• Asia Marketing Journal
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• 제16권4호
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• pp.1-18
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• 2015

Assuming that not all background music in advertising function as effective retrieval cues for the advertised messages, this study proposes that we should be able to distinguish the retrieval cue effect of music from the simple ad exposure effect. This study tries to identify which specific characteristics of music are related to the retrieval cue effect. Our experiment focuses on congruency and familiarity of music as key characteristics of music which affect the effectiveness of the music's role as a retrieval cue for the advertised messages. We used four groups of subjects to test the retrieval cue effect of the background music. Each group was exposed to one of the four different types of background music and was again sub-divided into an experimental and a control group (i.e., a total of eight independent sub-groups were included in the experiment.) The first two sub-groups were exposed to the experimental advertisement with the background music of high congruency and high familiarity. After the ad exposure, the background music was provided as a retrieval cue to only one of the two sub-groups. Comparison of the memory performance between the two sub-groups will reveal the net retrieval cue effect of the music of high congruency and high familiarity. Similarly, another two sub-groups watched the same ad but with the background music of high congruency and low familiarity. Also the same ad but with the music of low congruency/ high familiarity was shown to another two sub-groups and that of low congruency and low familiarity music was to another two. Among the two sub-groups with the same music, only one group had the music cue at the memory tasks. One hundred and seventy four undergraduate students at the college of one of authors in Asia participated in the study. Their ages ranged from 18 to 24 with a median of 20. The sample was composed of 51.7 percent male subjects. They were randomly assigned to each of the eight sub-group. The results show that the music highly congruent with the advertised message facilitates the message retrieval, while the low congruency music cue does not. It was also found that the low familiarity music cue improves memory performance only when the music is perceived as congruent with the advertised message. From a theoretical and practical perspective, this study provides boundary conditions for effective retrieval and suggests that the congruent music specifically created for the ad is a more effective retrieval cue than other types of music cues.

• 정보관리학회지
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• 제29권1호
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• pp.25-43
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• 2012

일반적인 문헌/문서나 웹페이지에서 창조에 도움이 되는 아이디어와 준아이디어를 색출하기 위하여 아이디어 마이닝 기법을 적용하였다. 아이디어 마이닝과 의견 마이닝 및 논제 신호 마이닝에서 사용하는 발췌 기법으로 웹 페이지, 문헌, 문서 등에 포함되어 있는 아이디어를 발췌하였다. 발췌 기법을 (1) 결정적 단서 어구, (2) 단서 멀티미디어, (3) 문맥 신호, 및 (4) 담화 구절 방법으로 정리하여 7가지 아이디어 유형 -사상, 계획, 의견, 글, 그림, 소리, 공식 별로 실험하였다. 각 기법들의 효율성은 재현율과 정확률을 혼합한 F 측정값으로 판단하였고 (1), (3), (4) 방법은 대체로 긍정적인 평가를 얻었다. 특히, 결정적 단서 어구는 아이디어 적출에 문맥 신호는 준아이디어 추출에 효과적인 것으로 판단되었다.

• 디자인학연구
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• 제15권3호
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• pp.167-180
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• 2002

작은 화면에서 방대한 규모의 정보를 보기 위해서는 정보구조가 잘 조직화되어야 하고, 항해 보조장치가 적절하게 제공되어야 한다. 본 연구는 위계적인 구조(Hierarchical structure)를 지닌 정보공간을 작은 디스플레이 공간(small screen)에서 제시할 때 사용자가 실제 공간 구조차 유사하게 내적 모형(internal model)을 형성하도록 하기 위하여 어떻게 항해 단서(navigation cue)를 제공하는 것이 효과적인지를 밝히고자 하는데 그 목적이 있다. 본 연구에서는 색을 중심으로 연구내용이 이루어 졌으며, 이는 색이 가지고 있는 속성과 색공간 개념이 위계구조의 정보공간과 잘 맵핑될 수 있다고 판단되었기 때문이다. 정보공간을 위한 색공간은 색상과 톤 개념을 기반으로 정의되었다. 1차 사전 설문조사가 진행되었고, 2차 본 실험을 통해서 색 단서(color cue) 제공이 사용자의 공간구조 이해 및 항해 성과(navigation performance)에 미치는 영향을 실증적으로 검증하였다. 실험 결과는 첫째, 카테고리 구분을 위해 사용된 색상은 정보공간의 개념을 이해하는데는 도움이 되지만, 항해 성과에는 부정적인 영향을 주었다. 둘째, 톤으로 제공된 정보 깊이에 대한 단서는 정보공간의 개념 이해에도 별 도움이 되지 않았으며, 항해 성과에도 역시 부정적인 영향을 주었다. 본 연구는 연구결과의 제한점과 향후 연구에 대한 기술로 마무리하였다.

• 대한물리의학회지
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• 제8권2호
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• pp.281-287
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• 2013

PURPOSE: The study was designed to investigate the effects of visual, auditory, and visuoauditory cues on simple Serial Task Performance in heaithy adults. METHODS: Sixty-three right-handed heaithy adults without history of neurological dysfunction were participated. A modified version of the Serial Reaction Time Task (SRTT) using five blocks of perceptual motor sequences was administered. The blocked paradigm consisted of the five blocks with randomly repeated 8 digit sequences with 5 repetition. Three types of sensory cue were employed: visual cue, auditory cue and visuoauditory cue. All subjects were assigned to press the matched botton as quickly and accurately as possible, when one of 8 stimulations was presented(one, two, three, four, five, six, seven, eight). The reaction time, accuracy, and P300 latency were measured during serial task performance. The mean reaction time(ms), accuracy(%), and P300 latency(ms) were compared between three types of cue using ANOVA. RESULTS: The reaction time to auditory cue was significantly longer than visual and visuoauditory cues(p<.001). And accuracy to auditory cue was significantly lower than visual and visuoauditory cues(p<.001). All P300 latency(at Fz, Cz, Pz) were significantly longer than to visual and visuoauditory cues(p<.05). CONCLUSION: It is suggested that type of cues influence in choice reaction. These data may helpful in designing not only effective motor learning training programs for healthy persons but also reeducation programs for patients with neurological dysfunction.

• 대한임베디드공학회논문지
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• 제17권4호
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• pp.209-215
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• 2022

This paper proposes a novel approach for training an unsupervised depth estimation algorithm. The objective of unsupervised depth estimation is to estimate pixel-wise distances from camera without external supervision. While most previous works focus on model architectures, loss functions, and masking methods for considering dynamic objects, this paper focuses on the training framework to effectively use depth cue. The main loss function of unsupervised depth estimation algorithms is known as the photometric error. In this paper, we claim that direct depth cue is more effective than the photometric error. To obtain the direct depth cue, we adopt the technique of knowledge distillation which is a teacher-student learning framework. We train a teacher network based on a previous unsupervised method, and its depth predictions are utilized as pseudo labels. The pseudo labels are employed to train a student network. In experiments, our proposed algorithm shows a comparable performance with the state-of-the-art algorithm, and we demonstrate that our teacher-student framework is effective in the problem of unsupervised depth estimation.

• Asia Marketing Journal
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• 제17권3호
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• 대한물리의학회지
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• 제8권3호
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• pp.327-335
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• 2013

PURPOSE: The purpose of this study is to investigate effects of trunk position sense through visual cue deprivation balance training in subacute stroke patients. METHODS: The subjects were randomly allocated to two groups: experimental(n=10) and control(n=10). Both groups performed balance training on sitting for 30minute after measurements. Trunk position sense test was assessed using the David back concept to determine trunk repositioning error for four movement(flexion, extension, affected side lateral flexion, non-affected side lateral flexion). Measurements on each test were assessed prior to the balance training and then immediately following the balance training. RESULTS: In comparison of the difference of the trunk position sense between groups, the experimental group decreased significantly in trunk repositioning error of flexion, extension and affected side lateral flexion than control group(p<.05). CONCLUSION: The trunk position sense of the experimental group showed more improvement after the balance training program compared to the control group, Therefore, these results suggest that visual cue deprivation training is considered an effective exercise method for individuals with subacute stroke.

• 감성과학
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• 제20권3호
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• pp.49-60
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• 2017

기존 연구들은 단순히 실물을 만지는 것만으로도 그 대상에 대해 심리적 소유감이 형성되고 그 가치를 높게 평가하게 되는 소유효과가 발생한다는 것을 발견하였다. 또한 단순히 만지는 상상을 하는 경우에도 실물을 만지는 것과 같은 효과가 나타난다는 것이 발견되었다. 기존의 촉각적 심상화 연구에서는 실물을 만지는 상상을 하라는 직접적인 지시에 따른 촉각적 심상화의 효과를 밝혔으나 본 연구에서는 실물을 만지는 상상을 하라는 직접적인 지시보다 촉각적 상상을 자연스럽게 유도할 수 있는 효과적인 방법을 탐색해보았다. 상상유도 조건을 상품에 대한 시각적, 촉각적 단서가 일치하는 다중감각 단서 일치 조건, 불일치하는 다중감각 단서 불일치 조건, 상상하라는 직접적 지시 조건, 통제조건으로 조작하여 촉각적 상상의 생생함, 물리적 통제감, 지각된 소유감, 구매의도에 미치는 효과를 비교하였다. 140명의 대학생을 대상으로 실험을 실시하여 분석한 결과, 시각적 단서와 촉각적 단서가 일치하도록 제공한 다중감각 단서는 촉각적 상상을 직접적으로 지시하였을 때보다도 효과적인 것으로 나타났으며 시각적, 촉각적 단서가 불일치한 경우는 효과적이지 않은 것으로 나타났다. 본 연구는 촉각적 심상화 연구에서 한걸음 나아간 시도이며 온라인 쇼핑과 같이 실물을 보거나 만질 수 없는 환경에서의 상품 제시 방법에 대한 함의점을 제공하는데 의의가 있다.

• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.17-22
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• 2020

Purpose: As consumers have difficulty in brand choice due to excessive information, using brand popularity as an advertising cue (e.g., Sales No. 1, Hit Product) has been getting more attention as an effective curation strategy for decreasing consumers' cognitive efforts. Accordingly, recent studies empirically demonstrate that consumers tend to prefer and choose a brand with a popularity cue and offer a useful information regarding how to use a popularity cue in marketing communication. However, extant research has mainly focused on investigating the impact of "brand popularity in a domestic market" on consumer behaviors. Thus, little is known about the effect of "brand popularity in a foreign market" on local consumers' decision-making process. Given that domestic consumers tend to purchase imported products from overseas countries, it can be meaningful information for global companies. Therefore, this research derives and tests the five hypotheses to examine how local consumers respond to brand popularity in a foreign market as an advertising cue. Specifically, it tests the three hypotheses regarding the direct and indirect effects of brand popularity in a foreign market on risk perception and purchase intention. Then, it tests two additional hypotheses about moderating effects of psychic distance on the relationship between brand popularity and risk perception as well as on the relationship between brand popularity and purchase intention. Seventy participants are exposed to an advertisement for an Indian cosmetic brand using a popularity cue in Indian market and answer the questions about brand evaluation. For data analysis, regression analysis is employed. The findings of this research show that perceived brand popularity lowers local consumers' perceived risk with a foreign brand. However, perceived brand popularity does not have a direct impact on purchase intention while it has an indirect effect through perceived risk. Meanwhile, psychic distance moderates the effect of perceived brand popularity on perceived risk level, but it has no impact on the relationship between brand popularity and purchase intention. This research is one of the first studies that demonstrate the positive impact of brand popularity in a foreign market on a local consumer's purchase decision, and it shows the effect can be moderated by psychic distance.

• 대한산업공학회지
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• 제37권2호
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• pp.118-123
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• 2011

This study aims to investigate stereotype and effective cue presentation methods for burner-control relationship of four-stove range for Korean. A total of 381 subjects(male : 262, female : 119) were surveyed using questionnaire, in which eight gas range models drawn by 3-D Max 2010 were presented. The gas range models were labeled by signs(☆#${\triangle}{\square}$) to eliminate suggestive effect of sequential codes such as alphabets and numbers. The results showed that the stereotype was significantly affected by occupation(p < 0.10), but not by subjects' gender and age(p > 0.39). The stereotype of four-burner gas range for Korean was the same as that of Chinese, while the stereotype was different from that of American. The cues with rectangular-shaped arrangements identical or similar to those of burners were effective to relate burners to corresponding controls. The diamond-shaped cues and burner arrangements were not appropriate for representing burner-control relationship of four-stove gas range. These findings would be used as a basic guideline when designing four-burner gas range or similar equipments.