• Journal of Distribution Science
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• v.17 no.2
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• Journal of the Ergonomics Society of Korea
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• v.31 no.3
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• pp.427-435
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• 2012

The aim of this study is to investigate facial temperature changes induced by facial expression and emotional state in order to recognize a persons emotion using facial thermal images. Background: Facial thermal images have two advantages compared to visual images. Firstly, facial temperature measured by thermal camera does not depend on skin color, darkness, and lighting condition. Secondly, facial thermal images are changed not only by facial expression but also emotional state. To our knowledge, there is no study to concurrently investigate these two sources of facial temperature changes. Method: 231 students participated in the experiment. Four kinds of stimuli inducing anger, fear, boredom, and neutral were presented to participants and the facial temperatures were measured by an infrared camera. Each stimulus consisted of baseline and emotion period. Baseline period lasted during 1min and emotion period 1~3min. In the data analysis, the temperature differences between the baseline and emotion state were analyzed. Eyes, mouth, and glabella were selected for facial expression features, and forehead, nose, cheeks were selected for emotional state features. Results: The temperatures of eyes, mouth, glanella, forehead, and nose area were significantly decreased during the emotional experience and the changes were significantly different by the kind of emotion. The result of linear discriminant analysis for emotion recognition showed that the correct classification percentage in four emotions was 62.7% when using both facial expression features and emotional state features. The accuracy was slightly but significantly decreased at 56.7% when using only facial expression features, and the accuracy was 40.2% when using only emotional state features. Conclusion: Facial expression features are essential in emotion recognition, but emotion state features are also important to classify the emotion. Application: The results of this study can be applied to human-computer interaction system in the work places or the automobiles.

• Science of Emotion and Sensibility
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• v.17 no.3
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• pp.57-64
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• 2014

In this paper, we verify the relation between elements (active and inactive) of Russell's emotional dimension ("A Circumplex Model") to propose a new representing method. Russell's emotional dimension expresses emotional words (happy, joy, sad, nervous, etc.) as a point on the two dimensions (Arousal and Valence). It is most commonly used in many filed such as Science of Emotion & Sensibility, Human-Computer Interaction (HCI), and Psychology etc. But other researchers have insisted that Russell's emotional dimension have to be modified because of its inherent problems. Such problems included the possibility of mixed feelings, the difference of emotion and sensibility, and the difference of Arousal axis and Valence axis. Therefore, we verify relationship of A Circumplex Model's elements (active and inactive) and find how to people express their Arousal feelings using survey. We finally propose new method to express emotion in Russell's emotional dimension. Using this method, we can solve Russell's problems and compensate other researches.

• The Journal of Information Systems
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• v.28 no.3
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• pp.83-104
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• 2019

Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

• Archives of design research
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• v.18 no.1 s.59
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• pp.69-80
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• 2005

So far, there have been mary studies on human emotions and the emotional side of products in the field of emotional engineering. Contemporary emotion-related researches have focused mainly on the relationship between product aesthetics and the emotional responses elicited by the products, but little is known about emotions elicited from using the products. In this study we have extracted some emotional words that can come up during user interaction with a product and reveal emotional changes. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of Korean emotions, collected from various literature studies in the field of psychology, linguistics, emotional engineering. Secondly, we found emotional words from collecting user opinion on the website. In this study, we used heavy traffic websites such as shopping mall and mania sites. Finally the emotional words were collected from verbal protocols by using Think Aloud technique. The collected words were integrated according to standards and they were applied on evaluation survey twice for evaluating their appropriateness. This survey was conducted for identification of emotional expressions while using a product. Finally, we extracted 88 emotional words for measuring user's emotions expressed while using products. And we categorized the 88 words to form 6 groups by using factor analysis. The 6 categories that were extracted as a result of this study, such as aesthetics, satisfaction in usability, novelty, uncomfortable- ness, pleasure and excellence were found to be user's representative emotions expressed while using products. It is expected that emotional words and user's representative emotions extracted in this study will be used as subjective evaluation data that is required to measure user's emotional changes while using a product.

• Korean Journal of Child Studies
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• v.38 no.1
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• pp.251-262
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• 2017

Objective: This study analyzed mother-child interactions in a stressful situation each second by mother's emotional regulation level. Methods: The study was conducted with 16 mothers and their 5-year-old children playing a teaching task for 15 min. During the interactions, the participants were videotaped and examined. Furthermore, qualitative analysis was used for analyzing mother-child interactions in detail by creating a situation that maximizes the stress and frustration of the mother and child. Results: The results showed that maternal humor and affection were significantly related to child positive emotion and that maternal coaching closely correlated with the child pride, pleasure, and whining. Additionally, maternal intrusive behavior showed a positive correlation with child anger. Lastly, mothers with higher levels of emotional regulation more often expressed affection to their children. They were more actively involved in the tasks and used fewer positive or negative directive expressions. Therefore, children of this group expressed more positive emotions. Conclusion: These findings suggests that programs improving parental emotional reaction and emotion regulation should be developed.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.234-241
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• 2010

Avoiding the unified productivity that was caused by the mechanical and technical development due to Industrial Revolution in the past, modern design is incessantly evolving in search of new motive, namely, diversity. Further, we live in the age when the propensity that serves public interest and purpose and sometimes shows quite individual character should be considered. As a result, the comprehensive and harmonious trend of emotional design is being highlighted more remarkably. Involving the social background that further respects human dignity, this is closely related to diverse issues such as human right which should be guaranteed and pursued for individual. While the tradition and innovation caused by the encounter of machine and art had confrontation and conflict in the past, the direction has changed to incessant evolution and interaction where paradigm of technical progress and development is newly composed and changed in modern times. The meaning of service in medical area is expanding and developing from the simple treatment to the more comprehensive healing. Medical space will evolve to the healing space that attaches importance to emotional aspect of human dimension which further understands and respects human being in the future.

• Research in Community and Public Health Nursing
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• v.32 no.1
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• pp.12-23
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• 2021

Purpose: This study explored how and why young and middle-aged adults disclose depressive feelings to others. In particular, we investigated the role of social norms to see whether using mobile instant messaging (MIM) could lower the perceived barriers of emotional disclosure. Furthermore, the motivations of emotional disclosure via MIM were compared between young and middle-aged adults. Methods: A total of 255 Koreans (128 middle-aged people, 127 young adults) participated in an online survey. Pearson's correlation coefficients, paired t-tests, SPSS PROCESS macro, and exploratory factor analysis were used to examine the relationships among the key variables. Results: The perceived social norms were found to be a significant deterrent in disclosing depressive feelings to others. However, there was a significant interaction effect between generations and perceived social norms. Although young adults with low social norm awareness were more likely to disclose depressive feelings via MIM, emotional disclosure among middle-aged adults increased with higher levels of perceived social norms. Also, different motivations were observed. Conclusion: The results confirmed the significant effect of social norms as well as generational differences when using MIM as a channel of emotional disclosure.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.624-651
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• 2023

The study makes several contributions to not only the adoption literature by examining the influence of Emotional Intelligence (EI) and Big-Five traits on adoption of Augmented Reality (AR) but also given its utility in both industry and research, it contributes to the interesting inter-disciplinary domain of psychology, information systems, and human behaviour. A quantitative based approach using a sample of 275 respondents was undertaken. It is found that emotional intelligence influence both perceived ease-of-use and perceived usefulness. They in turn influence intention to use. Another important observation is that personality traits (openness and agreeableness) have a significant moderating effect on the relation between attitude and intention to use AR. This research will help academicians and executives working on the adoption of AR in various sectors ranging from retail industry to the education sector. The originality of this study is that it explores the impact of EI on the acceptance of AR and helps in extending the literature in interdisciplinary research.

• Journal of the Korean Society of Food Culture
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• v.21 no.5
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• pp.524-535
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• 2006

The purpose of this study was to identify the differences of cognitive responses, emotional responses, customer satisfaction, and service loyalty about service encounter quality by types of restaurants and to analyse emotional responses, customer satisfaction, and service loyalty in accordance with level of service encounter quality. The questionnaire were collected from customers (N=812) who had used restaurants in Seoul, aiming at 15 or more-year-old customers from October 24, 2005 to November 6, 2005. The main results of this study were as follows: Statistically significant difference was showed in importance and performance of interaction quality, importance and performance of physical environment quality, performance of outcome quality depending on types of restaurants, while significant difference was not indicated in importance of outcome quality by types of restaurants. Positive emotional response was significantly high by types of restaurants in order of fine-dining restaurants, family restaurants, and fast-food restaurants, while negative emotional responses were significantly higher in fast-food restaurants than in the other two types. As far as Customer satisfaction are concerned, fine-dining restaurants showed higher customer satisfaction than the other two types. Attitudinal service loyalty was high in fine-dining restaurants, family restaurants and fast-food restaurants in order and behavioral loyalty was not significantly different with each type of restaurant. In accordance with level of service encounter quality, cluster analysis was conducted and the clusters were divided into 'high-valuation' and 'low-valuation'. 'High-valuation cluster' and 'low-valuation cluster' showed significant difference depending on types of restaurants that customers used(p<.001). The customers who used fine-dining restaurants and family restaurants valued the performance of service encounter highly. However, in fast-food restaurants, a lot of low-valuation customers existed. Therefore, fast-food restaurants have to improve performance of interaction quality, outcome quality and physical environment quality in service encounter. In addition, in 'high-valuation cluster' who valued service encounter quality highly showed higher scores in positive responses, customer satisfaction, service loyalty than in 'low-valuation cluster', and showed low negative responses.