• Textile Coloration and Finishing
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• v.25 no.4
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• pp.337-344
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• 2013

This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.

• The Journal of Sustainable Design and Educational Environment Research
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• v.10 no.1
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• pp.74-87
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• 2011

The purpose of this study is in providing a systematic method for school building color scheme. This study analyzed the cases of color uses in domestic and foreign school buildings. The results from this study tells that the colors in school buildings should take into account the environmental, psychological and functional elements at the same time to effectively function as environmental color, effect color and induction color.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.4
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• pp.83-90
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• 2011

The purpose of this study is to grasp the color situation of buildings on Urban Street, through the color image evaluation to research primary factors have an effect on color image preferences. A scope of this study is district of Sang Mu in Gwangju Metropolitan City. A method of study put out evaluation model after BIB test by photography, spot color. And performed Factorial Design, Multiple Regression Analysis through SD questionnaire. The result of this study show that color situation exceedingly used YR predominates, support, stress color, in the second place used predominate, support color is B, stress color is R. Luminosity showed middle luminosity 4.1~7.0, low freshness distribution. Color image was evaluated modern and cold image and appeared affirmative aspect clean, order, neat image and showed negative aspect stiff, flat image. And 'comfortableness', 'unification' had an effect on color image preferences The result of this study showed that color plan need to improve comfortableness, unification bring control into line color at building color image of urban street.

• Korean Journal of Cognitive Science
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• v.28 no.1
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• pp.27-42
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• 2017

Stroop effect(Stroop, 1935) is a reliable paradigm which has been used in various psychological research. Although classic Stroop experiment used color and color name for experimental stimuli, subsequent research reported that a color(e.g. green) and an object(e.g. grass) which displays a typical color show similar effects depending on color-object congruency(Klein, 1964). Because past research that used Stroop effect to investigate semantic representation tested association between concrete object and color, they predominantly used concrete nouns and their corresponding color names as stimuli(e.g. Dalrymple-Alford, 1968, 1972; Klein, 1964). Recently, Sherman and Clore(2009) reported that response time to white or black words is affected by moral value of words (e.g., honesty, crime) even when the words do not have specific referents. Based on this result, we tested association between thermesthesia-related adjectives(e.g., 따스한, 냉정한) and color(warm color, cold color) using Stroop task. The results showed that subjects were faster in their response to color when adjective-color was congruent than when incongruent, and there was an interaction between color and meaning of adjectives. The Stroop effect in this research is unique because, contrary to previous research that used concrete nouns, the effect was obtained even with abstract adjectives which do not have specific referents. In addition, unlike Sherman and Clore(2009) that used achromatic color, our results show that Stroop effect obtains between abstract adjectives and chromatic color.

• Journal of the Korean Society of Costume
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• v.32
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• pp.313-336
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• 1997

Nineteen stimulus photograghs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to investigate the effect of color color scheme and structure on impression formation for Korean dress. Subjects were 77 male and 86 female undergraduate and graduate students. The stimuli c9onsisted of two sets(cool and warm) of four similar color schemes two sets (cool and warm in Chima color) of five contrasting color schemes and one extra stimulus triad 3 hue base. Structures were de-fined by color schemes of Kit.Korum toward the color schemes of Jokori and Chima. Stimu-lus photogragh selected from Korean dress fashion magazines was managed and varied in hues and color schemes to Kit Korum Jokori and Chima according to Korean Standard Color through scanning and Adobe photoshop 3.0 program and then pictured through slide printer(HR-6000). Each subject assessed 19 stimulus color photographs with incorporated 7 point semantic differential response scale. The data were analyzed by frequency mean factor analysis t-test ANOVA and Scheffe test. Results indicate impression ofrmations are af-fected by clothing cues. 1) Four factors emerged to account for dimensional structure of impressions of female features on Korean dress. These four factors were titled as(1) preference.evaluation (2) individuality.attention (3) youth and (4) friendshio. The preference.evaluation factor was the largest including eleven adjectives and accounting for 29.62% of the variances. 2) Almost every clothing cue(color, color scheme, structure) had some effects on im-pressions formed But the color of Chima did not form the effects on impression of prefer-ence.evaluation factor. The effect of related color scheme was the most influential clothing cue on impressions of preference.evalation factor and friendship factor whereas the ef-fect of contrasting color scheme was the most influential clothing cue on impressions of indi-viduality.attention factor and youth factor. The effect of cool color of Chima was the most influential clothing cue on impression of indi-viduality.attention factor whereas the effect of warm color of Chima was the most influen-tial clothing cue on impressions of youth factor and friendship factor. The effect of Jokori/Chima.Kit.Korum structure was the most influential clothing cue on impressions of pref-erence.evaluation factor and youth factor whereas the effect of Kit.Korum/Jokori.Chima structure was the most influential clothing cue on impressions of individuality.attention factor and friendship factor. 3) The interaction effects were appeared among clothing cues. Significant interaction effects between color schemes(similar and contrasting) and colors of Chima(cool and warm were appeared on impressions of prefer-ence.evaluation factor imdividuality.atten-tion factor and friendship factor, Significant interaction effects between color schemes (similar and contrasting) and structures (Jokori.Chima.Kit.Korum; Jokori.Kit.Koru-m/Chima;Jokori/Chima.Kit.Korum;Kit.Korum/Jokori.Chima) were appeared on impressions of preference.evaluation factor youth factor and friendship factor. Signifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Sighifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Significant interaction effects among clothing cues(color color schemes and structures) were appeared on all impression factors. The friendship factor was the most friquently affected impression factor by interaction effects among clothing cues. In summary the clothing was used as nonverbal cues in the effect on impression for-mation of female dressed in Korean dress. it concluded that color schemes worked as cen-tral traits and colors of Chima and structures worked as peripheral traits in the formation of impression of the female clothed in Korean dress. hence organizing our impressions with respect to the parts of the Korean dress in re-lation to the whole holistic perceptual pro-cess Gestalt approach was used and supported.

• Journal of the Korean Society of Costume
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• v.60 no.6
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• pp.37-47
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• 2010

The purpose of this study was to investigate the effect of perceiver's gender, interval and color of checked pattern on clothing image. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 16 color pictures, in which the perceiver's gender, interval(0.5cm, 1.5cm, 3.5cm, 5.5cm), and color(red, yellow, blue, purple) were manipulated. The 7-point scale was used for evaluation of clothing image. Data were obtained from 192 male college students and 192 female college students living in Seoul, Gwangju, Jinju, and Masan on December 2009. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Clothing image according to interval and color of checked pattern consisted of five dimensions of attractiveness, appeal, warmness, modesty, and freshness. Perceiver's gender showed an independent effect on appeal, modesty, and freshness. Interval showed an independent effect on appeal, warmness, modesty, and freshness. Also, interaction effects of Perceiver's gender and interval on appeal and freshness were found. Interaction effects of Perceiver's gender and color on appeal were found.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.8
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• pp.1111-1121
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• 1998

The objectives of this study were to identify the dimensional structure of female impression formation based on ornaments and color of jacket, and to analyze the effect of ornaments, color of jacket, and perceiver's gender on impression formation. The experimental design was 3$\times$4$\times$2(ornaments$\times$color of jacket$\times$gender) factorial design by 3 independent variables. The stimuli of color photographs of female model and the semantic differential scale were used. Samples were 288 college males and females. The data were analyzed by factor analysis, ANOVA, duncan's multiple range test, and t-test. Four factors derived to account for the dimensions of impression formation. These were potency, elegance, evaluation, youthfulness, and feminine. Wearing of large ornaments(a necklace and earrings) had a negative effect on impression of elegance and positive on potency. Red jackets increased the impression of positive evaluation, potency, feminity, and youthfulness. On the jackets of achromatic color such as white and black, wearing of large ornaments increased the effect of potency, and large ornaments increased matured impression on black jacket. The results of this study mean that perceiverss used large ornaments and red jackets as a salient cue.

• Journal of the Korean Wood Science and Technology
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• v.24 no.4
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• pp.82-86
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• 1996

This study was performed to elucidate the effect of degree of substitution and degree of polymerization of CMC on the rheological characteristics of coating color which is consisted of calcium carbonate as pigment. The results were as follows: 1. It appeared that DP of CMC rather DS has an effect on the low shear viscosity of coating color. 2. According as shear rate increased, the effect of DP and DS on high shear viscosity of coating color decreased. 3. According to increasing DS and DP, the water retention of coating color increased.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.342-343
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• 2021

The color combination effect is greatly influenced by individual experiences and preferences. In this paper, we will look at the associative words of color. And the combination of color and language is accompanied by a symbol of human experience. In this way, the psychological treatment effect resulting from the color combination effect is also examined.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2005.07a
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• pp.72-73
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• 2005

In this paper, the simulation of the n-p-n-p layer stacked color detector is presented. A color detector based on vertically integrated structures of silicon can overcome color moire or color aliasing effect. The color detector is designed to separate the fundamental chromatic components at each junction and exhibits maxima of the spectral sensitivity at red, green, and blue region, respectively. From this result, it is observed that the spectral response can be controlled by the doping concentration and structure of the devices.