• Title/Summary/Keyword: Effeciency Analysis

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A Study on the Factors Affecting the Usage Intention of the Technology Convergence Webtoon User (기술 융합형 웹툰 이용자의 이용의도에 영향을 미치는 요인들에 대한 연구)

  • Jang, Sung-Won;Sung, Dong-Kyoo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.60-81
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    • 2020
  • This research was trying to examine through the technology acceptance model that is expanded in order to make an inquiry the factors having an effect on the acceptance intention of the technology fusion type webtoon user. The survey was carried out for the research for 114 questionnaire respondents where there is the technology fusion type webtoon utilization experience. After and hierarchical regression analysis was performed and the relationship was analyze between the factor. The total 13 hypotheses and one research problems were set and the study with was proceeded. Next, it is same if the results of study is summarized. Firstly, the interactivity and immersion, that is the subordinate factor of the Siljaegam, affected the static influence to the perceived usability. Secondly, with having the static influence an effect on the technology fusion type webtoon use intention the perceived usability was confirmed. Thirdly, the effeciency, Tendency of Conciseness, and consistency were the technology fusion type GUI standard extracted with the Ttamsaekjeok the result subfactor that it analize factor. Finally, with giving the meaningful influence to the perceived easiness the visual unrefined copper steam, that is the subordinate factor of the Siljaegam, was confirmed.

The efficiency and attraction of customer of the traditional market supporting policy utilizing DEA (DEA를 활용한 전통시장 지원정책의 효율성과 고객유치 활성화 방안)

  • Kim, Soon-Hong;Yoo, Byoung-Kook
    • Journal of Distribution Research
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    • v.16 no.5
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    • pp.43-61
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    • 2011
  • In this research, we analyze about the effect of the traditional market supporting policy about 16 large unit self-governing bodies and effeciency through DEA analysis. The plan for supports of the traditional market were shown. Now, the object of the traditional market supporting policy was any more not improvement of facilities and the thing which is the attraction of customer activity for the sales increase of the traditional market could be confirmed. For the sales increase, supporting of the field like the client information center, source indicator, autonomic packing stand, and the broadcasting facility are effective more. In addition, for the visiting customer inducement activation, we could know that supporting of the field like client information center, broadcasting facility, broadcasting advertisement, and the premium event for gift certificate were required. The method including the customer distribution service operation, which is the various product development and cross sellings and client friendly based on data which it investigates the actual conditions the market merchant on the Incheon area and consumer with the concrete plan for support gift certificate activation, the market information system construction, and etc. was shown.

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