• 한국산림과학회지
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• 제96권4호
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• pp.377-386
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• 2007

본 연구는 커뮤니케이션 분야에서 보편적으로 사용되고 있는 정교화 가능성 모델이 산림분야에서도 적용 가능한지와 미디어간 커뮤니케이션 효과 차이를 검증하고자 하였다. 이 모델이 제시하고 있는 주요 변수인 동기변수(관여도, 인지욕구 및 감성욕구)와 능력변수(사전 지식)가 태토변화에 미치는 영향력을 회귀분석으로 검토한 결과, 대부분의 독립변수들은 유의성이 높아 산림분야도 이 모델을 적용할 수 있다는 것이 확인되었다. 미디어 효과는 TV, 인터넷 및 신문으로 동일한 메시지를 전달한 후, 미디어별 설득력과 회상의 차이로써 검증하였다. 분산분석 결과, TV가 신문보다 설득력이 있었지만 TV와 인터넷 간에는 차이가 없었다. 회상의 경우에는 인터넷과 TV가 신문보다 효과적이었다.

• Asia pacific journal of information systems
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• 제23권1호
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• pp.107-132
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• 2013

Despite the importance of knowledge complementarities (KC) to firm performance, very little is known about exactly what constitutes KC and how synergistic knowledge is created in KC. This research looks into the dimensionality of KC and how synergistic knowledge as an essential component of KC is generated in a process innovation (PI) project. We propose that KC consists of potential complementary knowledge, collaborative elaboration (CE) process, and synergistic knowledge. The model is investigated quantitatively, using a sample of 26 matched-pairs of client and consultant who participated in a PI project, and then qualitatively using interviews of a sub-sample of 7 matched-pairs of client and consultant. Data were collected in a longitudinal way at four different points during the four month project period. Results show that consultant's learning about the client's business occurs first and then client learning about IT capabilities follows through CE. With this enhanced clients' knowledge about IT capabilities, clients play an initiative role in designing the To-Be business processes, while consultants play a supporting role by introducing best practices or making suggestions based on their experiences. Future research implications as well as practical implications are also discussed.

• 한국IT서비스학회지
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• 제11권3호
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• pp.49-65
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• 2012

This study aims to investigate the factors influencing followers' continuous usage intention of twitter based on Elaboration Likelihood Model. In particular, central route(information itself) and peripheral route(twitterian's trustworthiness) are tested to reveal which has a more influential role in effecting the continuous usage intention of power-twitter. Furthermore, this study tests the relationship of users' attitude and continuous usage intention. The results indicate that argument quality, accuracy(central route), source expertise and source trustworthiness (peripheral route) have an influence on attitude. However, trustworthy on central route is not significant. Argument quality, trustworthy, accuracy(central route) and source expertise(peripheral route) have an influence on perceived usefulness. But source trustworthiness on peripheral is not significant. Attitude has an influence on perceived usefulness, and attitude and perceived usefulness both have an influence on perceived usefulness. In conclusion, central route is more influential than peripheral route in forming a positive attitude towards arguments, which in turn leads to the perception of twitter's usefulness, and in the end brings the continuous usage intention of twitter.

• 아동학회지
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• 제29권3호
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• pp.319-338
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• 2008

This study aimed to develop the components of Korean creativity and to examine differences between responses of Korean and US students. Seven experts were interviewed to establish components of Korean creativity. College students in Korea (1,210) and college students in the US (514) responded to the questionnaire. Analysis was by principal component analysis, independent sample t-test, and qualitative analysis. Results were: (1) five factors of Korean creativity consisted of elaboration, redirection, novelty, understanding-the-new-by-exploring-the-old (UE), and freethinking. (2) Korean students scored higher on elaboration and UE, and American students were better at redirection, novelty, and freethinking. (3) Each of the seven interviewees identified five factors of Korean creativity, but the factors varied according to their fields of expertise.

• 한국생물공학회:학술대회논문집
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• 한국생물공학회 2000년도 추계학술발표대회 및 bio-venture fair
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• pp.380-383
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• 2000

불완전 곰팡이의 일종인 Aureobasidium pullulans ATCC 42023 균주를 이용한 pullulan의 최적조건 및 pH 조절에 따른 pullulan의 생성 그리고 균체형태와 고분자 pullulan 생산에 미치는 영향을 조사 하였다. 삼각플라스크 내에서 최대의 pullulan 생산은 초기 pH 6.5일때 11.98 g/l의 pullulan을 생산하였고, 회분식 발효에서는 산소 공급속도 0.5 vvm일때 15.16 g/l의 최대의 pullulan생산량을 나타내었다. pH조절에 따른 실험에서는 pH 4.5일때 13.31 g/l의 pullulan 생산량을 보였고, 이때 균체의 형태는 효모형과 균사형태의 성장을 하였다. 그러나 분자량 생성면에서는 pH 6.5일때 100만 이상의 고분자가 가장 많이 생산되었다.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.1-21
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• 2016

Social media is increasingly being used as a source of information during crises, such as natural disasters and civil unrests. However, the quality and truthfulness of user-generated information on social media have been a cause of concern. Many users find distinguishing between true and false information on social media difficult. Basing on the elaboration likelihood model and the motivation, opportunity, and ability framework, this study proposes and empirically tests a model that identifies the information processing routes through which users develop trust, as well as the factors that influence the use of these routes. The findings from a survey of Twitter users seeking information about the Fukushima Daiichi nuclear crisis indicate that individuals evaluate information quality more when the crisis information has strong personal relevance or when individuals have low anxiety about the crisis. By contrast, they rely on majority influence more when the crisis information has less personal relevance or when these individuals have high anxiety about the crisis. Prior knowledge does not have significant moderating effects on the use of information quality and majority influence in forming trust. This study extends the theorization of trust in user-generated information by focusing on the process through which users form trust. The findings also highlight the need to alleviate anxiety and manage non-victims in controlling the spread of false information on social media during crises.

• Asia pacific journal of information systems
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• 제24권1호
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• pp.65-91
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• 2014

Our study adopted ELM (Elaboration Likelihood Model) to measure the impact of central and peripheral cues on e-healthcare website behavior and its consequence on perceived loyalty of users. While most of ELM studies did not elaborate the antecedent of both central and peripheral cues, we measured the antecedents of those information processing routes to clarify how technical and quality factors (i.e. information organization, security concern, and website attractiveness) develop the nature of either central or peripheral route. We found that information organization was the main antecedent of information quality presented on the website. Second, the results revealed that website security has a positive effect on website credibility. Third, we also found that website attractiveness was positively associated with website credibility. Fourth, consistent with elaboration likelihood model, the empirical findings suggested that information quality (central cue) and website credibility (peripheral cue) were strong predictors of behavior intention to use health website. Our findings also suggested that behavior intention to use health website significantly influenced perceived loyalty.

• 지식경영연구
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• 제10권4호
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• pp.115-131
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• 2009

This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

• 한국시스템다이내믹스연구
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• 제12권1호
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• pp.131-153
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• 2011

The purpose of this study is to explore the applicability of the causal maps for estimating creativity. This study assumes that fluency, flexibility, originality and elaboration are elements of creativity; and there are common characteristics between systems and creative thinking. For this study, 30 students from the 5th grade create causal maps which are consisted of the contents of 'the water cycle in the earth'. The causal maps are analyzed and evaluated by focusing on the characteristics of creativity. In way of the marking causal maps based on creativity, each word is scored as 1 point on the basis of 30 points for fluency. Each word which is linked more than one word is scored 3 points for flexibility, but the maximum points are limited as 35 points. In originality, if it is approved each word is worthy as well as originality, it is scored as 10 points on the basis of 40 points. Lastly, each number of cycle loops is scored as 15 points for elaboration, and the maximum scores are limited as 45 points. As is stated above, the limiting of the maximum scores are designed based on corresponded to 10% students of participators. In the result of this study, the students' scores of evaluating creativity applied causal maps show similar patterns from relative point of view to the other results which were evaluated the creativity by credible organ. Consequently, it is recognized that the causal maps have the possibility of being able to estimate quantitatively the creativity.

• 한국응급구조학회지
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• 제19권3호
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• pp.51-68
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• 2015

Purpose: This study validated the influential relations between the effects of emergency care quality, credibility of 119 emergency medical technicians (119 EMTs), and perceived usefulness and attitude of emergency care, focusing on the moderating effect of protectors' characteristics (education, experience, age, and recognition of patient severity). Methods: This study was based on elaboration likelihood and technology acceptance models. In total, 172 protectors with experience in utilizing prehospital service were surveyed from April 1 to July 31, 2011. Results: The results showed that the emergency care quality and the credibility of 119 EMTs were the main determinants of the perceived usefulness and attitude of emergency care, irrespective of the protector's characteristics (p <.001). In addition, the findings showed that the protector's intention of emergency care had a moderating role. The impact of the quality of emergency care on its perceived usefulness was greater for high-level protectors (p <.001). By contrast, the impact of the credibility of 119 EMTs on the perceived usefulness of emergency care was greater for low-level protectors (p <.001). Conclusion: The protectors' characteristics have different influences on the relations between the effects of emergency care quality, the 119 EMT credibility, and the perceived usefulness and attitude of emergency care.