• 제목/요약/키워드: Effects of Emotions

검색결과 478건 처리시간 0.022초

점포의 혼잡성이 소비자 감정과 쇼핑행동에 미치는 영향 (The Effects of Retail Crowding on Consumer Emotions and Shopping Behaviors)

  • 박경애
    • 한국의류학회지
    • /
    • 제27권2호
    • /
    • pp.261-269
    • /
    • 2003
  • This study examined the effects of store density levels on consumers'crowding perception and the effects of perceived retail crowding on consumer emotions and in turn shopping behavior. In addition, the study investigated the effects of perceived price value and store type on the segmented dimensions of perceived retail crowding. Results of an experimental test with 3 density levels and 2 store types confirmed the effects of density on social crowding and spatial crowding. While social crowding positively affected arousal, spatial crowding negatively did pleasure which in turn affected approach-avoidance behavior. Though two store types showed the same pattern in such relationships, the effect of perceived price value on retail crowding was different by store type.

해결중심적 사고가 중년기혼여성의 역할적응과 삶의 만족도에 미치는 영향: 긍정정서의 매개효과 검증 (Influence of solution-focused thinking on the role adjustment and life satisfaction of middle-aged married women: The mediating effects of positive emotions)

  • 김경옥
    • 한국가족관계학회지
    • /
    • 제23권1호
    • /
    • pp.139-156
    • /
    • 2018
  • Objectives: The purpose of this study is to examine the impact of solution- focused thinking on middle-aged married women's role adjustment and life satisfaction through positive emotions. Method: The subjects of this study is middle-aged married women who reside in an urban community in South Gyeongsang Province. As for data analysis, SPSS 22.0 and AMOS 21.0 are employed. Results: The findings of the study were as follows: First, concerning the relationships of the variables, there were significant positive correlations among all the solution-focused thinking, positive emotions, role adjustment and life satisfaction. Second, solution-focused thinking had significant direct effect on positive emotions, and role adjustment. Solution-focused thinking had significant indirect effect on role adjustment through the medium of positive emotions at the same time. Solution-focused thinking had a significant indirect effect on life satisfaction through the medium of positive emotions and role adjustment. Positive emotions had no direct effect on life satisfaction but had a significant indirect effect on it through the medium of role adjustment. Conclusions: The findings of the study conclude that solution-focused thinking exercised an indirect influence on life satisfaction through the medium of positive emotions and role adjustment made it possible to find a way to provide solution-focused counseling for clients to lead a more satisfactory life.

Ambience and Word of Mouth Recommendation: Evaluating the Effects of Ambience Dimensions on Emotions, Customer Satisfaction, and Word of Mouth Recommendation in Coffee Shops

  • Lee, Sang-Hyeop;Chua, Bee Lia;Lee, Jong-Ho
    • 한국조리학회지
    • /
    • 제20권5호
    • /
    • pp.106-110
    • /
    • 2014
  • Little is known about the impact of ambience on customers' emotions, satisfaction, and word of mouth recommendation within the context of coffee shops. This study examined the relationships among ambience, emotions, customer satisfaction, and word of mouth recommendation in a coffee shop setting. A total of 303 visitors at 5 coffee shops in a Southwestern state in the U.S. completed questionnaires. Utilizing a structural equation modeling technique, this study demonstrated that ambience significantly influenced emotions and customer satisfaction. In addition, emotions significantly affected customer satisfaction and word of mouth recommendation.

Spreading Online Rumors: The Effects of Negative and Positive Emotions

  • Jong-Hyun Kim;Gee-Woo Bock;Rajiv Sabherwal;Han-Min Kim
    • Asia pacific journal of information systems
    • /
    • 제30권1호
    • /
    • pp.1-20
    • /
    • 2020
  • Malicious rumors often emerge online. However, few studies have examined why people spread online rumors. Recognizing that spreading online rumors is not only rational, but also emotional, this paper provides insights into the behavior of online rumor spreading using the cognitive emotion theory. The results show that perceived credibility of online rumors enhances both positive and negative emotions. However, positive emotions affect neither attitude nor behavior, whereas negative emotions affect both aspects of the spreading of online rumors. The results also indicate that prior positive attitude toward object influences negative emotions. Issues involvement moderates the relationship between attitude and behavior.

아동의 체형 지각과 신체상 지각에 따른 부정적 정서 (The Effect of Children′s Perception of Body Shape and Body Image on Their Negative Emotions)

  • 이영미
    • 대한가정학회지
    • /
    • 제42권8호
    • /
    • pp.133-145
    • /
    • 2004
  • The purpose of this study was to identify the effect of children's perception of body shape and body image on their negative emotions. The subjects were 345 3rd and 6th graders. Questionnaires were used to investigate the children's perception of their body shape and body image, and negative emotions. Data analyzed by SPSS-WIN program included mean, standard deviation, ANOVA, Scheffe's test and regression. Results were as follows. (1) The 6th graders perceived their body image more negatively than the 3rd graders did. (2) The children who perceived themselves more obesely had more negative body image and more negative emotions than those who did not. (3) There were interaction effects among the children's grade, sex and body shape perception on their body image perception. (4) The regression analysis demonstrated that children's perception of appearance was more influential on the negative emotions than their body shape perception.

아동의 부정적 정서표현에 대한 어머니 반응과 아동의 정서지능 간 관계 : 성별에 따른 탄력성의 매개효과 (The Mediating Effects of Children's Resilience by Gender on the Relationships between Mother's Reactions to Children's Negative Emotions and Children's Emotional Intelligence)

  • 오지현
    • 아동학회지
    • /
    • 제35권4호
    • /
    • pp.61-78
    • /
    • 2014
  • The study examined the pathways from maternal reactions to children's negative emotions to children's emotion intelligence through children's resilience by gender. The participants in this study comprised 413 elementary school 4th-6th graders (of which 214 were boys, and 199 were girls). They completed questionnaires on maternal reactions to children's negative emotions, children's resilience and levels of children's emotional intelligence. Data were analyzed by means of T-test and structural equation modeling. In the case of the male group, it was found that maternal emotion coaching, when done indirectly, but not directly, had an influence on their levels of emotional intelligence. On the other hand, in the case of the female group, it was found that emotion coaching, when done indirectly, as well as directly, had an influence on their levels of emotional intelligence. Therefore, these results indicate that children's resilience mediated the effects of maternal emotion coaching on emotional intelligence. It also found that there are distinct pathways from maternal reactions to children's negative emotions to emotion intelligence through resilience by gender.

상지경락 마사지가 시설거주 노인의 수면과 기분 및 뇌혈류에 미치는 효과 (Effects of Upper Meridian Massage on Cerebral Blood flow, Emotions, and Sleep of the Institutionalized Elderly)

  • 엄동춘;남미정
    • 성인간호학회지
    • /
    • 제26권2호
    • /
    • pp.171-180
    • /
    • 2014
  • Purpose: This study was to investigate the effects of upper meridian massage on cerebral blood flow, emotions, and sleep of the institutionalized elderly. Methods: This study was a nonequivalent control group pre- and post-test design. The participants were 50 elderly (26 in the experimental group; 24 in the control group) living in the institutions. Data were collected between July 9 and September 1, 2011. The data were analyzed using descriptive statistics, t-test, and $x^2$-test, Repeated Measures ANOVA, and Cronbach's ${\alpha}$ coefficient. Each participant in the experimental group received the upper meridian massage for 10 minutes, 4 times per week for 2 weeks. Each participant's cerebral blood flow and self-reported questionnaires were tested before treatment, after 1 week and 2 weeks during treatment sessions. Results: There were significant differences in sleep and emotions after 1 week and 2 weeks during treatment sessions. But cerebral blood flow measured by common carotid artery pulsatility index (CCA PI) and common carotid artery resistance index (CCA RI) demonstrated significant differences in 2 week point in time. Conclusion: These results indicated that upper meridian massage could be an effective intervention for improving cerebral blood flow, emotions, and sleep of the institutionalized elderly.

쾌락적 가치와 실용적 가치가 소비감정과 고객만족에 미치는 영향에 관한 연구 (Understanding the Effects of Hedonic and Utilitarian Values on Consumption Emotions and Customer Satisfaction)

  • 송자현;김현정
    • 한국조리학회지
    • /
    • 제21권5호
    • /
    • pp.180-191
    • /
    • 2015
  • 본 연구의 목적은 지각된 가치(쾌락적 가치, 실용적 가치)가 소비감정과 고객만족에 미치는 영향을 살펴보고 나아가 각 개념들의 측정변수 사이에 내재한 관계를 파악하는데 있다. 연구 자료는 최근 한 달간 아시아 레스토랑을 방문한 경험이 있는 미국인들을 대상으로 수집하였으며, 총 435개의 자료를 가지고 기술통계분석, 요인분석, 신뢰도분석, 회귀분석을 실시하였다. 분석결과 쾌락적 가치와 실용적 가치 모두 긍정적 감정과 고객만족에 영향을 미치는 것으로 나타났으나, 실용적 가치만이 부정적 감정에 영향을 미치는 것으로 나타났다. 측정변수 간의 관계를 분석한 결과 쾌락적 가치인 전통음악, 전통음식, 레스토랑 배치가 긍정적 감정에 영향을 미쳤으며, 인테리어 디자인은 고객만족에 영향을 미치는 것으로 나타났다. 반면 실용적 가치인 음식의 맛과 건강한 음식종류는 긍정적 감정과 고객만족에 영향을 미쳤으며, 음식의 맛만이 부정적 감정에 영향을 미치는 것으로 밝혀졌다. 이에 대한 실무적 시시점을 결론에 제시하였다.

감성이 시각적 이미지의 색감기억에 미치는 영향 (Effects of Emotion on Color Vividness of Visual Memory)

  • 장필식
    • 대한인간공학회지
    • /
    • 제30권1호
    • /
    • pp.221-227
    • /
    • 2011
  • Objective: The aim of this study is to investigate the quantitative effects of various emotions and retention periods on the color vividness of visual memory. Background: Although numerous studies have focused on the effects of emotions on memory such as visual detail and vividness of emotional events compared to neutral events, the relationship between emotion and visual memory is ambiguous yet. Furthermore, there were few studies on the effect of emotion on vividness of visual memory. Method: A total of 68 subjects were participated in serial experiments proceed on online and the experiments had two phases: recognition phase and reproduction phase. The 15 photographs were used as visual stimuli and all experiments were conducted over the internet(experiment website) and the results were collected on the web database. Results: The retention period, sleep-arousal emotion and subjective saturation of visual stimuli had a significant effect on the color vividness of visual memory. Conclusion: The results suggested that the color of visual stimulus might be more vividly remembered when it is arousing, the subjective saturation is higher and the retention period is longer. Application: The findings of this study may help clarify the relationship between human emotions and visual memory.

중·고등학생의 자기불일치가 우울 및 불안에 미치는 영향 : 대처방식과 희망적 사고의 조절효과 (The Effect of elf-discrepancies Upon Depression and Anxiety Levels in Middle and High School Students : The Moderating Effects of Coping Strategies and Positive Thinking Patterns)

  • 이가은;강민주
    • 아동학회지
    • /
    • 제32권6호
    • /
    • pp.141-155
    • /
    • 2011
  • This study investigated whether middle school and high school students' coping strategies and positive thinking patterns moderate the negative effects of self-discrepancies on maladjustive emotions represented by depression and anxiety. The study participants consisted of 308 middle school students and 301 high school students from schools from metropolitan areas in Korea. The results of this study were as followed. First, the high school students reported higher scores in terms of depression, anxiety, and active coping strategies than the middle school students, while the middle school students reported higher scores in terms of positive thinking than the high school students. Second, the high school students' active coping strategies and positive thinking patterns moderated the negative effects of self-discrepancies on maladjustive emotions. These results indicate that both middle and high school students' self-discrepancies negatively affected maladjustive emotions, whereas active coping strategies and positive thinking patterns positively affected maladjustive emotions. In addition, active coping strategies and positive thinking patterns had a moderating effect only among the high school students.