• Title/Summary/Keyword: Emotional Attitudes

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The Effects of Consumer-Brand Relationship on Purchasing Attitudes Toward Counterfeits (패션 명품 소비자-브랜드 관계가 복제품 태도에 미치는 영향)

  • Lee, Seung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1445-1454
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    • 2006
  • The purpose of this study was to examine the effects of consumer-brand relationship on purchasing attitudes toward counterfeits. 341 female college students who had purchased fashion luxury brand products were surveyed. For data analysis, descriptive statistics, factor analysis, pearson's correlations, ANOVA, and multiple regression were used. As the results, consumer-brand relationship was classified into three factors; commitment relationship, trust relationship, and emotion relationship. Also, higher consumer-brand relationship was correlated with higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, among the three groups(heavy/middle/low) of consumer-brand relationship, the heavy group had higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, results revealed that 'commitment relationship' and 'emotional relationship' accounted for 32% of the explained variance in 'favorableness', while 'trust relationship' and 'emotional relationship' accounted for 26% and 29% of the explained variance in 'trust toward product quality'. Based on these results, fashion luxury brand marketing strategy would be suggested.

The Structural Relationship between Parents' Positive Parenting Attitude, Negative Parenting Attitude, Emotional Problems, and Academic Helplessness Perceived by Middle School Students (중학생이 지각하는 부모의 긍정적 양육태도, 부정적 양육태도, 정서문제, 학습무기력 사이의 구조적 관계)

  • Yoo, Kae-Hwan
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.197-211
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    • 2022
  • This study examines the structural relationship between parents' positive parenting attitudes, negative parenting attitudes, emotional problems, and academic helplessness. To this end, the data of 2,590 first-year middle school students in the Korean Children and Youth Panel Survey 2018 were used to understand the structural relationship between variables. For this study, the correlation between variables was examined with SPSS 21.0, and the structural relationship between variables was identified with AMOS 21.0. The research results are as follows. First, it was found that the positive parenting attitude and negative parenting attitude of parents had a significant effect on academic helplessness. Second, parents' positive and negative parenting attitudes had a significant effect on emotional problems. Third, emotional problems had a significant positive effect on academic ability. Fourth, emotional problems were partially mediated between parents' positive parenting attitudes, negative parenting attitudes, and academic helplessness. In other words, the emotions of adolescents affected by their parents' parenting attitudes affect their learning. Through this study, it is meaningful to confirm that emotional problems can be treated as factors that influence studies, not simply limited to factors influenced by other factors.

Perceived Value Influencing Loyalty in Ecotourist - Moderating Effects of Environmental Friendly Attitude - (생태관광객의 지각된 가치가 충성도에 미치는 영향 - 환경친화적 태도의 조절효과 -)

  • Ha-Young Jeong;Duk-Byeong Park
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.2
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    • pp.83-101
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    • 2023
  • This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

Emotional Labor and Work Attitudes for the Flight Attendants (항공사 객실승무원의 정서노동이 업무태도에 미치는 영향)

  • Lee, Dong-Myong;Kim, Soo-Ryun;Kim, Kang-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.15 no.4
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    • pp.64-82
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    • 2007
  • In this study, the work attitude of flight attendants who were performing emotional labor, had been explored. The organizational support system had been analysed to test its effect as a moderator on increasing positive job attitudes. It was found emotional labor had influence on work attitude of flight attendants. Emotional labor consisted in this study deep acting and surface acting. First, deep acting found positively related with job satisfaction and organizational commitment, negatively related with intention to leave. Second, surface acting negatively related with job satisfaction and positively related with intention to leave. This study put organizational support systems as moderator. First, Training has moderating effect on the relationship between deep acting. Organizational support has moderating effect on the relationship between deep acting, intention to leave. Counselling has moderating effect on the relationship between deep acting, job satisfaction. Peer support has same effect on the relationship between deep acting and intention to leave.

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The effects of relationships with their children on the elderly's attitudes toward dating and remarriage (홀로된 노인의 자녀유대관계가 이성교제와 재혼에 대한 태도에 미치는 영향)

  • Yi, Yeong Sug
    • Korean Journal of Human Ecology
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    • v.21 no.4
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    • pp.695-704
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    • 2012
  • The purpose of this study is to understand the elderly's attitudes toward dating and remarriage, as well as how they are influenced by their relationships with their children, and to categorize the attitudes toward dating and remarriage, and examine each type's characteristics. The results are as follows: 1. Widowed elderly were positive towards dating and remarriage, and were more positive towards dating than towards remarriage. 2. The influence of the relationships with the elderly's children was bigger on remarriage than on dating. 3. Among the typology of attitudes, 'pro-dating/anti-remarriage' group had the most participants, and 'anti-dating/anti-remarriage' group had the least participants. 4. It is worth noting that 'anti-dating/pro-remarriage' group had distinctly different characteristics compared to 'pro-dating/anti-remarriage' group, as was with "pro-dating/pro-remarriage" group and 'anti-dating/anti-remarriage' group. To elaborate, those who belonged to 'anti-dating/pro-remarriage' group were younger, mostly male, relatively highly educated, had weaker emotional ties with children, and got the least help. In contrast, the members of 'pro-dating/anti-remarriage' group were older, overwhelmingly female, and vast majority of them were lowly educated. Also, they had stronger emotional ties with the children, and got the most help. 'Anti-dating/anti-remarriage' group and 'pro-dating/pro-remarriage' group showed a contrast in the intensity of emotional ties with their children. The former was the strongest in emotional ties, and got a considerable amount of help, while the latter was weaker in emotional ties and got less help.

The Effect of Web Ad Components on Consumer Attitude and Purchase in Food Service Industry (외식업 웹광고 구성요소가 소비자의 수용태도 및 구매효과에 미치는 영향)

  • Kim, Ki-Young;Kim, Ji-Eung;Han, Sung-Man
    • Journal of the Korean Society of Food Culture
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    • v.23 no.3
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    • pp.388-396
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    • 2008
  • This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

Factors Affecting the Caregiver Attitude toward Care of the Elder (요양보호사의 노인 돌봄 태도에 미치는 영향)

  • Kang, Hye Seung;Lee, So Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.9
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    • pp.459-464
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    • 2019
  • This study examined the relationship between resilience, emotional work, and attitudes toward caregivers caring for the elderly. Data collection was conducted from November 01, 2018 to December 31, 2018. The collected data were analyzed using the SPSS Win 21.0 program. The attitudes toward caring for geriatric subjects were $3.56{\pm}.90points$ out of 5, $3.23{\pm}.74points$ out of 5 for emotional work, and $3.94{\pm}.40points$ out of 5 for resilience. The attitudes toward caring for geriatric patients were related to resilience (r= .294, p<.001). Resilience (${\beta}=.360$, p= .002) and work type (${\beta}=-.282$, p= .001) had a significant effect on the attitudes toward caring for the elderly (F=7.5355, p<.001). The explanatory power of these variables was 15.6%. The results of this study suggest that interventions may be necessary to improve the attitudes of the caregiver toward caring for the elderly.

Parents' Knowledge and Attitudes Regarding a Screening Test for and Subsequent Management of Students' Emotional and Behavioral Problems (학생 정서·행동특성 검사 및 관리에 대한 학부모의 지식과 태도)

  • Kim, Myung-Hee;Seo, Ji-Min
    • Child Health Nursing Research
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    • v.23 no.2
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    • pp.207-218
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    • 2017
  • Purpose: The purpose of this study was to investigate parents' perceptions and attitudes regarding a screening test for and subsequent management of students' emotional and behavioral problems. Methods: A descriptive research design was used, and included disproportional stratified and cluster random sampling. The sample comprised 223 parents of elementary, middle, and high school students. Data were analyzed using descriptive statistics, Chi-squared test, and ANOVA with SPSS/WIN 21.0. Results: Overall, parents responded that they knew of the goals, types, and tools of screening tests for students' emotional and behavioral problems. In total, 64.6% of parents reported having information for the screening test in advance. Only 13.5%(n=30) of students had emotional and behavioral problems in the last year. Among these students, 56.7%(n=17) were referred to mental health facilities but only 29.4%(n=5) of them received ongoing management from these facilities. Conclusion: These findings suggest that parents should receive information about the screening test for and subsequent management of students' emotional and behavioral problems. Health professionals need to build strategies to provide ongoing management for students who have emotional and behavioral problems.

Nurses' Emotional Responses and Ethical Attitudes towards Elderly Patients' DNR Decision (노인환자 심폐소생술금지 결정에 대한 간호사의 윤리적 태도와 정서상태)

  • Mun, Junghee;Kim, Sumi
    • Journal of Hospice and Palliative Care
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    • v.16 no.4
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    • pp.216-222
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    • 2013
  • Purpose: The purpose of this study was to examine nurses' emotional responses and ethical attitudes towards elderly patients' Do-Not-Resuscitate (DNR) decision. Methods: Data were collected using a questionnaire which was filled out by 153 nurses who worked in nursing homes and general hospitals. Data were analyzed using real numbers, percentages, means, standard deviations and Pearson's correlation coefficients with SPSS 19.0 program. Results: The average score for ethical attitudes towards the DNR decision was 2.68 out of 4. Under the ethical attitudes category, the highest score was found with a statement that said 'Although they will not perform cardiopulmonary resuscitate (CPR), it is right to do their best with other treatments for DNR Patients'. Items regarding emotional responses to the DNR decision, the average score was 2.36 out of 4. Among them, the highest score was achieved on 'I understand and sympathize'. No significant correlation was found between ethical attitudes and emotional responses in relation to patients' DNR decision (r=-0.12, P=0.13). Conclusion: Regarding elderly patients' DNR decision, nurses showed somewhat highly ethical attitudes and slightly positive emotional response. A follow-up study is needed to investigate variables that affect our results.

A Study On the Effect of Parent's Rearing Attitudes, Social Support On the Children's Emotional Intelligence (부모의 양육태도와 사회적 지지가 아동의 정서지능에 미치는 영향)

  • Kil, Kyung Suk
    • Korean Journal of Childcare and Education
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    • v.2 no.2
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    • pp.147-164
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    • 2006
  • The purpose of this study was to investigated, On the Effect of Parent's Rearing Attitudes, Social Support On the Children's Emotional Intelligence. 243 Children were surveyed for this study. Spss/pc was run for statistical data analysis. This study abstracted that the most important factors Parent's Rearing Attitudes, Social support, Emotional Intelligence. In conclusion, this study implies that retraining and teaching programs for teachers need to be accessed variably, considered with the results of this paper.

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