• 디지털융복합연구
• /
• 제2권2호
• /
• pp.9-28
• /
• 2004

The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2003년도 창립학술대회
• /
• pp.381-402
• /
• 2003

The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 한국경영과학회:학술대회논문집
• /
• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
• /
• pp.355-362
• /
• 2002

As electronic commerce under the digital economy environment evolves rapidly affecting the structure of our economy and individual life styles, the need for metrics system to evaluate the performance of electronic commerce activities remarkably increases. Reviewing the characteristics of electronic commerce and some issues related to its measurement, this paper proposes a framework to measure the performance of electronic commerce business activities. the proposed framework customizes the balanced scorecard method for electronic commerce practices and can be applied effectively to electronic commerce businesses as an appropriate measure.

• 컴퓨터교육학회논문지
• /
• 제7권4호
• /
• pp.61-66
• /
• 2004

무선 인터넷이 급속히 발전하고 모바일 폰의 성능이 발달함에 따라서 모바일 폰을 이용한 전자상거래가 활성화되고 있다. 이러한 모바일 폰을 이용한 전자상거래를 M-Commerce라고 한다. 또한 이러한 전자상거래시 가장 중요한 문제점으로는 데이터 보안이나 사용자 인증 기술이며, 이러한 기술에 관한 연구로 WPKI와 WTLS가 있다. 하지만 전자 문서를 모바일 폰에서 서명한 후 다시 메시지를 전송할 때 암호화 되지 않으면, 외부에 노출될 위험이 존재하고 있다. 따라서 본 논문에서는 모바일 환경에 XML 전자서명 기법을 적용하여 사용자 인증을 처리하고 처리한 문서를 암호화 하기 위한 시스템을 설계하였다. 본 논문을 통해 모바일 환경에서도 XML 전자서명을 제공할 수 있으며, 전자서명 문서를 암호화 함으로써 외부로부터의 위험을 예방할 수 있다.

• 한국중재학회지:중재연구
• /
• 제15권1호
• /
• pp.179-206
• /
• 2005

The development of information & telecommunication technology and internet-based electronic commerce helps to create a new economic environment. Such an economic environment requires the companies to change themselves, while providing unlimited potential and opportunities to them. Thus, in order to help the companies engaged in a fair and free competition in the electronic market, a fair competition policy needs to be designed and operated. The electronic commerce has not only promote the competition but also impede it. The electronic commerces tend to violate the fair trade than the conventional commerces in terms of differentiation, monopoly, conference, limited competition and intellectual property rights, schumpeterian competition, Alliance competition. With such basic concepts in mind, this study was aimed at reviewing the economic effects of the electronic commerce in the market and addressing the problems involving the application of the fair trade code to the electronic commerce, and thereby, suggesting the insights into our fair competition policy and reform measures.

• 한국전자거래학회지
• /
• 제5권1호
• /
• pp.19-37
• /
• 2000

There are numerous researches being studied regarding Electronic Commerce (EC), that is one of the hottest issues for the 21 century in the various areas such as management, engineering and science; etc, This paper concerns the logistics functions which are essential for completing a commerce process even under the EC environment. Even though both the traditional and the electronic commerce via internet share many common problems regarding logistics, new logistical issues are generated as the EC is being popularized. We study the logistics competitiveness under the EC environment and provide ways to improve the logistical performance. We first point the emerging logistical paradigm to check the issues under EC. Next, logistics competitiveness factors are provided. Finally we propose several ways for the logistical performance and cost perspective.

• 한국산학기술학회논문지
• /
• 제5권4호
• /
• pp.298-302
• /
• 2004

디지털 콘텐츠의 내용이 다양해지고 유통 구조가 복잡해짐으로 인하여 발생할 수 있는 문제들을 해결하기 위한 방안으로 모바일 환경에서 디지털 콘텐츠를 유통하는 전자상거래 모델을 제안하였다. 무선 환경에서의 온라인 유통 과정은 기존의 오프라인이나 유선 네트워크와는 다른 요소들이 많이 포함되어 있다. 더구나 디지털 저작물인 멀티미디어 콘텐츠는 쉽고 빠르게 불법 복제되고 전파될 수 있다. 이러한 환경 하에서 디지털 콘텐츠의 저작권과 관련된 당사자들의 권리와 이익을 보호할 수 있는 체계가 필요하다. 본 논문에서는 멀티미디어 유통 프레임워크인 MPEG-21에 기반 하여 무선 환경에서의 콘텐츠 유통 전자상거래 프레임워크를 제안하였다. 이 모델은 디지털 저작권 관리 시스템에 적용되어 전자상거래 시장에서 온라인 유통에 있어서 거래 당사자들 사이의 상호 권리 침해 방지를 위한 방법으로 활용될 수 있다.

• 한국데이타베이스학회:학술대회논문집
• /
• 한국데이타베이스학회 2010년도 춘계국제학술대회
• /
• pp.203-212
• /
• 2010

The mam purpose of this study is to find out how perceived risk elements influence to customers' perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimensions - privacy risk, social risk, time loss risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. The results of this study are summarized as follows. Firstly, five perceived risk characteristics of privacy risk, time loss risk, economic risk, psychological risk, and performance risk are significantly positive effect on perceived value. Secondly, perceived value IS very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also we suggested the implications and further research directions.

• Journal of Information Technology Applications and Management
• /
• 제12권3호
• /
• pp.129-150
• /
• 2005

Due to the advance of the Internet, the electronic commerce is getting more widely used, and customer's demand for the e-Commerce service quality is rapidly increasing. On the other hand, e-Commerce companies required the Internet services whose quality is provided more reliable service to their customers. Therefore, it is very important to provide both e-Commerce companies and customers with the measurement and service quality in real-life network environment. But the research on the service quality measurement method for electronic commerce systems has been limited because ISP and e-Commerce providers seldom disclose detailed service measures such as, where and how much service delay incurred. In this paper, we construct sample e-Commerce systems and try to measure the service quality of the systems in real network environment. We have analyzed the delay zones and causes using a measurement tool. We must reflect the improvement method against delay causes. Accordingly, the customers can be experiences the better service quality. We hope that this research will be the groundwork for future research on the service quality of various types of e-Commerce systems and online services.

• 통상정보연구
• /
• 제10권2호
• /
• pp.3-22
• /
• 2008

As information technology has a great impacts on contemporary business environment, global electronic trade is becoming a new paradigm in international trade transaction. The internet provides a fundamentally different environment for international marketing and trade, it also requires a different approach to international business. Now it is unrealistic to apply the same marketing strategies under global environment without making some modifications to be appropriate to the electronic edge. This paper attempts to investigate what kinds of factors influence the level of electronic trade utilization and performance, and suggests some strategies for usage of electronic trade for small-medium enterprises in Korea. According to the results of this research, the usage of electronic trade by small-medium enterprises is fundamentally important for the diffusion of electronic trade. Therefore it is suggested that the government needs to support small-medium enterprises by financing them to have system for electronic trade.