• 패션비즈니스
• /
• 제16권6호
• /
• pp.127-143
• /
• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• Journal of Information Technology Applications and Management
• /
• 제29권6호
• /
• pp.123-134
• /
• 2022

War films are a general term for films that have battlefields as their main background. Although war films as a genre directly deal with combat situations, they also deal with characters or subjects related to war. War films promote patriotism and nationalism, but they also argue against war by highlighting the disastrous war. This study is based on the color theory that the meaning of film color is temporarily and infinitely generated according to the cultural differences, with Eisenstein's creative theory on film color and pathos. I wanted to clarify the pathos effect and the meaning of color green expressed in the Korean war films. In war films, colors are visualized in art forms such as symbols, similes and metaphors. In war films, color green symbolizes life. On the battlefield, the green of nature stands against the catastrophic situation. The green of ecology, which insists on the flow of life, evokes fear in ecological crises such as war, disaster and climate change. The dark green caused by a catastrophe like war warns of the destruction of life. The connotation of color is temporarily and infinitely expands according to the cultural differences. The dark green, which visualizes the battlefield of destruction, is a form and element of pathos that indicates changes in emotions such as sadness, pity, grief and despair. Pathos as an emotional appeal is a leap from the quality to the quality of the means of expression and refers to the departure from Dasein. The green color that dominates the visuals of war films is a symbol of life and functions as a pathos that makes emotional changes take a new leap. A qualitative leap through pathos means all changes that become new.

• 한국실내디자인학회논문집
• /
• 제22권1호
• /
• pp.143-153
• /
• 2013

The purpose of this study is to explore how to make use of the light and expression methods to embody phenomenal space by considering the representation techniques and characteristics of a variety of 'Phenomenal light' in his works focused on the Steven Holl's views that thought the light as object of creating space. The process is summarized as follows: (1) Study on the relationship between light and color, Classify concept and type of phenomenal light by phenomenal color (2) Consider the characteristics and expression methods of the phenomenal light in the Steven Holl's architecture (3) Finally, organize the concepts and representation techniques of phenomenal light, and then present method to embody phenomenal space by light. According to this, the results are as follows: (1) Perceptual color by the light of the sense forms a variety of perception and texture of light and shadow according to the contrast of shades and the change of materiality, thus embodying multisensory space with the light as the medium approach that helps to experience formal and tactile senses. (2) Spatial color by the light of volume distinguishes the flow and movement of sight, and embody inducing space with the light as Atypical activity that forms atmosphere of space through concentrated or overlapped mass of light and darkness. (3) Existential color by the light of the light source visualizes the existence of the uncertain light, and embody the receptive space with the light as emotional communication that forms symbolic and psychological meaning through metaphorical phenomena of colored light.

• International Journal of Advanced Culture Technology
• /
• 제4권4호
• /
• pp.6-12
• /
• 2016

Due to the development of technology, the modern people became to require not only more convenient life but also more comfortable and emotional environment, and individually suitable living environment is applied to residents in a residential space. Recently, while the LED lighting was variously attempted in every sector in society, it is needed to express differentiated lighting according to the resident's individual lifestyle in a residential space. In this paper, we analyze the role of LED lighting suitable for the digitalized lifestyle of the modern people through the relevant literature survey and case studies. The following results are obtained in summary of the rapidly changed recent trends of LED lighting. First, LED light replace existing light sources due to the advanced new technology in LED industry, and take the spotlight as a new lighting solution with the development of variable color LED bulb and the control technology by the wired and wireless communications. Second, LED lighting can be structurally applicable to every lighting device because of its compact and lightweight units, can produce abundant light environment by expression of variable colors and moods with the easy coloring and dimming control, can be reborn as emotional lighting design. Third, as recently practices are constantly appeared that integrate LED lights in the interior elements, such as object and furniture, and combine advanced LED lighting technology to new materials, the portion of illumination on the indoor environment is further increased after integrating the LED lighting and interior elements make boundaries of lighting and product architecture become blurred. LED lighting is confirmed that is being changed from the external functionality including material, shape, color, and etc. into the contextual emotion design including the lights expression, variable color, brightness control, making image, and etc. as the light source in current smart lighting era.

• 복식문화연구
• /
• 제22권1호
• /
• pp.167-182
• /
• 2014

This study researched the symbolic meaning of the costume colors in the independent film . The purpose of the study is to shed light on the relation between a film and the clothing color by exploring the symbolic meaning of costume colors as based on place images and as reflected in characters' internal psychological states and situations. The conclusions of this study are as follows. First, the colors primarily presented were neutral shades of black and white or dark, almost-black tones, representing the negative narrative structure and depicting the image of a human being. Second, a series of bright blue shades were presented to reflect the positive narrative structure of a human being returning successfully to reality. Third, the application of color, involving both the psychological aspect as well as the symbolism of color, was effectively delivered to the audience. Fourth, the emphasis on color in the smallest details of costumes was analyzed, and it was found that symbolic color effectively communicated the whole image of transformation as the story progressed, clearly delivered delicate emotional messages, and contained symbolism relating to particular places and situations.

• 한국의류학회지
• /
• 제43권2호
• /
• pp.255-273
• /
• 2019

Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

• 복식
• /
• 제37권
• /
• pp.231-252
• /
• 1998

Since the costume directly express human mental and emotional status, colors of costume can be valuable data to grasp the spirit of the times. Black is noticeably used in modern fashion and the study for black costume is very useful to understand modern fashion. There-fore the study mainly approaches the black costume, finding its background of appearance and symbolism, reviews the symbolism and formality of black expressed in the field of paint-ing and design beyond the fashion, and compar-es to fashion. The study result of the thesis is as follows ; First, black as a color is a one to light other neighboring colors, while it is a static, con-tractible and outstandigly attractived color. Second, black color traditionally symbolizes death, earth, air, North and inferior level and in the painting, it symbolized death, despair, fantastic world and the expression of pent-up self, while cities have been symbolized in the black printing in modern times. In the design, black has appeared with the industrial society, which symbolizes functionality and modernity. Third, black in the fashion design was symbolized death, sternness simplicity, modernity, sex, resistance and so on. Death became conspicious by a religious factor since the old times, sternness was influenced by Spanish fashion in the 16th century, simplicity by Dutch fashion in the 17th century and modernity by Baudelaire dandyism and Chanel little black dress, while sex and resistance were urged to the modern times by teenage inferior culture and stickiness to sex. Fourth, the formative features of black costume prefer simplicity, tightness and bareness in form, and in material, usually used glancing materials changed by the effect of light, lace, see-through fabric and matte one with depth. As a result, the black color is summarized to symbol death, expression of self and modernity. It is not a color of emotion but of mentality and artificial one against nature. Black color in fashion gets a strong power to express self in the symbolic aspect and draws a higher attention on human body than the fashion itself. By these features, black costume will be continuously prefered in spite of changes of the fashion.

• 한국정보통신학회논문지
• /
• 제20권7호
• /
• pp.1317-1324
• /
• 2016

아두이노 플렛폼을 활용하여 스마트 주얼리에 보석처럼 빛나는 효과를 나타내기 위해 감성적인 주얼리로 색을 표현하였다. 감성적인 색 표현을 위해 플러칙의 감정 팽이 모형을 활용하여 감정과 색의 유사성을 적용하였다. 스마트폰에서 쉽게 접할 수 있는 온도, 조도, 소리, 자이로 센서와 스마트 주얼리의 맥박센서로부터 인식된 값을 입력받아 감성을 인식하고 처리하는 과정은 온톨로지 기반의 추론규칙을 적용하고, 상황정보에서 나타난 감성에 따라 감성 색을 찾고 그 감성 색을 스마트 주얼리의 LED에 적용하였다. 주얼리 착용자의 감정에 따라 스마트 주얼리에 내장된 LED에 결정된 감성 색으로 빛을 냈다.

• 한국HCI학회:학술대회논문집
• /
• 한국HCI학회 2008년도 학술대회 1부
• /
• pp.152-157
• /
• 2008

인간은 감정을 인지하는데 있어 시각을 많이 사용한다. 인간은 감정을 인지하는데 있어 시각을 많이 사용한다. 빛에 의해 물체를 지가하며 색채의 한가운데 살아간다. 그만큼 색채는 우리 생활과 매우 밀접하게 관련되어있어 많은 시각정보 중에서도 색채에 대해 민감하게 받아들인다. 그래서 감정을 색채로 표현한다면 직관적으로 받아들일 수 있다. 본 논문은 색상과 감정 간의 관계연구를 통한 색상을 이용한 감정표현을 목적으로 한다. 정서를 동그라미 모형으로 표현한 Plutchik의 정서동그라미와 색상을 동그라미 모형으로 표현한 모세스 해리스의 해리스1은 기준 축을 중심으로 결합하여 다른 감정을 찾아내거나 색채가 만들어지기 때문에 색상과 감정 간의 관계연구를 하는데 사용하였다. 두 모델의 유사특징을 이용해 Plutchik의 정서동그라미에서 기본이 되는 감정을 선택해 비슷한 느낌과 특정을 가지는 색상을 모세스 해리스의 해리스1에서 찾아 감정을 매칭 시키는 방법으로 색상환을 이용해 감정을 표현한다. 색상과 감정 간의 매칭 만족도를 알아보기 위해서는 감정의 자극이 계속적으로 들어와 많은 감정의 변화를 실시간으로 확인할 수 있어야 한다. 비행슈팅 게임은 여러 가지 감정의 자극이 계속적으로 들어오고, 실시간으로 감정의 변화를 확인할 수 있기 때문에 본 연구를 적용하기에 적합하다. 따라서 비행슈팅게임의 캐릭터 색상으로 적용해보았다.

• 대한가정학회지
• /
• 제41권8호
• /
• pp.33-53
• /
• 2003

A Study on the color comparison of Korean Saek-dong and Italian futurist fashion It is generally recognized that the color scheme and its characteristics as a product of living culture are strongly reflected in clothing. This study concentrates on the color comparison of Korean Saek-dong which has been used in traditional Korean clothing and Italian futurist fashion which showed dynamic characteristics and brilliant colors. The purpose of this study is to investigate the external format, emotions, functions and meanings of the colors in Korean Saek-dong and Futurist fashion, and to find similarities and differences between them. The results of the study are as follows. The similarities between them are harmony of vivid colors like a rainbow, no-use of black color and expression of rhythm through repeated geometrical shapes. They have been used as festive costumes and have implied meaning of happiness and pleasure. The differences, in the external formats, are as follows. Korean Saek-dong has striped patterns including the color white, and has regular distances among the stripes. But, Futurist fashion includes luminous or fluorescent colors and metallic colors. In addition, it has repeated motifs of geometrical shapes and geometrically divided areas. While Saek-dong expresses Sangsaeng through the conceptual use of color, Futurist fashion shows simultaneity, speed and dynamics through spiritual functions of crossing and inter-penetration. In emotional aspect, Saek-dong expresses pleasure of children's mind and Futurist fashion expresses pleasure of city. In functional aspect, Saek-dons expresses a concept of ceremonial beauty, which is spiritual and symbolizes good auspices, holiness and sorcery. So it is used for ceremonial costume. But, Futurist fashion reflects the harmony of colors created from modem and urban images and shows the willingness and emotion of solving futuristic avant-garde, modernity, dynamics, transformation and bellicosity. So it is used for daywear. While Saek-dong represents succession of tradition, Futurist fashion represents resistance of tradition in cultural aspects.