• Title/Summary/Keyword: Electronic Commerce Environment

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Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hee;Cho, Jae-Wan
    • Journal of Digital Convergence
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    • v.2 no.2
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    • pp.9-28
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    • 2004
  • The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hui
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.381-402
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    • 2003
  • The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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A Performance Measuring Framework for Electronic Commerce Businesses

  • Oh Chi Jae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.355-362
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    • 2002
  • As electronic commerce under the digital economy environment evolves rapidly affecting the structure of our economy and individual life styles, the need for metrics system to evaluate the performance of electronic commerce activities remarkably increases. Reviewing the characteristics of electronic commerce and some issues related to its measurement, this paper proposes a framework to measure the performance of electronic commerce business activities. the proposed framework customizes the balanced scorecard method for electronic commerce practices and can be applied effectively to electronic commerce businesses as an appropriate measure.

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A Design of Encryption System Using XML Signature in Mobile Environment (모바일 환경에서의 XML 전자서명을 이용한 암호화 시스템 설계)

  • Sung, Kyung
    • The Journal of Korean Association of Computer Education
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    • v.7 no.4
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    • pp.61-66
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    • 2004
  • Electronic commerce that use Mobile Phone according as the radio Internet develops rapidly and performance of Mobile Phone develops is activated. It is said that electronic commerce that use these Mobile Phone is M-Commerce. Also, the most important controversial point is data security or an user certification technology at these electronic commerce, there are research reactor WPKI and WTLS about this technology. However, when transmit message again after sign electronic documents in Mobile Phone, if do not encrypt, danger exists to be exposed to outside. Therefore, in this paper, designed system to encipher document that handle and handles user certification applying XML electronic sign technique in Mobile environment. Prevent of XML electronic sign in Mobile environment through this paper, and can stave off danger from outside by enciphering electronic sign document.

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A Study on Fair Competition Forms under the Electronic Commerce of the New Competition Forms (저자상거래에서 신 경쟁형태에 따른 공정경쟁에 관한 연구)

  • Kang Lee-Soo
    • Journal of Arbitration Studies
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    • v.15 no.1
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    • pp.179-206
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    • 2005
  • The development of information & telecommunication technology and internet-based electronic commerce helps to create a new economic environment. Such an economic environment requires the companies to change themselves, while providing unlimited potential and opportunities to them. Thus, in order to help the companies engaged in a fair and free competition in the electronic market, a fair competition policy needs to be designed and operated. The electronic commerce has not only promote the competition but also impede it. The electronic commerces tend to violate the fair trade than the conventional commerces in terms of differentiation, monopoly, conference, limited competition and intellectual property rights, schumpeterian competition, Alliance competition. With such basic concepts in mind, this study was aimed at reviewing the economic effects of the electronic commerce in the market and addressing the problems involving the application of the fair trade code to the electronic commerce, and thereby, suggesting the insights into our fair competition policy and reform measures.

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Logistics Competitiveness under the Electronic Commerce Environment (전자상거래에서의 물류 경쟁력)

  • Joo, Sang-Ho;Heo, Sun
    • The Journal of Society for e-Business Studies
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    • v.5 no.1
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    • pp.19-37
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    • 2000
  • There are numerous researches being studied regarding Electronic Commerce (EC), that is one of the hottest issues for the 21 century in the various areas such as management, engineering and science; etc, This paper concerns the logistics functions which are essential for completing a commerce process even under the EC environment. Even though both the traditional and the electronic commerce via internet share many common problems regarding logistics, new logistical issues are generated as the EC is being popularized. We study the logistics competitiveness under the EC environment and provide ways to improve the logistical performance. We first point the emerging logistical paradigm to check the issues under EC. Next, logistics competitiveness factors are provided. Finally we propose several ways for the logistical performance and cost perspective.

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Electronic Commerce Framework for Content Distribution on Mobile Environment (모바일 환경에서 콘텐츠 유통을 위한 전자상거래 프레임워크)

  • 조광문
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.5 no.4
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    • pp.298-302
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    • 2004
  • An electronic commerce model is proposed which distributes digital content in mobile environment. This model resolves the problems caused by various digital content and complex distribution structure. The online distribution systems under the wireless environment include many different factors from the conventional offline and wired networks. Furthermore, the multimedia content may be propagated more easily and illegally. The scheme to protect the rights and profits of people related to the copyrights of digital content is needed. In this paper a framework for electronic commerce of content distribution under the wireless environment based on MPEG-21 is proposed. This model can be applied to the digital rights management system and utilized to protect the rights of trading entities in online distribution of electronic commerce.

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전자상거래 환경에서 지각된 위험이 지각된 가치 및 재구매의도에 미치는 영향

  • ;Jeong, Cheol-Ho;Park, Gyeong-Hye
    • Proceedings of the Korea Database Society Conference
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    • 2010.06a
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    • pp.203-212
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    • 2010
  • The mam purpose of this study is to find out how perceived risk elements influence to customers' perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimensions - privacy risk, social risk, time loss risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. The results of this study are summarized as follows. Firstly, five perceived risk characteristics of privacy risk, time loss risk, economic risk, psychological risk, and performance risk are significantly positive effect on perceived value. Secondly, perceived value IS very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also we suggested the implications and further research directions.

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A Study on QoS Measurement for Electronic Commerce Systems (전자상거래 시스템의 서비스 품질 측정에 관한 연구)

  • Kim Jeong-Su;Seo Sang-Koo
    • Journal of Information Technology Applications and Management
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    • v.12 no.3
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    • pp.129-150
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    • 2005
  • Due to the advance of the Internet, the electronic commerce is getting more widely used, and customer's demand for the e-Commerce service quality is rapidly increasing. On the other hand, e-Commerce companies required the Internet services whose quality is provided more reliable service to their customers. Therefore, it is very important to provide both e-Commerce companies and customers with the measurement and service quality in real-life network environment. But the research on the service quality measurement method for electronic commerce systems has been limited because ISP and e-Commerce providers seldom disclose detailed service measures such as, where and how much service delay incurred. In this paper, we construct sample e-Commerce systems and try to measure the service quality of the systems in real network environment. We have analyzed the delay zones and causes using a measurement tool. We must reflect the improvement method against delay causes. Accordingly, the customers can be experiences the better service quality. We hope that this research will be the groundwork for future research on the service quality of various types of e-Commerce systems and online services.

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An Empirical Study on the Usage Factors in E-trade of Small-Medium Enterprises (중소기업의 전자무역 활용요인에 관한 연구)

  • Lee, Choong-Bae;Jung, Yong-Kyun;Yang, Jae-Hoon
    • International Commerce and Information Review
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    • v.10 no.2
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    • pp.3-22
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    • 2008
  • As information technology has a great impacts on contemporary business environment, global electronic trade is becoming a new paradigm in international trade transaction. The internet provides a fundamentally different environment for international marketing and trade, it also requires a different approach to international business. Now it is unrealistic to apply the same marketing strategies under global environment without making some modifications to be appropriate to the electronic edge. This paper attempts to investigate what kinds of factors influence the level of electronic trade utilization and performance, and suggests some strategies for usage of electronic trade for small-medium enterprises in Korea. According to the results of this research, the usage of electronic trade by small-medium enterprises is fundamentally important for the diffusion of electronic trade. Therefore it is suggested that the government needs to support small-medium enterprises by financing them to have system for electronic trade.

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