
  • The purpose of this study is to provide the direction of facilities planning for the elderly regarding color planning and its general pattern. Color is an very important factor to provide the quality of living and induces an emotional response as environmental elements of facilities. At first, the general color theory was developed through the literature of review and it was applied to the facilities through the survey. Secondly, the collected data were analyzed and the results were derived.

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Who knows what and to what extent - modeling the knowledge of the narrative agent

  • Hochang Kwon
    • 트랜스-
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    • 제14권
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    • pp.65-92
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    • 2023
  • The knowledge of the narrative agent not only constitutes the content and meaning of the narrative itself, but is also closely related to the emotional response of the recipient. Also, the disparity of knowledge between narrative agents is an important factor in making a narrative richer and more interesting. But It tends to be treated as a sub-topic of narration theory or genre/style studies rather than an independent subject of narrative studies or criticism. In this paper, I propose a model that can systematically and quantitatively analyze the knowledge of narrative agents. The proposed model consists of the knowledge structure that represents a narrative, the knowledge state that expresses the knowledge of narrative agent as a degree of belief, and the knowledge flow that means changes in the knowledge state according to the development of events. In addition, the formal notation of the knowledge structure and a probabilistic inference model that could obtain the state of knowledge were proposed, and the knowledge structure and knowledge flow were analyzed by applying the model to the actual narrative. It is expected that the proposed model will be of practical help in the creation and evaluation of narratives.

뇌파 및 자율신경계 반응특성에 의한 기본정서의 구분 (DIFFERENTIATION OF BASIC EMOTIONS BY EEG AND AUTONOMIC RESPONSES)

  • 이경화;이임갑;손진훈
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 1999년도 춘계학술발표논문집 논문집
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    • pp.11-15
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    • 1999
  • The discrete state theory on emotion postulated that there existed discrete emotions, such as happiness, anger, fear, disgust, and so forth. Many investigators who emphasized discreteness of emotions have suggested that discrete emotions entailed their specific activities in the autonomic nervous system. The purposes of this study were to develop a model of emotion-specific physiological response patterns. The study postulated six emotions (i.e., happiness, sadness, anger, disgust, fear, and surprise) as the basic discrete emotions. Thirty eight college students participated in the present study. Twelve slides (2 for each emotion category) were presented to the subjects in random order. During resting period of 30 s prior to the presentation of each slide, four presentation of each slide, four physiological measures (EEG, ECG, EDA, and respiration) were recorded to establish a baseline. The same physiological measures were recorded while each slide was being presented for 60 s (producing an emotional sate). Then, the subjects were asked to rate the degree of emotion induced by the slide on semantic differential scales. This procedure was repeated for every slide. Based upon the results, a model of emotion-specific physiological response patterns was developed: four emotion (fear, disgust, sadness, and anger) were classified according to the characteristics of EEG and autonomic responses. However, emotions of happiness and surprise were not distinguished by any combination of the physiological measures employed in this study, suggesting another appropriate measure should be adopted for differentiation.

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