• Asia-Pacific Journal of Business
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• v.10 no.3
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• pp.125-142
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• 2019

The study wanted to verify the effect of emotional sub-compression, a negative variable of emotional labor, on job performance, on security personnel working at private security companies, and further to verify how the impact on emotional sub-compression can affect job performance through the first draft of regulation. Empirical analysis through the study model showed that emotional edema was not a significant effect, but a negative effect on job performance, and that it did not affect the control focus itself. This revealed that emotional harmony has been shown to have a negative impact on performance due to the present state and conflicting situations in one's emotions, which means that emotional harmony does not affect negative or positive effects depending on a person's attributes. It also showed that the temperamental control focus on job performance had a positive impact on employees with an improvement focus and had a negative impact on employees with a preventive focus, and that a temperamental control focus between emotional dissonance and job performance had an effect. This indicated that job performance was affected by a temperamental control focus and that employees with an improvement focus had a positive effect and had a positive effect on performance. The implications of the study in this study are that it can have target differentiation in the areas where the study was conducted on guard workers, a social issue related to the study of emotional labor, and it can be meaningful that the study of emotional labor had a control focus and measured both positive and negative tendencies. It is also believed that there will be contributions to the verification of differences in performance resulting from employee propensity and by linking it with a variable called emotional instability. However, the data collected have the limitations of the subject and region, and the emphasis on cross-sectional analysis and the representative of the various emotions to verify the negative effects of emotional labor, and the problem of securing reliability related to the adjustment focus verification are the limitations of the research.

• International Journal of Highway Engineering
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• v.14 no.6
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• pp.103-110
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• 2012

PURPOSES : In Korea, over 70 percent of the land consists of mountainous and rolling area. Thus, tunnels continue its upward trend as road network are extended. In these circumstances, the importance of tunnel has been increased nowadays and then its safety investigation and research should be performed. This study is focus on confirming and improving the safety of tunnel. On tunnel hood, sunglare effect can irritate driver's behavior instantly and this can result in incident. METHODS : The study of this phenomenon is rarely conducted in domestic and foreign papers, so there is no proper measure for this. This study analyzes the driving environment of the effect of sunglare effect on tunnel hood. RESULTS : Traffic accidents stem from complex set of factors. This study build the Traffic Accident Prediction Models to find out the effect of sunglare effect on tunnel's hood. The independent variables are traffic volume, geometric design of road, length of tunnel and road side environment. Using these variables, this model estimates accident frequency on tunnel hood by Poisson regression model and Negative binomial regression model. Although Poisson regression model have more proper goodness of fit than Negative binomial regression model, Poisson regression model has overdipersion problem. So the Negative binomial regression model is used in this analysis. CONCLUSIONS : Consequently, the model shows that sunglare effect can play a role in driving safety on tunnel hood. As a result, the information of sunglare effect should be noticed ahead of tunnel hood so this can prevent drivers from being in hazard situation.

• The Korean Journal of Community Living Science
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• v.28 no.4
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• pp.561-579
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• 2017

The rural elderly population has social capital based on regionalism and kinship, which acts as a positive function in terms of their self-efficacy. Self-efficacy refers to the belief in one's own abilities. In general, elderly people with high self-efficacy maintain a healthy life and age successfully. This study examines how the rural elderly population perceive their self-efficacy and social capital and analyzes the role of social capital as a mediating variable. Social capital consists of 4 aspects; trust, norms, network and participation. For this study, data were gathered from 344 rural elderly people aged 60 years and over. The results of this study were as follows. According to the analysis of the structure equation modeling effect, the direct effect of subjective health status on self-efficacy, the indirect effect of the parameters of norms and the total effect were all statistically significant. Second, the direct effect of adult children's support on self-efficacy was significant, and the indirect effects of the parameters of trust, norms and total effect were all statistically significant. This study confirmed that social capital has a mediating effect on the relationship among the subjective health status of the rural elderly, adult children's support and self-efficacy. Furthermore, social capital had a positive impact on the self-efficacy of the rural elderly. Based on these results, a policy for making use of the social capital of the rural elderly should be developed.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.229-238
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• 2018

The purpose of this study is to investigate the mediating effect of learners' learning flow in the effect of presence on academic achievement in web-based e-learning. For this purpose, this study analyzed the influencing relationship between the each factor based on the structural model with the learning flow as a mediator variable. Based on existing theoretical studies, learning satisfaction and academic achievement, which represent learning outcomes, are set as dependent variables, and teaching presence, cognitive presence, and social presence are set as independent variables. Data collected from a total of 256 e-learning learners were used in the analysis of this study. According to the results of the analysis, teaching presence, cognitive presence, and social presence were found to have a significant effect on academic achievement when a learning flow is a mediator variable. Concretely, teaching presence, cognitive presence, and social presence have a positive effect on the learning flow, while learning flow has a positive effect on learning satisfaction. On the other hand, learning flow has a negative effect on academic achievement. As a result of verifying the mediating effect of learning flow on the relationship between presence, learning satisfaction, and academic achievement, there was meditating effect in the aggregate. This study implies that in order to increase the level of learning satisfaction and academic achievement, it is necessary to make the teaching-learning design in the provision of contents and materials for e-learning so that the learner can feel the presence. The results of this study can be used as a basic data for seeking support and promotion strategies for enhancement of future learning flow and presence.

• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.83-90
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• 2019

Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

• The Korean Journal of Franchise Management
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• v.9 no.1
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• pp.17-25
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• 2018

Purpose - This study was to investigate the effect of advertising attributes on advertising attitude, brand equity, and advertising effect of TV commercials of chicken franchise brand, which is one of the most popular food service brand in recent years. Research design, data, and methodology - This study aims to see the effect of advertising attributes on advertising effectiveness and the mediating effects of advertising attitude and brand equity. A total of 200 questionaire was collected, 15 respondents were discarded due to missing information. Therefore, a total of 185 respondents were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, three-step mediation regression analysis, and path analysis with SPSS 24.0 and AMOS 24.0 statistical program. Result - The results of the study are as follows. First, the effect of brand attitude on brand attitude and brand equity, brand equity and advertising effect on brand attitude, and brand equity on advertising effect were statistically significant. As a result of the mediating effect test, it was confirmed that the attitude of the ad and the brand equity mediates partly between the ad property and the advertisement effect. Conclusions - As a result of the study, it is suggested that the informativeness and notableness affect the consumers among the advertisement attributes, so that it is necessary to be able to convey the accurate information more clearly to the consumers when composing the contents of the advertisement. In other words, in the case of the advertisement of the chicken franchise brand corporation, it will be an effective advertisement campaign if it continuously transmits the correct advertisement message to the consumers in association with the brand.

• Asia-Pacific Journal of Business
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• v.14 no.2
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• pp.63-84
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• 2023

Purpose - The purpose of this study is to examine the effect of CSR activities on innovation performance and to identify the mediating role of knowledge sharing and innovation behaviors between CSR activities and innovation performance. In addition, the purpose of this study is to verify the role of sequential mediating effect of knowledge sharing and innovation behavior between CSR activities and innovation performance. Design/methodology/approach - This study collected survey data from 293 organizational members working in Chinese companies. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, correlation analysis and process macro were used in order to analyze the data. Findings - First, this study verified that CSR activities had a significant positive effect on knowledge sharing, innovation behavior, and innovation performance. Second, it was found that knowledge sharing had a significant positive effect on innovation behavior and innovation performance. Third, it was verified that innovation behavior had a significant positive effect on innovation performance. Fourth, knowledge sharing and innovation behavior had a sequential mediating effect in the relationship between CSR activities and innovation performance. Research implications or Originality - With the uncertainty of the environment and the intensification of competition among companies, more and more companies begin to pay attention to innovation. Different from existing studies, this study focuses on CSR activities, identifies the role of CSR activities, explores ways to guide innovation performance, and verifies the sequential mediating role of knowledge sharing and innovation behavior. Through this measure, the importance of knowledge sharing and innovative behavior among organizational members is emphasized, solutions to strengthen innovation are explored, and theoretical and practical implications are provided for companies.

• The Journal of Information Systems
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• v.22 no.1
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• pp.165-180
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• 2013

Using long-term panel data of OKCashbag, this study analyzes whether learning effect influencing in effectiveness of coalition loyalty program exists. We found that there is learning effect in the behavior of loyalty program customers, and discovered that learning effect appears more greatly in using (redeeming) behavior than accumulating behavior. The authors also found a long-lasting structural changes in the pattern of point redemption after a major marketing activities associated with the act of using points. The results of this research can contribute to suggest direction to the future researches to examine differences of learning effect according to demographic (gender, age, region, ect.) and transactional (frequency or scale in point accumulation and redemption etc.) characteristics.

• Journal of the Korea Society of Computer and Information
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• v.22 no.4
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• pp.115-122
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• 2017

The purpose of this study was to evaluate the effect of job satisfaction on turnover intention and organizational commitment in nurses through a systematic literature review and meta-analysis. For the study purpose, 26 studies were selected through a systematic process of using several databases and used to estimate the effect size of correlation between 3 variables. Meta-analysis was applied by usingcrandom effects model, and effect sizes on three types were calculated. Results are as follows. First, the effect size of correlation between job satisfaction and turnover intention is -.58. Second, the effect size of correlation between job satisfaction and organizational commitment is .77. Third, for the organizational commitment and turnover intention relationship, the effect of correlation is -0.68. Furthermore, publication bias analysis were assessed the results by using the funnel plot, Egger's regression test, fail-safe N, and trim-and-fill test. Based on these results, implications for the study were discussed.

• Korean Journal of Human Ecology
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• v.21 no.5
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• pp.915-927
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• 2012

The purpose of this study was to examine the mediation effect of peer attachment on the relationship between children's depression and mother attachment. The respondents in this study were 697 school aged children attending elementary schools in Daegu and Gyeongbuk Province. Questionnaires, which required self-reporting by children, were used to investigate mother attachment, peer attachment and depression. The collected data were analyzed by Structural Equation Modeling(SEM) and Sobel test using AMOS 8.0, and SPSS 15.0. The results of the study were as follows. Structural Equation Modeling(SEM) revealed that peer attachment partially mediated the relationship between mother attachment and depression. First, mother attachment had a direct effect on peer attachment. Second, peer attachment had a direct effect on depression. Third, mother attachment had an indirect effect on depression as a mediated effect of peer attachment.