• 한국중재학회지:중재연구
• /
• 제15권3호
• /
• pp.3-25
• /
• 2005

The companies' management strategies of the electronic commerce market are different from those of the traditional market. The main difference between the electronic commerce market and the traditional market is an IT network system which is a companies' management strategies in the electronic commerce market. This study focuses on the examination and analysis of the companies' management strategies which are constituted through influence on the effectiveness of the IT network system in the electronic commerce market and Promoting Arbitration System in The Era of Digital Economy this study is to introduce several alternative policies of the Government and companies to such formated IT network system of the electronic commerce market in the future. It's also suggested that the Korean Commercial Arbitration Board (KCAB) fully cover consideration and arbitration, while KCAB for Electronic Commerce activates its proper role of consulting and ad hoc arbitration by using electronic information. E-commerce sets up the probability that its merchants and customers will not exist in the same legal jurisdictions. The confusing application of laws and wide geographical dispersion of these parties will necessitate a faster and cheaper dispute resolution methodology. Therefore, online ADR may be effective for e-commerce dispute resolution. The examples of online ADR operation are the cyber mediation of Electronic Transaction Dispute Resolution Committee, the cyber mediation of Korean Commercial Arbitration Board, the cyber mediation of Click N Settle, the online ADR of BBB online, and the cyber arbitration of virtual Magistrate. The paper points out the last one as the most desired practice. This study results are how to minimize the disputes and the method of dispute settlement. Therefore, a role of arbitration proposed and emphasized. To protect the dispute in advance, it's suggested to revise rules timely following on technical changes, and emphasized that the dispute has to lead to arbitration settlement not for consuming unnecessary time and finance for enterprises and consumers.

• The Journal of Asian Finance, Economics and Business
• /
• 제5권3호
• /
• pp.81-93
• /
• 2018

This study developed and tested the impact of hallyu 4.0, social media, and consumer ethnocentrism on the decision to purchase Korean products of Generation C in Vietnam. Both qualitative and quantitative methodologies were utilized in this study. Qualitative research was first carried out with in-depth interview, conducted to derive measurement items for the interested constructs. Quantitative research used cross-sectional field design by pilot study and official study. The model was tested and developed using data collected by questionnaires, from a sample of 575 respondents, by both electronic and paper surveys with non-probability and convenience sampling techniques. SPSS 20 and AMOS 20 software were employed to analyze the data. The results of structural equation modeling showed that hallyu 4.0, social media, and consumer ethnocentrism influenced the intermediates variables: subject norms, trust, attitude and behavioral intention and influenced purchase decision. The hallyu 4.0, social media, and consumer ethnocentrism are independent variables. They impact purchase decision through mediating variables such as trust, subjective norms, attitude and behavioral intention. Social media influences not only to trust but also to subjective norms. Subjective norms influence on purchase decision. This study also discovers an interesting fact that trust and attitude variables have an impact on behavioral intention and purchase decision.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권4호
• /
• pp.247-258
• /
• 2020

The study investigates the influences of different factors on revisit intention to Korea of Vietnamese tourists. A mixed-method including qualitative and quantitative methodologies were utilized. A focus group of 9 experts was carried out for reviewing and exploring different factors and the conceptual model. An in-depth interview with 19 participants was developed with an aim to develop and correct measurement items. The conceptual model was tested and developed using data collected by a questionnaire, from a sample of 473 respondents, who have visited Korea by both electronic and paper surveys with non-probability and convenience sampling techniques. The questionnaire in this research applied a 5-point Likert scale and was distributed both electronically using Google form and by questionnaire paper. The Bootstrap model was used for estimating the model parameters for retesting the reliability of the estimates. Factor analysis and Structural Equation Modelling are employed to analyze the data. Results showed that 427 tourists traveling by groups organized by travel companies and 46 tourists traveling on their own. The reliability, tangibility, empathy, and assurance had influences on tourists' intention to revisit a destination, especially through satisfaction mediating construct. Destination image, self-congruity, and the emergence of Hallyu had influences intension revisit through attitude and tourist motivation.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권8호
• /
• pp.407-417
• /
• 2020

Entrepreneurship has become an important topic for governments to shape and influence the quantity and quality of entrepreneurship and improve policy toward the entrepreneurial economy. This study investigates the factors affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam. A mixed-method including both qualitative and quantitative methodologies was utilized. A focus group was carried out with 11 participants for exploring, reviewing, and testing content validity of constructs and measurement items. The conceptual model and hypotheses were developed using data collected by a questionnaire survey. The cross-sectional survey method was applied. A sample of 221 respondents was constituted, by both electronic and paper surveys with non-probability and convenience sampling techniques. SmartPLS 3 software was employed to analyze the data collected. The results show that nine factors were affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam, including entrepreneurial education, family background, entrepreneurial ecosystem, perceived behavioral control, social valuation, perceived opportunity, attitude, entrepreneurial self-efficacy, and entrepreneurial intention. The findings show the importance of entrepreneurial education, social value, and ecosystems. Therefore, in order to promote successful entrepreneurship, it is necessary to strengthen entrepreneurship education and have a strategy for the improvement of the entrepreneurship ecosystem.

• 디지털융복합연구
• /
• 제12권3호
• /
• pp.37-53
• /
• 2014

지방자치단체에 의한 감사는 지방자치단체의 내부 통제를 개선하고 자신들의 정책을 진단하여 관리능력을 향상시키며 정책 오류를 예방하는 역할을 한다. 그러나 자기기관 감사와 검사 수준은 매우 낮은 실정이다. 이는 전문가 수준의 직원보다 빈번한 순환 보직으로 실무 경험이 미흡한 감사요원을 배치하기 때문이다. 이러한 문제를 극복하고 지방자치단체의 자체감사기능을 강화하기 위하여 여러 가지 감사환경을 고려한 솔루션으로 새로운 시스템을 제안한다. 본 연구는 지방감사의 문제점을 찾아 자체 감사평가시스템의 새로운 체계를 제시하였다. 자체전자감사평가시스템은 자체기관 감사 및 검사를 강화하여 궁극적으로 지방정부의 역량을 강화시킬 것이다.

• 정보보호학회논문지
• /
• 제26권6호
• /
• pp.1605-1618
• /
• 2016

최근 몇 년 동안 금융회사(은행, 증권사, 신용카드사, 보험사 등)를 대상으로 한 개인정보 유출, 홈페이지 해킹, 분산 서비스거부공격(DDoS) 등 보안사고가 꾸준히 증가하고 있다. 본 논문에서는 현행 전자금융기반시설의 정보보호 관리수준의 문제점을 법적 준거성과 정보보호 인증제도 관점에서 분석하고 금융 분야 특성에 적합한 종합적인 관리체계 하에서 높은 수준의 정보보호 활동이 지속 가능하도록 정보보호관리체계, 정보보호 준비도 평가 및 주요정보통신기반시설 취약점 분석 평가 제도를 활용한 개선방안을 제시하고자 한다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.475-483
• /
• 2021

COVID-19 pandemic has affected the lives of people and has forced businesses to develop different ways of doing businesses. Several businesses have implemented social responsibility activities. With social distancing keeping many people at home, online and digital platforms have become one of the most important mechanisms for businesses undertakings and implementing those social responsibility initiatives and activities - digital social responsibility (DSR). The purpose of this study is to examine the relationships of electronic word-of-mouth (eWOM) intentions and customer engagement with DSR in social media with attitude toward DSR as the antecedent during COVID-19 social distancing situation in Thailand. The study employs a quantitative research method where sampling method is followed by convenience sampling technique, and study data is collected through survey questionnaire with social media users who have experiences with firms' online social responsibility initiatives. Based the samples of 123 respondents, Structural Equation Modelling (SEM) has been used for analysis. The results show that attitudes toward DSR in social media significantly influence electronic word-of-mouth (eWOM) intentions and have a significant effect on customer engagement with DSR in social media. The mediation analysis also revealed that eWOM intention partially mediated the relation between attitudes toward DSR in social media and customer engagement.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권8호
• /
• pp.229-240
• /
• 2021

The environment friendly lifestyle and the green product trend have motivated corporates to develop and adopt sustainable business practices. However, an increasing number of corporations have engaged in greenwashing practices to create the appearance of environmental responsibility. By employing the theory of reasoned action, the paper investigated a model linking corporate greenwashing and consumers' green purchase intentions with the mediating role of green trust and green word-of-mouth about green electronic devices in Vietnam. Using an online survey via Email, Zalo, and Wechat, data was obtained from 308 Vietnamese consumers who have been purchasing green electronic devices. Based on the responses of the participants from the questionnaires conducted, data analysis was conducted by using SEM in AMOS version 23. This investigation shows that corporate greenwashing negatively affects consumers' green trust, green word-of-mouth, and their green buying intentions. Additionally, the paper verifies that green trust and green word-of-mouth mediate the relationships between greenwashing and consumers' green purchase intentions. These results reinforce the extant understanding of greenwashing and its consequences. Finally, the study not only stimulates future research but serves as a reference for business managers, scholars, and students who are interested on the topic of environmental sustainability, new product development, and green brands.

• 통상정보연구
• /
• 제15권1호
• /
• pp.357-379
• /
• 2013

최근 우리나라는 외화획득용 원료 등 구매제도에 대해 전자화를 도입하게 되었다. 정부는 구매확인서의 전자화를 위해서 2011년에 대외무역관리규정을 개정하였다. 또한, 외화획득용 원료 등 구매제도에는 구매확인서에 이어 2012년에 내국신용장도 전자화하였다. 이는 우리나라 전자무역이 로컬거래 절차의 전자화를 추진하게 되는 것이다. 본 연구에서는 외화획득용 물품관리제도에 대한 선행적 고찰과 대외무역관리규정의 개정을 통한 구매확인서 전자발급의 의무화 및 한국은행 무역금융 취급세칙의 개정으로 내국신용장의 전자개설 의무화에 따른 이론적, 법적 고찰과 로컬거래 절차의 전자화의 추진인로컬거래 통합관리시스템의 구축에 있어 법적, 실무적 문제점과 대응방안을 분석하였다.

• 디지털융복합연구
• /
• 제13권4호
• /
• pp.175-189
• /
• 2015

최근 핀테크(금융(financial)과 기술(technique)의 합성어)등에 대한 이슈가 등장함에 따라 전자금융이 시장에서 많은 주목을 받고 있다. 본 연구의 목적은 2000년부터 2014년 동안 총 15년간 국내 전자금융 연구에 대한 동향을 파악하는 것이다. 본 연구는 전자금융에 대한 연구 논문 184편을 메타분석을 통해. 분석되었다. 연구 결과는 2008년에 28편으로 가장 많은 연구가 이루어졌고, 발표 부수로는 정보보호학회에서 35편으로 가장 많이 발간했다. 사회적 이슈가 등장하면 이와 관련된 연구가 증가하며 전자금융의 경우 연구가 많이 되는 순서는 서비스, 기술과 인프라, 법과 제도 순이다. 또한 전자금융 영역에 연구가 미흡한 부분은 결제수단발행 전자고지, 에스크로 분야이다. 전자지급결제 부분은 기술과 인프라 부분에 가장 많은 연구가 이루어졌다. 본 연구는 전자금융관련 정책 및 기술연구에 도움이 될 뿐만 아니라 관련 분야의 전체적인 연구를 이해하는데 기여할 것이라 기대된다.