• Asian Pacific Journal of Cancer Prevention
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• 제13권6호
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• pp.2749-2752
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• 2012

Background: Breaking bad news to cancer patients is a delicate and challenging task for most doctors. Better understanding of patients' preferences in breaking bad news can guide doctors in performing this task. Objectives: This study aimed to describe the preferences of Malaysian cancer patients regarding the communication of bad news. Methodology: This was a cross-sectional study conducted in the Oncology clinic of a tertiary teaching hospital. Two hundred adult cancer patients were recruited via purposive quota sampling. They were required to complete the Malay language version of the Measure of Patients' Preferences (MPP-BM) with minimal researcher assistance. Their responses were analysed using descriptive statistics. Association between demographic characteristics and domain scores were tested using non-parametric statistical tests. Results: Nine items were rated by the patients as essential: "Doctor is honest about the severity of my condition", "Doctor describing my treatment options in detail", "Doctor telling me best treatment options", Doctor letting me know all of the different treatment options", "Doctor being up to date on research on my type of cancer", "Doctor telling me news directly", "Being given detailed info about results of medical tests", "Being told in person", and "Having doctor offer hope about my condition". All these items had median scores of 5/5 (IQR:4-5). The median scores for the three domains were: "Content and Facilitation" 74/85, "Emotional Support" 23/30 and "Structural and Informational Support" 31/40. Ethnicity was found to be significantly associated with scores for "Content and Facilitation" and "Emotional Support". Educational status was significantly associated with scores for "Structural and Informational Support". Conclusion: Malaysian cancer patients appreciate the ability of the doctor to provide adequate information using good communication skills during the process of breaking bad news. Provision of emotional support, structural support and informational support were also highly appreciated.

• 아동학회지
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• 제9권2호
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• pp.1-28
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• 1988

The purpose of this study was to develop a behavior rating scale for the evaluation of children's development for utilization by preschool teachers. The procedures for the study included content validation, pilot test, and main study. A total of 97 items were retained after the content validation and pilot test. The items of the scale were grouped into five areas (physical, language, cognitive, emotional, and social development) and 11 sub-areas. The resulting "Behavior Rating Scale for Preschool Children" was administered to 479 boys and girls, 3-6 through 6-5 years of age, selected from 10 different kindergartens and early education centers in Seoul, Pusan, and Chonju. The analysis of data was done with SPSS computer programs, including item analysis, Cronbach's ${\alpha}$ for reliability, factor analysis to test construct validity, two-way ANOVA to test age and sex differences, and percentile norms. The 97 items of the scale were found to be satisfactory in terms of item discrimination with indices ranging from .31 to .73. Cronbach's ${\alpha}$ was .98 for the total scale and ranged from .87 to .93 in specific domains, which was considered satisfactory. The factors extracted from each area were consistent with the educational objectives of the Yonsei Open Education Program except for emotional development. The intercorrelations among the domains were relatively high, ranging from .56 to .81. Age differences were significant in cognitive, physical, and language development, but not significant in social and emotional development. Sex differences were significant in all areas with girls higher on the average than the boys. Percentile ranks were drived from the total score for each age group and quartiles were calculated for sub-scores in each domain.

• 문화기술의 융합
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• 제4권3호
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• pp.127-132
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• 2018

본 연구는 부산시 아파트 분양광고의 내용분석을 통하여 광고 표현의 메시지 지향성에 관하여 조사하였다. 부산지역 신문광고를 대상으로, 아파트 분양광고의 광고소구 방식 및 메시지 유형을 분석하였다. 브랜드(전국기반 브랜드, 지역기반 브랜드)에 따라 광고소구 방식(이성적 소구, 감성적 소구)과 메시지 지향성(환경지향성, 감성지향성, 투자지향성, 기능지향성)으로 분류하여 조사하였다. 연구결과, 부산시 대부분의 아파트 분양 광고가 이성적 소구를 사용한 것으로 나타났다. 전국기반 브랜드는 이성적 소구와 감성적 소구가 비슷하게 사용된 것에 비해 지역기반 브랜드는 이성적 소구의 사용이 큰 비중을 차지하였다. 광고 메시지 지향성은 투자지향성과 감성지향성의 비중이 가장 높은 것으로 나타났다. 경제적 이익이나 프리미엄을 나타내는 투자지향성 메시지의 사용이 가장 많은 것으로 나타났으며 그 다음으로 자부심, 행복을 나타내는 감성지향성 메시지의 사용이 높은 것으로 나타났다. 이러한 결과는 광고 표현 전략의 차이가 브랜드 간에 존재하는 것으로 해석된다. 이와 같은 연구 결과들은 아파트 분양광고의 메시지 전략에 유용한 실무적 시사점을 제공할 것으로 기대한다.

• 한국의류학회지
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• 제18권5호
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• pp.716-726
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• 1994

The present study was conducted to analyze the type of appeal and constituent unit's expression of apparel advertising appeared in women's magazine through content analysis. The research questions raised for this study were: (1) Are there any differences in the type of appeal between outwear and uderwear, men's and women's outwear, and formal wear and casual wear advertising ? (2) Are there any differences in the type of appeal and constituent unit's expression of apparel advertising between the late of 1980's and the begining of 1990's ? "Women Sense", founded on August 1988, was used as research materials for the study. And the period of analysis was from September 1988 to March 1993. In order to reduce biases of monthly issues in magazine, the apparel advertisements for analysis were selected from March, June, September and December issues. A total of 348 apparel advertisements were analyzed. The data gethered were analyzed using the frequency table, percentage and chi-square test. The results were as follows: 1. The emotional appeal was used more often for apparel advertisements. 2. There was no difference in types of appeal between men's and women's outwear. Both of them frequently used emotional appeal type 3. Rational appeal and sex appeal type were used more frequently in underwear advertising than in outwear advertisements. 4. It was emotional appeal type that usually used in both formal and casual wear advertising, and sex appeal was employed more often in casual wear advertising than in formal wear advertising. 5. Romantic appeal was employed more aften in the late of 1980's than in the begining of 1990's. Sex appeal and rational appeal were used more often in the beginning of 1990's than in the late of 1980's. 6. Emotional (28.7%) and Assertion Propose Headlines (21.6%) were popular in the late of 1980's. 7. Brand Name Headline was shown most often in the begining of 1990's. 8. Emotional, Factual and Mixed Copies were generally used at all types of bodycopy. while there was no difference in types of bodycopy between the periods. 9. Direct Approach, that a model introduced advertising goods to consumer, was mainly used in illustration. There was no difference in different types of illustration between the periods.

• 복식문화연구
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• 제30권1호
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• pp.121-144
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• 2022

This study analyzed the effects of fashion creators' innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship in personal media. A survey was conducted with consumers aged in their 20s and 30s who had experience in sharing video content or writing comments and participating in fashion creators' real-time broadcasting of personal media. The results show that the innovativeness of fashion creators was classified into originality, opinion leadership, variety, and adventurous spirit, while attractiveness was classified into physical, social, and professional attractiveness. Consumer responses were classified into either emotional or cognitive responses, and sustainable relationship orientation was classified into communication, sharing, and relationship sustainability. The originality and variety of the fashion creators positively affected the emotional and cognitive responses of consumers. Adventurous spirit positively affected emotional response, whereas opinion leadership positively affected cognitive response. In addition, the social and professional attractiveness of fashion creators positively affected consumers' emotional and cognitive responses. Emotional and cognitive responses positively affected consumers' sustainable relationship orientation. The originality and opinion leadership of the fashion creators positively affected the three factors of sustainable relationship orientation, while variety positively affected communication and relationship sustainability. Fashion creators' social and professional attractiveness positively affected the three factors of sustainable relationship orientation, and physical attractiveness positively affected relationship sustainability. The results of this study are expected to provide useful data on the direction of fashion startups using personal media and marketing as well as distribution strategies in the fashion industry.

• 대한간호학회지
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• 제31권3호
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• pp.369-379
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• 2001

Purpose: The purpose of this study was to develop the Nurse Presence Scale and to test the reliability and validity of the instrument. Method: The subjects verifying the scale's reliability and validity were adult patients being treated in three artificial kidney unit in Pusan and Taegu from August 1 to October 15, 2000. The data was analyzed by the SPSS/WIN 8.0 program. Result: A factor analysis and was conducted items that had a factor loading more than .40, and an eigen value more than 1.0 were seleclted. The factor analysis classified a total of seven factors statistically, but the seventh factor was excluded because community was less than 4%. Therefore, there were six factors, and its communality was 62%. The explanation of domain and factors based on the conceptual framework and item content are as follows: The first factor was 'interaction' in emotional areas, the second domain was 'empathy' in cognitive areas, the third was 'attention' in emotional areas, the fourth was 'openness' in emotional areas, the fifth was 'sensitivity' in behavioral areas, and the sixth was 'physical assist' in behavioral areas. Cronbach's α coefficient to test reliability of the scale was .9766 for a total 49 items. Conclusion: The Scale for Nurse Presence developed in the study was identified as a tool with a high degree of reliability and validity. Therefore, this scale can be effectively utilized for the evaluation of nurse presence in clinical settings.

• 한국환경과학회지
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• 제25권9호
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• pp.1323-1328
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• 2016

This study aims to identify the beneficial effects of forest experience on emotional changes in young children who are exposed to smartphones in daily life. This research was conducted on 41 children aged five and six years at a kindergarten in Chungcheongnamdo province. The children participated in a five-month forest experience program, conducted twice a week. Before beginning the study, its purpose and procedure were explained to the children's parents and kindergarten teachers, after which written content was collected. Before and after the five-month experience, questionnaires about smartphone use and emotional conditions were administered through the parents. The participants were divided into two groups, namely average-use and high-use groups, depending on the smartphone addiction proneness score. It was found that negative psychological subscales such as anxiety, impulse, and depression decreased following the five-month forest experience in both groups. Positive psychological attitudes such as sociability and creativity increased significantly after the forest experience. The high-use group showed a wider range of positive changes compared to the average-use group. Accordingly, forest experiences can be used as an effective solution for smartphone addiction problems among young children.

• 유통과학연구
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• 제11권11호
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• pp.19-32
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• 2013

Purpose - This study examines the effects of art marketing management of the marketing mix in fashion, focusing on the cases of the leading global fashion brands in art marketing management. Research Design, Data, and Methodology - This study was implemented using the content analysis method. Criteria, including product differentiation, promotion strategies, store strategies, and social contributions, were based on previous research, brand promotional references, and critical reviews in newspapers or professional magazines for various cases of art marketing management by fashion brands. Results - To achieve product differentiation, art marketing management has borrowed images from artworks, and employed parodies and collaboration with artists; this has facilitated the pleasure derived from utilizing the artistic value of products. Promotion strategies were integrated with art performances, advertisements, and runway shows. Store strategies developed emotional feelings and a longing for brands among consumers. Reputational marketing of the social contributions made by corporations elevated the corporate brand image perceived by consumers. Conclusions - This study's findings revealed that consumers can derive emotional satisfaction through art marketing that seeks to profit effectively by stimulating consumers' emotions. From an economic perspective, a convergence of art and marketing plays an important role in profit-making and satisfying consumers' emotions.

• 한국의류학회지
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• 제26권3_4호
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• pp.492-502
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• 2002

The purpose of this study was to investigate the advertising appeals and consumption values expressed on cosmetic advertisements in Adolescent's magazines from 1973 to 2000. The data for longitudinal content analysis were collected from Adolescent's magazine : Junior Joongang(1973.3∼1985.12), Highteen(1986.1∼1994.9), Cci(1994.l0∼2000.12). Collected data was consisted of 542 advertisements. 1. The product categories in cosmetics advertisements, the major were Base Make-up in the past but the number of Color Make-up, Functional Make-up, and Hair-related Products had increased in 1990s. Also, there were more increasing number of imported products than domestics. 2. The trend of appeals showed change according to time and society. Overall, a great many of cosmetic advertisements had emotional approach. Before the middle of the 1980's emotional approach had decreased, and mixed(rational and emotional) approach were dominated in 1990s. 3. The major consumption values in cosmetics advertisements were effective value. Especially, it had increased from 1990s. And esthetic value was dominated in the middle of the 1970s.

• 한국초등과학교육학회지:초등과학교육
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• 제38권4호
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• pp.496-509
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• 2019

This study explores the types of epistemic emotions that elementary-school students experience in science classes and the cognitive appraisal factors that affect these emotions. Thirty-two fourth-grade students of an elementary school in Gyeonggi-do, South Korea, participated in 20 science periods and wrote emotional diaries at the end of each class. In addition, the researcher conducted follow-up interviews to investigate the types of cognitive appraisal factors that caused the students to experience specific epistemic emotions that were recorded in their emotional diaries. The emotional diaries and interview data were analyzed using the constant comparative method of qualitative analysis. As a result, it was found that students experienced various positive and negative epistemic emotions. In addition, the cognitive appraisal factors experienced by the students were categorized into curriculum knowledge, experimental materials, experimental content, students, teachers, themselves, and integrated factors. We discussed that students' epistemic emotions are constructed cognitively and socially and that students inevitably experience negative epistemic emotions during science classes.