• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.301-305
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• 2000

The present study is part of the Special Research Project for the Construction of a Kansei Sensory Evaluation Model that is currently underway at the University of Tsukuba. In this study, a robot was operated by remote control at an actual art museum as part of a preliminary experiment. The results obtained therefrom were used to consider how people might view exhibits. In a previous study, a standard lens and s wide-angle lens were used to analyze differences in sensory-based movements, while VRML was used to analyze differences in these movements between a virtual and an actual museum. In the present study, the time delay in remote operation, which is currently unavoidable, placed some restrictions on the degree of freedom with which exhibits could be viewed, but it was apparent that sensory evaluation could be possible depending on the search behavior and viewing time. Furthermore specific viewing behaviors using the robot were observed, suggesting that new Kansei sensory perceptions were derived from these behaviors.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.186-189
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• 2002

The footwear such as socks and shoes is the clothing which are necessary to our life. In this study, clothing comfort of the footwear was carried out by physiological responses and subjective evaluation. As a result, the effect to walking comfort by the height of a heel in female shoes became clear. Then suitability evaluation system of shoes was proposed from the measuring results. On the other hands, the clothing comfort of the hosiery was evaluated from ECG analysis. By this analysis, it became clear that the factor which influences the clothing comfort of the hosiery was the clothes pressure in the hosiery. In the future, plane shape of the foot and solid shape must be considered in order to design the hosiery.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.223-230
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• 2012

This study researched the relationship between the element of "Favorable and Friendly" emotion on product design and the consumer's reaction to it. The emotional elements used here were proposed in the existing study. The research method was divided into 1st test and 2nd test. In the 1st test result, Favorable was related to "want to own, simple, new product and high-class", and also connected with "digital product, gaming product and computers". The products related to Friendly had association with the items about "interesting, cute, familiar, warmth and soft", and also connected with "simple product (toylike, household items, etc), low-price product, product which likes a friend, soft product, kitchen product and beauty treatments product, and so on". In the 2nd test, the preference of emotional product was high than general product, and it was known from the evaluation about design preference and design elements. If the preference was high following the order as: "Formativeness> Trend> Aesthetics> Color", the difference among the scores were small. And then the result about the relationship of emotional design factor "Favorable & Friendly" and evaluation of design preference & design elements was extraction.

• Science of Emotion and Sensibility
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• v.8 no.1
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• pp.9-15
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• 2005

Because hand-written characters, especially drawn by a brush can give readers various impressions, they are not only a communication method but also art works. Authors have already investigated the relationship between brush motion analytical results and sensory testing results obtained from Japanese hiragana and reported quantitative evaluation method for the beauty of hiragana, In this paper, sensory tests for South Koreans who cannot recognize the word are carried out, compared with sensory testing results of Japanese. The evaluation objects are 6 hiragana drawn by 4 beginners and 2 experts, Semantic Differential Method based on 30 paired evaluation words are used in the sensory tests. Therefore South Koreans also feel the beauty in hiragana drawn by experts, as compared with by beginners. On the other hand it was confirmed that South Koreans couldnt recognize the difference among beginners. Judging from the factor analysis results, both Japanese and South Koreans selected stability as the 1st factor, there is interesting difference in the following orders.

• The Korean Fashion and Textile Research Journal
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• v.15 no.4
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• pp.642-648
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• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.45-54
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• 2009

Categorization in a vital means for dealing with the multitudes of entities in the world surrounding people. Among others, the perceptual and the evaluative similarities factors strongly affect categorization. The conventional SD-type procedure are insufficient in this regard, since it requires an individual subject to make isolated judgments about each stimulus to identify categorization in terms of a group tendency. It disregards the individual categorization in which the similarities are of great importance. Thus in this study the phased emotional evaluation method is suggested based on the intuitive categorization of stimuli and on the similarity judgement of representative/ non-representative case in each category. To verify the effectiveness of the suggested evaluation method the scanned jewelry images are selected as test stimuli for emotional evaluation experiment. As a result of the evaluation experiment, the conventional SD-type procedure is complemented by the emotional evaluation method in phases of the task of intuitive categorization, the selection of the representative images and the setup of the evaluation score of the representative images to internally supplied anchors of evaluating non-representative images.

• Science of Emotion and Sensibility
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• v.18 no.1
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• pp.79-94
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• 2015

The purpose of this study is to analyze the emotion and sensibility of fashion words in terms of words types, such as loanword and Korean words, Hangul in fashion product label and fashion manufacturing industry. We surveyed 200 persons in their 20s using the questionnaire on the stimulus of product tag label and fashion words with 15 adjectives. Based on daily usage of foreign words in fashion market, we selected 1 item label in 3 forms: 1) Hangul label written in loan words 2) Label written in English and 3) Label written in Hangul and 3 fashion words in 2 forms 1) loanword and 2) Hangul. And the label types and fashion words were analyzed and investigated in terms of consumer's sensibility, preferences and estimated product price. The results are following: consumers preferred loanword label than Hangul label, and they preferred loanword in English than that in Korean. They evaluated loanword more positively, such as refinement, gorgeous and elegant, etc. and estimated the product price of loanword label as higher. But in the sensibility of 'familiar' and 'stability', Hangul label was not significantly different to loanword written in Hangul. That is, label written in English is the highest in all the evaluation, and loanword label written in Hangul is next, and Hangul label showed the lowest result. Consumers showed the evaluation differently between loanwords and Hangul according to their degree in fashion involvement. Consumers of high fashion involvement evaluated the sensibilities of 'refinement', 'elegant', and 'gorgeous' of loanwords as higher, whereas they had tendency to evaluate the sensibilities of 'familiar' and 'stability' of Hangul as higher or similar.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.28 no.4
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• pp.9-15
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• 2014

An experiment was carried out to evaluate the emotion and sensibility evoked from the different color temperatures(CCT) of electrodeless HID (ELHID) lamp. For this purpose, three ELHID lamps and a metal halide lamp were used as the experimental light sources and thirty Korean adjectives related to the lighting affectiveness were selected for the evaluation. The results showed that ELHID lamps induced different sensibilities according to their color temperature. In particular, 6500 K ELHID was similar to metal halide which has the CCT of 5600 K in the evaluation. Based on the results, we suggested some Korean adjectives and their corresponding English ones which are thought to be suitable for the verbal descriptions of ELHID lamps.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.149-156
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• 2000

The aim of this study is to propose the predictive index and analyze the effect of lightsources and colour image types in the residence and office interior.This study was consisted of four steps, and was carried out as follows. 1) The condition of experiment was set up by optical characteristic of lightsources and colours. 2) The scaled model space was manufactured for the evaluation of the same condition by each space. And, some piece of furniture was manufactured for the representation of each space. 3) The emotivity response of lightsources and colours was measured. 4) Results of the evaluation of lightsources and colours were compared and analyzed by conditions, and the predictive index was proposed by image types.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.