• 제목/요약/키워드: Egoism

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Agribusiness: An Ethical Approach to Marketing

  • Ngoe, Tata joseph
    • Agribusiness and Information Management
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    • 제5권1호
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    • pp.11-19
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    • 2013
  • Price skimming practices, false claim on products, false information/communication, marketing overseas, and deception on products in marketing have received significant attention by the researchers of ethics in marketing studies. This research considers these phenomena as marketing instruments that grossly violate the practice of ethics in this domain. The two most crucial parts in marketing that have received greater attention are product safety and advertising. The paper also examines Ethical Marketing as the ability to make marketing decisions that are morally right and acceptable to all. In order words, ethics in marketing explains how moral standards can be applied in marketing decisions. It seeks to answer the research question by looking at some fundamental business ethics theories, namely, Virtue ethics, Utilitarian, and Deontological approaches to business ethics. Nevertheless, ethics in business is very controversial as many hold different view about what makes up the standard morals that corporations should take and so it is necessary for any organization to formulate its ethical codes to follow.

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청소년 문제행동 개선을 위한 상담 시스템 구축 - 청소년 자기행동 척도를 통하여 - (Construction of a counseling system to improve teenagers' problematic behavior: By Korean-youth self report)

  • 강병도;김경남
    • 한국산업정보학회논문지
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    • 제13권5호
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    • pp.186-195
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    • 2008
  • 매일 접하는 신문이나 TV보도 등에서는 비도덕적이고 반윤리적인 크고 작은 사건들이 자주 보도되고 있고, 집단따돌림 현상으로 인한 등교 거부, 심한 피해의식과 같은 정신 건강의 위협, 나아가 자살과 같은 극한 행동 등의 문제 양상은 심각성이 날로 커져서, 정신적 스트레스와 불안, 친구나 대인관계의 어려움까지 호소하고 있다. 이에 구축된 시스템을 통해 문제 발생의 가능성이 높은 학생들을 선별하여 문제가 발생하기 이전에 예방하고, 장기결석, 비행 등 학교 부적응 문제를 지속적인 상담을 통해 학교 적응력을 향상시키고자 한다.

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중.소형 건축물설비의 효율적 전력관리방안 연구 (A Study on the manage of efficiency of electric facilities for a type of Medium-small building)

  • 이상집;박인덕;이원구;김대균;오봉환;이훈구;한경희
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1998년도 하계학술대회 논문집 C
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    • pp.838-840
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    • 1998
  • The power demand has increased the groth of industry and improvement of life. Otherwise the power supply is more difficult. because of regional egoism, reinforcement for environment, and investment of money. The load installation should be promoted to rational power management, according to the network, inteligent, and high-function. Therefore, this paper is made a study for the method of energy saving and for energy saving of medium-small type small type-below 500kW medium type-between $500{\sim}1.000kW$.

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주부의 환경관리지식 인지도와 환경관리행동에 관한 연구 (A Study on awareness of environmental management Knowledge and enviromental management behavior of Housewives)

  • 노남숙
    • 한국환경교육학회지:환경교육
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    • 제7권1호
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    • pp.106-122
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    • 1994
  • The purpose of this study to investigate the awareness of environmental management knowledge and behavior and the effect of independent variables (The environmental management behavior of housewives are composed of five activities-clothing, eating, housing, buying, family management. The independent variables are composed of objective variable and subjective variable). The Research Questions are as follows; 1. Are there significant differences in the housewife's awareness of the environmental management knowledge according to the objective variable and the subjective variable? 2. How much are the effects of related variables on the awareness of environmental management knowledge? 3. Are there significant differences in the housewife's environmental management behavior according to objective variable and subjective variable and awareness of environmental management knowledge? 4. How much are effects of related variables on the housewife's environmental management behavior? For these purpose, a theoretical framework was developed by literature review and applied to empirical test. The data was collected through the questionnaire those respondents were 477 housewives in seoul. It was analyzed by various statistical methods such as Frequency. Percentile, GLM, F-test, T-test, Duncan's Multiple Range Test, Pearson's Correlations Analysis Simple Regression Analysis, and Multiple Regression Analysis. The results of this research are as follows; 1. The awareness of environmental management knowledge had significant differences according to the variables such as housewife's age, husband's job, family number, education experience of environment, frequencies of contracting mass media, the perceived adequacy of resources, social-altruistic orientation. 2. Among all of these variables affecting the awareness of environmental management knowledge, the perceived adequacy of resources had the highest effects and the next were family number, social-altruistic, type of residence in order. 3. Total Environmental management behavior of housewives had significant differences according to the variables such of environment, frequencies of contracting mass media, the satisfaction of household labor, the perceived adequacy of resources, biospheric orientation, social-altruistic orientation, egoism orientation, the awareness of environmental management knowledge. The clothing, eating, housing, family management behavior had the high level, the buying management behavior had the average level. The clothing, eating, housing, buying, family management behavior had significant differences according to the variables such as the satisfaction of household labor, the perceived adequacy of resources, biospheric orientation, social-altruistic orientation, egoism orientation, the awareness of environmental management knowledge. In particular, the clothing, eating, housing, buying management behavior had significant differences according to the variables such as education experience of environment. And the housing, buying management behavior had significant differences according to the variables such as frequencies of contracting mass media. 4. Among all of theses variables affecting environmental management behavior, the most influence variables was awareness of environmental management knowledge and the next were influence of housewife's job, biospheric orientation, the satisfaction of household labor, education experience of environment, frequencies of contraction mass media, egoism orientation in order. Among all of theses variables effecting the clothing, eating, housing, buying management behavior the variables affecting the family management behavior, the most influences variables was housewife's job. In the result of analysing the housewife's environmental management behavior and awareness of environmental management knowledge, influences of education experience of environment had the highest effect and frequencies of contracting mass media may more influencial than other variables. And Concrete and systematic knowledge and technique of environmental education is requisite. The result of this study could be attributed to develop the efficient environmental information. More emphasis should be given to environmental education and a long range environmental policy. in particular, environmental education be effectively related to environmental behavior, life-education and systematic support must be provided. In addition, further study of environmental problem is needed for and application of various theoretical approaches and research method.

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지역갈등해소를 위한 사회자본 형성방안 -천안시를 중심으로- (Plan of the Social Capital Formation for the Resolving the Regional Conflict -focus on the case of Cheonan-)

  • 박종관
    • 한국콘텐츠학회논문지
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    • 제13권11호
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    • pp.167-175
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    • 2013
  • 본 논문은 지역사회자본 형성을 통한 지역갈등해소 방안을 연구하였다. 이를 위해 사회자본에 대한 이론적 배경, 사회자본의 기능과 구성요소, 지역갈등요인을 정리하였으며, 이러한 요소를 바탕으로 연구모형과 분석변수를 제시하였다. 연구모형은 크게 사회자본과 지역갈등을 대칭으로 하고 인적요소를 독립변수로 놓은 형태로 구성하였다. 또한 설문조사를 통해 실증분석을 하였다. 실증분석은 빈도분석, 회귀분석 등으로 이루어졌다. 우선, 빈도분석 결과 지역갈등을 해소하기 위해 사회자본형성이 중요하다는 것으로 나타났다. 다음으로, 회귀분석 결과, 사회자본 구성요인과 지역갈등요소인 지역이기주의, 지역참여, 지역문제 정도가 각각 결정계수 5.1%, 5.5%, 1.6%로 나타났으며, F 값은 4.030, 4.351, 1.194로 나타났다. 이것은 사회자본형성이 높을수록 지역갈등 정도는 낮아지는 것을 증명하는 것이다. 즉, 사회자본형성이 지역갈등 해소에 상관성이 많음이 증명되었다. 사회자본형성을 위해서는 지역사회와 자지단체. 지역주민들이 함께 협력하고 노력해야 할 것이다. 특히 사회자본이 취약한 20대. 30대에 대한 사회자본 형성 전략이 연구되어야 할 것이다.

박근형 연극에 나타난 가족 이데올로기에 대한 비판적 인식 (A Study on Critical Understanding of Family Ideologies in Geun Hyung Park's Plays)

  • 김숙경
    • 한국연극학
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    • 제48호
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    • pp.85-125
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    • 2012
  • Geun Hyung Park is one of the playwrights who consistently pursues his unique world of play. One of the characteristics that is constantly discovered in Park's plays is the motif of 'family.' Park chooses family as the motif in most of his work. Park particularly emphasizes 'family life' rather than 'individual life' to focus on the internal problems of families. Therefore, the motif of family in Park's plays takes a very important position in the content and theme. The Korean society imposes unique value on families and possesses a strictly obstinate family ideology. Park observes distorted family relations or individuals who cannot be happy within their families to identify the problems related to the family ideology that is deeply rooted in the Korean society. This is one of the important backgrounds for which Park is constantly dealing with 'family life.' This study selected five of Park's most famous plays to specifically examine Park's critical understanding of family ideology. First, his criticizes extreme family egoism by depicting a family that cannibalizes people to keep the family full. Park chooses 'absurd time and space' and the extreme subject of 'human flesh' to warn his audiences about the awful consequences of family egoism. His , which is the only piece that deals with family history among the five pieces selected, criticizes Korea's unique family-centered ideology by humorously depicting the history of the Cho family that is all about maintaining and worshipping the its clan. He reveals the unethical and hypocritical attitudes of the Cho family for the audiences to reconsider the family-centered ideology of the Korean society. In , he talks about the son and the father who lose his ethical authority and fail to perform his paternal responsibilities to criticize the traditional family ideology of patriarchism and suggests the pessimistic future of patriarchism. contrasts a blood-related family with an irresponsible father and a quasi-family to criticize the identity of blood-related families. In , Park depicts a 'smelly house' of a family in agonizing relations to deny the family myth and the maternal myth. He clearly shows how the ideals of family myth and maternal myth are distant from the reality. In result of this study, Park's criticism of family ideology appears in various forms. He comprehensively criticizes both the general family problems and the unique family issues of Korea. The family ideology of Korea is currently undergoing a radical change. It has been long since the traditional family ideologies have exposed problems to show the signs of crisis. Also, there have emerged various forms of families, including single-parent families, one-person families, adoption families, and multi-cultural families. In this respect, Park's critical understanding of family ideologies allows you to see the obvious family forms from a new perspective and greatly contributes to awakening the essential questions about families. Park's work is noticeable among the various artistic and literature pieces that deal with family issues because of his extraordinary skills to capture the key issues inherent in the problems of family ideologies.

지방자치의식 실태와 정책적 함의 - 충남의 참여자별 인식을 중심으로 - (The Current Condition and Political Significance of Awareness of Local Government - Centering on the Awareness among Participants in Chungnam -)

  • 고승희
    • 한국콘텐츠학회논문지
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    • 제8권1호
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    • pp.1-8
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    • 2008
  • 지방자치는 국민들의 정치참여 및 자치의식의 함양을 통한 정치선진화를 위해 대단히 중요한 것인 만큼 이의 필요성을 직시하고 지방자치가 성공적으로 정착되어 발전할 수 있는 방안을 강구함이 타당하다. 이에 따라 지방자치와 관련하여 지방자치의 주체인 주민과 공무원, 지방의원을 대상으로 자치의식에 대하여 조사하였다. 조사결과 전문성 청렴성 등에서 문제가 있음도 나타났으며, 지역 및 집단 이기주의적 요소의 잠복과 함께 일부 주민들의 정치적 무관심이 심화되고 참여를 기피하는 현상도 밝혀졌다. 이는 무엇보다 지방자치를 이끌어가고 있는 참여자들의 자치의식의 정립과 지속적인 제고노력이 필요함을 시사하고 있다.

새로운 시범(示範) 농촌(農村) 건설(建設) 방향(方向) - 농어촌정주생활권개발사업(農漁村定住生活圈開發事業)을 중심으로 - (New Direction of Pilot Rural Development -With Respect to Rural Settlement Zone Development Project-)

  • 임재환
    • 농업과학연구
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    • 제22권2호
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    • pp.209-222
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    • 1995
  • To mitigate the development gap between urban and rural area, the government has implemented project planning as the Rural Integrated Development in each Gun level since 1986. On account of shortage of the development fund, the government had changed the Gun level development into Myeon level development so called the Rural Central Settlement Zone Development. The government had started nine pilot projects throughout Korea from 1990. This study is aimed at identifing problems that found in the course of implementation of the projects and recommending the new direction of the successful implementation of the projects in the future. The problems and directions found in the cource of project implementation were as follows: 1. Project implementation by investment priority considering economic and financial rate of return should be made. 2. Objective project planning should be made. 3. Equal allocation of the limited investment fund by group interest and egoism should be prohibited. 4. Enforcement of special man power should be taken into account. 5. Unification of the diversified existing terms and conditions of loans for house construction and improvement. 6. Road development oriented budget allocation should be improved. 7. Sufficient development fund should be procured considering the present rate of sufficiency of the project cost as 36%. 8. Sufficient supply of the credit loans for improvement of living environment of the farmers should be realized. 9. Rational implementation planning in connection with farm household income source development should be made.

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한 사상과 간호 (Han-Thought and Nursing)

  • 김문실;고효정;김애경;이옥자
    • 대한간호학회지
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    • 제21권3호
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    • pp.295-306
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    • 1991
  • Han-Thought is a philosophy unique to the native to Korean culture. From the point view of etymological analysis the word “Han” means “Large”, “High” means “Whole” Ancient Korean people planted their philosophical roots deep in what has come to be known an Han-Thought. The goal of this study was to explore “Han-Thought” for concepts and principles which may contribute to the building of a Korean nursing philosophy, ethic, paradigm, theory and eventully practice. Ontologlly, our ancient people attempted to learn what was most essential and meaningful in life Han-Thought embraces the thought of complete harmony with in wholeness. Han encompasses everything in the universe. A chracteristic of Han-Thought is that all things relate to each other in harmonic balance, not in conflict. The harmonious balance of all things excludes both disruption and confrontation, making all things into a large oneness. Thus Han-Thought applied to Holism traditionally embraced by nursing philosophy. The principles of Han-Thought emphasize the love of peace. Extreme individualism and egoism are not allowed in Han-Thought. Thus Han-Thought provide a humanistic and ethical foundation for nursing philosophy. Han-Thought is a valuable philosophy for Korean nurse to explore toward the development of the discipline in Korea.

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한국 사회에서 '가족중심주의'의 의미와 그 변화 (A Study of the Meaning and the Change of Familism in Korea)

  • 서선희
    • 가정과삶의질연구
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    • 제21권4호
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    • pp.93-101
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    • 2003
  • From the perspectives of traditional Korean familism, the family was a life-giving and morality-building institution. The family was also a location where people of Chosun society developed an identity as humans. Due to these characteristics of the family in the traditional familism, that is, the family as the basis of life, morality, and identity, the family was a unit that transcends personal desires, thus the institution enjoyed a long-lasting stability. However, with industrialization, the transcendent values have been taken away from the family, and the modern Korean family has changed into a private unit of personal happiness and the interests of only the immediate members. Surely the traditional familism had values that are contradictory to the civil society, such as sexual discrimination and family egoism. In spite of the limits, the traditional familism contains some family values that can be utilized to improve today's family cultures in Korea. For example, the approach to the family as a unit for life, the emphasis on transcending personal interests for the sake of family stability and deep intimacy, and the importance of the family in human lifes could inspire today's Korean families.