• 아동학회지
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• 제36권2호
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• pp.39-54
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• 2015

The purpose of this study was to examine the impact of parenting attitudes on writing vicious internet replies and the viewing of internet pornography. This study utilized logistic and multiple regression analyses of the 5th wave(2nd grade in middle school) data from the Korean Youth Panel Study(KYPS), as administered by the National Youth Policy Institute. The results of this study can be summarized as follows: First, parenting attitudes were found to decrease the writing of vicious internet replies and the viewing of internet pornography. Second, there was a significant gender difference in the effect of parenting attitudes. As for male adolescents, parental monitoring was more important in the decrease in writing vicious internet replies and the viewing of internet pornography than parental attachment. In contrast, for female adolescents, parental attachment was more important in decreasing the viewing of internet pornography than parental monitoring. On the basis of these results, several implications for youth welfare practice and policy were suggested.

• 경영과학
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• 제17권3호
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• pp.181-201
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• 2000

This paper performs a case study on an Internet business networking company, oneQ.com. We define the functions of Internet business networker and discuss its characteristics such as network effect, lock-in effect, and increasing returns etc. Through reviewing the business models, strategies, and implemented technologies of the oneQ.com, we investigate the applicability and effectiveness of the Internet business networker as well as its research implications.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.19-40
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• 2009

In case of korea, it is said that the service of internet banking is in maturity regarding the number of transactions that internet banking process. So it is necessary to find out the factors that influence customer's trust on bank with the use of internet banking, to preserve existing customers. The purpose of this study is to investigate the effects of the internet banking service quality on trust of banks. For this purpose, eight hypotheses are empirically tested using logistic regression. The empirical results indicated that responsiveness, easy of use, and accuracy from the six dimensions of internet banking service quality factors take significant effect on trust of bank.

• KDI Journal of Economic Policy
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• 제37권1호
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• pp.1-18
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• 2015

A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic airfare data for 2000-2010. The airline industry experienced a dramatic decrease in search costs with increasing Internet use in the 2000s. At the same time, the industry is known for its frequent flyer programs (FFPs), which increase switching costs for consumers. We use the average network size of airlines in a market as a proxy for switching costs related to FFPs and Internet usage as a proxy for (the inverse of) search costs. The results show that increasing Internet usage lowers airfares but that the effect is smaller for markets with a larger average network size.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.375-383
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• 2017

본 연구의 목적은 중학생의 정서적 외상경험이 인터넷 스마트폰중독과의 관계에서 자아존중감의 조절효과를 검증하기 위한 것이다. 이를 위해 정서적 외상경험을 독립변인, 자아존중감을 조절변인, 인터넷 스마트폰중독을 종속변인으로 설정하여 조절효과를 밝히고자 하였다. 연구대상은 중학생 645명을 대상으로 정서적 외상경험, 자아존중감, 인터넷 스마트폰중독에 대한 설문조사를 실시하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 정서적 외상경험은 자아존중감과 부적 상관관계를 나타냈으며, 인터넷 스마트폰중독과는 정적 상관관계를 나타냈다. 둘째, 위계적 회귀분석을 통해 분석한 결과 정서적 외상경험과 인터넷 스마트폰중독 간의 관계에서 자아존중감의 조절효과가 나타났다. 즉, 자아존중감의 수준에 따라 정서적 외상경험과 인터넷 스마트폰중독의 상호작용 효과가 나타났다. 이 연구의 의의로는 첫째, 정서적 외상경험이 인터넷 스마트폰 중독의 원인변인임을 확인하였다. 둘째, 청소년의 정서적 외상경험의 부정적 영향력을 줄이기 위해 자아존중감에 대한 개입이 필요함을 확인하였다.

• 한국유통학회지:유통연구
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• 제5권2호
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• pp.1-19
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• 2001

This study investigates "commitment" , which is the crucial variable in the study of relationship marketing, because I pay attention to the importance of relationship marketing toward consumers in virtual environment. This dissertation whose main issue is about virtual environment focuses on "commitment" from two perspectives. One is customers′ relationship commitment toward enterprises or corporations through internet sites and the other is relationship commitment between customers. The main purpose is to verify antecedents and consequents which influence relationship commitment toward internet sites (corporations or enterprises) and between customers. The hypotheses are that (1) share values and relationship benefit from internet sites affect relationship commitment toward internet sites (2) share values and interactions between customers affect relationship commitment between customers (3) interactions with relationship commitments toward internet sites and between customers exist (4) these relationship commitments affect future intentions. The subjects are university students who I think get used to using internet. The results indicate that (1) antecedents of relationship commitment toward internet sites and between customers are significantly influential (2) relationship commitment toward internet sites influences relationship commitment between customers, but the effect of relationship commitment between customers on relationship commitment toward internet sites is not significant (3) relationship commitment between customers influences future intentions, but the effect of relationship commitment toward internet sites on future intentions is not significant.

• 한국의류학회지
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• 제29권3_4호
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• pp.478-490
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• 2005

The purpose of this study identifies effect of apparel merchandise characteristics on experienced emotion for apparel shopping and effect of consumer's emotion on attitude toward the internet shop. The data were collected from a sample of 271 internet shopper of university students(male: 82, femaie: 189). They visited the on-line shop for apparel shopping and after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The covariance structural model and research hypothesis analyzed by using AMOS 4.0 program. The results are as follows: First, the structural model is accepted($X^2$=128.30/d.f.=119/p=0.26, GFI=0.95 ; AGFI=0.93; RMR:0.05: NFI=0.94; PNFI=0.73). Second, apparel merchandise characteristics(price, information, assortment) of the internet shop lead a consumer's positive emotions for apparel shopping. Limited assortment variety of product induce negative emotions. Third, positive and negative emotions that consumer experienced for apparel shopping influence attitude toward the internet shop.

• 한국인터넷방송통신학회논문지
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• 제22권4호
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• pp.1-8
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• 2022

본 연구는 인터넷 노출이 플라스틱 소비 행동에 미치는 영향을 살피고, 그 관계에서 사회적 규범의 매개효과를 밝히고자 했다. 연구문제 및 연구모형의 검증을 위해 대학생 220명을 대상으로 설문조사를 실시했다. 수집된 데이터는 SPSS 26.0과 PROCESS macro 4.1(model 4)로 분석했다. 연구 결과, 인터넷 노출은 플라스틱 소비에 관한 묘사적 규범을 매개하여 플라스틱 소비 의도에 정적인 영향을 미치는 것으로 나타났다. 또한 플라스틱 소비에 관한 묘사적 규범과 명령적 규범은 플라스틱 소비 의도에 정적인 영향을 미쳤다. 이러한 결과는 인터넷 노출과 사회적 규범이 플라스틱 소비 행동을 촉진하거나 억제할 수 있는 중요한 요인임을 시사한다. 이 결과를 토대로 본 연구의 이론적 의의와 실무적 함의를 제시했다.

• 한국의류학회지
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• 제33권4호
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• pp.586-597
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• 2009

The purpose of this study is to identify the moderating effect of Internet lifestyle among relational benefits effect, customer satisfaction and customer loyalty on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple-regression analysis were used. The results of this study are as follows: The results of Internet lifestyle were regarding 4 cluster of Internet lifestyle. 1) information seeking type, 2) shopping maniac type, 3) social gathering type and 4) passive follower type were obtained. The interaction of psychological benefits and the type of Internet lifestyle affected customer satisfaction positively. The interaction of customer satisfaction and Internet lifestyle reinforced customer loyalty. Especially interaction of shopping maniac type among Internet lifestyle types and customer satisfaction affected customer loyalty strongly.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.279-301
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• 2001

This study was examined empirically the relationship between exogenous and endogenous variables to use internet shopping malls. Exogenous variables in our model are retrieval simpleness, quality of order treatment, web reputation, update and system quality and endogenous variables are perceived usefulness, perceived ease of use and intention of using internet shopping malls. The results of the path analysis are shown as follows. All exogenous variables have a direct effect on perceived ease of use while both retrieval simpleness and update has a direct effect on perceived usefulness. The perceived ease of use has a direct effect on the intention of using internet shopping malls and has a indirect effect on the intention through perceived usefulness. Especially, web reputation among the exogenous variables has the strongest impact on the perceived ease of use and retrieval has the strongest impact on the perceived usefulness.