• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.6
• /
• pp.1189-1204
• /
• 2020

Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

• Korean Journal of Community Nutrition
• /
• v.2 no.3
• /
• pp.376-387
• /
• 1997

The elderly are the most rapidly growing segment of the population in Korea and the largest consumers of expensive medical care. It is reasonable to believe that improving the nutritional status would be beneficial to reducing morbidity and to impro- ving the quality of their lives. This study was conducted to assess the health status and the Nutritional Risk Index of the elderly, and to provide the basic data for the Elderly Nutrition Improvement Program at the Public Health Center. One hundred and forty seven(76 males. 71 females) aged 60 years and over living in Suwon, were assessed with anthropometric measurements, body fat analysis, blood pressure measurements, and a set of questionnaires about health and other related variables. Over half of them had less than a junior middle school education and were considered low income. The percentage of overweight and obese subjects was 33% by the BMI(Body Mass Index), and the prevalence of hypertension was 28$\%$(males) and 31$\%$(females). They had a lot of self-recognized health problems, the male elderly complained about more than the female elderly. In the case of psychological health status, however, the female elderly showed a higher proportions of depression than the male elderly(p$\ll$0.05). In social health status, the elderly had good relationships with friends and collegues, whereas they had poor relationships with their families. They had many nutritional risk factors, and smoking was the most prevalent risk factor for the male elderly and anemia was for the female elderly. The results of this study suggest that Elderly Nutrition Improvement Programs should be planned that can be easily followed. It would be helpful to design a program focusing on individual phychological and social health status, this would increase the efficiency of the program.

• Journal of Nutrition and Health
• /
• v.56 no.5
• /
• pp.483-495
• /
• 2023

Purpose: The purpose of this study was to determine whether the dietary quality of food consumed by the elderly is influenced by the consumption of healthy functional foods using Nutrition Quotients for the Elderly (NQ-E). Methods: The study subjects were 250 adults aged ≥ 65 living in Seoul or Gyeonggi-do. Those who had consumed healthy functional food for more than 2 weeks within the previous year were classified as healthy functional food consumers, and the quality of their meals was evaluated using the NQ-E. Statistical analysis was performed using SAS 9.4, and sex and age-associated differences were adjusted before comparing differences based on healthy functional food intake. Results: The average age of the study subjects was 70.8. The scores for each area and the Nutrition Quotient (NQ) score were as follows: balance 43.3 points, moderation 56.7 points, practice 65.7 points, and NQ 52.5 points. When comparing differences according to healthy functional food intake status, healthy functional food consumers had significantly higher balance and NQ scores than non-consumers. When considering each NQ item score, healthy functional food consumers had significantly higher scores than non-consumers for fruit, fish and seafood, eggs, nuts, and whole grain rice, and a higher score for effort to maintain a healthy diet. Conclusion: Dietary quality as assessed by Nutrition Quotients for the Elderly was better for healthy functional food consumers than non-consumers.

• Korean Journal of Human Ecology
• /
• v.15 no.3
• /
• pp.385-395
• /
• 2006

This study categorized consumer groups by their life styles and examined the differences in preferences for and satisfaction with retailing stores. The results of this study are summarized as below: First, consumers' satisfaction level was most high in department stores, and discounting stores, internet shopping malls, and home shopping channels took the next in order. Traditional Korean stores, on the other hand, were the last. Overall, preference level was high in discounting stores, department stores, and internet shopping malls in order. Second, the singles and the elderly tended not to be interested in societal issues and concentrate on consumption only. Third, the more interested they get in consumption, the more consumers prefer department stores, and consumers who are neutral in societal issues and consumption were more likely to prefer traditional Korean stores. In addition, those who participate in societal issues and concentrate on consumption preferred discounting stores, convenient stores, and home shopping channels in order. On the other hand, consumers who are more interested in societal issues and less concentrate on consumption were less satisfied with discounting stores and department stores, but more satisfied with internet shopping malls. Consumers less participating in societal issues and concentrating on consumption were more likely to be satisfied with department stores, but less with traditional Korean stores.

• Journal of the Korean Home Economics Association
• /
• v.41 no.2
• /
• pp.13-29
• /
• 2003

The purpose of this study is to examine consumer characteristics according to analyze the level of consumer knowledge, skill, and consciousness through the comparison between young-elderly people and elderly people in Cheju. For the empirical analysis, the data was collected 428 consumers from May to June, 1999. The statistical methods for this study were descriptive statistics, t-test, ANOVA, correlation using SPSS Win program. The major findings of this study were as follows; 1) The level of consumer consciousness was very high, but the level of consumer knowledge and consumer skill were low. 2) Drug un, Recall system, Frozen-food management, Indication for consumer knowledge; Planning, Discontent treatment for consumer skill; Responsibility for consumer consciousness area were very low state. 3) Correlation according to Pearson's γ²were positive relationship between all of that consumer knowledge and consumer skill and consumer consciousness areas. 4) Sum of 3 findings were no great difference between young-elderly people and elderly people. From now on, some suggestions from this study how to stress on the consumer knowledge and consumer skill as well as consumer consciousness of the elderly in Cheju.

• 한국노년학
• /
• v.32 no.4
• /
• pp.1163-1180
• /
• 2012

The main purpose of this study is to figure out the spending tendency of elderly consumers for their grandchildren. To this end, a detailed survey was carried out for two months from October 1 to November 30, 2011. The respondents consist of 461 elderly consumers over 60s who have grandchildren in elementary grades. Among the gathered data, relevant information was sorted out, coded, and then turned into statistical figures through SPSS 18.0 program. The outcome of this research is explained in the following three respects. First of all, based upon factor and cluster analysis, the role of grandparents has been divided into three categories, which are a babysitter, a friend and a visitor. Depending on their role, the surveyed elderly have been split into three groups-'Friend Group', 'Formal Visitor Group', 'Attached Group'. Second, to give you an overview of the consumption trend of the three groups, this study has reviewed the expenditure items, spending amount and consumption patterns, and made a list of products and services they purchased for the past one year for their grandchildren. Third, given the probability of wealth transfer to the next generation, there is a compelling need to figure out the purchase pattern of financial products. The elderly have been categorized into those with bank deposits only and those with a mixture of bank deposits and other financial products (insurance, fund, stocks, gold, dollar etc.).

• The Journal of the Korea Contents Association
• /
• v.21 no.9
• /
• pp.516-527
• /
• 2021

Due to the aging population and the entry of baby boomers into the elderly, the elderly are recognized as a group with diversity rather than a single group with the same needs. Therefore, it is necessary to try to grasp the factors that the elderly use welfare centers from the perspective of consumers. The results showed that gender, age, education, occupation, economic status, social class, number of friends, number of social activities, number of diseases, and depression were significant. In other words, women than men, older people, highly educated people, elderly people without jobs, elderly people with poor economic status, the elderly belonging to a lower social class, the more friends, the more social activities involved, the more diseases, the higher the depression, the higher the probability of using the welfare center. It was found that heterogeneous elderly groups, such as the elderly with high educational background, many friends, and active participation in society, and the elderly, economically difficult, and poor in health, use the welfare center. Based on these research results, policy and practical suggestions were made to improve the quality of welfare services for the elderly.

• Journal of The Korea Institute of Healthcare Architecture
• /
• v.26 no.4
• /
• pp.49-57
• /
• 2020

Purpose: In our country, the aged population accounted for about 13% of the total population in 2018. In addition, it is expected to exceed 20% in 2026, entering an super-aged society. However, the senior welfare housing in Korea currently accommodates only 0.08% of the elderly population, and the increasing amount of the elderly population is very small. Accordingly, this study aims to analyze the causes of supply shortages and to propose directions for revitalizing the supply of welfare housing for the elderly in the private sector. Methods: First, the causes and problems of the poor supply of welfare housing for the elderly were analyzed. Next, the direction was proposed through institutional and case-by-case surveys and expert interviews. Results: It suggested directions such as legal and institutional improvement, inducing the use of REITs, preparing policies to support consumers, allocating a certain percentage of senior welfare housing for the elderly in the reconstruction project, improving awareness of monthly living expenses, and re-discussing sales permits. Implications: Experts said that the direction proposed in this study can have a positive effect on supply activation. However, there were many opinions that re-discussion on permission for sales was necessary due to the excessive impact of the inability to sell. In addition, further research is needed for specific application of the proposed direction.

• 한국노년학
• /
• v.30 no.3
• /
• pp.911-931
• /
• 2010

This study was conducted with objectives to assess consumption structure of the elderly households in Korea, focusing on the difference of consumption structure depending on the poverty status and family type. The results of this study show that the poor elderly households have primarily consumed the necessary goods for health care, food, clothing, and shelter. Especially, the poor single elderly living alone and married couples living independently(or alone) have been in the serious unbalanced consumption status. Based on the findings of the study, it is recommended that the support schemes to help the consumption of necessary goods should be introduced to improve their economic well-being. The support schemes to promote their social role as consumers should be also introduced.

• 한국노년학
• /
• v.29 no.1
• /
• pp.195-213
• /
• 2009

The purpose of this study is to analyse how consumption value affects the loyalty of green product through satisfaction and trust among elderly consumers. Data were collected from a cross-sectional survey of 314 older adults (age≥60) in the U. S., who bought and possessed a hybrid car, a representative green product. The statistical methodology is employed a structural equation model. The results demonstrated several important findings. First, perceived social value among elderly population had significant effects on green product satisfaction, while hedonic value did not. Second, both perceived functional value and environment friendly value had a significant positive effect on trust in green products. Third, satisfaction with green products also led to trust in green products. Finally, trust in green products showed their significant effects on loyalty in green product. These results provide practical implications to improve the trust and loyalty in green products among the elderly consumers. Furthermore, by deriving major components of consumption values in green products among the elderly, and analyzing the mechanism of satisfaction, trust, and loyalty, the study emphasizes relationship marketing in implementing "green" marketing strategies.