• Journal of the Society of Disaster Information
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• v.13 no.4
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• pp.465-475
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• 2017

As a result of a survey on households using gas, gas safety accidents have been declining linearly in 2006. However, when analyzing the causes of gas accidents, accidents detail caused by carelessness have increased to 62%It is analyzed that urgent measures are needed. In addition, 7 households per 10 households perceive city gas as safe, but 30% of them recognize that gas safety accidents are likely to occur in their homes in the future. Even though city gas use is relatively safe,It is recognized that there is a risk. Although the perception of the gas safety of the city gas consumers is not related to the age and gender income level, it is analyzed that it is highly educated and experienced direct or indirect gas safety accident, the perception of safety was relatively low. In order to reduce gas safety accidents, the installation of gas safety equipment for elderly households should be continuously supplied. As a result of investigating the disposal costs in case of various disasters, 66% of the insurance costs were found to be highly dependent on insurance. In addition, to reduce gas safety accidents, the installation of gas safety devices for elderly households should be continuously implemented.

• Journal of the Korean housing association
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• v.26 no.4
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• pp.11-21
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• 2015

Due to the mass production of housing in Korea, homogeneous current housing may fail to represent residents' preferences, especially for the elderly. The purpose of this study is to identify the preferred properties of consumers for accessible housing and to examine whether cluster analysis can identify groups of residents with similar accessible housing preferences. Using a conjoint method, prospective users can jointly consider all accessible attributes, with cost attributes suggested by this study. Four categories (accessibility, safety, convenience, cost), 7 attributes (clear width, level difference, installation of grab bars, installation of elevators: only for single house type, non slippery floor materials, safety alarms, service control devices, cost) and 2 levels for each attribute were chosen. A total of 374 questionnaires were collected through a questionnaire survey method. This study employed ratings-based Conjoint analysis and the respondents ranked each card, which consisted of a set of accessible housing attributes. The data were analyzed using SPSS 16.0. The findings of this study have identified 3-4 clusters for each housing sub market. Each cluster has a different combination of socio-demographic characteristics and residential characteristics, and showed the relative importance or preference values for each accessible attribute of the segmentation. For the single housing, one group of people strongly preferred installation of elevator. The results suggested that better customization of housing could be more appealing to the different clusters of residents, providing accessible housing with cost limitations.

• Journal of Distribution Science
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• v.9 no.2
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• pp.131-140
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• 2011

On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.243-256
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• 2015

This study aimed at investigating the effects of sub-variables of elderly people's lifestyle health and leisure oriented pursuits, outdoor and challenge pursuits, security and material pursuits, family oriented pursuits, and peer oriented pursuits on what they perceive to be successful later years. The background of this study was that there has been few study on the older population in Korea with focus on their cultural and traditional norms. The objective of this study was to investigate the effects of elderly people's lifestyle on what they perceive to be successful later years, thereby identifying practical implications for better social welfare associated with successful later years. Analysis was carried out of self reported questionnaires and self-interviews with elderly people aged over 65 frequenting a welfare center for elders and a community center in a city in Korea. In order to examine the effects, a reliability test, a descriptive analysis, a correlation analysis, and a multi-regression analysis were performed. The results of the analysis for sub-variables of lifestyle showed that health and leisure oriented pursuits, outdoor and challenge pursuits, security and material pursuits, family oriented pursuits, and peer oriented pursuits had significant positive impact on successful later years. The two most influential were peer oriented and family oriented pursuits. Drawing on the results, this study suggests that what is needed for dejected and lonely elderly members in the society is to provide them with opportunities for developing and keeping good relationships with friends and family members and there is a need for a system where old people, as consumers of cultural capital, can have easy access to a variety of cultural resources and activities at a local and regional level.

• Journal of the Korean Home Economics Association
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• v.37 no.9
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• pp.73-84
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• 1999

This study investigated to understand the styles and attitudes toward salespersons and to compare the differences of the interaction in the marketplace among the generations. 920 samples were surveyed in Chunlabuk-do and 851 samples were used for the statistical analysis. As results of this study, 1) consumers’assertiveness level was less than one’s non-assertiveness level and aggressiveness level. 2) The aggressive type was the most popular type of the interaction and the assertive type was the most unpopular type. 3) The significant differences were found in the interaction altitudes and types of it among generation and between sexes for the whole sample.4) The religion was the significant variable in the differences of the interaction type for the adolescents and the elderly.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.469-489
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• 2021

This study explores consumers' responses to socially assistive robotics by using text-mining method focusing on Companion Pets from Hasbro as it gives emotional support. We conducted text frequency analysis, LDA analysis using R programming. The key findings are 1)the most frequently used words the mimicry of living pets and the appearance of companion pets, 2)the five topics were derived from the LDA analysis and classified keywords in each topic split between positive and negative, 3)user, product, environment affect the interaction between consumer and companion pets, 4)consumers who have difficulty in cognition and physical conditions use companion pets to replace living pets. This study provides an understanding of consumer responses in companion pets and gives practical implications that may improve the efficacy of usage for consumers and understand the companion robot, which provides emotional support in COVID-19.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.303-314
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• 2002

The colors of apparel have become an important element to be used strategically in order to give differentiated character at the level of fiber and fabric production. The colors of apparel have a close relationship with the skin colors of consumers and their preference colors. This study was carried out to classify the skin colors of Korean elderly women into several similar skin colors and to analyse their preference colors. Sample size was 471 Korean elderly women. With color spectrometer, JX-777, we measured 4 points of the body; cheek with removing cosmetics off, forehead, rear neck and arm on the interior part near elbow. All subjects had been shown with 40 color chips and answered the preference colors of apparel and the preference colors. Data weirs analysed to classify skin colors using K-means Cluster Analysis and Duncan test. Independent variables for Cluster Analysis were 12 variables out of L value, a value and b value of 4 points. In doing so, we used SPSS WIN 10 statistical package. Findings were as follows: 1) The skin colors of the Korean elderly women were composed of skin colors of YR, R, and Y. 2) 355 subjects were classified into 4 kinds of skin color groups. 3) The average face color of type 1 was 6.7YR 5.1/4.3 and 56 observations out of 355 subjects were composed of Type 1 and of Type 2 was 6.1YR 6.1/4.5 and 166 observations out of 355 and of 3 Type 6. YR 4.8/4.2 and 75 observations out of 355 and of Type was 6.17 YR 5.7/4.7 and 58 observations out of 355. 4) The average skin color of Type 1 was 7.0YR 5.9/4.4 and of Type 2 was 7.2YR 6.3/4.2 and of Type 3 was 7.0YR 6.2/4.2 and of Type 4 was 7.6YR 5.4/4.2 respectively. 5) The mean values of 12 variables between the 4 classified face color and skin color groups showed significantly different except H value of skin color. 6) All 4 groups showed that the most preference color of apparel and the most preference color were 2.5R 5/14 respectively.

• Journal of the Korean Society of Food Science and Nutrition
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• v.38 no.10
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• pp.1362-1372
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• 2009

This study was carried out to broadly profile the dietary pattern of elderly who consumed a higher amount of sodium compared to lesser sodium consumers. Na index 14, an instant food frequency questionnaire (IFFQ) of 40 items characterizing a high amount of sodium and a food frequency questionnaire of 63 food items that were used in nationwide surveys were adopted for the assessment of dietary characteristics of the subjects. The Na index 14 consisted of food items such as kimchi stew, bean paste stew, cooked spinach dish, seaweed soup, fish stew, roasted anchovy, and seasoned vegetables. Also, the survey constructs included nutritional knowledge and anthropometric measurements of the subjects. Out a total of 135 participants, 58 elderly were determined as the high sodium intake group (HSIG) and the other 77 were the control group, via a formerly validated Na index and sodium-associated dietary habits scale (SDH). Dietary habits of "add salt or soy sauce to foods", "drink up the broth of soups and stews", and "brined fishes and vegetables daily" were among the most significant differences between HSIG and control group in SDH assessment. In addition, the HSIG were less likely to have regular meals, adequate amount of meals, and nutritionally balanced meals than the control, with the differences manifesting more in females than males. Additional findings included that the HSIG possessed a poorer nutritional knowledge and obtained much higher scores on the IFFQ. Taken together, the study urges the needs of nutrition education for the elderly who habitually salt their foods and maintain a less desirable dietary style.

• Korean Institute of Interior Design Journal
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• v.26 no.3
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• pp.81-90
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• 2017

Subsidiary welfare facilities in an apartment complex are one of the most important factors for consumers when they buy an apartment due to an increase of consumers' consciousness level, increase of leisure time, and increase of cultural life. This study aims to analyze layout types and characteristics of subsidiary welfare facilities at the apartment complexes in the second phase new towns, investigate the current situation and find out the improvement direction. For this purpose, this author investigated three "second phase new towns" which were designated as a new town at similar time, and selected a total of 15 apartment complexes by selecting 5 complexes in each of the three new towns. Literature survey, case visit, photo shoot, user observation survey were used as study methods. The results of the study are as follows. First, it was found that a mixed type was the most common type of plane layout types in the subsidiary welfare facilities. This type improves accessibility and equity of the residents as the facilities are appropriately placed based on the functions and the user characteristics. Second, it can be considered that a distributed type for senior citizen centers and daycare centers may give independence to specific users, but it may give a sense of alienation to the elderly. Moreover, it does not have enough community so that it is necessary to make proper supplementation. Third, there were two lay out types. The first one is that the subsidiary welfare facilities are placed with step difference and the second one is that they are placed in sunken places using the underground space. Fourth, all layout types of outdoor facilities are distributed types, and it is considered that measurements for a proper balance of accessibility and equity are required.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.111-120
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• 2016

Unlike the past, brick-and-mortar is no longer on the priority list for the shopping activity. Instead, it is replaced by various non-store shopping alternatives, such as Internet, TV, catalog, mobile, etc. As consumers engage digitally, they made fewer trips to stores. Especially, as mobile shopping made the price comparison possible while shopping in the store, new shopping trend of 'showrooming' came to the fore as the serious issue. In order to cope with the this crisis, many brick-and-mortar retailers utilize omni-channel strategy for their countermeasure. This research paper is to suggest the omni-channel strategy that is applicable for the brick-and-mortar retailers. The results are as follows. First, in order to set up the connected-channel shopping environment, consumers have to be exposed to the environment that can deliver the continuous brand experience under the same price policy, brand and store management, etc, as integrating the various purchasing channels into one. Especially, in-store environment needs to change for the place where consumer experience is stressed for the most as using virtual reality devices with augmented reality technology. Also, the online digital kiosk, and tablet that consumer can order the products through the online channel while shopping in-store Second, the barrier-free in-store environment should be offered in order to increase the consumer convenience. This change will allow consumer communicate with the store environment more effectively. Lastly, brick-and-mortar should extend the physical territory as utilizing the offline's advantage and disadvantage through setting up the digital interactive wall or pop-up store for increasing the opportunity of customer interaction with the store. Moreover, visiting service for the elderly, housewife with the baby, or disabled person will be one of the effective substitute.