• Title/Summary/Keyword: Electronic Companies

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Enhancing the Customer's Information-sharing Intention Through Omnichannel Strategies

  • Nguyen Thi Tuyet, NHUNG;Van Thanh-Truong, NGUYEN;Nguyen Tuong An, HUYNH;Bui Thanh, KHOA
    • Journal of Distribution Science
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    • v.21 no.3
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    • pp.83-92
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    • 2023
  • Purpose: An omnichannel strategy creates a consistent brand image and customer experience across all channels, making it easier for customers to interact with a business and share information. This research aimed to investigated the relationship between consumers' information-sharing intention and their omnichannel experiences. Research design, data, and methodology: Through an online survey conducted in Vietnam, the study obtained 915 responses. The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze research data and confirm proposed research hypotheses. Results: Research results indicated that information-sharing intention is affected by both online and offline customer experience, and at the same time, the study also confirmed that omnichannel's three characteristics (integration, individualization, interaction) positively impact on customer experience. Conclusions: From the research result, businesses may boost consumer trust and loyalty with the help of an omnichannel approach, which in turn increases customers' propensity to provide personally identifying information to the firm. One way to do this is to facilitate information exchange by delivering customized and relevant offers. Furthermore, companies show consumers the benefit of providing their data by utilizing it to enhance the customer experience.

A Comparative Study on the Marketing of Korean and Chinese Museum Cultural Products : Focused on the National Museum of Korea and the Palace Museum (韩·中博物馆文化商品营销比较研究 : 以国立中央博物馆和故宫博物院为中心)

  • He, Ting;Kim, Sunyoung
    • 지역과문화
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    • v.8 no.1
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    • pp.77-93
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    • 2021
  • The importance of cultural goods marketing in the management of museums is increasing as the museum's cultural goods are taking an important part in the profit.This study analyzes the differences in cultural goods between the National Palace Museum and the National Palace Museum through the 4P strategy of marketing products, prices, channels and promotion. While the National Palace Museum emphasizes cooperation with other companies in terms of products, the National Museum of Korea focuses on developing its own products.In terms of price, the two museums have different strategies because of their different market share.In terms of space, the National Palace Museum sells cultural goods through a variety of electronic merchants, while the National Museum of Korea is distributed through a special website.In terms of promotion, the Palace Museum uses online social media marketing strategies, while the National Museum of Korea collects ideas and develops cultural products through open recruitment activities every year. This research is of new significance to the development of cultural products in China and Korea through comparison between the National Palace Museum and the National Museum of Korea.

The Development of the Drawing Information Management System Based on Group Technology (Group Technology를 이용한 설계정보관리 시스템의 개발)

  • H.S. Moon;Kim, S.H.
    • Journal of the Korean Society for Precision Engineering
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    • v.14 no.1
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    • pp.58-68
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    • 1997
  • In order to provide economic high-quality products to customers in a timely manner, companies have tried much effort to decrease the time period of engineering design and information management. As a part of this effort, we have developed the Drawing Information Management System(DIMS) based ofn GT(Group Technology) that could decrease design processing time by speedy and rational management of design processes. The characteristics of DIMS are as follows: First, the concept of Concurrent Engineering was applied to DIMS. Through LAN, reviewers are able to attach comments to dlectronic documents by anno- tation functions called Mark-up. The reviewer annotations are collected and combind with the original document to revise the documents. Second, we have developed a Classification and Coding(C&C) system suitable for electronic component parts bassed on GT(Group Technology). The C&C system makes both parts and drawing with similar characteriscs into families and helps users search existing documents or create new drawings promptly. Finally, DIMS provides the Engineering BOM(Bill of Material) using the concept of Family BOM based on model options.

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Current Status of Countermeasure for Overcoming the International Environmental Regulations in Korea (국제환경규제에 대한 국내의 대응 현황)

  • Jung, Bong-Jin;Lee, Kwi-Ho
    • Clean Technology
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    • v.16 no.3
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    • pp.155-161
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    • 2010
  • Product-based environmental regulations, such as RoHS, REACH, EuP, etc., on electrical and electronic equipments, chemicals, and so on, initiated by the European Union, are becoming a global trend. These regulations can create barriers to trade among nations worldwide and may thereby have a direct impact on the function of internal market. If domestic companies utilize well the international environmental regulations in advance, they will get good opportunity for expanding overseas market. In this paper the current status of countermeasure for overcoming the international environmental regulations in domestic industries was investigated and the future plans were discussed.

Modeling cryptographic algorithms validation and developing block ciphers with electronic code book for a control system at nuclear power plants

  • JunYoung Son;Taewoo Tak;Hahm Inhye
    • Nuclear Engineering and Technology
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    • v.55 no.1
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    • pp.25-36
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    • 2023
  • Nuclear power plants have recognized the importance of nuclear cybersecurity. Based on regulatory guidelines and security-related standards issued by regulatory agencies around the world including IAEA, NRC, and KINAC, nuclear operating organizations and related systems manufacturing organizations, design companies, and regulatory agencies are considering methods to prepare for nuclear cybersecurity. Cryptographic algorithms have to be developed and applied in order to meet nuclear cybersecurity requirements. This paper presents methodologies for validating cryptographic algorithms that should be continuously applied at the critical control system of I&C in NPPs. Through the proposed schemes, validation programs are developed in the PLC, which is a critical system of a NPP's I&C, and the validation program is verified through simulation results. Since the development of a cryptographic algorithm validation program for critical digital systems of NPPs has not been carried out, the methodologies proposed in this paper could provide guidelines for Cryptographic Module Validation Modeling for Control Systems in NPPs. In particular, among several CMVP, specific testing techniques for ECB mode-based block ciphers are introduced with program codes and validation models.

Generation of Water Droplet Ion Beam for ToF-SIMS Analysis

  • Myoung Choul Choi;Ji Young Baek;Aram Hong;Jae Yeong Eo;Chang Min Choi
    • Mass Spectrometry Letters
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    • v.14 no.4
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    • pp.147-152
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    • 2023
  • The increasing demand for two-dimensional imaging analysis using optical or electronic microscopic techniques has led to an increase in the use of simple one-dimensional and two-dimensional mass spectrometry imaging. Among these imaging methods, secondary-ion mass spectrometry (SIMS) has the best spatial resolution using a primary ion beam with a relatively insignificant beam diameter. Until recently, SIMS, which uses high-energy primary ion beams, has not been used to analyze molecules. However, owing to the development of cluster ion beams, it has been actively used to analyze various organic molecules from the surface. Researchers and commercial SIMS companies are developing cluster ion beams to analyze biological samples, including amino acids, peptides, and proteins. In this study, a water droplet ion beam for surface analysis was realized. Water droplets ions were generated via electrospraying in a vacuum without desolvation. The generated ions were accelerated at an energy of 10 keV and collided with the target sample, and secondary ion mass spectra were obtained for the generated ions using ToF-SIMS. Thus, the proposed water droplet ion-beam device showed potential applicability as a primary ion beam in SIMS.

The Relationship between MRO E-Commerce System and Purchase Effects

  • Kwon, Soon-Won;Kim, Young-Ei;Youn, Myoung-Kil;Jeon, Ta-Sik
    • Journal of Distribution Science
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    • v.8 no.3
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    • pp.5-15
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    • 2010
  • Business corporations have become specialized and on the basis of various interests try to strengthen their competitiveness through a cooperative system of purchase, distribution, service and IT technology. And an advanced Internet-based electronic commerce has witnessed explosive growth and a business-to-business (B2B) electronic commerce. Through E-marketplace. business corporations achieve such diverse utilities as expenditure curtailment, process reduction and prime cost reduction. And with business depression worldwide and soaring prices of materials, many business corporations consider the introduction of comprehensive purchase of MRO (maintenance, repair and operation) materials. The Purpose of this study was to examine the definition of B2B E-marketplace and the utilities of MRO commerce correctly focusing on an empirical analysis of cases of MRO supply and purchase business corporations. The indications acquired from this research results are as follows. Firstly, as for MRO integrated purchase under the characteristics of the market environment, it had to use the supplier obligatorily through the integrated purchase on the level of CEO's decision-making or the group rather than the voluntary will of the purchasing department or the procurement department. Secondly, as for the present B2B E-marketplace MRO purchase, the purchasing agency business has formed the mainstream, but it is aiming at the diversification of the benefit by supplementing/correcting the business model such as category type, mediation business type, MRO-type advancing in the store inclusive of the purchasing agency business, keeping pace with the potential market of MRO. Thirdly, as for analysis of the products, the purchaser wants more various products and assortment of goods than those of the present time, and also to be provided with the precise product information. Especially, as the importance of the product sourcing becomes high, the whole energy has been bestowed on acquirement of the excellent suppliers. Fourth, as for use of B2B E-marketplace MRO integrated purchasing system, there are the purchasing companies complaining the inconvenience even until now, and there is the demerit spending the long time during the image move and the process treatment. It shall try to shorten the searching time and the process treatment time as the system is centered on the purchaser. In order to enhance the efficiency of MRO E-marketplace purchase, followings must be considered: First, because the importance of product sources ever increases, an excellent supplier must be secured earnestly. Second, the time of process must be reduced focusing on purchasers. B2B E-marketplace will increase and diversify electronic commerce continuously. Through MRO E-marketplace, business corporations will reduce expenditure, achieve a transparent and speedy trade, and purchase products of fine quality, thus establishing a most effective market. In addition, in this study the investigator brings focus into MRO which has not been clearly discussed in the academic and business world so far and intensively highlights an indirect material-oriented expenditure curtailment effect. By taking all the aspects of supplier, purchaser and practical economical value into account, the investigator presents a strategic direction for the successful comprehensive purchase of B2B MRO.

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A Study on the Introduction of Electronic Commerce for Purchasing Section in Hospitals - Focused on the Understanding of Purchasing Managers - (병원구매업무에 있어서의 전자상거래 도입에 관한 연구 - 구매부서 관리자의 인식도를 중심으로 -)

  • Hwang, Eun-Bum;Nam, Sang-Yo;Ha, Ho-Uk;Lee, Chang-Eun
    • Korea Journal of Hospital Management
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    • v.6 no.3
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    • pp.69-89
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    • 2001
  • This study is focused that the electronic commerce(EC) on the purchasing section may improve the efficiency and transparency of the hospitals management. After reviewing the purchasing activity of hospitals, I study the introduction, expected effects, and problems of EC. So, I am going to provide basic information for activating EC. The samples are managers of 170 hospitals, which are located on Seoul. As a result of collection this survey, I analyze 79 hospitals. For data analysis, I use $X^2$-test and ANOVA for purchasing management and the relevance of EC according to the level of care. The results of this study are 1. The problems on the management of purchasing section are: firstly, they don't have sufficient time to study market. Secondly, it is difficult to find competitive suppliers. And, lastly, they cannot gather a lot of information about the price of products. 2. There are many answers of the needs on the introduction of B2B. However, some hospitals think they don't need it. But, the most answers are that the EC will be settled within 4 years. So, we can realize that these hospitals are getting interested on the EC. On the other hand, I find that they prefer outside EC companies for the introduction of EC. 3. On the expected effects on EC, first is the effectiveness of the market survey. The next is to collect information of adequate price of products owing to clear transaction, find easier new suppliers and gather useful data. 4. On the external problems of the introduction of EC, there is low credibility related to the security and the weakness of suppliers' information system. Especially, on the Real Transaction Price Payment system, the bigger bed size, the higher understanding on these problems. On the internal problems of the introduction of EC, first is the burden of the introduction of EC and operating cost. Especially, on the burden of the disclosure of revenue source, the smaller bed size, the higher understanding on this problem So, this is a point which deserves my attention statistically. However, this shows relatively little understanding about incomplete the standard of product category and the weak information system of hospital. Through this study, I am going to suggest 3 points for the activation of the introduction of EC on hospitals. 1. The reform of the Real Transaction Price Payment System on medical supplies and materials for medical treatment 2. The establishment of the standard of product category 3. The promotion of information system based on network.

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An Analysis of Customer Preferences of Recommendation Techniques and Influencing Factors: A Comparative Study of Electronic Goods and Apparel Products (추천기법별 고객 선호도 및 영향요인에 대한 분석: 전자제품과 의류군에 대한 비교연구)

  • Park, Yoon-Joo
    • Information Systems Review
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    • v.18 no.2
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    • pp.59-77
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    • 2016
  • Although various recommendation techniques have been applied to the e-commerce market, few studies compare the intent to use these techniques from the customer's perspective. In this paper, we conduct a comparative analysis of customers' intention to use five recommendation techniques widely adapted by online shopping malls and focus on the differences in purchasing electronic goods and apparel products. The recommendation techniques are as follows: best-seller recommendation, merchandiser recommendation, content-based recommendation, collaborative filtering recommendation, and social recommendation. Additionally, we examine which factors influence customer intent to use the recommendation services. Data were collected through a survey administered to 220 e-commerce users with prior experience with recommendation services. Collected data were examined using analysis of variance and regression analysis. Results indicate statistically significant differences in customers' intention to use recommendation services according to the recommendation technique. In particular, the best-seller recommendation technique is preferred when purchasing electronic goods, whereas the content-based recommendation technique is preferred for apparel purchases. Factors such as personal characteristics and personality, purchasing tendency, as well as perception of the product or recommendation service affect a customer's intention to use a recommendation service. However, the influence of these factors varies depending on the recommendation technique. This study provides guidelines for companies to adopt appropriate recommendation techniques according to product categories and personal characteristics of customers.

A Study on the Application of Modularization Technique to Standard Security Policy to Protect Information Assets and the Securement of Confidentiality and Integrity (정보자산 보호를 위한 표준 보안정책 모듈화 기법 적용과 기밀성 및 무결성 확보를 위한 연구)

  • Seo, Woo-Seok
    • The Journal of the Korea institute of electronic communication sciences
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    • v.14 no.1
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    • pp.111-118
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    • 2019
  • For the security of a vast amount of information, it has been started to diagnose the site as a way of operating and managing the information owned by a company holding assets, to establish indexes to check the actual status and all kinds of standards to obtain security, and also to classify the information assets based on that. This has been extended to many different areas including policies to operate and manage information assets, services, the management of owned devices as physical assets, and also the management of logical assets for application software and platforms. Some of these information assets are already being operated in reality as new technology in new areas, for example, Internet of Things. Of course, a variety of electronic devices like Smart Home are being used in ordinary families, and unlike in the past, these devices generate a series of information life cycles such as accumulating and processing information. Moreover, as even distribution is now being realized, we are facing a task to secure the stability of information assets and also information that assets are holding. The purpose of this study is to suggest and apply standard security policy by moduling methods for information assets owned by companies and even families and obtain the enhancement of confidentiality as well as integrity.