• Title/Summary/Keyword: Elderly Consumers

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Clothing Preference and Management Behaviors of the Korean Elderly Women

  • Nam, Yoon-Ja;Kim, In-Sook
    • The International Journal of Costume Culture
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    • v.2 no.2
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    • pp.1-13
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    • 1999
  • This study aimed to give an updated description of general clothing behavior patterns of the Korean elderly women. 430 women over 60 years old residing in Seoul wre surveyed with a questionnaire asking about their daily practices of clothing selection, disposal, recycling, quantity and place of purchase, and their background variables. Data were treated to SPSS for descriptive statistics, Chi-square analysis, ANOVA and Duncan's multiple range test. The result revealed that the wardrobe of the Korean aged women is by now fully oriented toward the western style. The subjects disposed of their clothing mainly because of their body size changes and had elementary fitting problems unsolved. They had clothing recycling experinces and turned out to be inactive clothing consumers with differing shopping places according to the types of clothing items to be purchased. The subjects'age and income level had significant effects on various facets of their clothing behavior.

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Apparel Shopping Orientations and Importance of Store Attributes Related to Cognitive Age of the Elderly Consumers (노년층 소비자의 인지연령에 따른 쇼핑성향과 의류점포속성 중요도)

  • 장철진;박제옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.1
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    • pp.28-42
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    • 1996
  • The purposes of this sturfy were 1) to examine the difference between cognitive and actual age, 2) to understand apparel shopping orientations and the importance of store attributes related to cognitive age and 3) to identify relationship.; between apparel shopping orientations and importance of store attribute, ; in cognitively younger and older groups For the study, questionnaires were administered to 450 elderly women over 55 years of age. The questionnaires were designed to mea, ;ore apparel shopping orientations (hedonic, store loyal and brand conscious, careful and planned, confidented and independent, and economic shopping), importance of store attributes, cognitive age and demographics. Using a base of 204 women, data was analyzed by using descriptive statistics, t-test and correlation coeffictents. The results of this study weve summarized as follows. 1. The older women saw themselves on average 6. 6 years younger than they really were 77.6% of the respondents blieved themselves to be cognitively younger 2 Cognitively younger women were more hedonic and less carefull and planned than cognitively older women in apparel Shopping. 3. Cognitively older women thought that proximity and private dressing rooms in apparel stores were mote important attributes than cognitively younger women. In terms of apparel store attributes, older consumers placed importances on product quality, fit and size, design suited to their age, attractive price, and the availability to return unsatisfactory products, in orders.

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Casual Jacket Design Preference of Women Aged 50s-60s for Functional Clothing (기능성 의류 설계를 위한 50~60대 여성의 캐주얼 재킷 선호도)

  • Paek, Kyung-Ja;Lee, Jeong-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.2
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    • pp.156-166
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    • 2011
  • This study investigated the casual jacket design preferences of women aged 50s and 60s and suggested a prototype design for functional clothing. All age groups liked the casual jacket with a length between the waist and hip, a convertible collar, and a single-breasted design. Those in their 50s preferred fitted or semi-fitted casual jackets while those in their 60s preferred semi-fitted casual jackets. Although, there were significant differences between the preferred jacket designs and ready-made brand jacket designs, most brand jacket designs were casual, semi-fitted, middle-hip length, single-breasted, and with stand-rolled or convertible collars. The analysis of the sleeve styles in brand jackets showed that consumers needed designs that are more decorative. Fashion designers for senior citizens need to design elderly clothing that is comfortable, fashionable, functional, and considers a universal design for ease of clothing function. It will also make the senior citizen fashion market more appealing to consumers. To provide jacket designs for senior citizens, we suggested casual jacket designs for embedding a functional device as well as a new jacket design library for women in their 50s and 60s.

Effective Design of Visual Information for the Elderly: A Study on the Interaction between Wrist Band Type Walking Aid Device and the Elderly (노인을 위한 효과적인 시각 정보 디자인: 노인과 손목에 착용하는 보행 보조 장치의 상호 교류에 대한 연구)

  • Kim, A-Ram;Kim, Hye-Mi;Jeong, Kwang-Min;Kim, Jin-Woo
    • Science of Emotion and Sensibility
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    • v.20 no.2
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    • pp.11-22
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    • 2017
  • For the elderly whose path-finding capability and distance perception abilities have been weakened, the study intends to provide UI design of a wrist type walking aid device which allows the elderly to receive both visual and haptic information that induces the elderly' occasional attention by utilizing currently available haptic technology. The study asked 30 the elderly older than 65 years old, target consumers of the technology, to wear a smart watch and find a path by following the directions provided by four different UI versions of Wizard of Oz. Then, the study has conducted post-experience interview. Quantitative analyses was performed their preference level, number of misguided participants and the number of deviations incurred. Based on the data collected, the study has applied grounded theory, a qualitative research methodology, in order to grasp new understanding about the research, and has consequently reached some significant implications for further research on wrist type walking aid device for the elderly, who show self-contradictory demands.

Selective factor of dental institution according to health-promotion lifestyle in the elderly (노인의 건강증진생활양식에 따른 치과의료기관 선택 요인)

  • Ju, On-Ju
    • Journal of Korean society of Dental Hygiene
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    • v.10 no.5
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    • pp.897-904
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    • 2010
  • Objectives : The aim is to examine what a selective factor of dental institution in the elderly is, which can be used as a strategy for vitalizing hospital management, and which difference there is in selection of dental institution according to health-promotion lifestyle. Methods : Questionnaire survey of individual interview was carried out targeting 177 old people in over 65 years old of Jeonju, Iksan, and Gunsan in Jeollabuk-do Province by convenience sampling from August 16, 2010 to August 27. The analysis was performed by using SPSS WIN 12.0 program. Results : 1. The average mark of health-promotion lifestyle in the elderly was 2.69 points. The health responsibility was the highest with 2.91 points. 2. The mark of health-promotion lifestyle was higher in the higher educational level of the elderly(p<0.01), when monthly income is more than 2 million won(p<0.01), and in the better subjective awareness of oral condition(p<0.01). 3. The group with high mark of health-promotion lifestyle regarded reliability(p<0.001), economic efficiency(p<0.01), and facilities & cleanliness(p<0.01) as important factors when selecting dental institution. Conclusions : The development and expansion in health-promotion program targeting the elderly are seen to be necessary that reflect difference by sphere in health-promotion lifestyle. There will be necessity for pursuing even a strategy for the elderly in the group who have relatively low characteristic in the practice level of health-promotion lifestyle. Also, given understanding characteristics on the elderly and focusing on management proper for the needs of medical consumers, the successful medical management is thought to be likely possible.

Analysis of Perception on the Bioequivalence-assured Generic Drugs (생물학적동등성 인정 제네릭의약품에 대한 인식도 분석)

  • Lee, Eui-Kyung;Kim, Dong-Sook
    • Korean Journal of Clinical Pharmacy
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    • v.16 no.2
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    • pp.139-146
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    • 2006
  • Objectives: Bio-equivalence(BE) test is important not only to ensure the quality of generic drugs, but also to promote drug substitution under the separation of prescribing and dispensing practice(SPD). This study was intended to investigate the perception of consumers, doctors, and pharmacists on the confidence of bio-equivalence(BE) assured drugs. Methods: Nation-wide telephone interview survey was conducted for 1,018 consumers, 800 doctors, and 806 pharmacists from September to October in 2003. Descriptive analysis and ${\chi}^2$ analysis were conducted. Results: Even though people showed higher confidence level for the Bioequivalent drugs compared with Bio-inequivalent drugs, the confidence was generally low. Among those asked about the therapeutic substitutability of original drugs by BE versions, 95.78% of pharmacists responded "positive", while only 39.33% of consumers and 31.13% of doctors said so. The elderly, the less educated, who takes chronic disease medicine, pays high cost of prescription drugs, and are in the low income responded less aware of that. Also most consumers got information such as effect of drugs from either media or doctors. Conclusions: In order for people to believe that BE drugs and original drugs are equivalent, we need to strengthen health education, and to clarify any misunderstanding. It is also necessary for the national policy to provide accurate information about drugs to the public.

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Consumers' Negative Responses to the Communication Failure of Chatbots in Online Fashion Shopping Malls (온라인 패션 쇼핑몰 챗봇의 커뮤니케이션 실패에 대한 소비자의 부정적 반응)

  • Seo, Min Jeong
    • Fashion & Textile Research Journal
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    • v.24 no.2
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    • pp.183-194
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    • 2022
  • This study aims to understand the consumers' negative responses to communication failure of chatbots caused by their imperfections. Specifically, this study examines 1) the relationship among chatbot's communication failure, dissatisfaction, negative behavior (complaint, negative word-of-mouth (nWOM), and inertia); 2) the moderating effect of technostress on the relationship between chatbot's communication failure and dissatisfaction; 3) the differences in the negative responses between the generation MZ and the previous generations. Data were collected via an online survey. First, the participants interacted with the chatbot developed for this survey, to experience the chatbot's communication failure. Thereafter, they responded to a questionnaire. PLS-SEM was conducted using the R software environment to test the hypotheses. This study empirically identified that chatbot's communication failure positively affected dissatisfaction. In addition, the customers who were more dissatisfied with the chatbot's communication failures were more likely to complain than engage in nWOM. Compared to the generation MZ, chatbot's communication failure caused a higher level of dissatisfaction in previous generations. The results suggest that online shopping malls should carefully introduce an improved chatbot service after minimizing its communication failure rate. The chatbot developers of online shopping malls targeting middle-aged and elderly consumers should strive to develop and implement strategies to further alleviate consumers' dissatisfaction in the situation of chatbot's communication failure.

Development of All-in-One Pattern Specialized for Obesity in Old Age

  • Yun, Jeong;Na, Mi-Hyang
    • Fashion & Textile Research Journal
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    • v.21 no.6
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    • pp.830-836
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    • 2019
  • A diverse range of products are currently being sold; however, it is very difficult to purchase All-in-One patterns that reflect the body types of the elderly stage in the open market. This study is to develop specialized All-in-One patterns by assessing obese body types characteristics of the elderly social class. Five healthy women with typical obese body types in the elderly stage with busts, waists, and hips surpassing 100 cm were chose as test subjects. The three subjects for the wearing experiment are those with more than one year of experience wearing a bodysuit. A self-evaluation was made three times by looking in the mirror. The data from this study was processed to find averages and deviations; in addition, and a t-test was performed using the SPSS 24 statistical software. A total of 13 body parts were measured prior to and while wearing the specialized All-in-One patterns. Significant results were obtained from all 12 items. All-in-One for research appears to have produced a high level of satisfaction for subjects. This study can provide basic data on elevating the levels of satisfaction of the consumers in their elderly stages with special body types that deviate from standard body types at the time of wearing garments as well as for inner-wear companies to graft this market as a high-value-added niche market.

A Study on Satisfaction and Formative Appropriateness of Leisure Sports Jumpers For Elderly Women (노년 여성 레포츠 점퍼에 대한 만족도 및 형태적합성 연구)

  • Lee, Hyo-Jin;Kim, Jin
    • Korean Journal of Human Ecology
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    • v.19 no.1
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    • pp.119-126
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    • 2010
  • We need to develop a target market for elderly women by increasing the ratio of functional apparel. The purpose of this study was to provide basic data for developing a Leisure Sports Jumper and improving the quality of life of clothing for female elderly consumers. This study reviewed the current situation on the production of the functional Leisure Sports Jumper for the elderly women in literature. For the experimental study, we selected Leisure Sports Jumpers from five apparel brands, and evaluated a sensory test on 20 subjects representing the average body shape of the elderly women aged from 65 to 75. After the first sensory test, we manipulated the patterns for samples of the Leisure Sports Jumper. In the second sensory test, visual and cognitive appropriateness of the Leisure sports jumpers were assessed by the elderly women. The results of the study were as follows: the Leisure Sports Jumper of brand 'C' showed the highest appropriateness in terms of neck, armholes, and sleeves among the 5 brands. The Leisure Sports Jumper of brands 'B' and 'D' showed the lowest appropriateness in the width of the armpits among the 5 brands. Except for the length of the Leisure Sports Jumper, the margin, location of the pocket, and armholes had the lowest score in the first test showing over 3.5 points.

Effects of Cognitive Age on Perceived Service Quality, Satisfaction, and Repurchase Intentions across the Elderly's Lifestyle Types in Apparel Stores (주관적 연령이 의류점포의 서비스품질 지각, 만족 및 재구매의도에 미치는 영향 - 실버소비자들의 라이프스타일 유형을 중심으로 -)

  • Kang, Eun-Mi;Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.3
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    • pp.355-365
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    • 2009
  • The purpose of this study was to investigate the effects of cognitive age on service quality, consumer satisfaction, and repurchase intentions across the elderly's lifestyle types in the apparel store. Data were obtained from 853 women in the 50's and 60's living in Busan, and were analyzed by factor analysis, Cronbach's alpha, cluster analysis, one-way ANOVA, Duncan test, and path analysis using SPSS WIN 12.0 and LISREL 8.53. The results showed that the lifestyle of elderly consumers was classified into three factors, such as Active self-fidelitist, Economy family-oriented, and Passive-stagnant. Service qualities perceived by the elderly in apparel stores were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Generally, the younger cognized their ages most of the elderly were the more importantly perceived store service quality, the greater satisfied with apparel store services, and the more intended to repurchase apparels at a store. However, economic family-oriented elderlys were the younger cognized their ages, the less satisfied with the apparel service. Additionally, personal and policy services of the apparel store were important variables for elderlys' satisfaction with store services. The findings provide potential explanations and managerial implications for the elderly market.