• 복식문화연구
• /
• 제17권4호
• /
• pp.653-662
• /
• 2009

The past Romanticism, which emphasized loveful, womanish property, has changed into new-concept Romanticism as it was harmonized with various emotional cultures and trends in the 21st century. New-concept romanticism is found in various fields ranging from personality, diversity and discrimination to emotion. It is appearing as a new style searching for taste as it is mixed and matched with other fields. In fashion, Romanticism and mix-and-match trend provide womanish feeling through the match with romantic chiffon, high-waisted pants and cashmere cardigan and show modern emotion through vest and short blazer. Therefore, it is necessary to reconsider the method to analyze and express fashion emotion style on the basis of mix-and-match trend of Romanticism. The purpose of this study is to analyze how Romanticism is expressed in the mix and match with other emotional style, predict direction of Romanticism style and establish the ground to find changing fashion trend accurately. The researcher expects that design development will be focused on the fashion, which is more various and characteristic and search for convenient, healthy life, on the basis of the analysis on mix and match shown in Romanticism fashion of the study. The researcher tried to provide the base of design development and assist design activation by using mix and match, which can create various new styles, accurately and understanding and predicting the fashion trend of the 21st century.

• Asia pacific journal of information systems
• /
• 제33권3호
• /
• pp.541-572
• /
• 2023

Amazon Go is a cashierless convenience store concept, which is seen as a disruption in the grocery retail segment. Although Amazon Go has the ability to disrupt the retail segment, there are speculations on how Amazon Go will be perceived by users. Existing studies have not utilized user-generated content to understand the factors that affect customer behaviour in case of Amazon Go. Additionally, in case of phygital retail, studies have not attempted at understanding the effect of emotions and gratifications on user behaviour. To address the gap of exploring user perspectives based on their experience, we have examined the impact of gratifications and emotions on the acceptance of phygital retail using user-generated-content. A mixed-method approach has been utilized using only user-generated content. Utilizing topic-modelling based content analysis and emotion analysis on 30 articles related to Amazon Go, we found themes like, convenience, technology, experience, personalization, enjoyment and emotions like, bad, good, annoyance, success. In the empirical analysis, we have utilized 522 reviews about Amazon Go from the cognition and emotion theory stance, and found that hedonic gratifications have a positive impact on challenge emotions. We also found a significant impact of emotions on customer's favourite behaviour.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
• /
• pp.380-384
• /
• 2000

Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
• /
• pp.104-108
• /
• 2000

The paper sets the goal as understanding relationship between usability and subjective preference with the cross- cultural comparison between korea and Japan. Total 42 Korean and japanese housewives participated in the experiment where subjects evaluated their subjective preferences on 16 different variations of computer-simulated microwave ovens. In additions, subjects also performed usability testing over 9 different microwave ovens with 6 different tasks given to users. Subjective preferences and usability were analyzed by Conjoint analysis to identify relative importance of features. The results showed that, in case of Korean subjects, subjective preference has positive relationship with usability (i.e. aesthetically good product also showed better performance in usability testing).However, Japanese subjects showed the tendency that subjectively preferred products are not necessarily evaluated good in usability testing (i.e. god aesthetic is one thing and high usability is another). this difference leads the speculation that culture plays a role in balancing the relationship between aesthetic and functionality.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
• /
• pp.76-80
• /
• 2005

Digital technology makes changes of people's behavior style and characteristic of space in which people live. Therefore, we need to adjust conceptual meaning related to digital technology properly. For deriving emotional interactive space design, we need to understand following meanings: the meaning of interaction and interaction design, the meaning of emotion and emotional design, the meaning of space, emotional design, and interaction design in digital society. Consequently emotional interactive space design makes people satisfied with their five senses, communication with people increase and enable people to experience something new that they haven't experienced before transcending time and space.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2002년도 춘계학술대회 논문집
• /
• pp.107-113
• /
• 2002

We examined the psychophysiological effects of navigation in a virtual reality (VR). Subjects were exposed to the VR, and required to detect specific objects. Ten electrophysiological signals were recorded before, during, and after navigation in the VR. Six questionnaires on the VR experience were acquired from 45 healthy subjects. There were significant changes between the VR period and the pre-VR control period in several psychophysiological measurements. During the VR period, eye blink, skin conductance level, and alpha frequency of EEG were decreased but gamma wave were increased. Physiological changes associated with cybersickness included increased heart rate, eye blink, skin conductance response, and gamma wave and decreased photoplethysmogram and skin temperature. These results suggest an attentional change during VR navigation and activation of the autonomic nervous system for cybersickness. These findings would enhance our understanding for the psychophysiological changes during VR navigation and cybersickness.

• Asia Marketing Journal
• /
• 제19권4호
• /
• pp.1-14
• /
• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• 감성과학
• /
• 제13권1호
• /
• pp.235-242
• /
• 2010

최근 학제간 교류가 빈번해지고 그 경계마저도 무너지고 있는 추세에서 감성과학에 대한 연구범위는 그 어느 때보다도 넓어지고 있다. 과거 심리학, 환경디자인, 두뇌 신경학 중심의 학제연구를 넘어서 인류학, 사회학, 문화 역사학, 예술, 공학 등 모든 분야에 걸쳐 감성에 대한 관심이 높아지고, 또 이들 간의 견고한 학제연구의 필요성이 제기되고 있다. 본 논문에서는 일차적으로 감성연구의 각 분과학문의 지평 확대를 위해 동물모델을 이용한 감성기법, 인공 후각센서와 뉴런 칩 기술의 적용가능, 감성과학을 이용한 인간 대사조절 등의 연구 가능성을 타진해 보고 향후 감성연구가 심리학이나 의학, 이공계학은 물론 철학, 역사 문화, 사회학 등의 전방위적 학제간 연구로 확장될 필요성을 제시한다. 동물 모델을 이용한 감성측정기법에서는 주로 감성의 근원지를 뇌로 규정하고 뇌신경을 자극했을 때 나타나는 현상 등을 모니터링하는 기법등을 소개한다. 인공후각센서와 뉴런칩에 관한 내용은 최근의 첨단 나노/마이크로 응용기술을 감성과학분야에 적용하려는 사례를 소개하는 것으로 반도체 공정으로 만든 칩위에 후각세포나 신경세포를 키우면서 전기적 신호를 읽는 신기술을 소개한다. 마지막으로 소리를 감성의 한 자극체로 보고 인간의 생리대사, 특히 비만 관리에 있어 감성과학을 응용한 사례를 자세히 보고한다.

• 인간행동과 음악연구
• /
• 제19권1호
• /
• pp.1-20
• /
• 2022

본 연구의 목적은 국내 자폐스펙트럼장애 아동(Autism Spectrum Disorder, 이하 ASD)과 일반 아동(Typically developing, 이하 TD)의 음악 단서와 시각 단서 조건에 따른 4가지 기본정서(행복, 슬픔, 분노, 두려움) 인식 정확도를 평가하기 위해 실험연구가 실시되었다. 본 연구의 참여자는 ASD 진단 기준을 충족한 만 7세~13세 아동 9명과 일반 아동 14명으로, 모든 참가자를 대상으로 4가지 기본정서 인식 능력을 평가하는 음악 과제와 시각 과제를 실시하였다. ASD 아동과 TD 아동의 단서 조건, 즉 음악 단서와 시각 단서에 따른 정서를 인식하는 정확도와 정서 유형에 있어 차이가 있는지를 비교 분석한 결과, ASD 아동이 TD 아동에 비해 정서 인식 정확도가 유의하게 낮게 나타났다. 또한, 시각 단서보다 음악 단서에서 정서 인식 정확도가 높은 경향으로 나왔다. 마지막으로 정서 유형에 따른 차이는 ASD 아동과 TD 아동 두 그룹 모두 음악 단서에서 행복이 정서 인식 정확도가 높게 나타났고, 시각 단서에서 ASD 아동은 행복이 TD 아동은 분노가 가장 높게 나타났다. 이 결과를 바탕으로 ASD 아동은 음악 매체가 제공되었을 때 시각 매체보다 정서를 보다 잘 인식할 수 있음을 확인하였다. 본 연구는 국내에서 ASD 아동 대상 정서와 관련된 첫 시도라는 점에 의의가 있으며 본 연구의 결과를 바탕으로 관련한 후속 연구가 지속적으로 시행되기를 기대한다.

• 한국의류산업학회지
• /
• 제19권6호
• /
• pp.712-722
• /
• 2017

Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.