• 제목/요약/키워드: Effective selling

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Design and Development of POS System Based on Social Network Service (소셜 네트워크 서비스 기반의 POS 시스템 설계 및 개발)

  • Yoon, Jung Hyun;Moon, Hyun Sil;Kim, Jae Kyeong;Choi, Ju Cheol
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.143-158
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    • 2015
  • Companies and governments in an era of big data have been tried to create new values with their data resources. Among many data resources, many companies especially pay attention to data which is obtained from Social Network Service (SNS) because it reveals precise opinion of customers and can be used to estimate profiles of them from their social relationships. However, it is not only hard to collect, store, and analyze the data, but system applications are also insufficient. Therefore, this study proposes a S-POS (Social POS) system which consists of three parts; Twitter Side, POS Side and TPAS (Twitter&POS Analysis System). In this system, SNS data and POS data which are collected from Twitter Side and POS Side are stored in Mongo D/B. And it provides several services with POS terminal based on analysis and matching results which are generated from TPAS. Through S-POS system, we expect to efficient and effective store and sales managements of system users. Moreover, they can provide some differentiated services such as cross-selling and personalized recommendation services.

U.S. Consumers' Motivations for Purchasing and Not Purchasing Fashion Counterfeit Goods

  • Kim, Hye-Jeong;Latour, Brittany N.
    • International Journal of Costume and Fashion
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    • v.12 no.1
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    • pp.11-27
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    • 2012
  • This study explores U.S. consumers' perceptions about fashion counterfeit goods and counter feiting and motivations for purchasing and not purchasing those goods. A qualitative research technique utilizing self-administered essay questions was used to collect data. A convenience sample of female college students(N=128) drawn from classes at Midwestern and Southern universities in the U.S. participated in this study. This study found that a majority of consumers tended to perceive that fashion counterfeit goods are merely imitations of the legitimate goods and that counterfeiting is producing and selling fake goods, but a small number of consumers associated those goods with illegally produced goods and illegal practices or violations of intellectual property rights. The major motivations for purchasing counterfeit fashion goods were found to be price/value consciousness, appearance of counterfeit goods, status consumption, availability of the goods, desire for souvenirs, and social(family and peer) influences. In addition, the major deterrents to purchasing these goods were identified as integrity/ethical judgment, poor quality of counterfeit goods, self-image/status, and unavailability of the goods. This study provides policy makers and anti-counterfeit coalitions with information to develop effective educational programs or campaigns to influence consumers' counterfeit fashion purchasing behavior.

A Study on Application of Real Option for Strategic Response to Uncertainty in Hotel Development Project (호텔개발사업의 불확실성에 전략적으로 대응하기 위한 실물옵션 적용 연구)

  • Kwon, Tae-In;Lee, Sang-Hyo;Kim, Jae-Jun
    • Journal of The Korean Digital Architecture Interior Association
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    • v.10 no.2
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    • pp.5-12
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    • 2010
  • Unlike housing development project that can ensure profit by selling built units, a hotel development depends on long-term business operation to be profitable due to characteristics of service industry. The expected cash flow has substantial uncertainty depending on room occupancy rate and room charge. Thus, even after construction is complete, business risk tends to rise. It is necessary to ensure strategic response to uncertainty in future value of a hotel. The objective of the study is to explore strategic measures to deal with risk and uncertain future value in hotel development project by adopting abandonment option, which is a type of real options. The case in analysis had sevenyears of project period: Two years for construction, and five years for operation; a plan was made to sell the hotel after five years' of operation. For the research purpose, option value ofrecoverable investment amount was estimated, and value of abandonment option was KRW 124.921 billion. When abandonment option is applied, the project value was deemed to be KRW 120.592 billion. Generally, the amount of loss is enormous when a real estate project like a hotel development fails, and therefore, application of option is expected to be an effective measure to leverage uncertainty of a project.

A Union Model of Human and Agent for Processing the Information of the Complex System (복잡계 정보 처리를 위한 사람과 에이전트의 결합 모델)

  • 고성범;김동근
    • Journal of KIISE:Software and Applications
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    • v.30 no.7_8
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    • pp.752-763
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    • 2003
  • In the large scale B2B transaction like buying ´Express-Train´ or selling ´Daewoo Motor`, a tremendous amount of variables and factors of chaos functionate in it directly or indirectly. To get the effective information processing on the so called complex system like this, it should be possible to unite the human´s ability on the implicit information processing and the agent´s ability on the explicit information processing. In this paper, we suggested a union model for uniting these two heterogeneous abilities and showed how the suggested model can be used for processing the information of such a complex system as B2B negotiation.

Strategic Management Plan for Transnational Organizations

  • Kang, Eungoo;Hwang, Hee-Joong
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.2
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    • pp.119-128
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    • 2018
  • A primary goal of transnationals is to offer their vision for selling products or services so that they are relevant to local cultures. The purpose of this study is to provide a solution for how transnational companies face various environments and how they can utilize and overcome them and survive strategically. This study will present strategic recommendations for transnational organizations. First, transnational organizations should identify the core areas where organizational can invest or allocate its precious resources to get full advantage of the attractive opportunities form the market and focus on building strong networks with the key stakeholders. Second, they should manage the knowledge flows and provide strategic direction in cooperative venture for the long term successful future and ensure that every department has an effective coordination with other departments in order to bring about the organizational change. Lastly, they should overcome the challenges managers face in a transnational business environment when companies expand their operations into international markets. The managers need to assess the organization's strengths and weaknesses and evaluate different forces which are present in the external environment. And then, Managers have to ensure that the company has sufficient resources, core competencies and capabilities.

Comparison Shopping System Based on RSS with Ontology Matching (온톨로지 매칭을 이용한 RSS 기반의 비교쇼핑 시스템)

  • Park, Sang-Un
    • The Journal of Information Systems
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    • v.20 no.3
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    • pp.41-61
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    • 2011
  • In order to buy products through the Internet, consumers dissipate much time and efforts in collecting and comparing product information from various online shopping malls. Consumers can save their efforts by using price comparison sites, but there are some shortcomings in comparison shopping. Firstly, comparison sites do not show the lowest price of some products that are selling in shopping malls. Secondly, the product information provided by comparison sites is sometimes wrong. Thirdly, there are too many results. In order to overcome the shortcomings, we suggested a comparison shopping system based on RSS by using ontology matching. We used the current RSS standard for syntactic interoperability instead of suggesting new standards. Moreover, we used ontology matching for semantic interoperability to compare product information with different ontologies. The suggested ontology matching consists of three steps. The first step is finding exact sense from WordNet for a given product category, and the second step is searching for matching product category candidates from the products of RSS feeds. The final step is calculating similarities of the candidates with the target product category. From the experiments, we could get better recall rates that are suitable for e-commerce environments and the results show that our system is effective in product comparison.

Storytelling and Social Networking: Why Luxury Brand Needs to Tell Its Story

  • Park, Min-Sook
    • Journal of Information Technology Applications and Management
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    • v.27 no.5
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    • pp.69-80
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    • 2020
  • Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

Minimizing Zinc Consumption In Hot-Dip Galvanizing Lines

  • Bright, Mark;Ellis, Suzanne
    • Corrosion Science and Technology
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    • v.10 no.2
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    • pp.43-46
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    • 2011
  • Zinc consumption in a continuous galvanizing line is one of the highest operating cost items in the facility and minimizing zinc waste is a key economic objective for any operation. One of the primary sources of excessive loss of zinc is through the formation of top dross and skimmings in the coating pot. It has been reported that the top skimmings, manually removed from the bath, typically consist of more than 80% metallic zinc with the remainder being entrained dross particles ($Fe_2Al_5$) along with some oxides. Depending on the drossing practices and bath management, the composition of the removed top skimmings may contain up to 2 wt% aluminum and 1 wt% iron. On-going research efforts have been aimed at in-house recovery of the metallic zinc from the discarded top skimmings prior to selling to zinc recycling brokers. However, attempting to recover the zinc entrapped in the skimmings is difficult due to the complex nature of the intermetallic dross particles and the quality and volume of the recycled zinc is highly susceptible to fluctuations in processing parameters. As such, an efficient method to extract metallic zinc from top skimmings has been optimized through the use of a specialized thermo-mechanical process enabling a continuous galvanizing facility to conserve zinc usage on-site. Also, through this work, it has been identified that filtration of discrete dross particles has been proven effective at maintaining the cleanliness of the zinc. Future efforts may progress towards expanded utilization of filters in continuous galvanizing.

Intestinal absorption of aloin, aloe-emodin, and aloesin; A comparative study using two in vitro absorption models

  • Park, Mi-Young;Kwon, Hoon-Jeong;Sung, Mi-Kyung
    • Nutrition Research and Practice
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    • v.3 no.1
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    • pp.9-14
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    • 2009
  • Aloe products are one of the top selling health-functional foods in Korea, however the adequate level of intake to achieve desirable effects are not well understood. The objective of this study was to determine the intestinal uptake and metabolism of physiologically active aloe components using in vitro intestinal absorption model. The Caco-2 cell monolayer and the everted gut sac were incubated with $5-50{\mu}M$ of aloin, aloe-emodin, and aloesin. The basolateral appearance of test compounds and their glucuronosyl or sulfated forms were quantified using HPLC. The % absorption of aloin, aloe-emodin, and aloesin was ranged from 5.51% to 6.60%, 6.60% to 11.32%, and 7.61% to 13.64%, respectively. Up to 18.15%, 18.18%, and 38.86% of aloin, aloe-emodin, and aloesin, respectively, was absorbed as glucuronidated or sulfated form. These results suggest that a significant amount is transformed during absorption. The absorption rate of test compounds except aloesin was similar in two models; more aloesin was absorbed in the everted gut sac than in the Caco-2 monolayer. These results provide information to establish adequate intake level of aloe supplements to maintain effective plasma level.

The Effects of Social Norms and Perceived Benefits on Purchase Intention for the Fashion Products of Social Enterprises (사회적 규범과 지각된 혜택이 사회적 기업 패션제품 구매의도에 미치는 영향)

  • Seo, Min Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.699-710
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    • 2019
  • This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.