• The Korean Journal of Franchise Management
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• v.15 no.1
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• pp.1-10
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• 2024

Purpose: Despite the popularity of sales promotion as one of the key marketing tactics employed by many companies today, relatively little effort has been devoted to examining an interaction effect between promotion cues and promotion duration. Therefore, this study aims to examine how promotion cues and promotion duration will jointly affect consumers' attitudes toward promotions and purchase intentions. Research design, data, and methodology: The present study conducted an online experiment through the Qualtrics program in which a total of 141 participants were recruited from the Cloud panel members in the U.S. The experiment employed a 2(promotion cue: best-seller vs. limited edition) × 2(promotion duration: long vs. short) full factorial between-subjects design. Result: In the condition of best-selling sales promotion cue, a long promotion duration induced more positive promotion attitude and higher purchase intention, while in the condition of limited-edition sales promotion cue, the use of a short promotion duration contributed more positive promotion attitude and greater purchase intention. Conclusions: Marketers need to take the congruence between promotion cues and promotion duration into full consideration when designing effective sales promotion strategy.

• The Journal of Korean Physical Therapy
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• v.34 no.5
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• pp.212-217
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• 2022

Purpose: This study sought to investigate the effects of visual cue deprivation balance training by applying head control feedback to the balance function and the fall index in older people. Methods: The study was conducted on 26 older people at the S Hospital in Gyeongsansi. The patients were randomly divided into the experimental groupI (EGI, n=9), the experimental groupII (EGII, n=9), and the control group (CG, n=8). The three groups were trained for 30 minutes three times a week for four weeks. To assess the patients' static balance function, their limits of stability (LOS) was measured using the BioRescue system, (RM Ingenierie, France), composed of a pressure platform that can measure force in diverse ways, a computer, and a monitor. The dynamic balance function was measured using the Berg Balance Scale (BBS). Also, the fall index was measured to evaluate the risk of falling. A paired t-test was performed to compare pre- and post-training performance within the groups. One-way ANOVA was performed for comparing the three groups. A post hoc least significant difference (LSD) test was also performed. Results: The results of the LOS showed a significant difference after training in the EGI and EGII groups (p<0.05). As a result of the difference between the three groups, there was a significant difference after training (p<0.05). The results of the BBS showed a significant difference after training in the EGI group (p<0.05). As a result of the difference between the three groups, there was a significant difference after training (p<0.05). Conclusion: Visual cue deprivation balance training applying head control feedback is effective in improving the dynamic balance function in older people. It is also necessary to constantly maintain the head orientation by feedback and to properly control the head movement.

• Journal of Music and Human Behavior
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• v.11 no.1
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• pp.21-37
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• 2014

The significant role of joint attention in the development of children with autism spectrum disorder (ASD) has highlighted the importance of early intervention. With the emphasis on the effective cueing and reinforcer for orienting to social stimuli in improving responding to joint attention (RJA) of children with ASD, the use of musical cue was hypothesized. This study aimed to examine the occurrence of RJA behaviors depending on the attentional cue, which differed in the level of information and type of auditory modality. Nine children with ASD participated in this study. The use of eight different joint attention cues were analyzed in terms of the frequency and accuracy of RJA behaviors elicited. The results of the study showed that RJA behaviors occurred more frequently with musical cues than with verbal cues and the mean accuracy rate of RJA was higher with musical cues (p = .047). Musically delivered eliciting and directing cues accompanied with pointing elicited the highest attentional shift and RJA accuracy. The significant increases in RJA with the use of musical cues indicated that incorporating musical elements into an attentional cue may provide more accurate cue information, enough to improve RJA behaviors of children with autism.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.2
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• pp.737-743
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• 2013

This study was to investigate the effects of balance and trunk repositioning sense through multisensorial training using visual cue deprivation in subacute stroke patients. Multisensorial training group practiced after visual deprivation, control group practiced in the same training except visual deprivation with thirty subjects. Both groups were conducted training programs on sixty minutes a day, five days a week during four weeks. The subjects were evaluated by static balance, dynamic balance and trunk repositioning sense in the pre-posttest. There was significant improvement by multisensorial training that static balance, dynamic balance and the trunk repositioning sense between pretest and post test (p<.05). There were significantly differences in the amount of change of dynamic balance, trunk repositioning sense between the two groups(p<.05). Through this study, multisensorial training suggest that is effective in the improvement of dynamic balance and trunk repositioning sense.

• Journal of Distribution Science
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• v.16 no.9
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• pp.59-63
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• 2018

Purpose - It has already been proved that 'mood' as the physical environment of shopping affects consumers' main sensory channels such as sight, hearing, smell, touch. However, there is no consensus on how the olfactory cue influences the customers in the shopping environment. In this study, we examine the previous studies on how the olfactory cue affects the customers in the shopping environment and present a clear direction as a suggestion for progressive research. Research design, data, and methodology - It is not important to use a lot of unconditional fragrance, but it should be exposed to the environment that suits the proper fragrance. In recent years, meaningful research on store fragrance has been slowly increasing. As a result, studies on the fragrance effects of retail stores have been conducted to verify the relevance of fragrance suitability in stores and consumer spending scale. Results - The fragrance appropriate for each store can not be uniformly specified as any fragrance. This is because external variables such as time, season, temperature, lighting, density of shoppers, and music in the store also affect customer evaluation. For example, using an unsuitable fragrance may encourage customers to leave the store quickly by restraining impulsive purchases or by disturbing concentration. The store manager should also be interested in using fragrances that are proven and effective in the store environment, but they should also have the ability to easily manipulate and manage the fragrances very appropriately according to changes in the store environment. Store managers should observe consumer preferences and responses according to their goals and strategies, and then systematically manage and store information about the fragrance appropriate to the store. Conclusions - In the future, the fragrance marketing researcher needs to consider the spatial form and density of the customer. In practice, managers operating a retail store should check the most appropriate store density(congestion) according to the size and spatial characteristics of the store and maintain the ideal conditions. To do this, it is necessary to pay attention to how to select and control sensory elements such as fragrance(olfactory), music(auditory), and lighting(visual).

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.3-10
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• 2021

This study examined the effect of intentional thought avoidance(i.e., thought suppression and thought substitution) using "Think and No Think" task. Two syllable words were selected, and recall test was performed with a single subject group. recall accuracy of them was measured in two recall conditions(cue recall and target recall) and four training conditions(thought, thought suppression, thought substitution, and baseline). The results showed that recall accuracy in cue recall condition was better than in target recall condition, regardless of training conditions, and recall accuracy in thought condition was better than in other training conditions, regardless of recall conditions. Also there was significant interaction between recall and training conditions: For thought suppression. there was no difference between two recall conditions, whereas for thought substitution, recall accuracy in cue recall condition was better than in target condition. These findings indicate that thought avoidance strategies, including both thought suppression and thought substitution, are effective in avoiding the specific thought intentionally, and thought suppression and thought substitution could be applied by different mechanism.

• Korean Journal of Cognitive Science
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• v.17 no.1
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• pp.29-52
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• 2006

There has been a claim that Interaction between the cerebral hemispheres could reduce the effect interfering information (Weissman & Banich, 1999). We ran three experiments to show that between-hemisphere separation of target and distractor could be more effective for reducing interference than Interaction between the hemispheres. In experiment 1, a colored box and a rotor name were presented to a single or to separate hemispheres. In experiment 2 and 3, a colored circle (distractor) was presented along with a colored box and a color name which was always printed in black. In experiment 3, a peripheral cue was presented either to the target location(66.7%) or to the distractor location(33.3%) Immediately before the presentation of stimuli. In all experiments, the participants were asked to deride whether the moaning of the color matched the rotor of the box, Ignoring the printed rotor of the word(Exp. 1), or the color of the circle(Exp. 2 & 3). There were three renditions of distractor (congruent, incongruent, and neutral) and two conditions of matching (between- and within-hemisphere matching). If interhemispheric interaction were effective for interference reduction, there should be a decrease in the interference in the between-hemisphere compared to the within-hemisphere matching condition. The results showed that there was no difference in the interference between the two matching conditions in Exp 1. In Exp 2 and in the target-cue renditions of Exp. 3, the amount of interference in the between-hemisphere condition was greater than that in the within-hemisphere condition. These findings are consistent with what we have previously reported (Sohn et al., 1996, Sohn & Lee, 2003). However, when the distractor was precued in Exp. 3, the amount of interference did not differ between the two marching conditions. These results suggest that between-hemisphere separation of target and distractor can be more effective for reducing response interference than interhemispheric communication. It implies a possible role of an interhemispheric shielding mechanism (Merola & Liederman, 1985) to prevent the transfer of task-irrelevant, harmful information across the hemispheres.

• Speech Sciences
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• v.10 no.4
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• pp.241-254
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• 2003

The purpose of the present study was to investigate the sentence comprehension strategies used by Korean/English bilingual children when they listened to sentences of their first language, i.e., Korean. The framework of competition model was employed to analyze the influence of the second language, i.e., English, during comprehension of Korean sentences. The participants included 10 bilingual children (ages 7;4-13;0) and 20 Korean-speaking monolingual children(ages 5;7-6;10) with similar levels of development in Korean language as bilingual children. In an act-out procedure, the children were asked to determine the agent in sentences composed of two nouns and a verb with varying conditions of three cues (case-marker, animacy, and word-order). The results revealed that both groups of children used the case marker cues as the strongest cue among the three. The bilingual children relied on case-marker cues even more than the monolingual children. However, the bilingual children used animacy cues significantly less than the monolingual children. There were no significant differences between the groups in the use of word-order cues. The bilingual children appeared less effective in utilizing animacy cues in Korean sentence comprehension due to the backward transfer from English where the cue strength of animacy is very weak. The influence of the second language on the development of the first language in bilingual children was discussed.

• Asia pacific journal of information systems
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• v.34 no.2
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• pp.518-540
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• 2024

Mobile technologies have enabled marketers to target consumers anywhere and anytime. However, as consumers react and respond differently depending on what situation they are in, there is an apparent need to determine when, where, and what kind of advertisement is most relevant to the consumer. This paper proposes a holistic approach to examine the response of consumers when faced with two types of contextual factors (environmental/spatial and social contexts) through the lens of the Mobile Advertising Effectiveness Framework. We focus on the contextual effects of perceived distance from the offline store and the effect of popularity cue indication. A scenario-based survey is conducted to investigate the effects of perceived distance and popularity cue on the users' attitudes, and ultimately on their response intentions, upon receipt of mobile ads. Results of the study confirm the hypotheses: first, mobile ads sent when users perceive the physical store to be in close proximity tend to evoke more positive attitudes and elicit better responses compared to when users perceive the store to be farther away. Additionally, ad messages indicating high popularity were found to be more appealing than those with low popularity. These empirical results underscore the pivotal role of context, encompassing both spatial context (proximity to offline stores) and social context (popularity cues), in shaping consumer attitudes and response intentions in mobile advertising. The findings of the study offer theoretical insights that underline the significance of holistic context-based approaches that in turn, marketers may use to design more effective mobile ad campaigns that may elicit better responses from consumers.

• The Journal of Information Technology and Database
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• v.6 no.2
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• pp.19-28
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• 1999

Digital image and video libraries require new algorithms for the automated extraction and indexing of salient image features. Eigen values of an image provide one important cue for the discrimination of image content. In this paper we propose a new approach for automated content extraction that allows efficient database searching using eigen values. The algorithm automatically extracts eigen values from the image matrix represented by the covariance matrix for the image. We demonstrate that the eigen values representing shape information and the skewness of its distribution representing complexity provide good performance in image query response time while providing effective discriminability. We present the eigen value extraction and indexing techniques. We test the proposed algorithm of searching by eigen value and its skewness on a database of 100 images.