• The Journal of Industrial Distribution & Business
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• v.12 no.6
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• pp.75-88
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• 2021

Purpose: This research aimed at exploring the functions of consumers' perceiving approach and avoidance roles and their feeling anger and disgust in the effect of the two types of self-discrepancy at social identity such as the ideal self-discrepancy and the ought self-discrepancy on within-self domain versus across-self domain consumption. Research design, data, and methodology - This study divided the self-discrepancy group into the ideal self-discrepancy and the ought self-discrepancy group as experimental groups for empirical study. Self-discrepancy type between-subjects design was used to develop two types of questionnaire according to the type of experimental groups. The platform, 'questionnaire stars' of 'WeChat' in China was used to collect 103 data from the ideal self-discrepancy group and 102 from the ought self-discrepancy group for empirical study. T-test and the structural equation model in Amos 21 were used to verify hypotheses developed through theoretical review. Results - First, ideal self-discrepancy positively affected the role-approaching goal and anger. Second, ought self-discrepancy positively affected the role-avoiding goal and disgust. Third, the role-approaching goal and anger positively influenced on the within- versus across- domain consumption. Fourth, the disgust negatively influenced on the within- versus across- domain consumption, however the role-avoiding goal did not influence on the consumption. Fifth, there was the mediation roles of anger (disgust) in the effects of ideal (ought) self-discrepancy on the consumption. Conclusions - When consumers feel anger at the ideal self- discrepancy induced by in-group, it is necessary for the marketers to promote their product brand used by the in-group. They should develop and advertise the messages priming the ideal self-discrepancy and the anger to increase the intent to purchase or use their product brand when the in-group members have used the brand by relating the brand to their social identity concerned with the ideal self-discrepancy. However, marketers should help consumers feel disgust by developing and advertising the messages expressing the ought self-discrepancy to lead the consumers to the place of purchasing or using their product brand when the members have used the brand based on keeping the consistence between the brand and other social identity not related to the ought self-discrepancy.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.273-276
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• 2009

Photovoltaic-thermal(PVT) collectors are a combination of photovoltaic modules with solar thermal collectors, forming one device that receives solar radiation and produces electricity and heat simultaneously. Of various PV modules, dye-sensitized solar cell(DSC) is a relatively new type of solar cell technology that can transmit light while they can generate electricity. With this aspect, DSC can be applied into solar thermal collectors. The object of this study is to evaluate the thermal performance of PVT collector with DSC. The thermal performance of the DSC PVT combind collector was measured in outdoor conditions with the solar radiation of over $700W/m^2$. In this study, the PVT collector with the 30% light transmittance of DSC achieved its thermal efficiency of about 36%.

• Proceedings of the KIEE Conference
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• 2006.10b
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• pp.175-180
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• 2006

In this paper, we develope a type of humanoid robot which can express its emotion against human actions. To interact with human, the developed robot has several abilities to express its emotion, which are verbal communication with human through voice/image recognition, motion tracking, and facial expression using fourteen Servo Motors. The proposed humanoid robot system consists of a control board designed with AVR90S8535 to control servor motors, a framework equipped with fourteen server motors and two CCD cameras, a personal computer to monitor its operations. The results of this research illustrate that our intelligent emotional humanoid robot is very intuitive and friendly so human can interact with the robot very easily.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.262-270
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• 2001

본 연구의 목표는 새로 개발된 구두골을 평가하여 보다 편리하고 기능성이 향상된 구두를 제작할 수 있는 한국형 구두골(shoelast)을 설계하는 것이다. 구두의 적합성에 영향을 주는 인자를 찾아내고, 이들에 대한 평가 방법을 개발하여 인간공학 실험을 실시하였다. 새로 개발한 구두골은 남.여 각각 2 개의 타입(type)으로 10 명의 평가자에 의하여 단기간 (1 주일)의 착화감 평가가 이루어졌다. 인체측정치와 발 부위의 상관성 평가, 피험자 각각에 대한 시계열분석의 결과를 종합하여 두 타입의 구두골에 대한 문제점을 파악하고, 그 개선점을 도출하였다. 이 결과를 바탕으로 한국형 구두골(shoelast) 설계 치수를 설정하였다. 본 연구에서는 얻어진 결과는 구두 제작 공정에 직접 사용될 수 있으며, 구두의 쾌적성 및 기능성 향상에 크게 기여할 것으로 기대한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.20-25
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• 2001

In recent years, the concern about a user center design in increasing, and it's needed to task a user's visual cognitive characteristics for information presentation. Then this study aims to grasp user's cognitive characteristics about the information presentation by analyzing the fixation points. In the experiment, actually subject operated a copy machine. Recorded the fixation point movement of the operation panel by the eye mark recorder. Analysis examined the screen interface of the operation panel from the field of a fixation point trace. The top down type fixation oder by experience or the context became clear as a result. Furthermore, the difference of the fixation order by skill level was also examined. In this study, it was assumed that to grasp the visual cognitive characteristics becomes the key of efficient information.

• Science of Emotion and Sensibility
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• v.4 no.1
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• pp.61-67
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• 2001

This paper described the effect of subjective approach in case of the human sensibility experiments. The procedure is proceeded subjectively. Human faces are selected as the image presentation media. Pleasant and unpleasant images are selected directly by examiner, And also the image presentation system, which is executed with a computer and has the square-type black box monitor equipment, is manufactured. Images are presented with the step-variation time interval technique. questionnaire test and EEG signal detection data are analyzed. The analysis parameters are a “frequency band integral value” and a “band differential variation ratio”. he results show the high sensibility and fast response. The fact that image presenting repetition alleviates is verified.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.261-264
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• 2000

A database was constructed for customers to find and choose and apparel product. The product information was collected from words on several kinds of advertisement, which purchasers meet in their ordinary life. The information was sorted and categorized in 8 basic mother categories (Target group, Color, Apparel type, Fabric, Size, Price, Manufacturer) to build a suitable database structure. Each mother category was arranged into subcategories. Also this study showed a demonstration version of the retrieval system. the research resulted can be used for more intensive retrieval system.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.330-336
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• 2000

A color is the most important of all factors that have influence on interior spaces, and plays an visually and psychologically important role in making interior environment. Thus, the aim of this study is to propose predictable color models by image types specially for color design in living room.This study was composed of three steps, and was carried out as follows.1) The evaluation experiment was carried out by color simulation using Color Image Processor. 2) Image types were extracted by factor analysis. 3) The characteristics of colors by image types were analysed by the multi regression and as a result the predictable color models by image types was determined.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.203-205
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• 2000

This paper deals with human nursing and milking. We have made clear the principle of milking of human babies that consists of biting force, sucking pressure and movement of tongue. Base on this observation, the tongue mechanism was proposed. Then new type milking machine was developed and helpful milking was realized by controlling it with reference to human babies behavior. The experimental result of milking from nursing bottles and breast of mothers are shown in this paper. According to the result, the machine has almost same ability as babies.

• The Journal of Korea Robotics Society
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• v.4 no.4
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• pp.281-288
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• 2009

Nowadays, many robots have evolved to imitate human social skills such that sociable interaction with humans is possible. Socially interactive robots require abilities different from that of conventional robots. For instance, human-robot interactions are accompanied by emotion similar to human-human interactions. Robot emotional expression is thus very important for humans. This is particularly true for facial expressions, which play an important role in communication amongst other non-verbal forms. In this paper, we introduce a method of creating lifelike facial expressions in robots using variation of affect values which consist of the robot's emotions based on emotional boundaries. The proposed method was examined by experiments of two facial robot simulators.