• Title/Summary/Keyword: Electronic Survey

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The Effect of Strategic Alignment on the Performance of Electronic Commerce (전략적 연동이 전자상거래의 성과에 미치는 영향)

  • Kang, Tae-Gyung;Hwang, Sang-Gyu
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.25
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    • pp.123-163
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    • 2005
  • The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orientation, strategic alignment, and strategic EC performance based on previous studies. Analysis of data gathered in mail survey of korea firms in KOSPI and KOSDAQ. The findings suggest that companies with high strategic alignment are better performing EC strategically, and internet marketing and EC system's strategic orientation are positive related to strategic alignment and performance of EC. This study supports that the level of the EC executive's participation in internet marketing planning influences strategic alignment of the EC plan with the internet marketing plan. Further, high levels of that alignment are associated with increased use of EC for strategic performance.

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Methods for Improving Hand-off of Different Generations in CDMA Mobile Communications

  • Choi, Dong-You;Park, Chang-Kyun
    • The Journal of the Acoustical Society of Korea
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    • v.21 no.2E
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    • pp.91-97
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    • 2002
  • One of the most important things in mobile phone service is Hand-Off (H/O). Meantime soft H/O and softer H/O have been used between the same generations (2G↔2G) and there is little problem. With user's needs and the development of communication technology, the system with different generation coexists and pilot beacon and time-periodic beacon are used for H/O between generations (2.5G↔2G) to start service, but it is not economic and efficient. To improve such problems, ENHHO developed in April 2001 has recently used. Unfortunately, this method also has the defect of momentary cutoff of communication information during the procedure of H/O in case of more than 5 pilot signals. Accordingly, we suggest algorithm to improve the problem of ENHHO and examines its propriety by analyzing the results of field survey using the algorithm.

Empirical Analysis of the Effect of 3D Avatars on Consumer's Online Purchasing Behavior in Virtual World : Emphasis on Trust Transference (가상세계에서 3차원 아바타 판매원이 소비자 온라인 구매 행위에 미치는 영향에 관한 실증연구 : 신뢰전이를 중심으로)

  • Chae, Seong-Wook;Lee, Kun-Chang;Lee, Keun-Young
    • Knowledge Management Research
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    • v.10 no.3
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    • pp.153-173
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    • 2009
  • Virtual world typically characterized by Second Life (www.secondlife.com) has been successfully drawing a great deal of potential users all around the world. Attention towards 3D avartars has been increasing exponentially especially in the electronic commerce world. 3D avatars have firm position in the virtual world. This study is launched to explore this research void in which trust transference from 3D-avatars-sales representative to customers purchase intention will be especially analyzed on. To perform experiments, a research model was built in a form of path analysis. Two types of 3D avatars were designed and implemented-at-tractive type and professional type. Questionnaire survey was adopted, and empirical analysis results were obtained from the research model. Results reveal that the proposed hypotheses are proven with statistical significance.

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Overview of sensor fusion techniques for vehicle positioning (차량정밀측위를 위한 복합측위 기술 동향)

  • Park, Jin-Won;Choi, Kae-Won
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.2
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    • pp.139-144
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    • 2016
  • This paper provides an overview of recent trends in sensor fusion technologies for vehicle positioning. The GNSS by itself cannot satisfy precision and reliability required by autonomous driving. We survey sensor fusion techniques that combine the outputs from the GNSS and the inertial navigation sensors such as an odometer and a gyroscope. Moreover, we overview landmark-based positioning that matches landmarks detected by a lidar or a stereo vision to high-precision digital maps.

Mobile shopping intentions: Do trustworthiness and culture Matter?

  • GARROUCH, Karim;TIMOULALI, ElHabib
    • Journal of Distribution Science
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    • v.18 no.11
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    • pp.69-77
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    • 2020
  • Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

혁신확산이론 기반의 CRM 품질요인과 성과에 관한 연구

  • Jin, Chan-Yong;Kim, Do-Goan
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.194-198
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    • 2008
  • Under the rapid change of business circumstance to E-business, CRM is one of the major strategic choices to reinforce the relationship with customers. In this point, this study attempts to understand the relationships among the quality of CRM and the variables of post adoption on the innovation diffusion theory. With integration of information system success model and innovation diffusion theory, it developed a research model and several hypotheses focusing on CRM performance of post-adoption. To testify the hypotheses, it conducted a survey on insurance industry and performed a statistical analysis for the research model with structure equation model. The results show that the factors of CRM quality (system, service, and information) have significant relationships with level of CRM usage and satisfaction. And the relationships between satisfaction and CRM performance and between CRM performance and intension of CRM extension are found as statistically significant.

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Graphene based Transparent Conductive Film : Status and Perspective (그래핀 기반 투명전극 : 현황과 전망)

  • Lee, Seoung-Ki;Ahn, Jong-Hyun
    • Journal of the Korean Ceramic Society
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    • v.50 no.5
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    • pp.309-318
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    • 2013
  • Graphene has attracted considerable attention since its first production from graphite in 2004, due to its outstanding physical and chemical properties. The development of production methodsfor large scale, high quality graphene films is an essentialstep toward realizing graphene applications such as transparent, conductive film. Chemical deposition methods, using metal catalystsand gaseous carbon sources, have been extensively developed for large area synthesis. In this paper, wereview recent progress ingraphene production, and survey the role of graphene electrodes in various electronic devices such as touch panels, solar cells, solid statelighting and microelectronic devices.

Analysis on the Harmonic Response of Can-type Structure with ANSYS (ANSYS를 이용한 캔형 구조물의 주파수응답특성 해석)

  • Seo, Pan-Seok;Choi, Nam-Ho;Koo, Kyung-Wan;Kim, Jong-Seok;Han, Sang-Ok
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2001.05c
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    • pp.79-83
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    • 2001
  • This is an investigation on the propagation characteristics of AE signal in GIS. The selection of measuring position and resonant frequency of AE sensor is one of the most important factor to optimize a diagnostic system. And natural frequency and harmonic response characteristics are indispensable to optimize those factors. So, in this investigation, we make a 3D model of 362kV GIS and make a modal and harmonic analysis to survey the vibro-acoustic property. Through the result of the analysis, we can make a further understanding on the vibro-acoustic characteristics of GIS.

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Fabrication of one chip smell recognition system (원칩형 냄새 인식시스템 구현)

  • 장으뜸;정완영;서용수
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2000.11a
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    • pp.602-605
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    • 2000
  • Recently, a study of intellectual smell recognition system is applied for the various fields such as control of food processing and survey of decay. A basic gas recognition system was implemented gases using four metal oxides semiconductor sensors as inputs. A CPLD chip of twenty thousand gates level was used for this purpose. The CPLD chip was designed and the availability of the one chip smell recognition system was tested.

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Optimal Provider Mobility in Large-Scale Named- Data Networking

  • Do, Truong-Xuan;Kim, Younghan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.10
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    • pp.4054-4071
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    • 2015
  • Named-Data Networking (NDN) is one of the promising approaches for the Future Internet to cope with the explosion and current usage pattern of Internet traffic. Content provider mobility in the NDN allows users to receive real-time traffic when the content providers are on the move. However, the current solutions for managing these mobile content providers suffer several issues such as long handover latency, high cost, and non-optimal routing path. In this paper, we survey main approaches for provider mobility in NDN and propose an optimal scheme to support the mobile content providers in the large-scale NDN domain. Our scheme predicts the movement of the provider and uses state information in the NDN forwarding plane to set up an optimal new routing path for mobile providers. By numerical analysis, our approach provides NDN users with better service access delay and lower total handover cost compared with the current solutions.