• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.166-174
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• 2010

As the speed of social change consumers' buying patterns change, with an effective and competitive means of communication is an effort to find ads world. Characters have to maximize its own image, the character font used for the situation fits perfectly expressed in the formative Calligraphy differentiated pay plan as part of Calligraphy is considered. People feel in the hand by writing letters that can not be standardized as a strong symbol and symbolism, and the appeal and beauty, dynamic motion, mystery, and can be expressed. Design disciplines across all areas of Calligraphy extensive coverage, digital coolness of the hard preparation for the soft and warm lyricism analogue availability is required to meet contemporary needs. Media ads that emphasize the use of the Calligraphy emotional representation of the contents of the ads favorable to improve cognitive function, attention, recall of positive affect and, therefore, character-driven emotional expression as an art communications capabilities with one of the media is situated in the heart of the culture.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.119-128
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• 2015

The demand of reflective display devices are increasing by widespread of electronic books. In this study, the emotional and reading state for reading material of paper books, reflective display, and LCD display were compared to each other. In order to determine the consumers' sensibility of E-ink e-book the emotional assessment of three different types of books was evaluated following with readability assessment and preference experiment. These experiments controlled contents on the screen by using masks to hide hardware aspects of contents. The results of the sensibility reactions by emotional-vocabulary-experiment using semantic scale show that E-ink is closer to paper than LCD. The readability and preference questionnaire for the experimental results show that e-ink is preferred than LCD and paper was preferred or seem similar to E-ink. The conclusions shows that E-ink and paper has similar sensibility and E-ink e-book is expected to replace paper books.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.584-593
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• 2016

With the development of digital technology, people's lives are becoming increasingly comfortable and convenience. But with the rapid technological development, people feel tired of a modern society, so they became interested in basic human value and the design with human emotion This design is defined as the analog design concept to stimulate human emotions in previous studies, this approach considering the psychological and physical characteristics of the people has been attempted. This study is to consider about the concepts and consequent design elements for analog emotional expression through the prior analysis of the study In particular, understanding the architecture environment transformed into objects that interact and communicate with humans, this study focused on architectural space. The purpose of this study is to provide advice on the basic research of the field by analyzing the value and significance of the analog design in the digital society.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.428-437
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• 2018

This study derives evaluation terms by analyzing the semantic relationship between design elements and sentiment terms in regards to fashion design. As for research methods, a total of 38,225 texts from Daum and Naver Blogs from November 2015 to October 2016 were collected to analyze the parts, frequency, centrality and semantic networks of the terms. As a result, design elements were derived in the form of a noun while fashion image and user's emotional responses were derived in the form of adjectives. The study selected 15 noun terms and 52 adjective terms as evaluation terms for men's striped shirts. The results of semantic network analysis also showed that the main contents of the users of men's striped shirts were derived as characteristics of expression, daily wear, formation, and function. In addition, design elements such as pattern, color, coordination, style, and fit were classified with evaluation results such as wide, bright, trendy, casual, and slim.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.185-196
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• 2012

This study of the emotional image of the package design of Tea drink. Above all, Collects the packages of tea drink in the Chinese market. Investigate the taste adjectives with about the package design of Tea drink. And 'Sweet. Bitter, refreshing, sour 'four major taste adjectives were deduced. Next, Investigate the level with the taste adjectives of the package design of tea drink and the affinity of package design of tea drink. Finally, Analyzed the distinction of visual elements with the taste adjectives of the package design of tea drink. And, Analyzed the distinction of visual elements according to impact of preference of the package design of tea drink.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.9B
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• pp.806-812
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• 2003

The service providers of Internet have to work out a personalized contents service system focused on variety of customer's complex individuality. To effectively adopt individual customer's preference and actively adapt change of business situation, suppose an system of the service which emotional experience using emotional-based web design. In the experimental results, it is found that Internet service system implemented based on this idea is more effective than the existing systems in the view point of extension of customer's emotional satisfaction and visit duration time goes longer beyond that of the traditional systems.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1641-1652
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• 2018

In this study, a design of emoticons based on sex was studied through Kansai engineering method. First, we developed emoticon prototypes according to a design guideline derived from existing related literatures. Then, the design guidelines was updated from the survey results on the properties of emoticon, and the two sets of modified emoticons were developed from them. Another survey was executed to evaluate the degree of emotional expressions on the three types of emoticons developed in this way. A small number of emoticons were found to be designed fulling the researcher's intention. However, in many other emoticons, it was difficult to find a consistent characteristics. Even though it was observed through detailed analysis that one of the main causes of this result was lack of detail in the design guidelines, the results of this study are expected to be used as basic data for the development and application of character - type emoticons suitable for male and female users' emotional expressions in future researches.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.279-290
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• 2022

The popularization of mobile Internet applications has accelerated the development of smart tourism industry. Based on TAM and VAM theories, this paper studies the influencing factors of tourism App users' willingness to continue using through complex network and data analysis methods. Through the research, it is found that the improvement of service level and design concept of smart tourism application can accelerate the aggregation of complex networks and improve user engagement. At the same time, reasonable price service experience value, convenience service experience value, interactive service experience value, emotional design perception, ease of use design perception, entertainment design perception and other factors can have a direct impact on users' intention to continue to use, and there is a significant correlation. The smart tourism App's convenience and price advantage are the root of its competitiveness. The design concept can affect users' emotional experience and perceptual experience, and help smart tourism App improve users' satisfaction.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.139-145
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• 2024

In modern society, many adults seek emotional solace by reconnecting with their childhood memories through "kidult" culture, especially as single-person households increase. This trend spans fashion, collectibles, movies, animations, games, and character merchandise, with Hollywood playing a significant role in its growth during the 1980s and 1990s. Kidult culture allows adults to relieve stress, foster creativity, and strengthen social connections, enhancing their quality of life. As this culture gains mainstream acceptance, companies are producing diverse products featuring beloved characters, appealing to a wide age range. The rise in single-person households has amplified the importance of personal expression and individuality, driving the popularity of kidult culture. Companies are leveraging this trend to create innovative designs that resonate with consumer preferences. This cultural expansion promotes new design forms and aesthetics, reflecting the evolving relationship between design and consumption. Kidult culture's growth underscores its significance in contemporary consumer and design culture, offering valuable insights into modern societal trends.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.501-510
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• 2010

The knowledge base on emotional information is one of the key elements in the implementation of emotion retrieval systems for contents design of Mobile devices. This study proposed a new approach to the knowledge base implementation by automatically extracting color components from full-color images. In this study, the validity of the proposed method was empirically tested. Database was developed using 100 interior images as visual stimuli and a total of 48 subjects participated in the experiment. In order to test the reliability of the proposed 'emotional information knowledge base', firstly 'recall ratio' that refers to frequencies of correct images from the retrieved images was derived. Secondly, correlation Analysis was performed to compare the ratings by the subjects to what the system calculated. Finally, the rating comparison was used to run a paired-sample t-test. The analysis demonstrated satisfactory recall ration of 62.1%. Also, a significant positive correlation (p<.01) was observed from all the emotion keywords. The paired Sample t-test found that all the emotion keywords except "casual" retrieved the images in the order from more relevant to less relevant images and the difference was statistically significant (t(9)=5.528, p<.05). Findings of this study support that the proposed 'emotional information knowledge base' established only with color information automatically extracted from images can be effectively used for such visual stimuli search tasks as commercial interior images.